Shay Rosen presents a strategy for developing a digital multi-screen presence. The strategy involves having a clear customer engagement strategy, a rapid development process, measurement and optimization of apps and websites, enabling infrastructure to integrate digital assets, and an willingness to take risks. Rosen provides examples of applying a multi-screen strategy for a supermarket chain and water company. The presentation emphasizes the need for organizations to develop a multi-screen strategy as customers increasingly use multiple devices.