This document discusses how modern analytics have evolved beyond traditional page view-based metrics. It outlines how analytics tools now focus on events rather than pages to better measure outcomes like leads, purchases, conversions and user engagement. Key metrics include daily/weekly active users, conversion rates, and lifetime value. The document recommends switching from tools like Google Analytics to newer options like Mixpanel that can track user-level data and perform cohort analysis. It also addresses challenges in attributing mobile app conversions and how tools are emerging to better track mobile marketing performance.
This is the presentation that I gave at my company\'s partner summit. I provided some strategies to improve their web marketing, and got some feedback on some upcoming web programs.
Big thanks to Garr Reynolds and his Presentation Zen book for the inspiration!
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Geary LSF University Presents: Analytics BasicsKatie Fellenz
Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.
This is the presentation that I gave at my company\'s partner summit. I provided some strategies to improve their web marketing, and got some feedback on some upcoming web programs.
Big thanks to Garr Reynolds and his Presentation Zen book for the inspiration!
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Geary LSF University Presents: Analytics BasicsKatie Fellenz
Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.
Internet Retailer Web Design 2014 - Product Pagesweiskircher
This is a brief overview of questions you should ask yourself when reviewing your product detail page. The content was presented at the Internet Retailer Web Design conference.
This presenation gives an overview of where technical buyers are today in utilization of the internet for their research and buying process. It also defines the impact it has had on the sales process and how to design your website for effectiveness with technical buyers. It also discusses how to measure your site's effectiveness and define it's ROI.
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to LeadsSrijan Technologies
Websites make a very effective lead generation option, if used smartly. So marketers spend a lot on driving traffic to their website via SEO, SEM, Content Marketing and other strategies. Naturally, conversion of these website visitors to leads is of high interest and importance for marketers and business owners.
In this webinar, we covered simple strategies and tactics that one can use to increase the visitor to lead conversion from website.
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
Focus on improving users’ lives to create engaging user experiences - Krista ...Frosmo
Businesses benefit from delivering engaging user experiences. Users are more likely to share meaningful experiences and triggering emotional responses also increase the amount of repeat customers.
Providing a functional and reliable UX is no longer enough, since this level of service has become a standard expectation. Users now wish for their experiences to be engaging and emotionally pleasing.
Use Fogg’s behavior model to engage the user.
Fogg’s behavior model identifies three elements that are required to make visitors act. Namely, a trigger, motivation and ability. Only when each element is included in each touch point can engaging user experiences be created.
Find more inspiring FrosmoX16 presentations, videos and photos on www.frosmo.com/frosmox16
Selecting the proper platform for any new web initiative is critical to its success. Careful thought and analysis prior to launch will ensure that you are optimizing any campaign for the best possible results.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
Spring Into Action Webinar: Travel & Entertainment with Blue AcornOptimizely
In this webinar with Optimizely Solutions Partner Blue Acorn, Jay Atkinson covers the keys to optimizing travel and entertainment websites for greater conversions, revenue, and lifetime value. Discover insights on creating personas, the booking funnel, and conversion rate optimization processes to stick to as you tackle your next A/B and multivariate tests.
Dookans makes it easier for people to find, follow and order from mobile food vendors by leveraging mobile technologies. The company is first to market and is currently the only mobile/online solution for food trucks and carts.
With What the Trucks, diners are able to locate food trucks near them or at specified locations, browse their menus, and order and pay right from their smartphone, tablet or computer. This process enables customers to avoid long food truck lines and enjoy an “express checkout” experience
Internet Retailer Web Design 2014 - Product Pagesweiskircher
This is a brief overview of questions you should ask yourself when reviewing your product detail page. The content was presented at the Internet Retailer Web Design conference.
This presenation gives an overview of where technical buyers are today in utilization of the internet for their research and buying process. It also defines the impact it has had on the sales process and how to design your website for effectiveness with technical buyers. It also discusses how to measure your site's effectiveness and define it's ROI.
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to LeadsSrijan Technologies
Websites make a very effective lead generation option, if used smartly. So marketers spend a lot on driving traffic to their website via SEO, SEM, Content Marketing and other strategies. Naturally, conversion of these website visitors to leads is of high interest and importance for marketers and business owners.
In this webinar, we covered simple strategies and tactics that one can use to increase the visitor to lead conversion from website.
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
Focus on improving users’ lives to create engaging user experiences - Krista ...Frosmo
Businesses benefit from delivering engaging user experiences. Users are more likely to share meaningful experiences and triggering emotional responses also increase the amount of repeat customers.
Providing a functional and reliable UX is no longer enough, since this level of service has become a standard expectation. Users now wish for their experiences to be engaging and emotionally pleasing.
Use Fogg’s behavior model to engage the user.
Fogg’s behavior model identifies three elements that are required to make visitors act. Namely, a trigger, motivation and ability. Only when each element is included in each touch point can engaging user experiences be created.
Find more inspiring FrosmoX16 presentations, videos and photos on www.frosmo.com/frosmox16
Selecting the proper platform for any new web initiative is critical to its success. Careful thought and analysis prior to launch will ensure that you are optimizing any campaign for the best possible results.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
Spring Into Action Webinar: Travel & Entertainment with Blue AcornOptimizely
In this webinar with Optimizely Solutions Partner Blue Acorn, Jay Atkinson covers the keys to optimizing travel and entertainment websites for greater conversions, revenue, and lifetime value. Discover insights on creating personas, the booking funnel, and conversion rate optimization processes to stick to as you tackle your next A/B and multivariate tests.
Dookans makes it easier for people to find, follow and order from mobile food vendors by leveraging mobile technologies. The company is first to market and is currently the only mobile/online solution for food trucks and carts.
With What the Trucks, diners are able to locate food trucks near them or at specified locations, browse their menus, and order and pay right from their smartphone, tablet or computer. This process enables customers to avoid long food truck lines and enjoy an “express checkout” experience
A presentation for a project at General Assembly in New York. Food Surf is a feature to increase Seamless Revenue by adding a feature that allows people to swipe through images of food (tinder-style) and order directly. The presentation does not make too much sense without the product requirement document, which can be viewed here. https://drive.google.com/file/d/0B57M5PJ334e8WTN6QWNabEIyb3M/view?usp=sharing
A Presentation for our possible Google Glass App, Food Valet. Food Valet is a restaurant concierge service for Google Glass that brings all the info you need about a restaurant right to you with one simple picture before ever entering the restaurant.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Five Digital Marketing Trends Your Company Needs to Know in 2019Skoda Minotti
With the digital marketing landscape continually evolving, it’s difficult to know which trends will make the most meaningful impact on your business. Bob Goricki, Skoda Minotti’s Director of Digital Marketing, discusses five key trends that are shaping marketing technology, social media advertising, marketing automation, General Data Protection Regulation (GDPR) and search engine optimization in 2019.
Content Jam Measure What Matters 06/14/12Tim Frick
Good content marketing efforts are for naught if you can’t measure their effectiveness and plan accordingly. In this presentation I will share an in-depth look at measuring the metrics that define online success for your business or organization. Learn how to measure website visitor interactions, track how social media and content sharing efforts affect site performance, and make informed decisions regarding where to focus efforts moving forward.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
Digital Key Performance Indicators: Signs of What Exactly?Sonya David
Understanding the importance of Key Performance Indicators and why your digital strategy needs it.How to develop the right KPIs and identify the right metrics for your online campaigns
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Understanding your Audience Through NumbersTom Freestone
Google Analytics can be used to deliver many useful statistics. In our flipped presentation, we will provide instructional materials to help you setup Google Analytics, create custom dimensions and discuss how to use and interpret metrics to gain insight into your applications. We will be demonstrating how we use Google Analytics through uPortal and CAS as case studies, giving you an inside perspective on how we monitor our user traffic and how it leads us to make decisions and changes.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Exploring the Top Digital Marketing Company in Canada
Beyond Page Views: Modern Analytics for Online Marketing
1. Beyond Page Views: Modern Analytics for
Online Marketing
Casey Winters
Online & Interactive Marketing Director
GrubHub
@onecaseman
1
2. What are we talking about today?
• The measurement, collection, analysis, and reporting of
internet data for the purposes of optimizing web usage.
• EASIER SAID THAN DONE!
2
3. A little history
• The early web was built on the concept of static pages
• Each page was a chance to show more banner ads and
increase advertiser impressions
• So, websites optimized revenue by driving as many
page views as possible
• It doesn’t work that way anymore
• Websites have many different business models that
require different optimization methods
• Many websites, especially apps, lack a page-based
hierarchy thanks to new programming languages and
browser capabilities
3
4. So what are we optimizing towards
now?
Short-term metrics:
• Leads
• Purchases
• Conversions
• Feature Engagement
• Virality
Long-term metrics
• Lifetime Value
• Days active
• Attrition
4
5. Yet, most analytics tools still operate under this
page-based framework and can’t measure any
of those things easily
• This creates a culture of focus on “vanity metrics” that don’t drive insights
or optimization:
– # Uniques
– # Visits
– Page views/visitor
– # Downloads
• For years, marketers and engineers have been tracking to hack these tools
to track what they actually care about
• Marketers were forced to learn SQL to retrieve the data they actually
needed to do measure their performance
5
12. Things you can miss in a page-based
framework
• New vs. repeat conversion rates
• Lack of cross platform analytics e.g. iPhone app
vs. website performance
• Cross-platform usage
• # of site uses before conversion occurs
• Understanding lifetime value or retention
• Mobile attribution
• Understanding how online and offline ad
impressions drive value
12
13. So, what’s the new model?
• Events instead of Pages
• Individual User Data instead of Aggregate Numbers
Key reports:
• Cohort analysis
• Conversion funnel
• Attribution models
13
14. The new key metrics
• Daily/Weekly/Monthly Active Users
• Average Frequency per Active User
• Conversion rates
– New vs. Existing
– By marketing channel
– By platform
• Cost per Acquisition
– By marketing channel
• Lifetime Value
– By marketing channel
– By platform
14
15. Out with the old and in with the new
Old guard:
• Adobe SiteCatalyst (Omniture)
• Coremetrics
• WebTrends
• Google Analytics
New breed:
• Mixpanel
• Kiss Metrics
• RJ Metrics
• Kontagent (mobile apps only)
• Localytics (mobile apps only)
15
16. A note on attribution
• Many marketers are still using last touch
attribution
• As your marketing methods expand, this becomes
less and less accurate
• New tools look at correlations of patterns of
marketing exposures (online impressions, search
clicks, offline exposure) and model to create
fractional attribution models using statistical
inference
–
–
–
–
Convertro
Adometry
Clearsaleing
Visual IQ
16
17. Mobile Marketing Attribution
• Normal web funnel:
– Ad click
– Arrive on website
– Website activity
• Mobile funnel:
–
–
–
–
–
Ad click
Arrive at App Store (untrackable for iOS)
Download app (unattributable for iOS)
Open app
App usage
• New solutions:
–
–
–
–
Mobile App Tracking by Has Offers
AppsFlyer
Kontagent
Mobile ad vendors e.g. Apsalar
17
18. So what is big data for?
• Big data describes data sets so large that
databases can’t handle them
• This is where things get beyond marketers’
ability to segment data and need technical
help
• Used for a lot of statistical correlation inside of
massive amounts of related data
• Tools:
– Hadoop
– MapReduce
– Hive
18
Editor's Notes
BranchOut was a professional network built on top of Facebook. They raised $25 mil after hitting $25 million users in year. One year later, they are a chat app with 35 ratings on the App Store. They optimized for the wrong thing. Total users don’t matter. None of their users came back.Viddy was in a fierce battle to become the Instagram for video with Socialcam. While Socialcam sold, Viddy went for it, raising $30 mil at a $370 million valuation. It was the top free app on the App Store. Does anyone know how Apple determined rankings back then? It was logarhythmic model of downloads in the past seven days. Now, things got real nasty for Viddy. Their CEO got fired, they lost a third of their staff, and they had to return much of the money they raised to investors. Both of these companies optimized toward the wrong thing. I’m not saying analytics was at fault here, but this is what can happen when you make decisions based on the wrong data.
BranchOut was a professional network built on top of Facebook. They raised $25 mil after hitting $25 million users in year. One year later, they are a chat app with 35 ratings on the App Store. They optimized for the wrong thing. Total users don’t matter. None of their users came back.Viddy was in a fierce battle to become the Instagram for video with Socialcam. While Socialcam sold, Viddy went for it, raising $30 mil at a $370 million valuation. It was the top free app on the App Store. Does anyone know how Apple determined rankings back then? It was logarhythmic model of downloads in the past seven days. Now, things got real nasty for Viddy. Their CEO got fired, they lost a third of their staff, and they had to return much of the money they raised to investors. Both of these companies optimized toward the wrong thing. I’m not saying analytics was at fault here, but this is what can happen when you make decisions based on the wrong data.
BranchOut was a professional network built on top of Facebook. They raised $25 mil after hitting $25 million users in year. One year later, they are a chat app with 35 ratings on the App Store. They optimized for the wrong thing. Total users don’t matter. None of their users came back.Viddy was in a fierce battle to become the Instagram for video with Socialcam. While Socialcam sold, Viddy went for it, raising $30 mil at a $370 million valuation. It was the top free app on the App Store. Does anyone know how Apple determined rankings back then? It was logarhythmic model of downloads in the past seven days. Now, things got real nasty for Viddy. Their CEO got fired, they lost a third of their staff, and they had to return much of the money they raised to investors. Both of these companies optimized toward the wrong thing. I’m not saying analytics was at fault here, but this is what can happen when you make decisions based on the wrong data.
BranchOut was a professional network built on top of Facebook. They raised $25 mil after hitting $25 million users in year. One year later, they are a chat app with 35 ratings on the App Store. They optimized for the wrong thing. Total users don’t matter. None of their users came back.Viddy was in a fierce battle to become the Instagram for video with Socialcam. While Socialcam sold, Viddy went for it, raising $30 mil at a $370 million valuation. It was the top free app on the App Store. Does anyone know how Apple determined rankings back then? It was logarhythmic model of downloads in the past seven days. Now, things got real nasty for Viddy. Their CEO got fired, they lost a third of their staff, and they had to return much of the money they raised to investors. Both of these companies optimized toward the wrong thing. I’m not saying analytics was at fault here, but this is what can happen when you make decisions based on the wrong data.
BranchOut was a professional network built on top of Facebook. They raised $25 mil after hitting $25 million users in year. One year later, they are a chat app with 35 ratings on the App Store. They optimized for the wrong thing. Total users don’t matter. None of their users came back.Viddy was in a fierce battle to become the Instagram for video with Socialcam. While Socialcam sold, Viddy went for it, raising $30 mil at a $370 million valuation. It was the top free app on the App Store. Does anyone know how Apple determined rankings back then? It was logarhythmic model of downloads in the past seven days. Now, things got real nasty for Viddy. Their CEO got fired, they lost a third of their staff, and they had to return much of the money they raised to investors. Both of these companies optimized toward the wrong thing. I’m not saying analytics was at fault here, but this is what can happen when you make decisions based on the wrong data.
BranchOut was a professional network built on top of Facebook. They raised $25 mil after hitting $25 million users in year. One year later, they are a chat app with 35 ratings on the App Store. They optimized for the wrong thing. Total users don’t matter. None of their users came back.Viddy was in a fierce battle to become the Instagram for video with Socialcam. While Socialcam sold, Viddy went for it, raising $30 mil at a $370 million valuation. It was the top free app on the App Store. Does anyone know how Apple determined rankings back then? It was logarhythmic model of downloads in the past seven days. Now, things got real nasty for Viddy. Their CEO got fired, they lost a third of their staff, and they had to return much of the money they raised to investors. Both of these companies optimized toward the wrong thing. I’m not saying analytics was at fault here, but this is what can happen when you make decisions based on the wrong data.
What happens if you don’t use events and user data? For events, you start trying to triangulate if someone reached a page implying they did an event, and the page framework is deteriorating across the internet/mobile.For users, you’ll get multiple marketing channels claiming credit for user growth, and if you add it all up, it’s double the total new users you got to the service.