This document discusses IBM Worklight, an enterprise mobile development and management platform. It allows for hybrid development using both device capabilities and HTML5. It provides connectivity to existing line of business services. The platform supports development for all smartphone platforms like iOS, Android, Windows and Blackberry. It provides capabilities for remote control and updates of mobile applications. The platform aims to power multi-screen organizations by enabling a unified approach to mobile development and management across devices and platforms.

1. IBM Worklight
Enterprise Mobile Development & Management
Shay Rosen
Head of Strategy & Consulting
shayr@realcommerce.co.il

2. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
http://www.facebook.com/realcommerce
M: 052-5118539

3. • Strategy
Business analysis, Concept creation, UX, UI
• Technology
Robust, Smart, efficient content management & e commerce platforms for mega
sites
• User Experience
Powering Israel’s largest and most successful enterprises Websites & Mobile apps

4. The shocking facts (3)
Tsunami Indication
6B Mobile phones
47.6% >50% Smartphones
Smartphones
51% Smartphone
74% Next phone is a smartphone

5. Tsunami Indication (3)
A multi Screen world-
Daily Media Interactions breakdown
Google, Ipsos a multiscreen world research August 2012

6. Tsunami Indication (3)
Sequential screening
Google, Ipsos a multiscreen world research August 2012

7. Tsunami Indication (3)
Google, Ipsos a multiscreen world research August 2012

8. TV) TV’s new role
Google, Ipsos a multiscreen world research August 2012

11. Mobile Web Browsing
10.0%
9.0%
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
2009 2010 2011 2012
Source: Statcounter web analytics report

12. SO??
An App?
A Mobile Web site?
What’s the right choice??

13. Hmmm…
Only one app?

14. Mobile is an Access Channel
To All Enterprise services
•Challenge #1: Many services
•Challenge #2: Many user types
•Challenge #3: Many Devices
One App in not a Mobile
Channel(!)

15. A Mature Mobile Channel
Company’s Services
Customer Other Services
Sales Info & Support
Service (Internal/ External)
Smartphone
apps Tablet apps Mobile
HTML5
website(s)
?

16. A Mature Mobile Channel
Company’s Services
Customer Other Services
Sales Info & Support
Service (Internal/ External)
All enterprise services will be available to mobile on:
App(s)
Smartphone
apps
Website(s)
Tablet apps Mobile
On all Devices, OS’s and Screen sizes HTML5
website(s)
?
A Multi Screen Organization

17. A Multi Screen Organization

18. A Multi Screen Organization

19. A Multi Screen Organization

20. A Word about:
TCO, Control, Management, Security and Integration
• Mobile becomes a main channel for the organization
• Growth in the coming years will be exponential
• The IT organization needs a technology platform strong
enough to support steady and healthy growth

21. Multi Channel Strategy
LOB systems
CRM ERP Inventory
Integration Layer
CMS
Smartphone HTML5
Web Sites Tablet apps
apps website

22. Multi Channel Strategy
Company’s Legacy system’s
CRM Store Knowledge Base
Integration Layer
Mobile Development &
CMS Deployment Platform
Smartphone HTML5
Web Site Tablet apps
apps website

23. Introducing
IBM Worklight

24. Introducing IBM Worklight
Harnessing the full potential of high-end mobile devices by
facilitating custom development, enterprise-grade delivery and
ongoing management of rich, multiplatform applications.

25. IBM Worklight Benefits
• Hybrid development utilizing both device capabilities and HTML5
simplicity
• Enterprise connectivity to existing LOB services
• Unified development platform for all smartphone devices
• Control and remote update of mobile applications
• Support for iOS, Android, WindowsPhone, and BlackBerry
• Utilization of open-standards in cross-platform development
• Strong Analytics abilities

26. IBM Worklight platform overview
Worklight Studio
A complete, extensible environment with maximum code
reuse and per-device optimization
Worklight Server
Unified notifications, runtime skinning, version management,
security features, integration and delivery
Worklight Runtime Components
Extensive libraries and client APIs that expose and interface
with native device functionality and the Worklight server
Worklight Console
A web-based console for real-time analytics and control of
your mobile apps and infrastructure

27. IBM Worklight
Powering Multi Screen Organizations
Shay Rosen
Head of Strategy & Consulting
shayr@realcommerce.co.il

28. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539