iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
How Philips develops an online shopping strategy using social analyticsFloris Regouin
Philips developed an online shopping strategy using SAS Social Media Analytics to analyze over 12,000 social media documents and comments from over 1,300 websites and 6,000 call logs. The analysis found that reliability is very important for online retailers, especially for avoiding wrong product information. It also found that ease of use and service are more impacted by consumer sentiments. Philips can use these insights to enhance the online shopping experience and engage in dialogue with consumers through social media.
Brand Driver is a global research and strategy firm that helps media and entertainment clients understand audiences. It uses qualitative and quantitative research methods to provide insights into consumer trends, content preferences, and brand perceptions in local and global markets. Some of its services include consumer segmentation, brand tracking, testing new products/content, and advising clients on key issues like strategy, programming, marketing, and platform negotiations.
DMA 2009 iDirect presentation Stan Rapp & Tim SutherTim Suther
This document summarizes a presentation about iDirect marketing. It discusses four fundamentals of iDirect marketing: 1) data is the new black and knowing customer value, 2) optimization requires a 360 degree customer view, 3) the confluence of insight and media, and 4) accountability and execution. Examples are given of how iDirect marketing has increased revenue and reduced costs for companies. The presentation concludes by outlining 10 ideas for an iDirect mindset to increase business results.
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
How Philips develops an online shopping strategy using social analyticsFloris Regouin
Philips developed an online shopping strategy using SAS Social Media Analytics to analyze over 12,000 social media documents and comments from over 1,300 websites and 6,000 call logs. The analysis found that reliability is very important for online retailers, especially for avoiding wrong product information. It also found that ease of use and service are more impacted by consumer sentiments. Philips can use these insights to enhance the online shopping experience and engage in dialogue with consumers through social media.
Brand Driver is a global research and strategy firm that helps media and entertainment clients understand audiences. It uses qualitative and quantitative research methods to provide insights into consumer trends, content preferences, and brand perceptions in local and global markets. Some of its services include consumer segmentation, brand tracking, testing new products/content, and advising clients on key issues like strategy, programming, marketing, and platform negotiations.
DMA 2009 iDirect presentation Stan Rapp & Tim SutherTim Suther
This document summarizes a presentation about iDirect marketing. It discusses four fundamentals of iDirect marketing: 1) data is the new black and knowing customer value, 2) optimization requires a 360 degree customer view, 3) the confluence of insight and media, and 4) accountability and execution. Examples are given of how iDirect marketing has increased revenue and reduced costs for companies. The presentation concludes by outlining 10 ideas for an iDirect mindset to increase business results.
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
The document discusses the rise of social media and its impact on marketing and commerce. It notes that 90% of consumers trust recommendations from people they know and over 50% of people on Twitter recommend brands. It also states that up to 15% of consumer spending could go through Facebook in the next few years. The document outlines how social advertising, image sharing and mobile engagement can be used to monetize social networks and more effectively target consumers.
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
The document discusses how marketers can optimize customer value at every interaction in the buying cycle. It recommends four steps: 1) Using data to understand customers, 2) Creating a 360-degree view of each customer, 3) Leveraging insights about customers to inform media spending and engagement, and 4) Ensuring accountability and execution. The document provides examples of how major brands have increased revenue and profits by millions of dollars by taking these steps to concentrate spending on higher value customers through an integrated multichannel approach.
1. 2015 saw the further evolution of digital marketing, with big data becoming more important and personalized, real-time messages being delivered through programmatic techniques. Personalized content increased user engagement.
2. Mobile brought the biggest changes to media consumption and content distribution, allowing content to reach global audiences anywhere, anytime. This opens new opportunities for marketers.
3. Digital platforms provide more functions and services deeply embedded in consumer lives, related to search, consumption, communication, and sharing.
The document outlines IAB UK's strategy and programs for 2013. The key priorities are: 1) Defining best practices for programmatic buying, online measurement, and responsible data use; 2) Understanding mobile device usage and how advertisers can benefit; 3) Increasing brand spend online by showcasing opportunities. Major programs include research studies, events, training, and developing standards. The mobile roadmap focuses on proving effectiveness, inspiring integration into strategies, and protecting/promoting the industry.
Carrie Law has over 17 years of experience in cross-media, communications, and technology fields across Greater China, Asia, Europe, and the US. She has fostered partnerships with leading media companies in China. Law is currently working at Ignite Media Group, a Hong Kong-based media conglomerate that provides advertising, public relations, digital marketing, and publishing services across Macau, Hong Kong, and Guangzhou.
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
The document discusses trends in digital marketing, with a focus on mobile. It summarizes views from various companies on the future of online advertising and marketing. Key points addressed include the growth of mobile internet usage and revenues, the shift to more social and behavioral targeting approaches, and the move to a performance-based model. Barriers and opportunities in the value chain, such as the need to connect different affiliate programs and networks, are also examined.
This document discusses big data and how it presents both challenges and opportunities for businesses. It defines big data as the massive amounts of both structured and unstructured data being created every day through various digital channels. The three key facets of big data are volume, velocity and variety. The document provides examples of how social media, mobile, and cloud computing are contributing to the big data phenomenon. It also outlines some potential applications of big data for marketing functions like customer service, lead generation, product development, and influencer outreach. Finally, it discusses key principles for strategically leveraging big data such as engaging customers across channels and creating usable insights to act upon.
Digital Outlook Report 09 by RazorFishRenata Frota
The digital media landscape is rapidly evolving in 2009. Key trends include a focus on measurability and differentiation as advertisers demand more accountability from budgets during economic uncertainty. Social influence marketing will become more mainstream as marketers learn to deploy social strategies more effectively. Mobile will continue growing but may be impacted by the recession, while opportunities in areas like mobile applications and location-based services will still emerge. Research and measurement methods must also evolve to account for the complexity of today's digital media environment.
This document discusses how the role of advertising agencies is shifting from solely producing advertising campaigns to helping build client businesses. As clients face new challenges like a connected consumer and global competition, they need ideas that can transform their business models rather than just messaging. Digital technology now allows agencies to develop experiences that can reinvent how clients connect with customers and their business models. Agencies must expand their focus from just advertising to helping clients build digital products, services and experiences.
Nugg.ad is a predictive behavioural targeting company that aims to help advertisers achieve large-scale reach for branding campaigns comparable to TV. It has developed a platform that can precisely target audiences, deliver high reach and frequency across quality networks, and report on uplifts in branding metrics. Several major advertisers are already using nugg.ad's solutions to improve their brand impact. Nugg.ad also cooperates with media agencies and has received the European Privacy Seal, emphasizing its commitment to data privacy.
The Social Shopper: A Lens into the future of Retail ExperiencesDelvinia
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
SingTel: Finding fans and keeping them loyalMiguel Bernas
I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia. In the last 12 months, SingTel's Facebook community has grown from about 8,000 fans to over 108,000 fans in a year's time. In addition, we maintain high engagement with our community with over 50% of the fan base visiting the Facebook page every week.
Last December, SingTel also launched its Youtube channel with a weekly made-for-Youtube programme, TGIS. The show has found its own audience with some episodes exceeding 230,000 views.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
Periscopix and Google are partnering to discuss opportunities in mobile search and performance. The presentation covers trends showing rapid growth in mobile internet and device usage, and how to optimize websites, campaigns and measurement for the mobile environment through testing, analytics and multi-channel attribution modeling. Proper implementation across search, display and mobile sites can help drive both online and offline sales and conversions.
Social media - How it fits into your customer marketing and retention strategyNick White
This document summarizes a webinar on how social media fits into customer marketing and retention strategies. It was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. The webinar covered defining social media and its importance, engaging the right forms of word-of-mouth marketing at the right times and places, dos and don'ts of social media communications, and successfully organizing a customer-centric social media plan.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
Telos media-works-holistic marketing in chinaCriselle Gokian
The document discusses marketing in China and provides context about the country's diverse and complex markets. It outlines 5 principles for marketing success in China: be consumer-centric, brand-focused and results-driven; preserve the core while stimulating progress; ensure data enables rather than disables; build and orchestrate collaborations; and create a culture of operational excellence. It provides an example of how Pampers applied these principles through a purpose-driven diaper marketing campaign in China that resulted in increased sales and new retail partnerships.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
The document discusses the rise of social media and its impact on marketing and commerce. It notes that 90% of consumers trust recommendations from people they know and over 50% of people on Twitter recommend brands. It also states that up to 15% of consumer spending could go through Facebook in the next few years. The document outlines how social advertising, image sharing and mobile engagement can be used to monetize social networks and more effectively target consumers.
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
The document discusses how marketers can optimize customer value at every interaction in the buying cycle. It recommends four steps: 1) Using data to understand customers, 2) Creating a 360-degree view of each customer, 3) Leveraging insights about customers to inform media spending and engagement, and 4) Ensuring accountability and execution. The document provides examples of how major brands have increased revenue and profits by millions of dollars by taking these steps to concentrate spending on higher value customers through an integrated multichannel approach.
1. 2015 saw the further evolution of digital marketing, with big data becoming more important and personalized, real-time messages being delivered through programmatic techniques. Personalized content increased user engagement.
2. Mobile brought the biggest changes to media consumption and content distribution, allowing content to reach global audiences anywhere, anytime. This opens new opportunities for marketers.
3. Digital platforms provide more functions and services deeply embedded in consumer lives, related to search, consumption, communication, and sharing.
The document outlines IAB UK's strategy and programs for 2013. The key priorities are: 1) Defining best practices for programmatic buying, online measurement, and responsible data use; 2) Understanding mobile device usage and how advertisers can benefit; 3) Increasing brand spend online by showcasing opportunities. Major programs include research studies, events, training, and developing standards. The mobile roadmap focuses on proving effectiveness, inspiring integration into strategies, and protecting/promoting the industry.
Carrie Law has over 17 years of experience in cross-media, communications, and technology fields across Greater China, Asia, Europe, and the US. She has fostered partnerships with leading media companies in China. Law is currently working at Ignite Media Group, a Hong Kong-based media conglomerate that provides advertising, public relations, digital marketing, and publishing services across Macau, Hong Kong, and Guangzhou.
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
The document discusses trends in digital marketing, with a focus on mobile. It summarizes views from various companies on the future of online advertising and marketing. Key points addressed include the growth of mobile internet usage and revenues, the shift to more social and behavioral targeting approaches, and the move to a performance-based model. Barriers and opportunities in the value chain, such as the need to connect different affiliate programs and networks, are also examined.
This document discusses big data and how it presents both challenges and opportunities for businesses. It defines big data as the massive amounts of both structured and unstructured data being created every day through various digital channels. The three key facets of big data are volume, velocity and variety. The document provides examples of how social media, mobile, and cloud computing are contributing to the big data phenomenon. It also outlines some potential applications of big data for marketing functions like customer service, lead generation, product development, and influencer outreach. Finally, it discusses key principles for strategically leveraging big data such as engaging customers across channels and creating usable insights to act upon.
Digital Outlook Report 09 by RazorFishRenata Frota
The digital media landscape is rapidly evolving in 2009. Key trends include a focus on measurability and differentiation as advertisers demand more accountability from budgets during economic uncertainty. Social influence marketing will become more mainstream as marketers learn to deploy social strategies more effectively. Mobile will continue growing but may be impacted by the recession, while opportunities in areas like mobile applications and location-based services will still emerge. Research and measurement methods must also evolve to account for the complexity of today's digital media environment.
This document discusses how the role of advertising agencies is shifting from solely producing advertising campaigns to helping build client businesses. As clients face new challenges like a connected consumer and global competition, they need ideas that can transform their business models rather than just messaging. Digital technology now allows agencies to develop experiences that can reinvent how clients connect with customers and their business models. Agencies must expand their focus from just advertising to helping clients build digital products, services and experiences.
Nugg.ad is a predictive behavioural targeting company that aims to help advertisers achieve large-scale reach for branding campaigns comparable to TV. It has developed a platform that can precisely target audiences, deliver high reach and frequency across quality networks, and report on uplifts in branding metrics. Several major advertisers are already using nugg.ad's solutions to improve their brand impact. Nugg.ad also cooperates with media agencies and has received the European Privacy Seal, emphasizing its commitment to data privacy.
The Social Shopper: A Lens into the future of Retail ExperiencesDelvinia
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
SingTel: Finding fans and keeping them loyalMiguel Bernas
I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia. In the last 12 months, SingTel's Facebook community has grown from about 8,000 fans to over 108,000 fans in a year's time. In addition, we maintain high engagement with our community with over 50% of the fan base visiting the Facebook page every week.
Last December, SingTel also launched its Youtube channel with a weekly made-for-Youtube programme, TGIS. The show has found its own audience with some episodes exceeding 230,000 views.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
Periscopix and Google are partnering to discuss opportunities in mobile search and performance. The presentation covers trends showing rapid growth in mobile internet and device usage, and how to optimize websites, campaigns and measurement for the mobile environment through testing, analytics and multi-channel attribution modeling. Proper implementation across search, display and mobile sites can help drive both online and offline sales and conversions.
Social media - How it fits into your customer marketing and retention strategyNick White
This document summarizes a webinar on how social media fits into customer marketing and retention strategies. It was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. The webinar covered defining social media and its importance, engaging the right forms of word-of-mouth marketing at the right times and places, dos and don'ts of social media communications, and successfully organizing a customer-centric social media plan.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
Telos media-works-holistic marketing in chinaCriselle Gokian
The document discusses marketing in China and provides context about the country's diverse and complex markets. It outlines 5 principles for marketing success in China: be consumer-centric, brand-focused and results-driven; preserve the core while stimulating progress; ensure data enables rather than disables; build and orchestrate collaborations; and create a culture of operational excellence. It provides an example of how Pampers applied these principles through a purpose-driven diaper marketing campaign in China that resulted in increased sales and new retail partnerships.
This document discusses how social media is changing the banking industry and how banks can leverage social media. It provides perspectives from banking executives on how social media can drive innovation through service, product, and process innovation. Social media allows banks to improve customer service, generate leads, deepen customer relationships, and differentiate from competitors. Banks need to listen to customers on social media, engage in conversations, and join discussions in online communities to benefit. Executives share how their banks are learning from early social media experiences and adapting their strategies to be more active and responsive online. Web listening tools and private online communities are presented as ways for banks to gain insights from customers.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
This document provides an overview and objectives of ANM Integrated Sales Training. The training aims to describe benefits of integrated advertising, identify client needs, generate excitement around multi-platform campaigns, and understand ANM's platforms. It discusses measuring digital growth, pitching integrated solutions, and increasing market share over radio and TV. The document also outlines ANM's audience demographics and how their news, sports and lifestyle content reaches millions across platforms.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
Web 2.0 And The Rise Of Social Marketingjontranaes
Web 2.0 and social media have led to a shift from push marketing to a mix of push and pull strategies. Customers are more active content creators and influencers through word-of-mouth. This presents opportunities for businesses to better understand customers, increase brand loyalty, and generate leads through social tools like blogs, forums, reviews and social networks. However, companies must consider how their target audience wants to interact and engage before developing a social media strategy.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
This document discusses how branded communities can benefit companies by enabling customer engagement and driving product discussions. It provides examples of how communities have helped lower support costs, leverage word-of-mouth marketing, gather customer insights for new products, and engage entire user bases. The bottom line is that customer communities can improve the customer experience and generate valuable customer contacts across the lifecycle.
In the ever growing world of Social Media business is often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI...
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
The document discusses 5 ideas for marketing in the 21st century:
1. Real-time marketing by leveraging real-time insights, content, distribution, and engagement across channels.
2. Treating everything as media by using all platforms and channels to create new media opportunities.
3. Mobilizing everything by focusing on mobile technologies like hyper-local targeting and behavioral targeting.
4. Betting on Facebook by focusing intense efforts on Facebook, which can provide significant scale and measurable results.
5. Worshipping social data by utilizing the vast amounts of customer data now available from social platforms, loyalty behaviors, and interactions to develop deeper customer understanding.
With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand out and engage customers in the split- second it takes to make a buying decision. The Blink Factor is a process of better understanding how consumers connect with brands and which elements of your package design should be better leveraged.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Superfast Business - Getting the most out of online marketing Superfast Business
This document provides information about a program called Superfast Business that offers fully funded business support for SMEs. It offers 12 hours of support including business advice to help companies maximize opportunities from superfast broadband. Eligible businesses can receive help in areas like developing an ICT strategy, customer relationship management systems, and moving to the cloud. The document recommends businesses register on the program's website to access resources. It also discusses optimizing search engine optimization, using mobile marketing strategies like geolocation apps and mobile payments, creating an email marketing strategy, using social media to engage customers, implementing a customer relationship management system, and analyzing customer data to gain insights.
Social media marketing services allow businesses to engage customers through online conversations rather than traditional push marketing. By participating in social media sites like Twitter, Facebook, LinkedIn, blogs and YouTube, companies can both learn what customers want and promote their brand to a wide online audience in a way that feels honest and trustworthy. When done correctly, social media marketing provides a low-cost way to increase sales, drive traffic, and build relationships with potential new customers.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
1. Where is the Real Value of
Social Media?
SMS Club session
February 10, 2011
2. Agenda for tonight
▪ Introduction to Social media …
a few facts and ideas
▪ Quick refresh on Nielsen and McKinsey…
the growing importance of social media
▪ Leveraging social media in business …
does your company facebook?
3. Agenda for tonight
▪ Introduction to Social media …
a few facts and ideas
▪ Quick refresh on Nielsen and McKinsey…
the growing importance of social media
▪ Leveraging social media in business …
does your company facebook?
5. Social media does include YouTube marketing …
Direct social media engagement
drove impact
Traffic to
• Videos generated more than 34 oldspice.com grew 300%
million aggregate views and a billion
PR impression in a single week
• Old Spice, with 94 million views, had
become the No. 1 all‐time most‐
viewed sponsored channel on
YouTube
• Facebook fan interaction jumped
800% since the launch of the
personalized videos
Old Spice launched 186 viral videos featuring
http://www.youtube.com/watch?v=owGykVbfgUE former NFL wide receiver Isaiah Mustafa as
“The Man You Can Smell Like”
4
7. … which can inform and bring innovation across
business functions
Product development Marketing and sales Service
1 Product innovation 4 Brand positioning and 8 Service experience
messaging and engagement
2 Launch and real time
product feedback 5 Brand health along the 9 Defensive branding
consumer decision journey
3 Merchant insights
6 Social media marketing
7 Marketing ROI
SOURCE: NM Incite 6
9. Agenda for tonight
▪ Introduction to Social media …
a few facts and ideas
▪ Quick refresh on Nielsen and McKinsey…
the growing importance of social media
▪ Leveraging social media in business …
does your company facebook?
12. Introducing NM Incite: an innovative Joint Venture between
Nielsen and McKinsey & Company
What is NM Incite? Our value proposition
We enable our clients to capture value from social media
intelligence and social marketing:
▪ Jointly owned by Nielsen and McKinsey; co‐developing social
media software, metrics, analytic services ▪ Discover unprompted, authentic consumer insights on brand
strengths and weaknesses, unmet consumer needs, etc.
▪ Market leader in enterprise social media
monitoring/analytics (Source: Forrester) ▪ Set and track rigorous measurements of earned media e.g.,:
– Brand share vs. competitors
▪ Dataset: Billions of social media conversations per year – Reach of brand buzz (for media mix modeling)
across 120 million blogs, message boards, customer reviews
– Brand attributes
and social networks
▪ Global: 14 markets now (US, UK, Germany, Spain, Italy, ▪ Build marketing, communications, and service capabilities to
understand and engage consumers, e.g.
France, Australia, New Zealand, China, Japan, India, Brazil,
– Talent
Canada and Korea); 20 by EOY 2010; over 150 clients globally
– Central vs. distributed structure
▪ Proprietary technology for analyzing social media – Platforms
▪ Dedicated analyst support with category expertise – Performance management
13. Agenda for tonight
▪ Introduction to Social media …
a few facts and ideas
▪ Quick refresh on Nielsen and McKinsey…
the growing importance of social media
▪ Leveraging social media in business …
does your company facebook?
14. You have likely seen the data …
Social is Significant and Rich with Valuable Consumer Data
More than 2/3 of Facebook Rising
Globally consumers global consumers
spend 6 hours a use online product
month on Facebook reviews to make
purchase decisions
>35% of consumers
More than 60% of
rely on peer
consumers have
recommendations
visited a consumer‐
and WOM to make
driven website
purchase decisions
15. And learned new media frameworks ...
How Should We Be Thinking About Media in Today’s Landscape?
PAID EARNED OWNED
Example
Tactics
Marketing • Drive Awareness • Build advocacy • Deliver deep brand
Objective • Enhance equity / liking • Drive credibility of or category knowledge
• Build emotional rapport messaging • Build a sustained relation‐
• “Personalize” branding • Build community ship with my consumers
for consumer • Connect w/ consumers • Drive Sales
20. Increasingly relevant for brands
“This product made my hair frizzy, dry and
“I love this shampoo. I went through a phase worst of all, led to...HAIR LOSS! Totally not
in my life where I dyed my hair every color worth it. I will go back to my old shampoo
under the sun. This caused my hair to and conditioner.”
become dry and damaged. No matter what
product I used nothing helped. Then this
beauty came into my life and my hair is
wonderful! I suggest this to anyone with
dryness, split ends, or frizz.” of online discussion
26% mentions brands
SOURCE: NM Incite 19
22. Social media drives intent …
Net sentiment and change in purchase intent from buzz exposure (case example)
Large
increase
in intent
A Brand A had a 15% lift
Difference in in purchase intent vs.
B
intent between 3% for Brand E
exposed and
control
E D
No increase C
in intent
Less positive buzz More positive buzz
Net sentiment
SOURCE: NM Incite 21
23. … and influences sales
Online word‐of‐mouth influence on purchases (European example)
Percent of sales influenced
Electronics and
computer equipment 29
Beauty care and clothes Word‐of‐mouth is the
27 primary factor behind
Finance products/ of all purchasing
services 27 decisions
Telecom services 25
Travel & Entertainment
22
SOURCE: McKinsey 22
24. Impact spans beyond marketing and sales
Measurable impact of using social media and other web 2.0 technologies
Percent of companies
Increasing marketing effectiveness (e.g.,
awareness, consideration, conversion, loyalty) 63
Increasing customer satisfaction 47
Reducing marketing costs 43
Reducing customer support costs 32
Reducing travel costs 26
Increasing revenue 25
Reducing time to market for products/services 23
Increasing number of successful product/service
innovations 21
SOURCE: McKinsey Global Institute 23
27. Relevance: buzz can be messy
What people tweet
of tweets have
~50% “useless” information
... but cutting through this
messiness is where the value
and your advantage lies.
In a word: Unprompted!
SOURCE: Nielsen; Google Trends; Mashable 26
28. Challenges of social media measurement
Relevance Reach and impact Advocacy
▪ Identifying relevant ▪ Measuring the full ▪ Identifying
information reach of social media “influencers” and
and its influence measuring influence
▪ Determining the right ▪ Quantifying the ▪ Determining the
scope for your business impact impact of online
brand/product (marketing ROI) advocacy and
category criticism
27
34. What is social media?
Product development
Marketing
Customer care
Defensive branding
33
35. Product development example: Kraft ILLUSTRATIVE VERBATIM
“I LOVE fun food”
“I hate it when my
refrigerator is without…”
“…when I’m
eating in my “I wish I could find…”
car.”
“Mornings are
Brand IMPOSSIBLE
without my…” “We will be focusing on developing several
Centric concepts out of this work for further testing.”
‐ NPD Group, Kraft
36. Marketing example: Philadelphia cream cheese
Direct social media
engagement drove impact
Philadelphia Cream
Cheese partnered
▪ Paula Deen’s video
with Food Network
introduction has 10MM+
star Paula Deen to YouTube views
invite everyday ▪ Website has had 550,000
cooks to create a unique visitors and 3,600
community recipe submissions, and
cookbook an estimated total 97MM
impressions
Sales growth of 8% since launch
SOURCE: Website; Equal 35
38. Using Digital Media to Maximum Effect
▪ 2X GRPs in earned media to
paid media (U.S.)
▪ 26% increase in spontaneous
awareness (France)
▪ 8% increase in purchase
intent (France)
▪ 5% sales increase above base
spend in weeks following the
campaign (U.K.)
39. What is social media?
▪ Who can engage?
▪ How to guide engagement?
▪ What systems to track
engagement?
▪ How to build engagement
into core processes?
38
40. ASDA: In testing and learning mode with Facebook
“We’ve been looking at how do we
internally get ourselves ready for
plugging Facebook into what we
already do.”
“We’re tip‐toe‐ing our way into
Facebook with things like George
Brands… building up the fan base
quite organically. Not going too
DOMINIC BURCH, aggressively, too early.”
ASDA Head of Corp Comms and New Media
41. Sense & Respond to Threats, Be Prepared
Feb – BBC runs program on
March – Greenpeace launches anti‐
Palm Oil / Deforestation March – Nestle
Nestle campaign (palm oil)
called out for poor
corp response
on Facebook
May – Nestle Mar/Apr –
changes policies Greenpeace
related to Palm campaign and
Oil sourcing Facebook mishap
hit mainstream
media
43. Increasing customer lifetime value by improving
service experience
Trended Sentiment Score
3.5
3.0
2.5
BT or
2.0 British
Telecom
1.5
1.0
0.5
15 26 10 24 07 21 5 19 02 16 30 13 27 11 25 08 22 06 20 03 17 31 14 28 14 28 11
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
2009 2010
44. The Consumer Experience
Twitter – @BTCare
BT.com/help
BT.com Community Forums
You Tube BTCare Channel
BT.com Community Forums
Mobile
Live Chat UK Consumer and Technical Forums
46. Social Media Strategy – What are the main barriers?
Percentage of respondents CLIENT SURVEY
No standard metrics to track impact 52
Cannot quantify impact 50
Senior executives not literate 46
Lack of social media talent to execute plan 40
No clear social media operational plan 40
Lack of case studies 35
Belief that social media is not credible 31
Regulatory concerns 31
No CEO mandate 21
SOURCE: NM Incite Social Media Summit Survey (n=48) 45
47. Mobilizing for social media
▪ What is the source of competitive advantage?
Does it matter? ▪ What is the major driver of growth?
▪ Is corporate strategy central to talent strategy?
▪ Call to action/ burning platform (“creation story”)
How to lead it? ▪ Inspiring, accountable leader(s) – corporate‐wide vs. by function vs. by
BU vs. by geography
▪ Coordinated test‐and‐learn investment program; rapid transfer
How to
of insights
operationalise? ▪ Single standard for measurement (brand health, service quality,
campaign performance) and business cases
▪ Scale and expertise in vendor management
▪ Architect IT for single view of the customer/consumer
▪ Effective governance (values, policies) for consumer engagement
▪ Build/retain talent: own vs. rent, market‐based evaluation
46
48. Key Takeaways
1. Social is relevant, impactful, drives intent, and influences sales
2. However, there is impact beyond the Marketing & Sales departments
3. To capture this value, you must create a new strategy and a foundation
in measurement and build a new kind of organization
4. The key is to evolve the way you listen, act, and engage by changes in
culture, talent, and systems
47