How to plan and design your next digital projects. Multi screen digital strategy explained. How organizations and corporates should manage their websites, mobile apps and mobile (or responsive) websites. for more info visit http://www,realcommerce.co.il

1. DIGITAL
MULTI SCREEN
STRATEGY 2013
May 2013
Shay Rosen, Head of Strategy & consulting

2. Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
SHAY ROSEN
HEAD OF STRATEGY & CONSULTING
REALCOMMERCE

3. BOSTON 2008
2008: “Old Fashion Mobile Content” is dying. iPhone is rising

4. BILLIONActive Smartphones World wide

5. Smartphone penetration rate (USA, Western Europe, Israel)
51%

6. MINUTESA day spent using mobile apps
127

8. DISRUPTIVE
INNOVATION
Wikipedia: an innovation that helps create a new market and value network, and eventually
goes on to disrupt an existing market and value network (over a few years or decades)

9. DISRUPTIVE INNOVATION
Smartphones are changing the way we do things in
almost every area one can think of. From groceries to
taking pictures, ordering a cab or Watching TV.

10. DISRUPTIVE INNOVATION

11. What disruptive really means

12. Smartphones are so significant in our lives, they actually
changed the way we think. I wonder what August Rodin
would say if he lived today

13. 2010
2010: Corporates panic. Every one launched an iPhone app
“Because you have to”

14. 1ST GENERATION MULTI SCREEN STRATEGY
WWW
app
At first there was no connection between web and mobile=> no
Multi screen strategy

15. New Devices
New devices made it clear that apps will never serve all the
customers.

16. WHY ARE WE DOING IT AT ALL?
We just want to communicate with our customers. Is it possible
that an app is not the best way. After all – most of our
customers prefer to visit our website via their smartphones
rather than downloading an app

17. MOBILE WEB BROWSING
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
2009 2010 2011 2012
Source: Statcounter web analytics report

18. Mobile Website Apps
User Experience
Onscreen Presence
TCO
TTM
Content Management
Promotion costs
Updates
APP VS. MOBILE WEBSITES

19. Customers love mobile friendly websites

20. 2ND GENERATION MULTI SCREEN STRATEGY
Mobile Websites

21. 2.5 GENERATION MULTI SCREEN STRATEGY
800px 640px1024px
Responsive Web Design

22. RESPONSIVE WEB DESIGN EXAMPLES

23. Responsive Web M Dot
SEO
Link Redirects
TCO
Maintenance
Integrations
SSL
Content Management
M DOT VS RESPONSIVE WEB DESIGN

24. 3 TYPES OF CUSTOMERS
Potentials
Casual
Regular
Website/
Marketing app
Website/
Self care app
Self care app
Attract
Create
relationship
Strengthen
relationship
What corporates
want
What customers
will use

25. REAL LIFE CUSTOMER BEHAVIOR

26. 3ND GENERATION MULTI SCREEN STRATEGY
800px 640px1024px
Marketing
app(s)
Innovation
App(s)
Self care/
commerce
app(s)

27. USAA – MULTI SCREEN + INNOVATION

28. A MULTI SCREEN ORGANIZATION

29. A MULTI SCREEN ORGANIZATION

30. A MULTI SCREEN ORGANIZATION

31. SO?
Which Strategy
Is Right For You?

32. WRAP UP
You are already doing multi screen
Think again how your customers are seeing you
in all screens
Responsive web design is a must
The rest is up to you.
Think what will generate real value and ROI
30% of your traffic comes from mobile devices.
Are you investing 30% of your budget on mobile
websites/ apps?

33. How can we help?
Plan your strategy right
Create a winning UX& UI
Make your existing website responsive with
Plan & develop
Responsive website
Native & Hybrid smartphone apps

34. THANKS!
May 2013
Shay Rosen, Head of Strategy & consulting

35. Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
SHAY ROSEN
HEAD OF STRATEGY & CONSULTING
REALCOMMERCE