Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
In SEO, internal and external links help establish site authority and trust. The question is, are all links created equal? Join us as we explore the different types of offsite authority building and look at ways to strengthen internal pages of a site.
Google+ is Google’s own social network and hub of business information powering local search. The average local business might be missing an opportunity to increase their search engine visibility if not present and active on Google+. Join us to learn about proper setup, optimization and ongoing maintenance of Google+ for businesses and how we make the most of it for your clients.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
Directories, Data Feeds, and Local Search OptimizationSearch Influence
The Local Search Ecosystem is a convoluted web of data that can be nearly impossible for a newcomer to navigate. With mobile search volume growing each day, being found in local search results is imperative to the small business owner’s success online. Join us to learn about local citations, directories, and data feeds and how these affect online visibility for clients.
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
In SEO, internal and external links help establish site authority and trust. The question is, are all links created equal? Join us as we explore the different types of offsite authority building and look at ways to strengthen internal pages of a site.
Google+ is Google’s own social network and hub of business information powering local search. The average local business might be missing an opportunity to increase their search engine visibility if not present and active on Google+. Join us to learn about proper setup, optimization and ongoing maintenance of Google+ for businesses and how we make the most of it for your clients.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
Directories, Data Feeds, and Local Search OptimizationSearch Influence
The Local Search Ecosystem is a convoluted web of data that can be nearly impossible for a newcomer to navigate. With mobile search volume growing each day, being found in local search results is imperative to the small business owner’s success online. Join us to learn about local citations, directories, and data feeds and how these affect online visibility for clients.
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
Tree service digital +google maps optimization presentationtreeservicedigital
We would love the opportunity to earn your business and be a part of your team in the marketing space. Being on the internet is extremely important in today’s day and age, and we feel that we can help you get a tangible ROI with our strategic and planned services.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
I gave this presentation at SearchFest up in Portland this past spring in '09. It covers advanced landing page concerns, tactics and strategies. Awesome resource for those of you with solid landing pages, but are looking to gain even more success with some tricks of the trade.
PPC Career Landscape '09, PubCon AustinJoanna Lord
This was my presentation that I have at PubCon Austin. It covers the current state of employment for paid search marketers and makes some assumptions for the future of online marketing salaries, and the career landscape in general.
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
Tree service digital +google maps optimization presentationtreeservicedigital
We would love the opportunity to earn your business and be a part of your team in the marketing space. Being on the internet is extremely important in today’s day and age, and we feel that we can help you get a tangible ROI with our strategic and planned services.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
I gave this presentation at SearchFest up in Portland this past spring in '09. It covers advanced landing page concerns, tactics and strategies. Awesome resource for those of you with solid landing pages, but are looking to gain even more success with some tricks of the trade.
PPC Career Landscape '09, PubCon AustinJoanna Lord
This was my presentation that I have at PubCon Austin. It covers the current state of employment for paid search marketers and makes some assumptions for the future of online marketing salaries, and the career landscape in general.
Slide Deck from my presentation at the Local Search Summit on using Twitter to promote local businesses.
Includes tools, techniques and tactics for leveraging Twitter for Local Business
Travel Portland 2-6 Will Scott Social MediaWill Scott
Travel Portland is the Destination Marketing Organization of Portland Oregon.
This presentation on Social Media for travel brands and organizations was focused on decision making, branding and was well attended despite the snow.
We talked about Facebook, Twitter, Instagram and looked at a Pinterest case study in which we drove thousands of visits to a website, most of which were not from Google.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
We all are well aware how much social media has grown over the past several years. Facebook is now reporting over 400 million users, Twitter has said there are 50 million tweets per day, which breaks down to roughly 600 per second; everywhere we look we see social media playing a role in today's society. Maybe it's a TV ad for Best Buy showing Facebook and Twitter icons, or a local restaurant offering a deal to the Mayor on Foursquare. If you're online, you can't escape social media. So, as a business, how are you taking advantage of these tools to help extend your brand and messaging? Attend Formic Media's Free Seminar Series to learn how these tools and platforms can help transcend your business. The Formic team will discuss individual social media sites, tools, SEO benefits and more.
This was my keynote presentation at The Inbounder in Valencia, Spain. I cover why we should invest in brand and present a plethora of frameworks and models to help us do this efficiently within our organizations. You'll learn how to build brand, how to measure brand marketing, and how to position it as a revenue driver at your company.
Search & Social Tactics to Grow Your Advertiser Base Search Influence
Search Influence CEO Will Scott presented "Search & Social Tactics to Grow Your Advertiser Base" to the Inland Press Association on June 18, 2013. Scott discussed ways to leverage local digital platforms with community events, online content and social media outlets, building traffic and brand awareness--and attracting more advertisers. He explanied best practices for search engine optimization (SEO) on and off of the newspaper portal or directory. Attendees learned how to leverage social media outlets to make advertisers more visible in their desired markets, which will allow for better engagement and relationships with their advertisers while promoting brand awareness among consumers.
Online Advertising Best Practices for Insurance and Financial AdvisorsSearch Influence
Paula Keller, Director of Account Management at Search Influence, shared online advertising best practices in the insurance and financial industry with the Greater New Orleans chapter of the National Association of Insurance and Financial Advisors on May 9, 2013.
These slides are from a presentation given at the Coldwell Banker Expo in Chicago, IL on March 9th, 2010. The subject was "Cashing in on Lead Conversion," and the audience consisted of REALTORS from the Chicago market.
Lead Management Cash Cow or Mad Cow - Century 21 Leadership ConferenceJonathan D Nicholas
Power Point slides from the presentation recently given at the 2009 Century 21 Leadership Conference held at the Atlantis Resort, Paradise Island, Bahamas.
Jonathan D. Nicholas, Virtual CEO, was the presenter for the break-out session.
Ever wonder why some sites rank higher than others? There’s a whole lot of optimizing, algorithms, high-quality content, click-through rates and other “techy” things going on behind the scenes.
In this presentation, we’ll quickly break it all down for you and provide you with the tips and tools you need to outrank your competition. Get ready to learn:
1. Simple tricks to optimizing your website
2. Why adding links helps get you noticed
3. The importance of quality content and more!
To watch the on-demand webinar, please visit http://www3.deluxe.com/webinar-rank-higher-google
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
The Competitive Landscape: 3 Keys to Stand Out in Your Rapidly Changing MarketNTT DATA Consulting, Inc.
Although technology and compliance are top-of-mind for many lenders, it’s important to remember that customer or member satisfaction is still at the core of every financial institution’s success. Mortgage industry thought leader Doug Hautop, CG Director, shares CG’s tactics for helping financial institutions understand today’s consumers – and rise above the increasing crowd of competing lenders.
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Local Search in 2023: Must-Know and Must-Do TacticsMilestone Inc
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
This presentation was given at the Women's Council of REALTORS Summit in Chicago, IL on March 21st, 2010. The subject is online lead conversion for real estate agents.
Marketing’s Move to Predictive Social AnalyticsViralheat
Sally Lowery VP of Marketing at Appia, Jeff Revoy CEO of Viralheat and Carra Manahan Marketing Programs Specialist at Marketo discuss the new technologies marketers use to targets potential clients on social media.
Similar to Transforming Local Searchers into Customers - Will Scott - AZIMA (20)
Aligning Brand with Student Experience to Reinvigorate Interest in Your School.
Presented by Alison Zeringue, Alicia Jasmin, Nico Rose, Sheila Flatz at the UPCEA MEMS conference in December 2022.
Presenting case studies of branding and marketing for higher education institutions, Tulane SoPA and UFOnline.
A branding or creative refresh is hard work. You’ve wrangled the stakeholders and the creative team and worked through the big egos likely at the table in the process. Now you have to figure out marketing deployment, a step often forgotten about while planning the rebranding effort itself.
If you’re already running digital advertising campaigns it can be a daunting task to roll out your new brand. You can’t afford downtime in your campaigns - stopping all marketing to update and re-launch.
And, you are concerned about how to measure leading indicators of success for the new brand, ideally BEFORE you see a negative impact on the enrollment pipeline.
In the last year, I led the digital deployment side of our client Tulane School of Professional Advancement’s rebranding effort.
In our recent collaborative session at UPCEA MEMS 2022 in New Orleans, I shared a 5 step process for how to bring your new creative to life in persistent digital marketing campaigns.
Read on for a step-by-step guide to bringing refreshed branding or creative to life and share your feedback in the comments or on social media.
5 Steps To Deploy New Creative In Persistent Digital Campaigns
At a high level, these are the 5 steps to successfully deploy your new creative. We’ll break down each of these steps in this blog below.
1. START WITH THE RIGHT EXPECTATIONS
2. MAKE A TRANSITION PLAN
3. SET SHORT AND LONG-TERM METRICS-BASED GOALS
4. CHECK AND ADJUST
5. ITERATE ON YOUR NEW CREATIVE
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
CEO & Co-founder Will Scott shares insight on how small and local businesses can create a sustainable brand that benefits their revenue, reputation, and rankings on search engines.
Connect with Google: Digital Marketing Workshop 2017 Search Influence
A digital marketing workshop geared toward small businesses and hosted by Google and Search Influence. Join Will Scott (CEO, Search Influence), Gabrielle Benedetto (Partner Relations, Search Influence) and Ann Payne (Agency Development, Google) as they discuss the most impactful ways to leverage digital marketing for your business.
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesSearch Influence
Search Influence’s Director of Sales and Marketing Paula Keller French shows you how to leverage LinkedIn for sponsored content promotion to reach your target audience while they are in the "business mindset.”
Beyond Keyword Research: Optimize for Relevancy with Proof TermsSearch Influence
Google expects certain information to be found on pages about a given topic. Learn how to make great content for your customers & Google in Paula Keller French's 2017 MozCon Local / LocalU presentation.
Content Amplification Strategies for Local - LocalU New Orleans 2016Search Influence
Who stole the cookies from the cookie jar? Facebook stole the cookies, that's who. Used to be building and engaging an audience through content was as simple as hitting the "Share" button. These days, however, as the social networks look for ways to monetize, you've gotta pay to play. Paula and Will demonstrate some of the best tactics to leverage reputable brands to dominate your local market.
Nothing more local than my pocket #pubcon 2016 Mobile PPCSearch Influence
Some reports say that 82% of smartphone owners search on the web every day. Mobile PPC can be your best option at targeting today’s consumer on-the-go.
Fake it till you make it: Brand Building for Local BusinessesSearch Influence
Explore a few real world examples of local businesses who have built themselves into local brands that both Google and potential customers recognize.
Presented by Paula Keller, our Director of Account Management, at MozCon Local 2016 in Seattle.
Tourism University (NOCVB) - Online Marketing in NOLA: Turning Visitors into ...Search Influence
Paula Keller, long-time Influencer, shares with New Orleans CVB members some ways they can start planning and thinking about their website content and online presence.
New Orleans CVB hosts Tourism University bi-monthly in order to provide services to their members to help leverage the visitors that the CVB and NOTMC drive into New Orleans each day.
Tech Talent South - 10 Basics of Building Search Engine Friendly WebsiteSearch Influence
Having a search engine friendly truly starts when you are building it with some generally basic principals and items that will allow you to set up your site for long term success and ease of adding optimized elements to your site over time.
Our Director of Account Management, Paula Keller, recently shared these 10 tips for building a search engine website with the members of Tech Talent South, who provides education on the foundation of code development for beginner developers.
Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. That means today’s savvy small businesses are looking for a winning mobile website strategy—a key trend in online marketing, according to Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast. Scott discussed this strategy as a featured speaker at the 2015 Local Search Association Conference in Los Angeles, Calif., Monday, April 20.
“Small businesses must pay attention to their mobile strategy in order to continue to attract customers,” Scott said.
The Power of Visual Content: 3 Types to Implement TodaySearch Influence
Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos. Scott detailed real-world visual content marketing strategies as a featured speaker at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23.
“With social media sites putting more and more emphasis on visual content, auto dealers have a real opportunity to stand out online using compelling car photos, video testimonials and data-rich graphics to tell their brand story,” he said. Scott has been helping small businesses succeed online since 1994, and now leads nearly 100 professionals at Search Influence who put results first and help businesses successfully market online.
Understanding the Technicality and Structure of a Site Webinar!Search Influence
Besides understanding the importance of onsite optimized content and offsite authority building, the structure and functionality of a site is the gateway to a successful SEO campaign. Join us as we review the key elements for the search engines to find and crawl a site, and how these elements help the success of the campaign.
Looking to increase your local search presence? Claiming and optimizing Google+, Yahoo, and Bing listings are a must, but having a presence on other platforms will also help increase local search presence. Join us as we dive into our Local Presence package and explore the opportunities and ways to increase a client's local search presence.
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
High organic ranking + High Local Ranking = Dominating blended results on Geo-specific search terms
http://searchenginewatch.com/article/2223241/Revenue-from-Localized-Mobile-Ads-to-Reach-5.8-Billion-in-U.S.-by-2016BIA/Kelsey says that mobile local ads offer marketers better relevance, immediacy, and consumer-buying intent. However, the company reports that mobile ad spending has seen slow adoption rates because of the steep mobile marketing learning curve. A major factor in the firm’s projections is that marketers will master the learning curve and mobile marketing products will get easier to use over time.
According to Greg Sterling via Constant Contact survey of SMBs….
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Don’t Confuse Google!Your NAP should be in each of these places:WebsiteSocial media pagesBusiness directories – called “citations”Number of citations is Important, but consistency is more importantYour NAP is your local search fingerprint
How Can an Audit Help?Determine Local Search strengthsFind weaknesses that affect rankingsDiscover optimization opportunitiesPrevent duplication & data corruption
By doing a search for your client’s phone number, you can see record of their local citations. When you are trying to improve their local SEO ranking, it can be invaluable to know about their existing citation building activities before doing your own.
In addition to Local Citation Finder returning results that are relevant to a city and key phrase combination of a phone number, it also provides a list of the top 30 general citation sources for the searched city.
If you are aware of a incorrect address or phone number do a google search with business name and incorrect address or phone number to discover where all that incorrect information is showing up. Example "search influence" + "1539 jackson"
Gather a list of existing listings for the business on the directory specifiedOn Google, you can search site:directory.com “business name”
On Google, search: site:directory.com “555 555 5555” (ex. site:www.yelp.com "business name" and ex. site:www.yelp.com "555 555 5555") Be sure to wrap the business name and the phone number in quotation marks.
Duplication Examples
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You can go further using authorship and other markup to make the business stand out.
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Google guide to dealing with duplicates/inconsistent NAP data : 1st report a problem or edit, wait and if it doesn’t work, use the troubleshooter forms.
Google guide to dealing with duplicates/inconsistent NAP data : 1st report a problem or edit, wait and if it doesn’t work, use the troubleshooter forms.
Select “Place is a duplicate of another place” and give the link to the correct listing in the comments section.