Nevaa is a thermal wear company established in 1998 in Ludhiana, India. It was the first to introduce quilted thermals and aims to provide high quality products at affordable prices. The company produces thermal wear, active wear, innerwear, lingerie, sweaters and jackets. Its vision is to satisfy customer needs through innovative, comfortable products at Indian prices. The mission is to regain market leadership in thermals and expand into other categories. Key roles include the retail manager overseeing store operations, sales executives liaising with customers, and officers handling marketing. The document provides an analysis of these jobs and recommendations to enhance employee empowerment, training, and development.

1. Submitted By:
Ravish Singh Rana
Ranga
Mukesh
Srinivas

2. Introduction
• Established by Nirmal Kumar Jain in 1998.
• Neva became the first company to ever
introduce quilted thermals.
• It came in the market with an aspiration of
providing higher quality .
• Remarkably it is still an undisputable leader in
thermal market segment.
• It is Ludhiana headquartered based company
in Punjab.

3. Company Profile
Thermal
wears
Active
wears
Inner
wears
Lingerie
Sweaters
and
Jackets

4. VISION:
To passionately satisfy our consumers’
needs in fashion, style and value, across
wearing occasions, by creating innovative
products, with maximum comfort &
international quality at an Indian price.

5. Mission:
To regain undisputed leadership position in
thermal wear category over next three years;
create an unenviable and aspirational brand
/product line in all season active wear for the
entire family and to achieve a 50% revenue
growth year on year (yoy) for next the three
years.

6. Values:
From inception, Neva’s core values which we
observe in all business operation include;
1. Integrity
2. Commitment
3. Superior Quality of Performance
4. Respect for others.
5. Innovation
6. Supporting partner’s success

7. Board of Directors:
1.Nirmal Kumar Jain:MD
2. Niti Jain :Director
3. T.R.Sharma :CEO
4. Rajat Jain :Vice Chairman

8. Positions and their Key Roles:
• Retail Manager: Responsibility for day to day to
operations in retail department which includes
ensuring working towards Neva’s goals and
objectives.
• Sales Executive: Key role includes remaining in
constant touch with various customers such as
whole-sellers and retailers.
• Officer:The main responsibility with this position
is carrying out the marketing efforts of Neva in
form of advertisements through billboards,
newspapers, media and other sources.

9. Organizational Hierarchy:

10. Analysis of Job:
• Retail Manager: After brief interview with this
position, we analyzed following things:
• Experience: more than 10 years.
• Skills: Practical skills are required with blend of
market intelligence, good analytical and logical
skill sets. Above all convincing skills are also
found to be very popular with this job.
• Main Responsibility:
a. To open retail stores in north India.
b. To meet the set targets during financial year

11. CONTD.
• Sales Executive: This position involves following important
duties:
1. Coordinating and disseminating the information related to
delivery of goods and orders.
2. Maintaining the receipts and departmental files to ensure
the storage of data.
3. Travelling to the divisions which are allocated and taking
feedbacks from various stakeholders.
4. Assessing and synthesizing the information for decision
making.
Experience: 3-5 years in domain of sales.
Skills: mental ability, logical skills, marketing intelligence
skills and willingness to travel.

12. Contd.
• Officer: Following are the duties associated with this
position are as:
1. Carrying out the marketing efforts of the company.
2. Maintaining the files and receipts of the retail department.
3. Providing information related to the sales of company in the
allocated divisions.
4. Travelling in different parts of the allocated divisions and
taking feedback from clients.
Experience: 1 year.
Skills: Selling proposition skills, communication skills and
willingness to travel.

13. Recommendations:
• After doing the analysis we would like to give
our own opinions in form of
recommendations :
• Job enrichment and enlargement.
• Autonomy and empowerment.
• Training should be in organised manner.
. From personnel to human resources.

14. Acknowledgement
Finally it gives us immense pleasure to say we
are highly thankful and grateful to our course
instructor Mrs. Megha Mehta for her immense
support, especially providing us the reference
for industrial visit to Neva