Vipul Singh has over 6 years of experience in retail management positions. He currently works as an Area Business Manager for Titan Company, managing a business of 350 crore rupees annually. Previously he held several roles of increasing responsibility at Bata India, including Retail Manager, Acting Retail Manager, Senior District Manager, and District Manager. He has a strong track record of achieving sales targets and improving store profitability. Vipul is skilled in marketing, merchandising, franchise management, and developing high performing teams.

1. VIPUL SINGH
9873690612(M)
RETAIL MANAGEMENT
Result-driven, customer–centered manager with 6 years of proven experience in management
and supervisory position. Verifiable talent for maintain profitable retail operations, with success
in capitalizing on growth opportunities, implementing promotional/marketing strategies,
upholding fiscal integrity. Articulate communicator and affective trainer skilled in achieving
employee buy-in on organizational goals. Respected, trusted Retail Manager who upholds
highest ethical standard.
PROFESSIONAL EXPERIENCE
Titan Company Ltd – Tanishq – May 2015 till present
I am working as an Area Business manager for Rajasthan, taking care of a business of Rs350cr
(Annually). As a ABM I am responsible for giving high level of customer service at store level,
achieving targets and work on expansion (Developing new franchisee in untapped markets),
work on retail matrices, new product introduction (after doing the competitor analysis). I am
handling a team of 150 people which includes 10 direct reporties.
•Local marketing initiatives and generate walk-ins.
•Stock-turn, AMC / Mark up
•Store profitability
• Franchisee Management – manage the current showroom network in the territory and
identify opportunities for network expansion
•Consumer understanding and competitor benchmarking
•Creating fans for life & driving improvements from C-SAT study.
•Co-ordination with merchandising / ISCM team and ensure product availability including
customer order
•Staff Training and motivation

2. KEY DELIVERABLES
•Retail sales targets including GHS
•Mark-up and AMC, Stock Turn
•Store Profitability
•No of local marketing initiatives and its effectiveness
•C-SAT score and improvements
•Franchisee relationship index
Bata India Ltd – March 2010 till April 2015.
Worked as Retail Manager in BATA India Ltd., I used to handle the responsibilities for a
groups of 6 district managers and 90 stores in a region which is under my authority. I had to
manage sales and operations, control expenses and payroll budgets, handle personnel issues
(manpower management), accounting, merchandising, loss prevention and expansion (searching
for potential location and opening new stores).
Responsible for ensuring the highest level of customer service throughout all the stores in the
region. As a Retail Manager, I have to be a role model and leader and must solve problems,
make informed decisions and manage the workforce and time wisely in order to achieve
maximum results.
Overseas Experience – Bata Thailand Ltd. – Nov 2013 to May 2014 Duration: 6 months
Worked on a special project as a retail manager for Bangkok, Bangkok-suburbs and Pattaya
store’s operation. I was holding all the responsibility of operations as in for sales and marketing,
merchandising, supply and distribution, recruitment and training. With the help of supporting
departments, I and my team of 6 district managers we turn around the situation of non –
performing stores to become profitable venture for the company. We grew region by 134%
against last year. My KPIs were conversion rate, MSI and per square feet sales for the set of
these stores.
Acting Retail manager – January 2013 to Nov 2013
I was posted in Delhi and NCR region as an ARM. I was responsible for 3 districts in Delhi,
NCR and Haryana. With the team of 3 District managers I attain the highest level of performance
in top line and bottom line and also in expansion part.
Sr. District Manager – April 2012 to December 2012
As a senior district manager I was taking care of Gujarat state which was holding two districts.
During this tenure I was awarded as an employee of the year for family concept. I worked very
aggressively on expansion in Gujarat and raised my performance to 141% against last year.
District manager – January 2011 to April 2012

3. I was taking care of a district in Ahmedabad which was holding 16 stores (COCO). Main aim
was to understand the market and develop the market share of Bata against the unorganized
market in Ahmedabad. I worked on top line and bottom line of the store, service deliveries at
store level by checking customer satisfaction time to time ad worked on merchandise and
display.
Under Trainee District Manager – March 2010 to Dec 2010
As a UTDM I spent time to learn how retail works. For some time I worked as a sales staff, asst.
store manager and store managers, after the completion off 6 months intensive on the job training
I worked with a district manager to learn what are the roles and responsibilities of a DM and how
a DM react and resolves if any unforeseen situation occurs, also learnt to increase sales and
profit of the store.
Macmillan Publishing Solutions – September 2007 to August 2008
I worked with MPS as an operation executive. I used to look after new order as well as renewal
for Palgrave and nature journals for UK. Along with OP I was holding responsibilities of site
license where I used to process for online subscription for libraries and educational institutes. I
secured highest level of accuracy during the tenure.
ACHIEVEMENTS
• Part of interchange program for getting international exposure of retail to BATA
Thailand for 6 Months and was among the top performers of the program.
• I have attended Bata shoes organization’s (BSO) internal training programs which
are conducted for most promising employees of Bata India.
• Trained and developed many district managers and Asst. retail managers
• Won Goa trip for giving exemplary performance in 2012.
• Got awarded for top performing District Manager all over BATA India Ltd, employee
of the year 2011.
• Trained and developed 27 sales staff who are working as a successful store manager now.
• Opened 40stores across India for Bata which includes 7 LFS stores.
• Received Awards for Outstanding Performance and Accuracy (98.9%) while working
with Macmillan Publishing Solutions.
• Secured 2nd position in Computers Knowledge in 12th.
• Received an Appreciation Award for outstanding and dedicated social service from
Rotary Club for Social Service, Delhi.

4. IT SKILLS
• POS operations
• Fox Pro
• Well versed with Microsoft Office 2003/07 – PowerPoint, Word, Excel.
EDUCATION
• 2010- Post Graduate Diploma in Retail Management from Footwear Design and
Development institute, Noida.
• 2007- B.A. (Voc) -Industrial Relations and Personnel Management, Delhi University.
• 2004- 12th
from C.B.S.E (Commerce) - D.A.V. Public School, New Delhi.
• 2002-10th from C.B.S.E - D.A.V. Public School, New Delhi.
PROJECTS
• 3 Months training with Reliance Retail in Marketing Department.
• A case study of the brand Ferns ‘N’ Petals.
• A perspective study of the Ambience mall - Gurgaon.
• A project report prepared on the supply chain of HUL.
• Research project to see the potential market for the second hand cars in India.
• Consumer Behaviors project to analyze the consumer perception on DTH services and
local cable operators.
PERSONAL DETAILS
Date of Birth: 06th
Dec 1985.
Marital Status: Unmarried.
Father’s Name: Shri. Jugendra Pal Singh
Father’s Occupation: Retd.Govt. Officer (Superintendent Engineer, DDA)
Contact Address: C-7/69 S.D.A., Hauz Khas, New Delhi -110016
Languages Known: English, Hindi.
Email Id: vipul.sagi@gmail.com
Contact No. +919873690612
I hereby declare that the information provide by me is correct and in the best of my knowledge.
Vipul Singh Date: