This document discusses the importance of website design for return on investment (ROI). It emphasizes that website visitors expect pages to load quickly and will bounce within 5 seconds if the design is confusing or cluttered. Proper design means having a clean homepage with minimal text and links, as well as an intuitive sitemap structure that guides visitors to their goals within 3 clicks. The navigation should offer targeted paths for different visitor types and provide breadcrumbs to avoid "dead ends." Call to actions should be used to convert visitors into leads or sales.

1. Design for ROIInternet Marketing: Part 1

2. introductionAlmost every business, regardless of size, will make an investment to have a presence on the web.This investment needs to provide that business with an expected return, whether it’s lead generation, branding, or E-Commerce.Ask yourself two questions:Have you ever visited a website and clicked off within five seconds?

3. Did that organization’s website do it’s job?introductionCharlotteBased Team

4. Site DesignThere are multiple elements that will make up an effective Internet Marketing campaignInternet marketing

5. Why is design important?Design for ROI

6. TIME IS CRITICALLatest statistics show that 86% of your website visitors will take action within 5 seconds of landing on your homepage. They will either: Bounce off for a competitor

7. Click to engage the website and view subpages

8. Contact via phone or formDefine designMost of the world views design as the images and the colors. Clients often focus design questions on how it looks.This is very important. Your site needs to represent your organization the right way. The look must identify with and remain consistent with your overall brand and identity.- HOWEVER -When speaking about “design”, even more important than the images and colors is the “architecture”.Have you ever gone to a company’s website to get the phone number?Could you find it?Did you have to dig?Did you get frustrated?

9. Design or structure?

10. Two typesSitemap StructurePage ContentJust like a house, you can have beautiful décorthat looks great, but the layout may not make sense.A poorly laid out website will not achieve your goals.Sitemap dictates what pages will lead to the others. By rule, any page should be able to be accessed by any other page within 3 clicks.

11. Every website and business is different in their goals:Brochure Site:Dedicated to simply providing information and exposure.Product Catalog:Dedicated to highlighting products / services and generating new leads.E-Commerce:Dedicated to generating revenue through clientsmaking purchases online.What is your goal?

12. “All online efforts are 100% pointless without realizing conversion. The lead or the sale is the ultimate goal….”What is conversion?When a general site VISITOR becomes a LEAD or a SALE

13. What are you investing into your website?TIMEMONEYWebsite cost

14. Get me there quick!!Design for ROI

15. behaviorWe are all much less patient online than ever before We want our information fast

16. We want our search results fast

17. We don’t want to spend time “digging”

18. “Give me what I’m looking for quickly & efficiently”behaviorInternet Usage Study conducted by Equation Research on 1500 consumers (February 2010) Average shopper expects pages to load in 2 seconds or less

19. This is down from 4 seconds in 2006

20. After 3 seconds, up to 40% will abandon your website

21. 75% of online consumers left for a competitor’s site rather than suffer delays

22. 88% of online consumers are less likely to return to a site after a bad experience

23. Almost half expressed a less positive perception of the company overall after a single bad experiencebehaviorEven the biggest players experience our need for online speed….Microsoft’s Bing conducted its own study to measure the impact of delay on performance. A mere two-second delay led to a 1.8% drop off in queries, a 3.75% reduction in clicks, more than a 4% loss in satisfaction and, most importantly, a 4.3% loss in revenue per visitor.Considering the traffic Bing generates, that’s a significant amount of business lost.

24. The Important ElementsDesign for ROI

25. Key elements

26. TIME IS CRITICALLatest statistics show that 86% of your website visitors will take action within 5 seconds of landing on your homepage. They will either: Bounce off for a competitor

27. Click to engage the website and view subpages

28. Contact via phone or formWHY DO THEY BOUNCE?Too much text:

29. WHY DO THEY BOUNCE?Too link heavyConfusing113 Homepage Links

30. How Do I Avoid the Bounce?Design for ROI

31. User driven navigationDecide to target either the type of visitor or the product / service that they seek.LETOffer a clear path:“If you are looking for X, click here”“If you are a Y, click here”MEGUIDEYOU

32. Before / after

33. Breadcrumbs / structureMany sites will run into “Dead Ends” within their navigation and page structure.Make sure that the user always has an easy way to return to a main area.Layout the site with “ease of navigation” in mind