Mobile website strategy for today's savvy SMBs

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The document discusses tips for crafting compelling sales offerings for small businesses, including focusing on the customer's needs, showing results, using feedback, optimizing listings on directories and search engines, creating content for multiple platforms, and emphasizing a mobile-first approach as customers increasingly use smartphones. It also notes challenges small businesses face in online marketing and the importance of meeting customers where they are online.

Marketing

WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CRAFTING A COMPELLING
SALES OFFERING FOR TODAY’S
MORE SAVVY SMBs

ANATOMY OF
A WINNING
SALES PITCH
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

DON’T BEAT
AROUND THE BUSH
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

IT’S ABOUT THEM,
NOT YOU
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ALLEVIATE
PAIN
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

SHOW,
DON’T JUST TELL
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

USE REAL
FEEDBACK
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

MAKE IT EASY
TO SHARE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

SAVVY SMBs
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ALREADY KNOW ONLINE
MARKETING
IS A WAY TO WIN CUSTOMERS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ALREADY KNOW THEY
SHOULD USE SOCIAL MEDIA
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ALREADY KNOW THEIR
CUSTOMERS
ARE FINDING THEM ON
SMARTPHONES
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

NOTHING’S MORE
COMPELLING THAN MOBILE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

SMARTPHONE
ADDICTION
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THE MOBILE
INTERNET SURGE

48.45%
@searchinfluence
GOOGLE ORGANIC MOBILE USERS
FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES
GOOGLE ORGANIC MOBILE USERS
FOR PLASTIC SURGEONS’ WEBSITES
48.6%
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
96%
FACEBOOK LIKES, COMMENTS &
SHARES ON MOBILE DEVICES

MOPOCALYPSE
IS ROLLING OUT
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

EARLY SIGNS
OF MOBILE
TRAFFIC LOSS?
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

WHAT EVERY
SMB NEEDS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
HELP THEM
PASS THE
GOOGLE TEST

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
BREAKING
INTO THE
TOP 3
RESULTS

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
LOCATION,
LOCATION,
LOCATION

MOBILE = LOCAL
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

BARNACLE SEO
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
OPTIMIZE
THOSE
LISTINGS

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WHY ONLINE
DIRECTORIES?

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
OWNING
THE TOP OF
THE PAGE

SOCIAL MEDIA = MOBILE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THE BEST
MOBILE STOREFRONT
IN TOWN
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CREATING
COMPELLING
CONTENT

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
MAKING
CONNECTIONS

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
IT’S A
PAY-TO-PLAY
WORLD

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WE KNOW
WHEN THINGS
ARE CHANGING

CONTENT SELLS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THE VALUE OF
CONTENT MARKETING
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

LET THE CONTENT
TELL THE STORY
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

MAKE IT EFFECTIVE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ANYWHERE
THE BUYER IS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

CHALLENGES FOR
BUSINESSES
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

REMEMBER, IT’S
ALL ABOUT THEM
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THANK YOU!
ANY QUESTIONS?

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Mobile website strategy for today's savvy SMBs

1. WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION CRAFTING A COMPELLING SALES OFFERING FOR TODAY’S MORE SAVVY SMBs

2. ANATOMY OF A WINNING SALES PITCH @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

3. DON’T BEAT AROUND THE BUSH @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

4. IT’S ABOUT THEM, NOT YOU @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

5. ALLEVIATE PAIN @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

6. SHOW, DON’T JUST TELL @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

7. USE REAL FEEDBACK @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

8. MAKE IT EASY TO SHARE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

9. SAVVY SMBs @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

10. ALREADY KNOW ONLINE MARKETING IS A WAY TO WIN CUSTOMERS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

11. ALREADY KNOW THEY SHOULD USE SOCIAL MEDIA @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

12. ALREADY KNOW THEIR CUSTOMERS ARE FINDING THEM ON SMARTPHONES @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

13. NOTHING’S MORE COMPELLING THAN MOBILE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

14. SMARTPHONE ADDICTION @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

15. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION THE MOBILE INTERNET SURGE

16. 48.45% @searchinfluence GOOGLE ORGANIC MOBILE USERS FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES GOOGLE ORGANIC MOBILE USERS FOR PLASTIC SURGEONS’ WEBSITES 48.6% @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

17. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION 96% FACEBOOK LIKES, COMMENTS & SHARES ON MOBILE DEVICES

18. MOPOCALYPSE IS ROLLING OUT @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

19. EARLY SIGNS OF MOBILE TRAFFIC LOSS? @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

20. WHAT EVERY SMB NEEDS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

21. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION HELP THEM PASS THE GOOGLE TEST

22. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION BREAKING INTO THE TOP 3 RESULTS

23. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION LOCATION, LOCATION, LOCATION

24. MOBILE = LOCAL @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

25. BARNACLE SEO @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

26. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION OPTIMIZE THOSE LISTINGS

27. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION WHY ONLINE DIRECTORIES?

28. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION OWNING THE TOP OF THE PAGE

29. SOCIAL MEDIA = MOBILE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

30. THE BEST MOBILE STOREFRONT IN TOWN @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

31. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION CREATING COMPELLING CONTENT

32. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION MAKING CONNECTIONS

33. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION IT’S A PAY-TO-PLAY WORLD

34. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION WE KNOW WHEN THINGS ARE CHANGING

35. CONTENT SELLS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

36. THE VALUE OF CONTENT MARKETING @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

37. LET THE CONTENT TELL THE STORY @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

38. MAKE IT EFFECTIVE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

39. ANYWHERE THE BUYER IS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

40. CHALLENGES FOR BUSINESSES @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

41. REMEMBER, IT’S ALL ABOUT THEM @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

42. WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION THANK YOU! ANY QUESTIONS?

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