Mobile Marketing
- 1. Mobile is theglue That connects everything
- 2.
- 3. • Simply put,the mobile web is the experience of browsing via mobile devices like smartphones and tablets. • In reality, it is the future of global communication and quickly becoming the primary means of connecting people around the world. 3
- 4. • A mobile-optimizedsite is a website that has been specially designed to work seamlessly and efficiently on your smartphone’s web browser. • These sites are designed to facilitate mobile viewing and initiate action- based mobile experiences. • They are built specifically for the mobile browser, catering to things like touch vs. click, divided attention sessions, and action-first audience expectations. 4
- 5. Poor mobile site performancecan deter new business. • Mobile users tend to be on the go and thus expect mobile sites that perform quickly and efficiently. • Even users who are not in a hurry will be deterred by a site that loads slowly or is difficult to browse. Research shows that over 70% of mobile users now expect sites to perform as well or better than a desktop site1. 5 1. http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/
- 6. • 84% ofsmall businesses that optimize for mobile report increases in business.2 • A recent report from Morgan Stanley suggests that by 2014 mobile will be the primary source of web traffic. • In 2011, smartphone shipments surpassed desktop computer shipments for the first time ever.3 • 95% of smartphone owners report having searched for local businesses with their phone and 90% of those users have acted within 24 hours.4 2. http://www.networksolutions.com/smallbusiness/ 6 3. http://www.pcmag.com/article2/0,2817,2379665,00.asp 4. http://mobileplaybook.com
- 7. • By everymeasure, mobile is exploding. It’s gaining momentum as a source of revenue and leads, and marketers are paying attention as consumer adoption of mobile continues to grow. • Unfortunately web development and performance has not kept pace. Businesses need mobile websites but there are not enough developers. 7
- 8. • Since 2008Mobile Data Traffic is up 3000% and is projected to increase 40 fold over the next 5 years.5 • As of 2012, there are over 1.2 billion mobile web users worldwide - over 17% of the world’s population.6 • Google announced recently that over 850,000 Android phones are being activated daily.7 5. http://seo-hacker.com/mobile-search-optimization/ 6. http://mashable.com/2012/03/07/mobile-commerce-ou tlook/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable+% 7. http://www.itnews.com/smartphones/42660/850000-android-phones-activated- 8
- 9. The longer youwait to make mobile a priority, the farther behind you will fall. Going mobile is not just a good idea, it is a must. 9
- 10. Now that youhave seen why going mobile is such a crucial step in keeping up with the changing market, we want to show you why doing mobile the RIGHT way can set you apart from your competitors. 1 0
- 11. • There aretimes when “ok” is good enough, but in the landscape of the mobile web, that is simply not the case. Now that mobile is on the verge of becoming king, just having a workable site will do little good for your business. Programs that use templates and scraping tools create sites that come out looking exactly the same as all the rest. • Imagine designing a desktop site with nothing but text and clipart. New customers would snicker and look elsewhere. The same is the case for designing a mobile site with carbon-copy bone structure and basic graphic elements. 1 1
- 12. A recent surveyconducted by Compuware, showed that users have high expectations from the mobile sites they visit. 8 of mobile web users would not recommend a business with a poor mobile site. Even more damaging, 43% said they would actually seek out a competitor’s site. 8. http://www.gomez.com/thank-you/what-users-want-from-mobile-infographic 1 2
- 13. Complete Customization • Yourbusiness is not just your products and prices, it is also your personality, your people, and your ideas. Don’t let all those things be lost when it’s time to go mobile. • Your logos, your photos and video content, your messaging and branding, will be seamlessly integrated into your new mobile site. • We’ll build custom site architecture designed specifically to facilitate action-based responses from your customers. 1 3
- 14. Flawless Functionality • Whatgood is a mobile site if it doesn’t elevate the customer experience? Your site needs to not only look great, it needs to work and work well. • We can build you a site that makes the customer experience incredibly smooth and simple with features like: ‣ One-touch icons for social media links ‣ Integrated and completely customizable forms ‣ GPS mapping and location-based features ‣ RSS and live Twitter feed integration ‣ Built-in mobile commerce capabilities ‣ And many more features being updated constantly 1 4
- 15. Flexibility • As themarket changes, you’ll want to be able to easily make changes and updates to your mobile site in order to keep up. We’ll build your sites to be easily modified so you can always integrate new features and content. • We can also utilize analytics and tracking to monitor what your customers are doing on your site. This allows you to use actual customer- based data to make quick improvements that elevate customer experience and constantly improve your customer service. 1 5
- 16. We want tohelp bring your business to the mobile landscape. Don’t make the mistake that so many businesses have already made by underestimating the mobile revolution. Let us help you go mobile like a pro today. 1 6
- 17. 2120 Market Street Suite 103 Camp Hill, PA.17011 717-677-4117 www.gemini5designs.com info@gemini5designs.com Facebook.com/gemini5designs.com Twitter.com/gemini5designs Linkedin.com/gemini-5-designs