The document discusses Sufi Khan Sulaiman, director of eCommerce and Digital Services at Lorex Technology, and analyzes whether it is time for small businesses to re-platform their eCommerce solutions. It provides questions for small businesses to consider about keeping up with best practices, control, mobile and social compatibility, and customer experience. It then discusses understanding customer needs, various customer touchpoints, and choosing the right eCommerce solution based on factors like functionality, cost, and segmentation capabilities. Finally, it presents a case study of Lorex Technology's experience re-launching its own eCommerce platform, highlighting increased productivity, centralized communications, enhanced online support, and metrics like traffic, customer activation, and