The document provides credentials and experience for Andrea Portante including:
1. Over 25 years of experience in top marketing, general management and consulting positions.
2. Educational background includes a degree in Economics from University of Bologna and an MS in Management from MIT Sloan School of Management.
3. Previous roles include positions at McKinsey, Value Partners Management Consulting, Abril Group, and various roles at RAI including roles in marketing, new media, rights sales and more.
4. Areas of expertise include marketing strategy, media strategy, social media marketing, promotions, event management, licensing, direct marketing, sponsorships, and digital media.
5. Extensive experience
Nothing is quite as important as your pitch deck if you're a startup or entrepreneur. Guy Kawasaki shares tips from his experience in Silicon Valley as a VC and entrepreneur.
From The Art of The Start 2.0
Buy the book here: bit.ly/ArtoftheStart2
The Strategy Map visualizes management business plans by focusing on the four aspects of finances, customers, processes and development. The Strategy Map complements the concept of the Balanced Scorecard (BSC) and suits every business which concentrates on strategic management and plans future developments.
With the help of Strategy Map charts you can illustrate entrepreneurial goals which allow you to distribute projects and tasks in the best possible way so that plans can be efficiently implemented. Due to this strategic extension of BSC, you can create additional value and put business areas in a well-structured perspective with each other.
The Startup Scorecard provides a tool for guaging the viability of a startup opporutnity across 6 market dynamics and 18 startup strategy heuristics. This slide deck introduces the concepts and the tool.
Nothing is quite as important as your pitch deck if you're a startup or entrepreneur. Guy Kawasaki shares tips from his experience in Silicon Valley as a VC and entrepreneur.
From The Art of The Start 2.0
Buy the book here: bit.ly/ArtoftheStart2
The Strategy Map visualizes management business plans by focusing on the four aspects of finances, customers, processes and development. The Strategy Map complements the concept of the Balanced Scorecard (BSC) and suits every business which concentrates on strategic management and plans future developments.
With the help of Strategy Map charts you can illustrate entrepreneurial goals which allow you to distribute projects and tasks in the best possible way so that plans can be efficiently implemented. Due to this strategic extension of BSC, you can create additional value and put business areas in a well-structured perspective with each other.
The Startup Scorecard provides a tool for guaging the viability of a startup opporutnity across 6 market dynamics and 18 startup strategy heuristics. This slide deck introduces the concepts and the tool.
Early Stage Fintech Investment Thesis (Sept 2016)Earnest Sweat
Here is an example of a personal investment thesis that I created to share with venture capital firms. In this example, I provide my personal perspective on the fintech sector. For details on how I build this thesis check out my blog (https://goo.gl/CU4Qid).
Note: Some of the confidential information has been redacted for privacy.
Raising money for your company is easy.. if you have VC game! :)
Loosely based on the pickup bestseller The Game, Nicolas put together some fundraising advice.
Please don't take it too seriously. :)
This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan.
Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace.
In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation:
● The “What/How” framework, which can be used to map and plan business model innovation within any organization.
● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models.
● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation.
The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Business Model Innovation Framework PowerPoint Presentation Slides SlideTeam
Use Business Model Innovation Framework PowerPoint Presentation Slides to help you develop new and unique concepts for the betterment of the business. Improve existing products and the process of delivering the same to the consumers using business model innovation PPT templates. Get new ideas and a plan to implement those unique ideas with the help of professionally designed ready-to-use business model innovation Framework PowerPoint slideshow. Turn your company towards to business model innovation Framework to stay competitive and stimulate business growth. Include business model innovation PPT slides to align IT with business objectives to successfully attain your goal and to improve processes throughout the organization. Escalate business model innovation success, identify ways to use new and existing technology using ready-to-use business model innovation PowerPoint slides. This content-ready deck on business model innovation covers topics like business model innovation framework, business model innovation segments, approaches to business model innovation, strategy of business model innovation, and more. Get your hands on this ready-made business model innovation complete PowerPoint presentation and either improve the existing business model or create a better one to satisfy the needs of the customers. Our Business Model Innovation Framework Powerpoint Presentation Slides are like Father Christmas. They ensure you get the gifts you desire.
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
The best example of a mission statement will define your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies.
It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.
Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement.
Gathered below are the mission statements of the world’s 25 most valuable brands in 2015.
We’ve also graded each mission statement to demonstrate how effective they are.
Here you could find the complete Wordpress's localhost technical installation for Windows and Mac's users
www.esis-italia.com
it.linkedin.com/in/marcellomingardi/
Early Stage Fintech Investment Thesis (Sept 2016)Earnest Sweat
Here is an example of a personal investment thesis that I created to share with venture capital firms. In this example, I provide my personal perspective on the fintech sector. For details on how I build this thesis check out my blog (https://goo.gl/CU4Qid).
Note: Some of the confidential information has been redacted for privacy.
Raising money for your company is easy.. if you have VC game! :)
Loosely based on the pickup bestseller The Game, Nicolas put together some fundraising advice.
Please don't take it too seriously. :)
This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan.
Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace.
In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation:
● The “What/How” framework, which can be used to map and plan business model innovation within any organization.
● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models.
● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation.
The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Business Model Innovation Framework PowerPoint Presentation Slides SlideTeam
Use Business Model Innovation Framework PowerPoint Presentation Slides to help you develop new and unique concepts for the betterment of the business. Improve existing products and the process of delivering the same to the consumers using business model innovation PPT templates. Get new ideas and a plan to implement those unique ideas with the help of professionally designed ready-to-use business model innovation Framework PowerPoint slideshow. Turn your company towards to business model innovation Framework to stay competitive and stimulate business growth. Include business model innovation PPT slides to align IT with business objectives to successfully attain your goal and to improve processes throughout the organization. Escalate business model innovation success, identify ways to use new and existing technology using ready-to-use business model innovation PowerPoint slides. This content-ready deck on business model innovation covers topics like business model innovation framework, business model innovation segments, approaches to business model innovation, strategy of business model innovation, and more. Get your hands on this ready-made business model innovation complete PowerPoint presentation and either improve the existing business model or create a better one to satisfy the needs of the customers. Our Business Model Innovation Framework Powerpoint Presentation Slides are like Father Christmas. They ensure you get the gifts you desire.
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
The best example of a mission statement will define your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies.
It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.
Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement.
Gathered below are the mission statements of the world’s 25 most valuable brands in 2015.
We’ve also graded each mission statement to demonstrate how effective they are.
Here you could find the complete Wordpress's localhost technical installation for Windows and Mac's users
www.esis-italia.com
it.linkedin.com/in/marcellomingardi/
Musica, illustrazione e social media: una storia da raccontareInSide Training
Gerardo Casiello è un musicista con un progetto ambizioso; Francesca Appi è una docente di Inside che ha collaborato con lui e ha studiato la sua strategia digital. Insieme ci racconteranno da dove sono partiti e dove vogliono arrivare. Speech di Creativity Day di Roma 2015
Lezione WordPress Università degli Studi di Milano: Installazione e Gestionealessandro gasparotto
Slide della lezione di WordPress fatta presso l'Università degli Studi di Milano. Nelle slide viene presentato WordPress, le potenzialità, l'installazione in locale e remoto e l'intera gestione del sistema. La guida è stata sviluppata e destinata ad utenti alla prime armi con questo potente strumento.
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The BatMSP Digital Marketing
FOR AN EXPLANATION OF THESE SLIDES, VISIT: http://bigdoginnovations.com/missionm3b-file-4-the-four-cornerstones-of-marketing-3-0
Big Dog Innovations is on a mission (MISSION M3B) to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives - worldwide - who are highly desirous of innovating their marketing models.
FILE #3: "Let's Clear Up The Confusion Right Off The Bat" delivers a detailed explanation of the "change" that exists in the marketing world today - providing the clarity needed to progress your organization through the complete "Marketing 3.0" transformation.
To access and/or subscribe to all past and future content files in this series, visit http://www.bigdoginnovations.com/missionm3b
This deck was presented at an ABM event in LA. The deck is intended to teach how to plan for a website relaunch. If you are interested in making sure your website development project is a success, make sure to check out this deck before getting started.
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
Social media marketing presentation by Igor Beuker, given on 23 November 2010 at the IAB Spain Event - Inspirational Wwwedding- in Madrid.
Discover more case studies at www.socialmedia8.com
Marcomtec Group, a Marketing and PR Agency providing modular Marketing, Public Relations, and Social Media strategies, consultancy, and services. My responsibilities include the negotiation of services with clients; as well as all the strategic planning and management of the strategies deployment, results measurement, and reports.
Colle+McVoy Account Executive Aaron O'Keefe presented his thoughts on managing the business processes of a creative agency during the Rasmussen College design lecture series event, File>New, on August 11, 2011.
Dominating Scale with Facebook Technology to Drive True ROI22squared
Whether it's delivering ad buys that are contextually relevant to specific fans, or the issues with content targeting for specific fans via newsfeed posts, all brands struggle with scale. This becomes increasingly true for retailers that want a local strategy for many individual locations. Using client Southeast Toyota as an example, 22squared's Chris Tuff and Southeast Toyota's Julie Tullis will discuss how brands and marketers can best stay ahead of the ever-changing Facebook marketing environment to deliver true ROI. He will also share 10 sure-fire techniques for harnessing the power of data to take your Facebook marketing to the next level.
- Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared
- Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors
(From Chris and Julie's AllFacebook Marketing Conference EAST 2012 presentation: http://www.mediabistro.com/allfacebookmarketingconferencenyc/program_day2.asp#d2at945)
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
Social Media Part II: Best Practices and Strategy for ChannelsDaniel Spronk
A short introduction to the most important social media channels, some stats, ways to use these channels. Also an overview of how Social Media fits into your overall marketing strategy and 6 steps to creating a sound Social Media Strategy Plan.
Presentazione del contenuto del libro "Gap Year: un anno per crescere", Touring Club Editore, Euro 14,90 disponibile nelle principali librerie e piattaforme online (amazon, IBS, Mondadori, Feltrinelli) e anche in e-book
Appunti di accompagnamento della passeggiata dei soci Touring Club. A parte qualche pezzo mutuato da presentazioni precedenti, per la gran parte è un taglia-e-incolla di contributi vari. Una raccolta degli scritti rilevanti sui temi del razionalismo, della architettura "fascista", del suo contesto storico ed in particolare dell'EUR
Roma dopo il 1870: Urbanistica e Architettura Parte 1/4Portante Andrea
Una carrellata che ripercorre l’evoluzione urbanistica di Roma dalla breccia di Porta Pia fino quasi ai nostri giorni.
Si parte con un “prequel”, i piani degli anni napoleonici, che contengono un po’ i semi di tutti gli sviluppi futuri. Esamineremo l’espansione della città attraverso i diversi Piani Regolatori che si sono succeduti (1873, 1883, 1909, 1931, 1942), puntualmente ignorati o elusi dagli interessi delle società immobiliari, le grandi “occasioni perse” per la città.
All’evoluzione urbanistica accompagneremo l’evoluzione del quadro architettonico, con il succedersi e sovrapporsi di stili dal neo barocco all’umbertino, dal “barocchetto romano” al liberty e al razionalismo, il tutto in una presentazione dal ritmo serrato con uso predominante di foto e video.
Roma dopo il 1870: Urbanistica e Architettura - Parte 4/4Portante Andrea
Una carrellata che ripercorre l’evoluzione urbanistica di Roma dalla breccia di Porta Pia fino quasi ai nostri giorni.
Si parte con un “prequel”, i piani degli anni napoleonici, che contengono un po’ i semi di tutti gli sviluppi futuri. Esamineremo l’espansione della città attraverso i diversi Piani Regolatori che si sono succeduti (1873, 1883, 1909, 1931, 1942), puntualmente ignorati o elusi dagli interessi delle società immobiliari, le grandi “occasioni perse” per la città.
All’evoluzione urbanistica accompagneremo l’evoluzione del quadro architettonico, con il succedersi e sovrapporsi di stili dal neo barocco all’umbertino, dal “barocchetto romano” al liberty e al razionalismo, il tutto in una presentazione dal ritmo serrato con uso predominante di foto e video.
Roma dopo il 1870: Urbanistica e Architettura - Parte 3/4Portante Andrea
Una carrellata che ripercorre l’evoluzione urbanistica di Roma dalla breccia di Porta Pia fino quasi ai nostri giorni.
Si parte con un “prequel”, i piani degli anni napoleonici, che contengono un po’ i semi di tutti gli sviluppi futuri. Esamineremo l’espansione della città attraverso i diversi Piani Regolatori che si sono succeduti (1873, 1883, 1909, 1931, 1942), puntualmente ignorati o elusi dagli interessi delle società immobiliari, le grandi “occasioni perse” per la città.
All’evoluzione urbanistica accompagneremo l’evoluzione del quadro architettonico, con il succedersi e sovrapporsi di stili dal neo barocco all’umbertino, dal “barocchetto romano” al liberty e al razionalismo, il tutto in una presentazione dal ritmo serrato con uso predominante di foto e video.
Roma dopo il 1870: Urbanistica e Architettura - Parte 2/4Portante Andrea
Una carrellata che ripercorre l’evoluzione urbanistica di Roma dalla breccia di Porta Pia fino quasi ai nostri giorni.
Si parte con un “prequel”, i piani degli anni napoleonici, che contengono un po’ i semi di tutti gli sviluppi futuri. Esamineremo l’espansione della città attraverso i diversi Piani Regolatori che si sono succeduti (1873, 1883, 1909, 1931, 1942), puntualmente ignorati o elusi dagli interessi delle società immobiliari, le grandi “occasioni perse” per la città.
All’evoluzione urbanistica accompagneremo l’evoluzione del quadro architettonico, con il succedersi e sovrapporsi di stili dal neo barocco all’umbertino, dal “barocchetto romano” al liberty e al razionalismo, il tutto in una presentazione dal ritmo serrato con uso predominante di foto e video.
Il Tevere e il Foro Italico Dal Ponte della Musica al Ponte FlaminioPortante Andrea
Note della passeggiata del 10 Giugno 2018 del Touring Club, Club del Territorio di Roma. Il focus della passeggiata e della trattazione è il complesso del Foro Italico (ex Foro Mussolini), ma è anche una opportunità per descrivere l'evoluzione urbanistica di tutta la zona nel XIX e XX secolo
A selection of tips for one to three day trips in Northern Italy, using the area around Verona as a launch basis. It is based on my personal experience and it has been prepared for some friends
Intellettuali Stranieri a Roma dal Grand Tour al XIX Secolo - 2a partePortante Andrea
Note e foto di accompagnamento per la passeggiata del Club del territorio di Roma (Touring Club), da Piazza del Popolo a Piazza Barberini. Focus su inglesi, tedeschi e russi. Non è, se non in minima parte, un lavoro "originale" ma una compilazione di testi, editati per convenienza, da diverse fonti web. Quindi un mero strumento di supporto ad una passeggiata e nulla di più.
Intellettuali Stranieri a Roma dal Grand Tour al XIX Secolo - 3a partePortante Andrea
Note e foto di accompagnamento per la passeggiata del Club del territorio di Roma (Touring Club), da Piazza del Popolo a Piazza Barberini. Focus su inglesi, tedeschi e russi. Non è, se non in minima parte, un lavoro "originale" ma una compilazione di testi, editati per convenienza, da diverse fonti web. Quindi un mero strumento di supporto ad una passeggiata e nulla di più.
Intellettuali Stranieri a Roma dal Grand Tour al XIX Secolo - 1a partePortante Andrea
Note e foto di accompagnamento per la passeggiata del Club del territorio di Roma (Touring Club), da Piazza del Popolo a Piazza Barberini. Focus su inglesi, tedeschi e russi.
Non è, se non in minima parte, un lavoro "originale" ma una compilazione di testi, editati per convenienza, da diverse fonti web. Quindi un mero strumento di supporto ad una passeggiata e nulla di più.
Along the Sheperds' Tracks: July 11&12 2015 excursion in AbruzziPortante Andrea
Want to get out of Rome summer heat and discover a mountain gem of under 2 hour away.
An amazing guided trip to Campo Imperatore, Italy's "Little Tibet", rich in history and natural beauty. In the clear mountain sky we will observe the stars under the professional guidance of an astronomer.
Please call or write to make the reservation
Alle Radici della Transumanza - Week end in Abruzzo 11 - 12 Luglio 2015Portante Andrea
Programma di viaggio del week end a Campo Imperatore, Santo Stefano di Sessanio Rocca Calascio Castel del Monte 11 e 12 Luglio 2015, organizzato dal Touring Club.
Arte storia natura e cibo.
Prevista osservazione guidata del fantastico cielo stellato, libero da inquinamento luminoso, insieme all'astronomo Stefano Giovanardi
Sesta ed ultima parte della presentazione "Fra Razionalismo e Romanità: Architettura Italiana fra le due guerre", tenuta a Roma il 14 Febbraio 2015 nell'ambito delle attività del Club del Territorio del Touring Club.
Fra Razionalismo e Romanità: 5.Palazzo del Littorio (Farnesina)Portante Andrea
Quinta parte della presentazione "Fra Razionalismo e Romanità: Architettura Italiana fra le due guerre", tenuta a Roma il 14 Febbraio 2015 nell'ambito delle attività del Club del Territorio del Touring Club.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. 25 year experience in top marketing,
general management and consulting
positions
Turn-arounds and start ups
3. Andrea Portante
Degree in Economics - Univ. of Bologna
M.S. in Management - M.I.T. Sloan School of Management
- McKinsey&Co. 1990-1994
- Value Partners Management Consulting 1994-1995
- Abril Group (Sao Paulo, Rio de Janeiro)
- RAI (Italian National Public Broadcaster)
RAI Trade (rights sales)
RAI New Media (Marketing and Business Development
New Platforms)
Full Resume available on Linkedin
4. Specific Areas of Expertise
1) Marketing Strategy
2) Media Strategy
Above the Line
3) Social Media Marketing
4) Promotions
5) Event Management Below the Line
6) Licensing
7) Direct Marketing
8) Sponsorships
9) Digital Media
10) Communication
Communication
11) Training
5. Summary of Credentials
Marketing Strategy 10 years of leading management consulting (McKinsey,Value Partners) and top
management positions in content related companies
3 year experience as Marketing Director for RAI New Media, with specific focus on
Social Media Marketing social e digital media
Promotions
Event Planning & 8 year experience as Marketing and Sales Director of RAI Trade, 3 years as Marketing
Director of RAI New Media
Management
Media planning experience and acquisition of TV, print, mailing list in Abril Coleçoes
Media Strategy (Brasil). Acquisition of adwords, online banners and social media in RAI New Media.
Licensing 8 year experience. Created and brought to success Licensing Division of RAI Trade
4 years as Director General of Abril Coleções, JV between Grupo Abril and Time
Direct Marketing Life. B2B experience with RAI Trade
Digital Media 12 year experience with RAI in digital productions (DVD, video, promo, etc.)
Communication 25 years in B2B and B2C communication
Training Experience in communication and positive track record in coaching my own team
6. What
• Diagnostic of current strategy and
1) Marketing Strategy
marketing plan
• Definition of new strategy and
implementation plan
• Market Analysis
• Qualitative and Quantitative
Research
7. Credentials
• Strategy and Organization work on
“Children&Teen” for Rizzoli Corriere della Sera
1) Marketing Strategy
(RCS)
• Strategy and Organization work on
“Trade&Professional” for RCS
• Strategic Plans for Abril Coleçoes, RAI Trade
• Market Analysis for CD Rom multimedia (for
Olivetti)
• Qualitative and quantitative research to select
editorial products for launch with Abril Coleçoes
• Qualitative and quantitative research on usability
for RAI.tv/RAI.it
8. What Where
Strategy Definition
2) Media Strategy
Traditional Media
Budget Allocation Online
Campaign Management Search (adsense, adwords)
and Monitoring
9. Credentials
• In charge of Advertising budget both in B2C and
B2B settings (Abril Coleçoes, RAI Trade)
2) Media Strategy
• For 8 years in charge of “Compliance Control”
for all ads aired on RAI
• Management of “Adwords” and Facebook
campaigns for RAI New Media
• Design and implementation (with clients/
agencies) of ad campaigns on RAI.it, RAI.tv
• “banner”/ Pre Roll/New formats
• Special Projects
12. Ad hoc projects: A “branded channel” for
Costa Crociere...
2) Media Strategy
13. ...so successful that MSC, their main
competitor, asked us to do the same
2) Media Strategy
14. What
Assessment, strategy and marketing plan definition in social media (Facebook,You Tube,
3) Social Media Marketing
twitter, etc.)
Integrated Approach to:
- Owned Media
- Paid Media
- Earned Media
“Turn key” management of Social Network presence
- Facebook pages
- Viral Videos
- “Apps” for penetration and fidelization
15. 3) Social Media Marketing Credentials
• Negotiated and currently manages RAI You Tube deal
• 20,000 clips uploaded on 14 RAI branded “channels”
• Revenues represent today 25% of total from web
• Negotiating extension to “long form”. Expected quadruplication
of total company revenues in three years.
16. 3) Social Media Marketing Credenziali
Established RAI presence on Facebook
1 Million fans (1,5 before closing of
Anno Zero, a political talk show)
Report: 473,000 Fan
Che tempo che fa: 230,000 Fan
RAI TV: 150,000 Fan
Il Ruggito del Coniglio: 135,000 Fan
Ballarò: 35,000 Fan
17. What Where
4) Promotions
• Integration within • Online
Marketing Strategy
• In-Store
• “Turn key” management • Fidelity
18. Credentials
CONAD for “Isola dei Famosi” (Survivor)
DIMEGLIO 03-06 copia 6-06-2005 14:32 Pagina 11
MEDICI SENZA
FRONTIERE
1.900+ PUNTI
GRATIS
4) Promozioni
900 PUNTI 8,40
AGENDA
VANTAGGI
CARTA
— Kit Survivor
marsupio con cintura
e chiusura con piccola bussola zip.
Contenuto: un binocolo 4x30,
COLLEZIONE
una mini torcia con clip,
utensile pieghevole con coltello,
1a
forchetta, cucchiaino, apribottiglie
e lama, fischietto.
Dimensioni: 15x15x8 cm.
Su prenotazione.
COLLEZIONE
3.100+PUNTI GRATIS 2a
1.500 PUNTI 12,40 DEI FAMOSI
ISOLA
SUPERPREMI
˜ Zaino Trolley
realizzato in poliestere,
con rifiniture di pregio
e comode tasche,
chiusura a zip e meccanismo
trolley a scomparsa.
RADDOPPIA
IL REGALO
Dimensioni: 37x20x55 cm.
Su prenotazione.
11
19. Credentials
Several Fidelity Catalogue Projects
4) Promozioni
21. What Where
5) Event Management
• Planning • Trade shows, Showcases
• “Turn Key” and Road Shows
Management • Festival, cultural events
• Supervision/ • Promotional Events
Coordination of
suppliers and • Conventions, Product
service providers Launches
22. Credentials
For 10 Years in charge of event organization
5) Event Management
for RAI Trade:
- MIP/MIPCOM
- Bologna Children Book Fair
- Cannes Film Festival
- Cannes Lions
- RAI Trade Screenings
- Cartoon On the Bay
- ANUGA
- Licensing Show
- Franchising Show
30. What For
• Character Licensing, • Use of third party
6) Licensing
Brand Licensing, characters/brands to
Celebrity Licensing, connote products
Heritage
• Licensing of own brands/
• Complete Coverage: characters for promotion
1.Strategy and revenue generating
2.Creativity/Style Guide initiatives
3.Sourcing
4.Deal Negotiation
5.Contracts
6.Monitoring
31. Credenziali:
Over 10 years experience in Licensing &
Merchandising
6) Licensing
32. Credentials: Created and brought to success
L&M Division of RAI Trade
PG_XPress 6-06-2006 10:37 Pagina 1
Success in terms of
branding and
6) Licensing
incremental revenues
Developed and
“monetized” own and
third party brands and
characters
33. 6) Licensing Credentials: Isola dei Famosi (Survivor)
35. 6) Licensing Credentials: La Prova del Cuoco (Ready, Steady, Cook)
36. Credentials: Linea Blu (Es. Style Guide)
Style_Guide_bella 26-07-2005 15:27 Pagina 21
P R O D OT T I
Style_Guide_bella 26-07-2005 15:27 Pagina 5
A P P L I C A Z I O N I D E L LO G O
SI SI
6) Licensing
SI SI
Style_Guide_bella 26-07-2005 15:27 Pagina 12
Style_Guide_bella 26-07-2005 15:27 Pagina 4
TEXTURE
Toiletries
Poco visibile Distorto
21
NO NO
Logo sfumato in quadricromia Logo Bianco
NO NO
Logo in quadricromia - C 100 - M 100 - Y 0 - K 0 Logo Nero K100
Inclinato Verticale
5 Logo in quadricromia - C 70 - M 30 - Y 0 - K 0 Logo sfumato Pantone 2748 - 279
Logo Pantone 2748 Logo Pantone 279
4
Texture Onde 2
41. Designed and launched franchising program for
kindergarten on Melevisione, one of RAI leading
children brands
6) Licensing
42. Launched Theatre Tour on same Brand
Over 800,000 Tickets sold
6) Licensing
Most successful children theatre
show in 2003 e 2004
Generated Royalties of over 1,5
million Euros
43. 7) Direct Marketing
What For
Strategy B2B and B2C
Feasibility Analysis Traditional (mailing,
Implementation DRTV), web/mobile/social
Management Front end / Back end
44. 7) Direct Marketing
Designed and managed the turn around of this Business Unit selling
books, Cds and videos through the continuity system. TIME LIFE Books
was minority shareholder and exclusive licensor to the company.
-! !ncreased subscribers to its historical high (250,000 active
I
members), doubling revenues to US$40 Million with cash flow in
excess of US$6 Million in 1997.
-! Reduced average collection time from 62 to 30 days.
-! Improved customer service (average wait time reduced from 2
minutes to 30 seconds).
-! Reduced costs by switching suppliers and re-negotiating contracts
(editorial costs –50%, printing of promotions –25%, handling –50%)
-! Increased sales to current subscribers by adding new titles to extend
ongoing series and increasing shipment frequency (Impact on
revenues $4 Million in 1998)
-! Negotiated with TIME LIFE the selling of non TIME LIFE licensed
products, turning Coleções into the direct marketing arm of the Abril
Group
45. 7) Direct Marketing Credentials: B2B Kit for promoting RAI “stock footage”
In competition in
Cannes Lions Direct
“response rate” success
46. Cosa Per
8) Sponsorships
Editorial Products, custom
Strategy integration publishing
Prospecting and Valuation Audio/Video Productions
Turn Key Management Events
48. What For
Strategy Integration Sites&Portals
Concept Apps (IOS, Android,
9) Digital Media
Development&Production Facebook)
Management/Monitoring Digital Video
52. What For
Strategy Integration Newsletter
10) Communication
Implementation and Annual Report
Management Brochure
Catalogues
Online
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16
om rt te h
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Ediz. e contr. pubb.
15
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Direct marketing
14
Aree di Business
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Promotions
13
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12
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11
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to l-
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st i o w de tim ng ab
tta ul hi es, is g a
Musica & perf. arts va nsm s sp as t, es tiv
ge Tra en m ric ni tia de
10
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09
ca dy ume be . th m an the es ga
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06
10) Communication
54. 11) Training/Coaching
Training for all the areas mentioned before
Social Media Marketing
Communication
Direct Marketing