Looking to increase your local search presence? Claiming and optimizing Google+, Yahoo, and Bing listings are a must, but having a presence on other platforms will also help increase local search presence. Join us as we dive into our Local Presence package and explore the opportunities and ways to increase a client's local search presence.

1. Helping small businesses succeed online.
@searchinfluence

2. • Louisiana Native
• University of Colorado Graduate – BS in
Journalism(2010)
• Lived in Italy twice (Si, io parlo Italiano e
mi piace la pizza)
• Moved to NOLA in 2012
• Account Manager at Search Influence
• Manage over 55 client accounts and
another Junior Account Associate
Sarah GallagherABOUT ME
@searchinfluence

3. Local
Claiming Vs.
Local
Presence
@searchinfluence
Why is local search important,
why is claiming important, and
what’s the difference between
the packages.

4. Why is LOCAL search
IMPORTANT?
@searchinfluence

5. @searchinfluence
Because People
Search Locally!
• If people are looking for a business or service
they need, they most likely need it in there
area
• And Google returns local search results- no
matter if you use a geo-modified keyword or
not!

6. UNDERSTANDING THE
SEARCH RESULTS
PAID
Search
Results
LOCAL
Search
Results
ORGANIC
Search
Results
@searchinfluence

7. Local Search Factors
• Geo-Modified Keyword
• Ex: alternations in New Orleans
• IP Address
• Ex: Alterations
• Physical Location of the Business
• Trying to rank in New Orleans when you’re actually
in a surrounding city
@searchinfluence

8. Here’s some EXAMPLES
@searchinfluence

9. When I include the geo-modified keyword (with “in
New Orleans”), local business directories and a map
pack is at the top of the search results
Here’s a
search for
Alterations
in New
Orleans
@searchinfluence

10. Even when I don’t include a geo-modified keyword,
maps results for that area still show up because Google
knows I’m physically located in New Orleans!
@searchinfluence
Here’s a
search for
Alterations

11. So why is it important to
have your listing CLAIMED?
@searchinfluence
A. Google thinks the business is bigger
B. Google thinks the businesses
management is better
C. Google thinks the business is more
relevant
D. All of the above
E. None of the above

12. Google perceives claimed
businesses as more
authoritative and relevant
Google trusts a listing more that has been claimed by someone at that business
Think about it…if you’re going to take the time to go through the verification
process, Google knows you’re not a robot, and therefore more trustworthy
@searchinfluence

13. So what
needs to be
claimed in a
listing?
Consistent NAP
Photos
Category
Links to other sites/social media
EVERYTHING filled out (including
hours of operation)
@searchinfluence

14. Consistent NAP…
@searchinfluence

15. Photos…
@searchinfluence

16. Category…
@searchinfluence
This is the $$$ shot right here!
Having the correct, most relevant category
associated with your business listings (especially
Google+ listing) can make or break your listing’s
rankings
Ex: Putting “University” when you’re just a
community college, could hurt your rankings
Full list of Google Categories:
https://blumenthals.com/Google_LBC_Categories
List of Categories according to Mozbar:
http://moz.com/local/categories

17. Links to other business owned
platforms…
@searchinfluence

18. Everything else…
Reviews, description, videos, hours of operation
@searchinfluence

19. …SO, WHY DOES A LISTING
HAVE TO BE OPTIMIZED?
@searchinfluence

20. Goes back to
AUTHORITY…
If you’re willing to provide a lot of information about
your business, Google is going to trust that you are the
authority in that subject matter.
@searchinfluence

21. DID YOU
KNOW
YOUTUBE
CAN HELP
WITH
YOUR
LOCAL
PRESENCE
@searchinfluence

22. In the video
manager of
a YouTube
channel
Under the advance settings,
you can add a latitude and
longitude of the business!!
This is advanced stuff, guys, and
it definitely reinforces the
client’s location to Google
@searchinfluence

23. Local Claiming VS.
Local Presence
@searchinfluence

24. Local Claiming
• These is a one-time fee where everything is taken care of up front!
• We claim Google, Yelp, and Bing as well as a big data push
• Also manually claim listings on Kudzu, Hotfrog, CitySearch, InsiderPages,
Local.com, YP.com, SuperPages, and Manta
• No kickoff call is necessary; we just need a detailed client questionnaire
filled out with all of the clients contact information
@searchinfluence

25. Local Presence
• This campaign is spread over a 12-month period, so a kickoff call is needed
to review the clients information, discuss the video topic, and present the
deliverables
• We take care of Google, Yelp, and Bing as well as a big data push
• We also create an optimized YouTube channel with a general, informational
video about the business (there’s that YouTube helping with the local
presence part)
• We also manually claim and correct 2 listings per month that are listed in
their reputation monitoring tool
@searchinfluence

26. Which clients would
benefit from each?
@searchinfluence

27. Local Claiming
• Clients who own a local business
• Clients with a limited budget
• Clients who want their listings claimed but don’t have
time to do it themselves
• Clients who want everything to be done in a quick
time-frame (completed within 2 months)
@searchinfluence

28. @searchinfluence
Local Presence
• Clients who own a local business
• Clients who don’t have the budget for a full SEO
campaign
• Clients who want their listings claimed but don’t
have time to do it themselves
• Clients who are interested in building their
branding with YouTube

29. HOW DO WE
MEASURE SUCCESS?
YellowBot Reporting Tool
@searchinfluence

30. @searchinfluence

31. So in the end what is all
of this going to do for
my client?
@searchinfluence

32. A lot of great things!!!
@searchinfluence
• Give them a consistent NAP across the internet, which will
help strengthen their branding
• It’s going to help them rank in the maps search results
(remember the “alterations in New Orleans” screenshot?)
• Also, if someone searches the business’s brand name, the
directories that have been claimed would also show up in
search results

33. SERP
Results
&
Maps
Results
@searchinfluence

34. Branding
Consistency
@searchinfluence

35. @searchinfluence

36. THANK YOU!
-Sarah Gallagher
sgallagher@searchinfluence.com
http://www.searchinfluence.com/author/sgallagher/twitter.
com/SarahGal318