Get the keys to creating great video content and learn how to gain the upper hand when it comes to utilizing this powerful tool for your business.

2. Confidential, Property of Search Influence © 2017
GABRIELLE BENEDETTO
Partner & Sales Strategist
JEANNE LOBMAN
Digital Advertising Manager

3. STAY TUNED TO SEE WHO THE
ACADEMY AWARD GOES TO...

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10. Confidential, Property of Search Influence © 2017Source: Hubspot

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21. CREATE
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23. END
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32. Confidential, Property of Search Influence © 2017Source: Hubspot

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Organic (non-paid) efforts don’t have the reach they use to.

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You can show your ads to people who are likely to use your services.

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In-Stream (Pre-roll on YouTube.com & partner sites)

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In-Display (Discovery ads)

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YOUR COMPANYYOUR COMPANY YOUR COMPANY

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51. SUCCESS STORY:
TESTIMONIALS
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54. 2009: 2 videos
2017: 500+ videos
Confidential, Property of Search Influence © 2017
THE RESULTS
2009: 67 video views
2017: 219K+ video views

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SUCCESS STORY:
FACEBOOK VIDEO

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OUR APPROACH
Run an engaging video ad campaign that
showcased the facility & the doctors
Leverage the data of their 140,000 person
fanbase that we built for them over the last 5
years
THEIR NEED
Educate current and potential patients of the
advances in surgery and the importance of
selecting the right treatment.
Drive awareness and visibility of this important
resource for women.

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Link Clicks Clicks on Ad Impressions Cost CTR CPC
3,843 5,595 606,141 $4,249.93 0.92% $0.76
Clicks to
Play Video
Cost per Clicks
to Play Video
Video
Views
Cost per
Video View
Avg. % of
Video Viewed
Avg. Duration of
Video Viewed
79,794 $0.05 302,214 $0.01 8.22% 0:00:10
Post
Engagement
Cost per Post
Engagement
Post
Shares
306,562 $0.01 80

58. 17 new patient inquiries
Confidential, Property of Search Influence © 2017
THE RESULTS
3,800 visits to the website 10,000 views of the video

59. SUCCESS STORY
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INCREASE
IN REACH COMPARED TO
CAROUSEL
188%
DECREASE
IN COST PER ENGAGEMENT
COMPARED TO CAROUSEL
97%

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