Smile mobile 2015

MAKE YOUR BUSINESS MOBILE WITH SMILE !

3
SMILE – LEADING OPEN SOURCE INTEGRATOR
More than 20
More than 35
More than 50
YEARS EXPERIENCE
IN OPEN SOURCE
PARTNERS
IN OPEN SOURCE
MILLION EUROS
IN TURNOVER IN 2014
800OPEN SOURCE
EXPERTS
25%INCREASE IN TURNOVER
PER YEAR

4
18 AGENCIES
IN 9 COUNTRIES
Smile is increasing its
presence throughout
Europe

5
OUR REFERENCES
70%
OF CAC 40
COMPANIES HAVE TRUSTED US

6
5 OFFERS TO YOUR BUSINESS
WEB
E-BUSINESS
BUSINESS MANAGEMENT
INFRASTRUCTURE
CUSTOM DEVELOPMENT
Site web Portal Mobile …
E-commerce PIM …
DMS & ECM Intranet ERP …
Cloud …
Cross-channel
Hosting
To obtain a solution for your specific
requirements and application

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WHAT DO WE DO FOR YOU ?
CONSULTING
Framework / Audits / Benchmark
DIGITAL
Visual identity / Ergonomics
Accessibility / Editorial
Strategy / Referencing
OUTSOURCING
Outsourcing / Hosting /
Maintenance / Support
TRAINING
Change management
Intra and inter company training
ENGINEERING
Conception / Development/
Configuration
A 360°
SERVICE FOR YOUR
PROJECTS

9
WHY DO YOU NEED THIS?
85% of Internet users use e-commerce sites to prepare an
in-store purchase
72% of Internet users want to find on the internet a product with
its price and location
50% of consumer research online before buying in stores
64% of consumers want, and try to touch the product
70% of online visits
convert store visits
40% of mobile users use
their smartphones in-store

10
FOR YOUR PROJECT
ESTABLISH AN OMNICHANNEL STRATEGY
Web
presence
Online /
Offline
Bridge
Point of
sale
Seller with
tablet
Social
Networks
• First contact with the brand
• Catalog Consultation
• Inventory check
• Location of outlets
• Personalized offer
• Promotions
• Order
• Loyalty program
• Digital in-store
• Store terminals
• POS software
•Sales Force
tablet connected
• Sharing
• Reviews
• Buzz

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SMILE MOBILE
Integration
Mobile
Strategy
BenchmarkAnalysis and
Consultancy
Development
Maintenance
Multichannel
content
management
Mobile
commerce
Ergonomics
Design
The Digital Agency a cross expertise at your service

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SMILE MOBILE
They have chosen us for our expertise

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SMILE MOBILE
Different challenges for each customer
Requirements and priorities
Security
Retention
Loyalty
Products
Services
Conversion
Brand
Trades

Multitude of possible approaches
Web Webapp Application
Site web
responsive
Dedicated
website
Webapp
mobile
Webapp
package
Other cross-
platform
Native
SMILE MOBILE
What is the right technology for your needs?

Mobile site or app?
SMILE MOBILE
Meet a specific and urgent
request
Simplifying life or offer a useful
service and / or very well made
Conquest
Installation application Application
Loyalty
... Ideally both!
Site Mobile

Site mobile Application « native »
How users will
find you
How users will
come back to you
Features
Web, information, page by page, content,
transactions, payment by credit card, touch
interface
Same as site mobile + no page loads,
Premium look and feel, payment in-app.,
Geolocation, contacts, buzzer, camera,
notifications, full offline mode
Means SEO
Site Web / URL known
Brand awareness
Classification
Consistency
Tops !
Quick Reply
www.google.com
+
SMILE MOBILE
In outline
= =

SMILE MOBILE
iOS + Android = 90% market share
What OS priority?
Ideally both !
Source: http://gs.statcounter.com/

1.3 Million apps.
1 Bug and it's over.
12 seconds is enough
for user to know - reuse
the app or delete it.
It is important for App to be
well designed and robust
SMILE MOBILE
Ensure that your app is up to the other

 Design + Ergonomics (qualified experts and fundamental approaches )
 Code audit by the Technical Department
 We will be the first users of your apps…
…. and we are very exacting
SMILE MOBILE
To help you overcome these risks:

Distribution by stores
Content management
backoffice
(CMS, e-commerce,
portal)
Webservices
Mobile
features
Your Project
Packaging and specific
developments by OS
Integration of web-services
Specific development
"mobile"
Design + Ergonomics
SMILE WILL TAKE CARE OF EVERYTHING
SMILE MOBILE
To help you overcome these risks

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OUR REFERENCES
FOR MOBILE APPS

E-commerce mobile websites
• Strong UX/UI
• Based on an existing Magento
e-commerce website
• Developed a common base
used for all of the group’s
brands
• ~10 brands
 Home page
 Product lists
 Product details
 Purchase tunnel
 Cart
 Account
 Store locator
GROUPE VIVARTE
Key features

GROUP VFC
E-commerce mobile
websites
Ergonomic and functional
On the basis of the existing e-
commerce site with Magento
Building a common foundation
duplicated and personalized to
the needs of each brand
Kipling, Eastpak, 7 for all mankind
 Home page
 Products list
 Product Pages
 Shopping Cart
 Account
 Tunnel purchase
 Store locator
Key features

• Ergonomics and graphic design
• Create an HTML/CSS/JS
webapp using Angular JS
framework
• Responsive design and
designed for tablets and
smarphones
• Connected to the right Ez
Publish base using specific
webservices
• Offline synchronisation
• Tags and online metrics
 News feed
 Headline news on home page
 Manage Freemium accounts
 In-app purchase
 Share on social networks
 Dynamic font size
 Offline synch’
 Login, register
Native App for iOS
HTML5 mobile and tablet
LA CROIX
Key features

VISA INFINITE Native iOS and Android App
Full website update
• Full Responsive Design
• Manage level of users
• Native app for iOS and Android
• Use of PREDIGGO to display
customized offers to each user
 Authentification via token
 High security levels
 Access banks’ CRM via
webservices
 Make reservations through app
 High end UX / UI for high end
target users
Key features

AXA BANQUE
PROJECT
“REFRESH MOBILE”
Application for mobile and tablets
• Cross-plateform development for
iOS, Android, Windows Phone and
Blackberry
• UX et UI Conception (ergonomie
et graphisme)
• Create an HTML/CSS/JS webapp
using Angular JS framework
• Packaging with PhoneGap /
Cordova
 Authentification using virtual keys
 Account / Operations / Transfer
/ Selfcare / History
 Specific middleware to deal with
the interfaces
Key features

• Launching a new product
• Development of a Java
Middleware gathering SOAP
services using optimized REST /
JSON for mobile
Application mobile
SI Métier AXA Banque
SOAP
Middleware Java
REST/JSON
AXA BANQUE
PROJET SOON
 Authentification, token of session
 Security
 Upload files
 Professional workflow
 Manage all Banking aspects
Java middleware for mobile app
Key features

Dedicated mobile website
• Created a backoffice tool to
manage various
• Dynamic frontend able to
create customized maps from
the methods and options
chosen in the backoffice
• Developed a frontend
dedicated to mobile usage and
integrated to m.total.fr
• Use of requests and dynamic
filters based on the
cartrography tool
 Geolocation
 Advanced search
 Dynamic filters
 Customized Google Maps
TOTAL
CA RTOGRA P H IE
ET P ORTAGE MOBILE
Key features

KRYS MOBILE
Full mobile website
Store Locator
Orders
Contact
Newsfeed
Key features

CANSON
L A T R I B U D E S A R T I S T E S
Based on a Liferay structure
Key features
 Authentification
 Seach and gallery view
 Upload photos
 Business cards and QR Codes

EVIAN
CHAMPIONSHIP
Full responsive design
• Website for 2013 golf
championship
• Full responsive design
• Marketing purpose : promote
before, during after the event
• Inform in real time about scores,
practical infos of the
championship…
• Webstore for goodies
 Frequently updated
 Marketing purpose
 Results and last minute feed
 Fast processing of pictures
Key features

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MOBILIZE. NOW.
Put Your Store in the Customer’s Hands

CONTACT US
Interested in us and our services? We are
waiting for your questions.
Please contact us:
SMILE UKRAINE
Address: 45/2 Pushkinska str, of.32, Kyiv, 01004, Ukraine
Tel.: + 38 (044) 498-30-28;
E-mail: commercial.kiev@smile.fr
General information and presentations
of our services can be found on
www.smile-magento.com

Smile mobile 2015

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