Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Google. A word that is now synonymous with “look it up” and to every business owner also doubles for “opportunity” and “what the heck”.
What's important to Google? And what can you do to impress Google while also impressing your website visitors? Gaining Google's favor doesn't happen overnight, in our talk we'll outline in plain English:
* What criteria Google uses to rank websites.
* How you can adjust your website to improve your standings in search results.
* Things you can do outside of your website to make your Google presence stronger.
This presentation is about the top 4 frustrations around Google Reviews and how to solve them. You will learn we will reveal how to get your customers to leave good reviews for your restoration business and much more.
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Google. A word that is now synonymous with “look it up” and to every business owner also doubles for “opportunity” and “what the heck”.
What's important to Google? And what can you do to impress Google while also impressing your website visitors? Gaining Google's favor doesn't happen overnight, in our talk we'll outline in plain English:
* What criteria Google uses to rank websites.
* How you can adjust your website to improve your standings in search results.
* Things you can do outside of your website to make your Google presence stronger.
This presentation is about the top 4 frustrations around Google Reviews and how to solve them. You will learn we will reveal how to get your customers to leave good reviews for your restoration business and much more.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
A great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use.
SEO is not a new concept but it's importance increases with each year.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
How to get your Plumbing or HVAC Company ranked on page one for the most important keywords in your area.
Would you like to ensure that your website & content strategy is set up to win online?
How about finally getting your website to rank on page one for the most important keywords in your area?
On this training, we're going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area and much, MUCH more!
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable plumbing & HVAC keywords. Hint: You need to think beyond just "plumber"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important plumbing & HVAC keywords that I should be targeting?
Can I still use fake addresses or UPS addresses on Google Maps to rank
What are the most important online review sites?
... And much more!
http://www.plumberseo.net
Download our Internet Marketing & SEO Guide at http://www.plumberseo.net/free or call us at 866-610-4647.
Subscribe to our channel - https://www.youtube.com/user/PlumberSEO
SEO + Content Marketing Best PracticesRyan Stewart
There's a tight marriage between content marketing and SEO, but most marketing teams aren't sure of the exact correlation.
These slides lay out the best practices for content marketing and search engine optimization.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
A great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use.
SEO is not a new concept but it's importance increases with each year.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
How to get your Plumbing or HVAC Company ranked on page one for the most important keywords in your area.
Would you like to ensure that your website & content strategy is set up to win online?
How about finally getting your website to rank on page one for the most important keywords in your area?
On this training, we're going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area and much, MUCH more!
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable plumbing & HVAC keywords. Hint: You need to think beyond just "plumber"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important plumbing & HVAC keywords that I should be targeting?
Can I still use fake addresses or UPS addresses on Google Maps to rank
What are the most important online review sites?
... And much more!
http://www.plumberseo.net
Download our Internet Marketing & SEO Guide at http://www.plumberseo.net/free or call us at 866-610-4647.
Subscribe to our channel - https://www.youtube.com/user/PlumberSEO
SEO + Content Marketing Best PracticesRyan Stewart
There's a tight marriage between content marketing and SEO, but most marketing teams aren't sure of the exact correlation.
These slides lay out the best practices for content marketing and search engine optimization.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Customer Journey Mapping - A Framework For Loving CustomersJane Morgan
This fun, hands-on workshop at 3XE Digital weaves together customer questions, cross-channel touchpoints and marketing content; you’ll create a customer journey map. From planning campaigns to skills investment to KPIs, learn how to raise your strategic marketing game with customer journey mapping.
So close to Valentine's Day put customer love at the center of your endeavours.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.
Here's a great customer journey map template to help customer success folks document, visualize and evaluate how they interact with customers. Here is a link to the supporting blog post that details how to use the template and explains some of the assumptions we made in creating the lifecycle stages, and categories = http://www.preact.com/blog/customer-journey-map-template
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
This is the PowerPoint for the talk that Jason Khoo, Marketing Director at Ron Wave Design, gave at the CSUF Startup Incubator. In this presentation, Jason goes over the powerful strategies that he has used to supercharge his clients' SEO ROI.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Inbusiness SEO and Internet Marketing Presentation. Using tactical SEO planning and execution to launch companies to the top of Google's Search Engine Results Pages (SERP's). Marketing ROI Delivered!
David Fitzgerald - dfitzgerald@inbis.us
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Presented by MojoMediaPros CEO, Steve Lomas, at the Nashville Entrepreneur Center, November 09, 2016, this presentation explores SEO best practices as a way to not only attract customers, but also investor interest in your company.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Make your website a lead generation machine for new senior living residentsEagan Heath
Wondering how digital marketing can help your assisted living company? Learn how we increased Milestone Senior Living's occupancy 11.8% in nine months and you can do the same.
Website Keyword Research, Why It Matters and How to Do ItEagan Heath
Learn how to find the top phrases people are using on Google to search for your products and services. You can set up your SEO, AdWords and blogging campaigns around them, and earn more visitors to your website from organic search traffic.
See our full blog post on the topic here: https://goo.gl/jDBnyv
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2. POTENTIAL LEADS FOR LOCAL BUSINESSES
Your
Network
Word of Mouth
Referrals
Inbound Calls
Walk-ins
3. HOW MANY SEARCHES PER DAY START HERE?
▸ 3.5 Billion
Source: http://www.internetlivestats.com/google-search-statistics/
4. FROM GOOGLE
WHAT PERCENT OF SEARCHES ARE LOCAL?
▸ More than 20% on desktop
▸ 40% on mobile
Source: https://googleblog.blogspot.com/2011/10/ads-are-just-answers.html
11. FROM A GOOGLE STUDY
UNDERSTANDING CONSUMERS’ LOCAL SEARCH BEHAVIOR
▸ 4 in 5 consumers use search engines to
find local information
12. FROM A GOOGLE STUDY
UNDERSTANDING CONSUMERS’ LOCAL SEARCH BEHAVIOR
▸ They search on smartphone, computer
and tablet for:
▸ store address
▸ business hours
▸ product availability
▸ directions
▸ phone number
13. ▸ 50% of consumers who conducted a
local search on their smartphone
visited a store within a day
▸ 18% led to a sale that day
FROM A GOOGLE STUDY
UNDERSTANDING CONSUMERS’ LOCAL SEARCH BEHAVIOR
Source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-searc
35. ▸ Volume: people search them frequently
enough
▸ Intent: they indicate the person searching
is interested in paying for your services
▸ Competition: they aren’t too difficult to
rank on the first page in a local search
TARGET KEYWORDS SHOULD MEET THESE CRITERIA
38. WHAT DO I DO WITH MY
TARGET KEYWORDS ONCE I
KNOW THEM?
39. ONSITE SEO: RE-VAMP YOUR WEBSITE TO TARGET YOUR KEYWORDS
▸ Create separate pages for
separate services
▸ Include keywords in:
▸ URLs
▸ Titles
▸ Meta Descriptions
▸ Headlines
▸ Photo tags and descriptions
▸ Internal Links
41. ENSURE CONSISTENT DIRECTORY LISTINGS ACROSS THE WEB
▸ Standardize how you format:
▸ Name
▸ address
▸ phone #
▸ website
▸ email
42. ENSURE CONSISTENT DIRECTORY LISTINGS ACROSS THE WEB
▸ Then list your business on the
most important directories
▸ Clean up any duplicates
▸ Correct any variations or
inaccuracies
43. CLAIM AND CORRECTLY CATEGORIZE YOUR GOOGLE MY BUSINESS SITE
▸ Build up your reviews
▸ Link back to your website
▸ Include target keywords in
description and photos
44. THEN BEGIN OUTREACH FOR LINKS FROM OTHER WEBSITES
▸ Target pertinent businesses, blogs, or other sites
▸ Partners
▸ Volunteer orgs
▸ Industry associations
▸ Mentions of your brand that aren’t linked
▸ Guest blog opportunities
45. CREATE AND POST UNIQUE, USEFUL CONTENT REGULARLY
▸ Create unique content for others to share
▸ Blog posts on common questions or little known aspects
of your industry
▸ YouTube videos
▸ Before/after pictures of jobs you’ve done
49. TRACK YOUR PROGRESS USING METRICS
▸ Average rank for top keywords
▸ Impressions on result pages
▸ Clicks to your site from organic search
▸ Duration spent onsite
▸ First time website visitors
▸ Conversions: how did new customers find you?
▸ Ask in person or by phone, and keep responses in
a spreadsheet by month
54. METRICS
MEASURE YOUR MARKETING FUNNEL FROM TOP TO BOTTOM
▸ Bottom is trickiest in local SEO
▸ Number of new leads who found you online
▸ Manually measure in person
▸ Track online if you have a “conversion event”
▸ Book Now!
▸ Call Us!
56. RESULTS
IT DEPENDS ON HOW COMPETITIVE YOUR LOCAL INDUSTRY IS
▸ Low competition:
▸ the third-place listing has < 5 Google or Yelp reviews or under 10 backlinks
▸ You could start ranking in ~ the top 5 spots in 3-4 months
▸ Medium competition:
▸ the third-place listing has < 10 Google or Yelp reviews and about 10-20 backlinks
▸ You could start ranking in ~ the top 5 spots in 6 months
▸ High competition:
▸ the third-place listing has >10 Google or Yelp reviews and > 20 backlinks
▸ Expect to invest in SEO for a year or more to rank in the top 5
58. DO-IT-YOURSELF SEO STEPS
▸ Claim your Google My Business page
▸ Add 5-10 good photos with descriptions
▸ Send customers a link to review you on Google
▸ Ensure you have a webpage for each service with 300 words of text,
target keywords and good pictures
▸ List your business information accurately on as many directories as
possible
▸ Blog or post other content regularly
▸ Constantly do outreach for links from other websites
60. PROJECTS, MONTHLY RETAINER, HOURLY
▸ Initial Campaign
▸ If you’ve never done SEO before or had limited results
▸ Monthly retainer
▸ If your initial SEO efforts are complete
▸ you want to keep climbing
▸ Hourly
▸ If you just want specific tasks tackled