The document discusses Big Dog Innovations' mission to distribute their MARKETING 3.0 BLUEPRINT worldwide. The blueprint aims to help marketing executives innovate their models for the new world of marketing. It categorizes changes in marketing into four groups: platforms, communications directions, marketing lifecycles, and consumer behavior. Following the blueprint can help organizations accelerate key metrics like conversions, costs, and insights. Accessing all content at the provided website can help readers implement a marketing plan optimized for this new "Marketing 3.0" world.

1. MISSION M3B
Big Dog Innovations’ mission to get each part of the
MARKETING 3.0 BLUEPRINT (the ROADMAP to the new
world of marketing) into the hands of elite marketing
executives – WORLDWIDE – who are highly desirous
of INNOVATING their marketing models.
FILE #3
Let’s Clear Up The Confusion
Right Off The Bat
ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT:
HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B

2. In talking about the
change…(communication platforms & new
consumer/commercial habits)
…and new outcomes,…
(marketing contributing
more to the bottom line)
…it’s important to get a good sense of the
ingredients that go into “the new mixture”

3. Clarity can perhaps be obtained by
categorizing much of the net-new
“change” into four primary groups:
1) Platforms - including
optimized Traditional Media
as well as New Media

4. Clarity can perhaps be obtained by
categorizing much of the net-new
“change” into four primary groups:
2) Communications Directions -
strategic combinations of traditional
“outbound marketing” mingled with new
media “inbound marketing” - both with
increased instances of ongoing two-way
dialogue

5. Clarity can perhaps be obtained by categorizing much
of the net-new “change” into four primary groups:
3) Marketing Lifecycles - where
two-way dialogue can be “wireframed” for
scalable nurturing

6. Clarity can perhaps be obtained by
categorizing much of the net-new
“change” into four primary groups:
4) Changes in consumer/commercial
behavior

7. From an illustrative
point of view, it looks
like the following…

8. Increased Lowered Increased
Conversions Costs of Acquisition Insight

9. As communications increasingly
shift towards some form of digital
messaging - and while analog
communications will still be around for a
long time to come - the maneuver becomes:
 Knowing what percentages
of shifts should be
made
 Understanding the
new sequences - while
strategic integration and shifts
towards digital media are taking place

10. The trend is towards increased
digital communications
investments…
LESS MORE
• What %?
Direct Online
• What sequence? LESS
Mass
Advertising
• What strategy plan
revisions? MORE MORE
Social
Mobile Media

11. Some Opinions
For New Media: For Traditional Media:
Don’t apply old marketing Recognize there are
practices to new media multiple opportunities to
formats. make traditional media more
effective by aligning it to
digital.
“Apps,” new technologies, Digital “alignment” means
and platforms aren't you can increase instances
enough; think “voice of of two-way dialogue,
customer marketing” activity capture, and
strategies. follow-through.
For both new and traditional media, you must
strategically develop “inbound marketing” and
“optimized outbound marketing” into your planning and
implementation activities.

12. It doesn’t happen overnight, but…
with the aid of a new media marketing blueprint
(as can be see in ensuing weeks of this
marketing content series), you can accelerate
your rates of:
• Increased marketing conversions
• Lowered costs of acquisition
• Higher levels of customer intimacy
• And proof that your “Marketing 3.0” plans
are working, via increased cross-media
marketing insight
It’s all there for the taking!

13. This MISSION M3B
A pyramid Measure & (Marketing 3.0
depicting an Refine
Blueprint)
organization’s content series
journey into the Implement has been
Conservatively strategically
new world of
designed &
marketing - Define Your developed to
“Marketing 3.0” Deliverables walk you through
the levels of
Strategy Workshop this journey.
(Start with new questions!)
Expand Your Knowledge of New
Sequences, Infrastructures, &
Marketing Lifecycle Wireframes
Understand New Opportunities, Outcomes,
& Communication Lifecycles
Understand the Changed World of
Marketing/Communications

14. To follow the
Marketing 3.0 Blueprint,
visit
www.BigDogInnovations.com/MissionM3B
where you can access and/or
subscribe to all of the past and
future content files in the
MISSION M3B series, published
within the ongoing
Marketing 3.0 Weekly blog.

15. The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0
Marketing Marketing
Strategy Infrastructure
Marketing
Implementation
Marketing Marketing
Communications Measurement
Logistics & Refinement
Achievements: Increased Conversion Rates. Lowered Costs of Acquisition.
Higher Levels of Customer Intimacy. Better Overall Insight Into Marketing Performance.

16. Contact us today for a discussion on what an
updated marketing plan – optimized for the
new world of “Marketing 3.0” – might look like
for your organization specifically.
Peter Winters
President
pwinters@bigdoginnovations.com
Jackie Crino
Chief Marketing 3.0 Officer
jcrino@bigdoginnovations.com
www.BigDogInnovations.com