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Local presence & local claiming webinar
The document discusses the importance of local search optimization for small businesses, emphasizing the benefits of claiming and optimizing business listings to improve authority and visibility on platforms like Google. It explains the difference between local claiming and local presence services, outlining the processes and target clients for each. Additionally, it highlights the significance of consistent information and effective use of keywords in enhancing search results and branding.
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Local presence & local claiming webinar
- 1. Helping small businessessucceed online. @searchinfluence
- 2. • Louisiana Native •University of Colorado Graduate – BS in Journalism(2010) • Lived in Italy twice (Si, io parlo Italiano e mi piace la pizza) • Moved to NOLA in 2012 • Account Manager at Search Influence • Manage over 55 client accounts and another Junior Account Associate Sarah GallagherABOUT ME @searchinfluence
- 3. Local Claiming Vs. Local Presence @searchinfluence Why islocal search important, why is claiming important, and what’s the difference between the packages.
- 4. Why is LOCALsearch IMPORTANT? @searchinfluence
- 5. @searchinfluence Because People Search Locally! •If people are looking for a business or service they need, they most likely need it in there area • And Google returns local search results- no matter if you use a geo-modified keyword or not!
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- 7. Local Search Factors •Geo-Modified Keyword • Ex: alternations in New Orleans • IP Address • Ex: Alterations • Physical Location of the Business • Trying to rank in New Orleans when you’re actually in a surrounding city @searchinfluence
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- 9. When I includethe geo-modified keyword (with “in New Orleans”), local business directories and a map pack is at the top of the search results Here’s a search for Alterations in New Orleans @searchinfluence
- 10. Even when Idon’t include a geo-modified keyword, maps results for that area still show up because Google knows I’m physically located in New Orleans! @searchinfluence Here’s a search for Alterations
- 11. So why isit important to have your listing CLAIMED? @searchinfluence A. Google thinks the business is bigger B. Google thinks the businesses management is better C. Google thinks the business is more relevant D. All of the above E. None of the above
- 12. Google perceives claimed businessesas more authoritative and relevant Google trusts a listing more that has been claimed by someone at that business Think about it…if you’re going to take the time to go through the verification process, Google knows you’re not a robot, and therefore more trustworthy @searchinfluence
- 13. So what needs tobe claimed in a listing? Consistent NAP Photos Category Links to other sites/social media EVERYTHING filled out (including hours of operation) @searchinfluence
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- 16. Category… @searchinfluence This is the$$$ shot right here! Having the correct, most relevant category associated with your business listings (especially Google+ listing) can make or break your listing’s rankings Ex: Putting “University” when you’re just a community college, could hurt your rankings Full list of Google Categories: https://blumenthals.com/Google_LBC_Categories List of Categories according to Mozbar: http://moz.com/local/categories
- 17. Links to otherbusiness owned platforms… @searchinfluence
- 18. Everything else… Reviews, description,videos, hours of operation @searchinfluence
- 19. …SO, WHY DOESA LISTING HAVE TO BE OPTIMIZED? @searchinfluence
- 20. Goes back to AUTHORITY… Ifyou’re willing to provide a lot of information about your business, Google is going to trust that you are the authority in that subject matter. @searchinfluence
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- 22. In the video managerof a YouTube channel Under the advance settings, you can add a latitude and longitude of the business!! This is advanced stuff, guys, and it definitely reinforces the client’s location to Google @searchinfluence
- 23. Local Claiming VS. LocalPresence @searchinfluence
- 24. Local Claiming • Theseis a one-time fee where everything is taken care of up front! • We claim Google, Yelp, and Bing as well as a big data push • Also manually claim listings on Kudzu, Hotfrog, CitySearch, InsiderPages, Local.com, YP.com, SuperPages, and Manta • No kickoff call is necessary; we just need a detailed client questionnaire filled out with all of the clients contact information @searchinfluence
- 25. Local Presence • Thiscampaign is spread over a 12-month period, so a kickoff call is needed to review the clients information, discuss the video topic, and present the deliverables • We take care of Google, Yelp, and Bing as well as a big data push • We also create an optimized YouTube channel with a general, informational video about the business (there’s that YouTube helping with the local presence part) • We also manually claim and correct 2 listings per month that are listed in their reputation monitoring tool @searchinfluence
- 26. Which clients would benefitfrom each? @searchinfluence
- 27. Local Claiming • Clientswho own a local business • Clients with a limited budget • Clients who want their listings claimed but don’t have time to do it themselves • Clients who want everything to be done in a quick time-frame (completed within 2 months) @searchinfluence
- 28. @searchinfluence Local Presence • Clientswho own a local business • Clients who don’t have the budget for a full SEO campaign • Clients who want their listings claimed but don’t have time to do it themselves • Clients who are interested in building their branding with YouTube
- 29. HOW DO WE MEASURESUCCESS? YellowBot Reporting Tool @searchinfluence
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- 31. So in theend what is all of this going to do for my client? @searchinfluence
- 32. A lot ofgreat things!!! @searchinfluence • Give them a consistent NAP across the internet, which will help strengthen their branding • It’s going to help them rank in the maps search results (remember the “alterations in New Orleans” screenshot?) • Also, if someone searches the business’s brand name, the directories that have been claimed would also show up in search results
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