Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
In SEO, internal and external links help establish site authority and trust. The question is, are all links created equal? Join us as we explore the different types of offsite authority building and look at ways to strengthen internal pages of a site.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
This document discusses how Search Influence helps small businesses succeed online through their Google+ services. It provides an overview of what Google+ is and why businesses should care about having a presence on it. Search Influence creates optimized Google+ pages for clients and provides ongoing management services like posting engaging content, linking to YouTube videos, and engaging with other pages. They offer various SEO packages that include different levels of set up, posting, and community management on Google+.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Directories, Data Feeds, and Local Search OptimizationSearch Influence
The Local Search Ecosystem is a convoluted web of data that can be nearly impossible for a newcomer to navigate. With mobile search volume growing each day, being found in local search results is imperative to the small business owner’s success online. Join us to learn about local citations, directories, and data feeds and how these affect online visibility for clients.
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
In SEO, internal and external links help establish site authority and trust. The question is, are all links created equal? Join us as we explore the different types of offsite authority building and look at ways to strengthen internal pages of a site.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
This document discusses how Search Influence helps small businesses succeed online through their Google+ services. It provides an overview of what Google+ is and why businesses should care about having a presence on it. Search Influence creates optimized Google+ pages for clients and provides ongoing management services like posting engaging content, linking to YouTube videos, and engaging with other pages. They offer various SEO packages that include different levels of set up, posting, and community management on Google+.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Directories, Data Feeds, and Local Search OptimizationSearch Influence
The Local Search Ecosystem is a convoluted web of data that can be nearly impossible for a newcomer to navigate. With mobile search volume growing each day, being found in local search results is imperative to the small business owner’s success online. Join us to learn about local citations, directories, and data feeds and how these affect online visibility for clients.
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
SEO for YouTube & Video results case studiesJake Aull
The document summarizes the search engine results growth for two clients over several months from video and blog SEO activities. For Client A, their YouTube channel saw a steady rise in video plays from 0 to over 400 across their 9 videos. Their website also saw growth in search engine results. For Client B, their YouTube videos saw a rise in daily views from 0 to 25 and their total lifetime views reached 238 across 5 videos. Their website also saw a steady increase in search engine displays from 22 to 170 over three months, both clients achieving this growth through SEO and technical implementations.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
Tree service digital +google maps optimization presentationtreeservicedigital
This document outlines a digital marketing method for tree service contractors. It discusses the importance of online presence, with over 77% of consumers searching online. It then details a proven formula for ranking high in Google Maps results which includes optimizing the Google My Business listing, building citations and consistency, gaining reviews, and on-page optimization. Tools are recommended to help with review automation, citations, and analysis of online visibility. Attendees are offered a free online marketing plan review.
Is Link Building Still Crucial, Or A Waste Of Time & Money? SMX London 2013adlift
Link building is still crucial for search engine optimization according to the presentation. Quality link building through natural outreach to bloggers and websites takes time but can significantly increase traffic over months. Factors like anchor text variation, avoiding low quality links, and disavowing spam links are important to recover from search engine penalties. While some methods like paid linking don't work, case studies show companies that invest in developing quality external links over long periods can double their organic search traffic.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
SEO For Startups – Columbia Startup Lab Workshop - AdLiftadlift
SEO For Startups – Columbia Startup Lab Workshop.
This was a the workshop conducted at Columbia Startup Lab by AdLift - Prashant Puri in July 2014, New York.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
The document outlines Jake Aull's presentation on SEO strategy. It discusses conducting keyword research, planning site architecture and linking, developing content strategies, and implementing an SEO plan in stages. The presentation covers selecting objectives, analyzing competitors, optimizing on-site elements, building relevant off-site links, and monitoring progress.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
This presentation is about the top 4 frustrations around Google Reviews and how to solve them. You will learn we will reveal how to get your customers to leave good reviews for your restoration business and much more.
The Simple Complexity of Facebook Marketing — #congresfbChad Wittman
The document discusses Facebook marketing and engagement. It notes that while calls to action, photos, and cat memes seem to drive engagement, deeper psychological factors are actually more influential. These include seeking approval, influencing perception through photos, and building one's digital self-identity. The document provides tips on leveraging these psychological factors, photography, and screen real estate to increase engagement. It also discusses Facebook's emphasis on organic over paid content and examples of how NBA and Burberry successfully use Facebook marketing.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Looking to increase your local search presence? Claiming and optimizing Google+, Yahoo, and Bing listings are a must, but having a presence on other platforms will also help increase local search presence. Join us as we dive into our Local Presence package and explore the opportunities and ways to increase a client's local search presence.
What You Need to Know about Google My Business & Possum in 2016Joy Hawkins
Wondering what happened to local business results on September 1? Google's Possum update on September 1, 2016 was the biggest update we have seen in local in years. See how big of a change we saw and what other features GMB is working on these days.
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
SEO for YouTube & Video results case studiesJake Aull
The document summarizes the search engine results growth for two clients over several months from video and blog SEO activities. For Client A, their YouTube channel saw a steady rise in video plays from 0 to over 400 across their 9 videos. Their website also saw growth in search engine results. For Client B, their YouTube videos saw a rise in daily views from 0 to 25 and their total lifetime views reached 238 across 5 videos. Their website also saw a steady increase in search engine displays from 22 to 170 over three months, both clients achieving this growth through SEO and technical implementations.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
Tree service digital +google maps optimization presentationtreeservicedigital
This document outlines a digital marketing method for tree service contractors. It discusses the importance of online presence, with over 77% of consumers searching online. It then details a proven formula for ranking high in Google Maps results which includes optimizing the Google My Business listing, building citations and consistency, gaining reviews, and on-page optimization. Tools are recommended to help with review automation, citations, and analysis of online visibility. Attendees are offered a free online marketing plan review.
Is Link Building Still Crucial, Or A Waste Of Time & Money? SMX London 2013adlift
Link building is still crucial for search engine optimization according to the presentation. Quality link building through natural outreach to bloggers and websites takes time but can significantly increase traffic over months. Factors like anchor text variation, avoiding low quality links, and disavowing spam links are important to recover from search engine penalties. While some methods like paid linking don't work, case studies show companies that invest in developing quality external links over long periods can double their organic search traffic.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
SEO For Startups – Columbia Startup Lab Workshop - AdLiftadlift
SEO For Startups – Columbia Startup Lab Workshop.
This was a the workshop conducted at Columbia Startup Lab by AdLift - Prashant Puri in July 2014, New York.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
The document outlines Jake Aull's presentation on SEO strategy. It discusses conducting keyword research, planning site architecture and linking, developing content strategies, and implementing an SEO plan in stages. The presentation covers selecting objectives, analyzing competitors, optimizing on-site elements, building relevant off-site links, and monitoring progress.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
This presentation is about the top 4 frustrations around Google Reviews and how to solve them. You will learn we will reveal how to get your customers to leave good reviews for your restoration business and much more.
The Simple Complexity of Facebook Marketing — #congresfbChad Wittman
The document discusses Facebook marketing and engagement. It notes that while calls to action, photos, and cat memes seem to drive engagement, deeper psychological factors are actually more influential. These include seeking approval, influencing perception through photos, and building one's digital self-identity. The document provides tips on leveraging these psychological factors, photography, and screen real estate to increase engagement. It also discusses Facebook's emphasis on organic over paid content and examples of how NBA and Burberry successfully use Facebook marketing.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Looking to increase your local search presence? Claiming and optimizing Google+, Yahoo, and Bing listings are a must, but having a presence on other platforms will also help increase local search presence. Join us as we dive into our Local Presence package and explore the opportunities and ways to increase a client's local search presence.
What You Need to Know about Google My Business & Possum in 2016Joy Hawkins
Wondering what happened to local business results on September 1? Google's Possum update on September 1, 2016 was the biggest update we have seen in local in years. See how big of a change we saw and what other features GMB is working on these days.
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
Local search is growing rapidly, with over 3 billion local searches expected in 2012. It is important for businesses to claim and optimize their Google Places and other local directory listings to appear in local search results. This involves adding business information, photos, videos, and collecting reviews to increase prominence. Regular updates and monitoring of competitors is also important to remain visible and relevant to local customers conducting online searches.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Worried about the online reputation of your local business?
Are you happy with the reviews?
Wondering how you can better meet your customer’s expectations and get closer to five stars?
Online reviews could make or break your business – especially in the smartphone era of on-the-go research.
Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.
Learn how to improve your online reputation by exposing the six local SEO myths you need to bust.
Plus, get access to:
New consumer trends.
A guide to improving your Google Business Profile listing.
A step-by-step on gathering more high-quality reviews.
Marc Hansen, Sr. Director of Revenue Marketing at Podium, and Kelley Knott, Co-Founder of Intrepy Healthcare Marketing, will reveal how to upgrade your customer journey to meet the expectations of the modern consumer.
Find out how to profit from the new, dramatic shift in how your customers seek out and conduct business.
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
At the MnSearch Snippet #16 event held at Spyder Trap in Minneapolis, MN on September 24th, 2014, Susan Staupe presented her slidedeck "The State of Search - Pigeon Update".
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
Local SEO Basics: WordCamp Cincinnati 2016Jared Banz
This is my presentation from WordCamp Cincinnati 2016 on how local businesses can compete in Google with local SEO. In this presentation, I covered local SEO basics including:
1). On-page SEO
2). Local Link Building
3). Citations
4). Local SEO Tools
To learn more, please visit SumoLeap.com/blog.
Helping Local Businesses stand out when customers are looking for their products or services.
Most people using local search are looking for a product or service that they need NOW and they don’t have a supplier in mind - otherwise they would simply call you in the first place.
Local search is growing exponentially and accounts for a large portion of searches on Google. Businesses need to optimize their online presence to be found locally, including claiming their Google Places listing and optimizing it for relevance with keywords, categories, descriptions and photos. They should also build prominence through getting reviews, citations from local directories and organizations, and social media engagement to be highly ranked on local search results.
This document is a summary of a webinar about search engine optimization. It provides contact information for technical support and introduces the speakers: Darlene Rondeau from Leonardo, Alicia Whalen from Hashtagio.com, and Percy Amaria from Scott's Inn and Restaurant. The webinar covered topics like how search engines work, the importance of mobile optimization and local SEO, managing social media and reviews. Percy Amaria discusses the challenges their inn faced and how implementing SEO strategies helped increase direct bookings and walk-in traffic. The webinar encouraged attendees to focus on content, accessibility, and relevance to improve search engine rankings.
2014: A Look ahead at the Trends in Content MarketingBrandon G
This is the first webinar of 2014 where we stopped and looked ahead to what trends are coming in 2014. We look at SEO, Social Media, Mobile and more. Tune into this webinar and learn about what we predict will happen in 2014.
1) The document promotes eSveet, an internet marketing company that claims to list businesses on over 50 local search engines, directories, and apps to boost online visibility and drive more customers.
2) It highlights problems small businesses face in getting discovered online and asserts that eSveet can help by listing business information correctly across various sites.
3) Key features and benefits discussed include one-click updates, geo-targeted exposure, real-time analytics and reports, positive online reviews generation, and training resources.
Similar to Geo modified keywords & their impact on local rankings (20)
This is my title, there are many like it, but this one is mine..pptxSearch Influence
This document outlines a person's relationship with their title or position. It states that the title is their best friend and life, and they must master it as they must master their own life. It emphasizes handling the title with skill, expertise, and knowing every aspect of it as they know themselves. The title represents the honor and legacy of those before and after, so the person will care for it as they would their family's honor and legacy.
Aligning Brand with Student Experience to Reinvigorate Interest in Your School.
Presented by Alison Zeringue, Alicia Jasmin, Nico Rose, Sheila Flatz at the UPCEA MEMS conference in December 2022.
Presenting case studies of branding and marketing for higher education institutions, Tulane SoPA and UFOnline.
A branding or creative refresh is hard work. You’ve wrangled the stakeholders and the creative team and worked through the big egos likely at the table in the process. Now you have to figure out marketing deployment, a step often forgotten about while planning the rebranding effort itself.
If you’re already running digital advertising campaigns it can be a daunting task to roll out your new brand. You can’t afford downtime in your campaigns - stopping all marketing to update and re-launch.
And, you are concerned about how to measure leading indicators of success for the new brand, ideally BEFORE you see a negative impact on the enrollment pipeline.
In the last year, I led the digital deployment side of our client Tulane School of Professional Advancement’s rebranding effort.
In our recent collaborative session at UPCEA MEMS 2022 in New Orleans, I shared a 5 step process for how to bring your new creative to life in persistent digital marketing campaigns.
Read on for a step-by-step guide to bringing refreshed branding or creative to life and share your feedback in the comments or on social media.
5 Steps To Deploy New Creative In Persistent Digital Campaigns
At a high level, these are the 5 steps to successfully deploy your new creative. We’ll break down each of these steps in this blog below.
1. START WITH THE RIGHT EXPECTATIONS
2. MAKE A TRANSITION PLAN
3. SET SHORT AND LONG-TERM METRICS-BASED GOALS
4. CHECK AND ADJUST
5. ITERATE ON YOUR NEW CREATIVE
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
CEO & Co-founder Will Scott shares insight on how small and local businesses can create a sustainable brand that benefits their revenue, reputation, and rankings on search engines.
Connect with Google: Digital Marketing Workshop 2017 Search Influence
A digital marketing workshop geared toward small businesses and hosted by Google and Search Influence. Join Will Scott (CEO, Search Influence), Gabrielle Benedetto (Partner Relations, Search Influence) and Ann Payne (Agency Development, Google) as they discuss the most impactful ways to leverage digital marketing for your business.
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesSearch Influence
Search Influence’s Director of Sales and Marketing Paula Keller French shows you how to leverage LinkedIn for sponsored content promotion to reach your target audience while they are in the "business mindset.”
Beyond Keyword Research: Optimize for Relevancy with Proof TermsSearch Influence
Google expects certain information to be found on pages about a given topic. Learn how to make great content for your customers & Google in Paula Keller French's 2017 MozCon Local / LocalU presentation.
Content Amplification Strategies for Local - LocalU New Orleans 2016Search Influence
Who stole the cookies from the cookie jar? Facebook stole the cookies, that's who. Used to be building and engaging an audience through content was as simple as hitting the "Share" button. These days, however, as the social networks look for ways to monetize, you've gotta pay to play. Paula and Will demonstrate some of the best tactics to leverage reputable brands to dominate your local market.
Nothing more local than my pocket #pubcon 2016 Mobile PPCSearch Influence
Some reports say that 82% of smartphone owners search on the web every day. Mobile PPC can be your best option at targeting today’s consumer on-the-go.
Fake it till you make it: Brand Building for Local BusinessesSearch Influence
Explore a few real world examples of local businesses who have built themselves into local brands that both Google and potential customers recognize.
Presented by Paula Keller, our Director of Account Management, at MozCon Local 2016 in Seattle.
Tourism University (NOCVB) - Online Marketing in NOLA: Turning Visitors into ...Search Influence
Paula Keller, long-time Influencer, shares with New Orleans CVB members some ways they can start planning and thinking about their website content and online presence.
New Orleans CVB hosts Tourism University bi-monthly in order to provide services to their members to help leverage the visitors that the CVB and NOTMC drive into New Orleans each day.
Tech Talent South - 10 Basics of Building Search Engine Friendly WebsiteSearch Influence
Having a search engine friendly truly starts when you are building it with some generally basic principals and items that will allow you to set up your site for long term success and ease of adding optimized elements to your site over time.
Our Director of Account Management, Paula Keller, recently shared these 10 tips for building a search engine website with the members of Tech Talent South, who provides education on the foundation of code development for beginner developers.
The document discusses tips for crafting compelling sales offerings for small businesses, including focusing on the customer's needs, showing results, using feedback, optimizing listings on directories and search engines, creating content for multiple platforms, and emphasizing a mobile-first approach as customers increasingly use smartphones. It also notes challenges small businesses face in online marketing and the importance of meeting customers where they are online.
The Power of Visual Content: 3 Types to Implement TodaySearch Influence
Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos. Scott detailed real-world visual content marketing strategies as a featured speaker at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23.
“With social media sites putting more and more emphasis on visual content, auto dealers have a real opportunity to stand out online using compelling car photos, video testimonials and data-rich graphics to tell their brand story,” he said. Scott has been helping small businesses succeed online since 1994, and now leads nearly 100 professionals at Search Influence who put results first and help businesses successfully market online.
Understanding the Technicality and Structure of a Site Webinar!Search Influence
Besides understanding the importance of onsite optimized content and offsite authority building, the structure and functionality of a site is the gateway to a successful SEO campaign. Join us as we review the key elements for the search engines to find and crawl a site, and how these elements help the success of the campaign.
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
Dive into the videos that will be created for your advertisers as part of their SEO package. You’ll learn why video matters in online marketing and SEO, why and how they are optimized for better visibility, and the benefits of adding videos to your website. We’ll share a sample YouTube channel and sample video.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
2. • Georgia Native
• Georgia Southern University Graduate
(2011)
• Majored in Entrepreneurship with a minor
in Marketing
• Relocated to New Orleans in 2013
• Account Associate at Search Influence
• Currently managing over 40 accounts
Jordan PolhemusABOUT ME
@searchinfluence
9. Venice changed
local search by…
1. Understanding where we are located
1. Showing local results even when we don’t
search with a geo-modifier
2. Serving up results it deems relevant to
your location
1. Only allowing a business to rank in an area
that they serve or are located in
@searchinfluence
15. Benefits of this feature…
1. Allowsyoutoseethesearchresultsofother
areaswithoutbeingthere
2. Allowsyoutoshowpotentialandcurrentclients
howtheirwebsiteranksinotherareasaswellas
theirown
@searchinfluence
16. @searchinfluence
Deliverables that affect local
rankings...
1. Optimize websitecontentwithareasrelatedtothebusiness
2. 30minutesofGoogle+activity
1. Optimize locationlandingpage
1. Implement“schema”codesacrossthewebsite
1. SubmitbusinessNAPto100localdirectories
17. Understanding a client’s current
local presence status before
starting an SEO campaign…
@searchinfluence
18. 1. Do a non-branded search in the city the
client is physically located
• Using industry category keywords
• If not ranking in the SERP, start with
a local SEO campaign
@searchinfluence
19. 2. Do a non-branded search in the
surrounding areas and major metros
• If ranking well locally, consider
increasing client’s presence in
surrounding cities
@searchinfluence
21. You Can’t Fool Google!
@searchinfluence
1. Opening up a P.O. Box in the city or state that you
want to rank for wont work
• Google understands the difference between
a P.O. Box and a true brick and mortar store
2. Getting a local phone number in the area that you
want to rank for
3. Using a home address as an office address
• Google understands the difference between
a residence and commercial
23. Frequently Asked Questions…
@searchinfluence
1. My client still hasn’t approved the keyword optimized content. Is that
going to affect their rankings?
• Absolutely. The content that we create for each campaign is
directly related to keyword rankings.
2. What if my client is in the service industry and wants to rank for the areas
they serve?
• It is possible for businesses who travel to their clients to rank for
the areas they serve, but it can be difficult.
24. Upcoming Webinars…
@searchinfluence
Local Claiming Vs. Local Presence
May 1st at 10am CST
• Looking to increase your local search presence? Claiming
and optimizing Google+, Yahoo, and Bing listings are a
must, but having a presence on other platforms will also
help increase local search presence. Join up as we dive
into our Local Presence package and explore the
opportunities and ways to increase a client’s local search
presence.