CEO & Co-founder Will Scott shares insight on how small and local businesses can create a sustainable brand that benefits their revenue, reputation, and rankings on search engines.
TOOLBOX DESIGN • AVA INSURANCE AGENCY • CALENDAR ILLUSTRATIONToolbox Design
The document is a calendar and illustration copyrighted by AVA Insurance Brokers in 2020. It contains repeated notices of copyright by AVA Insurance Agency and AVA Insurance Brokers for calendar and illustration works. It also lists the social media and website addresses of the design firm Toolbox Design which may have created the calendar and illustrations.
Golnaz Nozari, Senior Developer, King
Bruno Mikus, Senior Developer, King
Releasing new content to millions of players sounds like a daunting task and it takes more than just courage to push that "publish" button.
Takeaways:
Release is not scary if it is done responsibly and if anyone can do it.
Tailor the release process to your business needs and try to keep it as modular as possible.
Add horsepower and efficiency to your digital marketing strategy to get more leads and provide a better experience for your customers. We will provide you with real tactics that we use every day to keep the phones ringing. Most of these tactics can be implemented by anyone in your office and are often missed by businesses. We will give you things that you can take home and implement immediately to drive results.
5 tips from MeetNotes Launch on Product Hunt and Hacker NewsHarshita Nigam
5 Tips From MeetNotes Launch on Product Hunt & Hacker News shows how you can successfully launch your product on these channels. Using these simple tips you can improve website traffic and signups.
The document provides contact information for Skyler's High Quality Cleaning Service including a phone number that is repeated multiple times and an email address. It advertises cleaning services for homes, condominiums, apartments, offices, and seasonal cleaning and offers 10% off for a first cleaning.
Glassdoor Employer Branding Summit Presentation: Jennifer TharpGlassdoor
Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Jennifer Tharp's presentation from the big day.
Content Amplification Strategies for Local - LocalU New Orleans 2016Search Influence
Who stole the cookies from the cookie jar? Facebook stole the cookies, that's who. Used to be building and engaging an audience through content was as simple as hitting the "Share" button. These days, however, as the social networks look for ways to monetize, you've gotta pay to play. Paula and Will demonstrate some of the best tactics to leverage reputable brands to dominate your local market.
Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.
TOOLBOX DESIGN • AVA INSURANCE AGENCY • CALENDAR ILLUSTRATIONToolbox Design
The document is a calendar and illustration copyrighted by AVA Insurance Brokers in 2020. It contains repeated notices of copyright by AVA Insurance Agency and AVA Insurance Brokers for calendar and illustration works. It also lists the social media and website addresses of the design firm Toolbox Design which may have created the calendar and illustrations.
Golnaz Nozari, Senior Developer, King
Bruno Mikus, Senior Developer, King
Releasing new content to millions of players sounds like a daunting task and it takes more than just courage to push that "publish" button.
Takeaways:
Release is not scary if it is done responsibly and if anyone can do it.
Tailor the release process to your business needs and try to keep it as modular as possible.
Add horsepower and efficiency to your digital marketing strategy to get more leads and provide a better experience for your customers. We will provide you with real tactics that we use every day to keep the phones ringing. Most of these tactics can be implemented by anyone in your office and are often missed by businesses. We will give you things that you can take home and implement immediately to drive results.
5 tips from MeetNotes Launch on Product Hunt and Hacker NewsHarshita Nigam
5 Tips From MeetNotes Launch on Product Hunt & Hacker News shows how you can successfully launch your product on these channels. Using these simple tips you can improve website traffic and signups.
The document provides contact information for Skyler's High Quality Cleaning Service including a phone number that is repeated multiple times and an email address. It advertises cleaning services for homes, condominiums, apartments, offices, and seasonal cleaning and offers 10% off for a first cleaning.
Glassdoor Employer Branding Summit Presentation: Jennifer TharpGlassdoor
Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Jennifer Tharp's presentation from the big day.
Content Amplification Strategies for Local - LocalU New Orleans 2016Search Influence
Who stole the cookies from the cookie jar? Facebook stole the cookies, that's who. Used to be building and engaging an audience through content was as simple as hitting the "Share" button. These days, however, as the social networks look for ways to monetize, you've gotta pay to play. Paula and Will demonstrate some of the best tactics to leverage reputable brands to dominate your local market.
Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.
Nothing more local than my pocket #pubcon 2016 Mobile PPCSearch Influence
Some reports say that 82% of smartphone owners search on the web every day. Mobile PPC can be your best option at targeting today’s consumer on-the-go.
Build a Web Presence that Outsmarts, Outperforms and Outlasts GoogleStoney deGeyter
The document discusses how to build an extraordinary website presence that outsmarts, outperforms, and outlasts search engines. It recommends focusing on uniqueness, finding your voice, and creating a compelling user experience. An extraordinary website brings in targeted traffic, improves conversion rates, gains word-of-mouth, and establishes customer loyalty, allowing it to earn top search rankings and outperform competitors over the long run.
Sabrina Bulteau - turns digital into a business generatorTechnofutur TIC
Conférence 2/05 : Les marques au défi du contenu social
L’objectif de la conférence est de baliser la réflexion sur les clés de compréhension de ces réseaux en 2017 en termes de content branding et marketing.
Avec des questions comme :
Comment produire du contenu pertinent et attrayant dans un monde où les utilisateurs ont pris le pouvoir ?
Quelle importance tactique donner au contenu vidéo, devenu omniprésent ?
Comment capter l’attention alors que les utilisateurs sont devenus eux-mêmes des producteurs de contenu capables de drainer une audience considérable ?
Comment convertir effectivement ?
Comment organiser son équipe marketing pour relever ces défis majeurs ?
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
One more algo update for the Google dance track.
I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.
Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.
As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.
Barnacle SEO for Local Search at #Pubcon Will Scott
Barnacle SEO for Local Search is making a comeback.
In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites.
Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.
Google has a weakness for big "authority" sites:
YouTube
Yelp
Pinterest
Facebook
Houzz
YP.com
And more…
REFERENCES:
Hummingbird's Unsung Impact on Local Search - moz, David Mihm
Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek
Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling
10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith
Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott
Here is a presentation of why any individual or corporation should choose our brokerage for all their development, and investment, listing or purchasing needs.
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
This document discusses Accolade's strategy for engaging employees to help build its talent brand. It began with a challenge of "telling" rather than "showing" its culture through stories. Accolade developed a strategy of empowering employees to co-author content that emphasizes empathy. This led to insights being translated into richer assets that showcase the company's culture in action, such as videos of employees discussing their experiences. The results included improved engagement on content and recruiters gaining valuable insights into Accolade's culture beyond just descriptions of what they do. Lessons included ensuring co-authored content avoids one-sided stories and showcases both successes and challenges.
Barnacle SEO and Native Advertising - Like Judo for GoogleWill Scott
This is my presentation to the Ad Club's District 7 regional conference.
I chose to investigate the relationship between Barnacle SEO and Native Advertising.
The lines between SEO and PR are blurring more each day and the growing acknowledgment of the importance of content marketing and native advertising demonstrate that.
Plus, good content marketing is often the stuff of which Barnacle SEO is made.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Chris Fixler is a skilled real estate professional who has been in the industry since 2014. She has extensive sales experience from her previous career in web development. As a broker, she provides detailed sales plans and strategies to her clients and has over $20 million in individual sales. She focuses on properties in various Chicago neighborhoods, specializing in new construction, luxury homes, multi-family units, and land acquisition.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
WISE SYMPOSIUM: You are your brand managing your reputationKathy Hennessy
The document discusses managing your online reputation through social media platforms. It provides an overview of major platforms like Facebook, Twitter, LinkedIn, YouTube and recommends engaging with others on these sites to establish yourself as a valuable member of online communities. The document also stresses maintaining a consistent online presence and brand across all of your social media profiles.
Blink is a creative agency that creates engaging media for cultural brands, destinations, entertainment, attractions, and video games. They provide various creative services including branding, website design, advertising, marketing campaigns, illustrations, and more. They guarantee customer satisfaction and will work with clients to modify designs until the client is satisfied. The document provides examples of work Blink has done for clients including designs for theme parks, attractions, events, and destinations.
Master Your Marketing & Attract More Residents (webinar slides)AppFolio
Watch this one hour overview of recent enhancements to our Basic, Premium and Website vacancy posting features. Learn best practices for recording Guest Cards, accepting Rental Applications and converting applicants to tenants to ensure all of your information is captured and trackable from lead to lease.
This is my title, there are many like it, but this one is mine..pptxSearch Influence
This document outlines a person's relationship with their title or position. It states that the title is their best friend and life, and they must master it as they must master their own life. It emphasizes handling the title with skill, expertise, and knowing every aspect of it as they know themselves. The title represents the honor and legacy of those before and after, so the person will care for it as they would their family's honor and legacy.
Aligning Brand with Student Experience to Reinvigorate Interest in Your School.
Presented by Alison Zeringue, Alicia Jasmin, Nico Rose, Sheila Flatz at the UPCEA MEMS conference in December 2022.
Presenting case studies of branding and marketing for higher education institutions, Tulane SoPA and UFOnline.
A branding or creative refresh is hard work. You’ve wrangled the stakeholders and the creative team and worked through the big egos likely at the table in the process. Now you have to figure out marketing deployment, a step often forgotten about while planning the rebranding effort itself.
If you’re already running digital advertising campaigns it can be a daunting task to roll out your new brand. You can’t afford downtime in your campaigns - stopping all marketing to update and re-launch.
And, you are concerned about how to measure leading indicators of success for the new brand, ideally BEFORE you see a negative impact on the enrollment pipeline.
In the last year, I led the digital deployment side of our client Tulane School of Professional Advancement’s rebranding effort.
In our recent collaborative session at UPCEA MEMS 2022 in New Orleans, I shared a 5 step process for how to bring your new creative to life in persistent digital marketing campaigns.
Read on for a step-by-step guide to bringing refreshed branding or creative to life and share your feedback in the comments or on social media.
5 Steps To Deploy New Creative In Persistent Digital Campaigns
At a high level, these are the 5 steps to successfully deploy your new creative. We’ll break down each of these steps in this blog below.
1. START WITH THE RIGHT EXPECTATIONS
2. MAKE A TRANSITION PLAN
3. SET SHORT AND LONG-TERM METRICS-BASED GOALS
4. CHECK AND ADJUST
5. ITERATE ON YOUR NEW CREATIVE
Nothing more local than my pocket #pubcon 2016 Mobile PPCSearch Influence
Some reports say that 82% of smartphone owners search on the web every day. Mobile PPC can be your best option at targeting today’s consumer on-the-go.
Build a Web Presence that Outsmarts, Outperforms and Outlasts GoogleStoney deGeyter
The document discusses how to build an extraordinary website presence that outsmarts, outperforms, and outlasts search engines. It recommends focusing on uniqueness, finding your voice, and creating a compelling user experience. An extraordinary website brings in targeted traffic, improves conversion rates, gains word-of-mouth, and establishes customer loyalty, allowing it to earn top search rankings and outperform competitors over the long run.
Sabrina Bulteau - turns digital into a business generatorTechnofutur TIC
Conférence 2/05 : Les marques au défi du contenu social
L’objectif de la conférence est de baliser la réflexion sur les clés de compréhension de ces réseaux en 2017 en termes de content branding et marketing.
Avec des questions comme :
Comment produire du contenu pertinent et attrayant dans un monde où les utilisateurs ont pris le pouvoir ?
Quelle importance tactique donner au contenu vidéo, devenu omniprésent ?
Comment capter l’attention alors que les utilisateurs sont devenus eux-mêmes des producteurs de contenu capables de drainer une audience considérable ?
Comment convertir effectivement ?
Comment organiser son équipe marketing pour relever ces défis majeurs ?
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
One more algo update for the Google dance track.
I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.
Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.
As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.
Barnacle SEO for Local Search at #Pubcon Will Scott
Barnacle SEO for Local Search is making a comeback.
In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites.
Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.
Google has a weakness for big "authority" sites:
YouTube
Yelp
Pinterest
Facebook
Houzz
YP.com
And more…
REFERENCES:
Hummingbird's Unsung Impact on Local Search - moz, David Mihm
Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek
Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling
10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith
Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott
Here is a presentation of why any individual or corporation should choose our brokerage for all their development, and investment, listing or purchasing needs.
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
This document discusses Accolade's strategy for engaging employees to help build its talent brand. It began with a challenge of "telling" rather than "showing" its culture through stories. Accolade developed a strategy of empowering employees to co-author content that emphasizes empathy. This led to insights being translated into richer assets that showcase the company's culture in action, such as videos of employees discussing their experiences. The results included improved engagement on content and recruiters gaining valuable insights into Accolade's culture beyond just descriptions of what they do. Lessons included ensuring co-authored content avoids one-sided stories and showcases both successes and challenges.
Barnacle SEO and Native Advertising - Like Judo for GoogleWill Scott
This is my presentation to the Ad Club's District 7 regional conference.
I chose to investigate the relationship between Barnacle SEO and Native Advertising.
The lines between SEO and PR are blurring more each day and the growing acknowledgment of the importance of content marketing and native advertising demonstrate that.
Plus, good content marketing is often the stuff of which Barnacle SEO is made.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Chris Fixler is a skilled real estate professional who has been in the industry since 2014. She has extensive sales experience from her previous career in web development. As a broker, she provides detailed sales plans and strategies to her clients and has over $20 million in individual sales. She focuses on properties in various Chicago neighborhoods, specializing in new construction, luxury homes, multi-family units, and land acquisition.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
WISE SYMPOSIUM: You are your brand managing your reputationKathy Hennessy
The document discusses managing your online reputation through social media platforms. It provides an overview of major platforms like Facebook, Twitter, LinkedIn, YouTube and recommends engaging with others on these sites to establish yourself as a valuable member of online communities. The document also stresses maintaining a consistent online presence and brand across all of your social media profiles.
Blink is a creative agency that creates engaging media for cultural brands, destinations, entertainment, attractions, and video games. They provide various creative services including branding, website design, advertising, marketing campaigns, illustrations, and more. They guarantee customer satisfaction and will work with clients to modify designs until the client is satisfied. The document provides examples of work Blink has done for clients including designs for theme parks, attractions, events, and destinations.
Master Your Marketing & Attract More Residents (webinar slides)AppFolio
Watch this one hour overview of recent enhancements to our Basic, Premium and Website vacancy posting features. Learn best practices for recording Guest Cards, accepting Rental Applications and converting applicants to tenants to ensure all of your information is captured and trackable from lead to lease.
Similar to Brands Win Online. What's in a brand? (20)
This is my title, there are many like it, but this one is mine..pptxSearch Influence
This document outlines a person's relationship with their title or position. It states that the title is their best friend and life, and they must master it as they must master their own life. It emphasizes handling the title with skill, expertise, and knowing every aspect of it as they know themselves. The title represents the honor and legacy of those before and after, so the person will care for it as they would their family's honor and legacy.
Aligning Brand with Student Experience to Reinvigorate Interest in Your School.
Presented by Alison Zeringue, Alicia Jasmin, Nico Rose, Sheila Flatz at the UPCEA MEMS conference in December 2022.
Presenting case studies of branding and marketing for higher education institutions, Tulane SoPA and UFOnline.
A branding or creative refresh is hard work. You’ve wrangled the stakeholders and the creative team and worked through the big egos likely at the table in the process. Now you have to figure out marketing deployment, a step often forgotten about while planning the rebranding effort itself.
If you’re already running digital advertising campaigns it can be a daunting task to roll out your new brand. You can’t afford downtime in your campaigns - stopping all marketing to update and re-launch.
And, you are concerned about how to measure leading indicators of success for the new brand, ideally BEFORE you see a negative impact on the enrollment pipeline.
In the last year, I led the digital deployment side of our client Tulane School of Professional Advancement’s rebranding effort.
In our recent collaborative session at UPCEA MEMS 2022 in New Orleans, I shared a 5 step process for how to bring your new creative to life in persistent digital marketing campaigns.
Read on for a step-by-step guide to bringing refreshed branding or creative to life and share your feedback in the comments or on social media.
5 Steps To Deploy New Creative In Persistent Digital Campaigns
At a high level, these are the 5 steps to successfully deploy your new creative. We’ll break down each of these steps in this blog below.
1. START WITH THE RIGHT EXPECTATIONS
2. MAKE A TRANSITION PLAN
3. SET SHORT AND LONG-TERM METRICS-BASED GOALS
4. CHECK AND ADJUST
5. ITERATE ON YOUR NEW CREATIVE
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
Connect with Google: Digital Marketing Workshop 2017 Search Influence
A digital marketing workshop geared toward small businesses and hosted by Google and Search Influence. Join Will Scott (CEO, Search Influence), Gabrielle Benedetto (Partner Relations, Search Influence) and Ann Payne (Agency Development, Google) as they discuss the most impactful ways to leverage digital marketing for your business.
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesSearch Influence
Search Influence’s Director of Sales and Marketing Paula Keller French shows you how to leverage LinkedIn for sponsored content promotion to reach your target audience while they are in the "business mindset.”
Beyond Keyword Research: Optimize for Relevancy with Proof TermsSearch Influence
Google expects certain information to be found on pages about a given topic. Learn how to make great content for your customers & Google in Paula Keller French's 2017 MozCon Local / LocalU presentation.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
Fake it till you make it: Brand Building for Local BusinessesSearch Influence
Explore a few real world examples of local businesses who have built themselves into local brands that both Google and potential customers recognize.
Presented by Paula Keller, our Director of Account Management, at MozCon Local 2016 in Seattle.
Tourism University (NOCVB) - Online Marketing in NOLA: Turning Visitors into ...Search Influence
Paula Keller, long-time Influencer, shares with New Orleans CVB members some ways they can start planning and thinking about their website content and online presence.
New Orleans CVB hosts Tourism University bi-monthly in order to provide services to their members to help leverage the visitors that the CVB and NOTMC drive into New Orleans each day.
Tech Talent South - 10 Basics of Building Search Engine Friendly WebsiteSearch Influence
Having a search engine friendly truly starts when you are building it with some generally basic principals and items that will allow you to set up your site for long term success and ease of adding optimized elements to your site over time.
Our Director of Account Management, Paula Keller, recently shared these 10 tips for building a search engine website with the members of Tech Talent South, who provides education on the foundation of code development for beginner developers.
The document discusses tips for crafting compelling sales offerings for small businesses, including focusing on the customer's needs, showing results, using feedback, optimizing listings on directories and search engines, creating content for multiple platforms, and emphasizing a mobile-first approach as customers increasingly use smartphones. It also notes challenges small businesses face in online marketing and the importance of meeting customers where they are online.
The Power of Visual Content: 3 Types to Implement TodaySearch Influence
Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos. Scott detailed real-world visual content marketing strategies as a featured speaker at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23.
“With social media sites putting more and more emphasis on visual content, auto dealers have a real opportunity to stand out online using compelling car photos, video testimonials and data-rich graphics to tell their brand story,” he said. Scott has been helping small businesses succeed online since 1994, and now leads nearly 100 professionals at Search Influence who put results first and help businesses successfully market online.
In SEO, internal and external links help establish site authority and trust. The question is, are all links created equal? Join us as we explore the different types of offsite authority building and look at ways to strengthen internal pages of a site.
Understanding the Technicality and Structure of a Site Webinar!Search Influence
Besides understanding the importance of onsite optimized content and offsite authority building, the structure and functionality of a site is the gateway to a successful SEO campaign. Join us as we review the key elements for the search engines to find and crawl a site, and how these elements help the success of the campaign.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
Looking to increase your local search presence? Claiming and optimizing Google+, Yahoo, and Bing listings are a must, but having a presence on other platforms will also help increase local search presence. Join us as we dive into our Local Presence package and explore the opportunities and ways to increase a client's local search presence.
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business