10. Two types Sitemap Structure Page Content Just like a house, you can have beautiful décor that looks great, but the layout may not make sense. A poorly laid out website will not achieve your goals. Sitemap dictates what pages will lead to the others. By rule, any page should be able to be accessed by any other page within 3 clicks.
11. Every website and business is different in their goals: Brochure Site: Dedicated to simply providing information and exposure. Product Catalog: Dedicated to highlighting products / services and generating new leads. E-Commerce: Dedicated to generating revenue through clients making purchases online. What is your goal?
12. “All online efforts are 100% pointless without realizing conversion. The lead or the sale is the ultimate goal….” What is conversion? When a general site VISITOR becomes a LEAD or a SALE
13. What are you investing into your website? TIME MONEY Website cost
31. User driven navigation Decide to target either the type of visitor or the product / service that they seek. LET Offer a clear path: “If you are looking for X, click here” “If you are a Y, click here” ME GUIDE YOU
33. Breadcrumbs / structure Many sites will run into “Dead Ends” within their navigation and page structure. Make sure that the user always has an easy way to return to a main area. Layout the site with “ease of navigation” in mind
![introduction Almost every business, regardless of size, will make an investment to have a presence on the web. This investment needs to provide that business with an expected return, whether it’s lead generation, branding, or E-Commerce. Ask yourself two questions: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)