SlideShare a Scribd company logo
E-commerce everywhere
Empowering Multi-Screen Shopping Experience
                        With




                    Shay Rosen
            Head of Strategy & Consulting
             shayr@realcommerce.co.il
               www.mobilespear.co.il
Shay Rosen
     Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs

http://www.facebook.com/realcommerce
M: 052-5118539
•   Strategy
    Business analysis, Concept creation, UX, UI

•   Technology
    Robust, Smart, efficient content management & e commerce platforms for mega
    sites

•   User Experience
    Powering Israel’s largest and most successful enterprises Websites & Mobile apps
The shocking facts (3)
Tsunami Indication




 6B Mobile phones
                        47.6%                  >50% Smartphones
                      Smartphones



                    51%   Smartphone



                    74%        Next phone is a smartphone
Tsunami Indication (3)
A multi Screen world-
Daily Media Interactions breakdown




Google, Ipsos a multiscreen world research August 2012
Tsunami Indication (3)
Sequential screening




Google, Ipsos a multiscreen world research August 2012
Tsunami Indication (3)




Google, Ipsos a multiscreen world research August 2012
TV)                                   TV’s new role




Google, Ipsos a multiscreen world research August 2012
Shopping on smartphones?
Shopping on smartphone!
                 Ebay mobile sales 2009-2012
$12,000

$10,000

 $8,000

 $6,000
                                               Revenues (in $1000's)

 $4,000

 $2,000

    $-
          2009   2010      2011       2012
60% using smartphone for shopping(!)
Tablet commerce
Mobile Web Browsing
       10.0%

         9.0%

         8.0%

         7.0%

         6.0%

         5.0%

         4.0%

         3.0%

         2.0%

         1.0%

         0.0%
                              2009         2010   2011   2012

Source: Statcounter web analytics report
SO??
An App?
A Mobile Web site?
What’s the right choice??
Hmmm…
Gotta have them both…
Mobile is an Access Channel
 Not a separated channel

Consumers expect all services to be
     available on all channels


 An app is not enough!
Responsive Web Design




      1024px                       800px                 640px



  •   Focus on Web access
  •   One Site – Different layouts
  •   Content divided to blocks
  •   CSS Manipulation manages content presentation according to screen width
Responsive Design challenges
• Need to change existing web site structure
• Insert new code into live, already well working existing code
• RWD creates heavy maintenance
• Challenging deployment
• Complex QA process



                      Bottom Line:
                  A Must in new projects
                  Danger in existing ones
Presenting:
Responsive Web Design for Existing websites
• An external server
• RWD done at client level using external JS and CSS scripts
  Provided by MobileSpear server
• SSL based client-server communication
• Fast and easy installation
• SaaS or on premise installation


                     Bottom Line:
Responsive web design made easy
Mobile Spear Server re- arranges website
Layout to fit Smartphones
     www.yoursite.com
 <Script language=JS
 SRC=Mobilespear.com /script>




                                           http://www.yoursite.com

      http://www.yoursite.com
- benefits
 Full support for website’s existing business processes
 Full search engines compatibility
 Extremely short time to market
 Supports all existing website/legacy integrations
 Supports all existing content management system


 No need to change existing code
 No Proxy server
 No redirects
 No URL changes




     Powering Multi Screen eCommerce
Wrap up

•    A huge percentage of website traffic comes from mobile

•    A Website that is not adapted to mobile:

      •   Damages the companies image

      •   A missed opportunity to doing good business


•    Responsive Web Design is the answer

    Do it with                                            now

                                Ask me how
Shay Rosen
      Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
E-commerce everywhere
Empowering Multi-Screen Shopping Experience
                        With




                    Shay Rosen
            Head of Strategy & Consulting
             shayr@realcommerce.co.il
               www.mobilespear.co.il

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Empowering Multiscreen web and mobile applications with Mobilespear

  • 1. E-commerce everywhere Empowering Multi-Screen Shopping Experience With Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il www.mobilespear.co.il
  • 2. Shay Rosen Head of Strategy & Consulting, realcommerce Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs http://www.facebook.com/realcommerce M: 052-5118539
  • 3. Strategy Business analysis, Concept creation, UX, UI • Technology Robust, Smart, efficient content management & e commerce platforms for mega sites • User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps
  • 4. The shocking facts (3) Tsunami Indication 6B Mobile phones 47.6% >50% Smartphones Smartphones 51% Smartphone 74% Next phone is a smartphone
  • 5. Tsunami Indication (3) A multi Screen world- Daily Media Interactions breakdown Google, Ipsos a multiscreen world research August 2012
  • 6. Tsunami Indication (3) Sequential screening Google, Ipsos a multiscreen world research August 2012
  • 7. Tsunami Indication (3) Google, Ipsos a multiscreen world research August 2012
  • 8. TV) TV’s new role Google, Ipsos a multiscreen world research August 2012
  • 10. Shopping on smartphone! Ebay mobile sales 2009-2012 $12,000 $10,000 $8,000 $6,000 Revenues (in $1000's) $4,000 $2,000 $- 2009 2010 2011 2012
  • 11. 60% using smartphone for shopping(!)
  • 13.
  • 14.
  • 15. Mobile Web Browsing 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 2009 2010 2011 2012 Source: Statcounter web analytics report
  • 16.
  • 17. SO?? An App? A Mobile Web site? What’s the right choice??
  • 19. Mobile is an Access Channel Not a separated channel Consumers expect all services to be available on all channels An app is not enough!
  • 20. Responsive Web Design 1024px 800px 640px • Focus on Web access • One Site – Different layouts • Content divided to blocks • CSS Manipulation manages content presentation according to screen width
  • 21. Responsive Design challenges • Need to change existing web site structure • Insert new code into live, already well working existing code • RWD creates heavy maintenance • Challenging deployment • Complex QA process Bottom Line: A Must in new projects Danger in existing ones
  • 23. Responsive Web Design for Existing websites • An external server • RWD done at client level using external JS and CSS scripts Provided by MobileSpear server • SSL based client-server communication • Fast and easy installation • SaaS or on premise installation Bottom Line: Responsive web design made easy
  • 24. Mobile Spear Server re- arranges website Layout to fit Smartphones www.yoursite.com <Script language=JS SRC=Mobilespear.com /script> http://www.yoursite.com http://www.yoursite.com
  • 25. - benefits  Full support for website’s existing business processes  Full search engines compatibility  Extremely short time to market  Supports all existing website/legacy integrations  Supports all existing content management system  No need to change existing code  No Proxy server  No redirects  No URL changes Powering Multi Screen eCommerce
  • 26. Wrap up • A huge percentage of website traffic comes from mobile • A Website that is not adapted to mobile: • Damages the companies image • A missed opportunity to doing good business • Responsive Web Design is the answer Do it with now Ask me how
  • 27. Shay Rosen Head of Strategy & Consulting, realcommerce Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs M: 052-5118539
  • 28. E-commerce everywhere Empowering Multi-Screen Shopping Experience With Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il www.mobilespear.co.il