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Blue Ocean Strategy
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If you find this presentation useful, please consider telling others about our site  (www.studyMarketing.org)
www.studyMarketing.org You can download this presentation at: Please visit  www.studyMarketing.org  for more presentations on strategy, marketing, branding, and innovation
Blue Ocean Vs. Red Ocean Strategy
Blue Ocean vs. Red Ocean Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blue Ocean Strategy Red Ocean Strategy
Blue Ocean vs. Red Ocean Strategy ,[object Object],[object Object],[object Object],[object Object],Blue Ocean Strategy Red Ocean Strategy
Blue Ocean Strategy Tools Strategy Canvas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Action Framework Eliminate Reduce Raise Create
Four Action Framework Eliminate Reduce Raise Create Which of the factors that the industry takes for granted should be  eliminated? Which factors should be  reduced well below  the industry’s standard? Which factors should be  created  that the industry has never offered? Which factors should be  raised well above  the industry’s standard?
Four Action Framework The Case of Cirque du Soleil (A Circus Company) ,[object Object],[object Object],[object Object],[object Object],Eliminate Reduce Raise Create ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six Principles of Blue Ocean Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Formulation Principles Execution Principles
Formulating  Blue Ocean Strategy
1. Reconstruct Market Boundaries ,[object Object],[object Object],[object Object],Head-to-Head Strategy Blue Ocean Strategy ,[object Object],[object Object],[object Object]
1. Reconstruct Market Boundaries ,[object Object],[object Object],Head-to-Head Strategy Blue Ocean Strategy ,[object Object],[object Object]
2. Focus on the Big Picture, not the Numbers Focus on the  Big Picture , not the Numbers The Four Steps of Visualizing Strategy ,[object Object],[object Object],[object Object],[object Object]
2. Focus on the Big Picture, not the Numbers Visual Awakening ,[object Object],[object Object]
2. Focus on the Big Picture, not the Numbers Visual Exploration ,[object Object],[object Object],[object Object]
2. Focus on the Big Picture, not the Numbers Visual Strategy Fair ,[object Object],[object Object],[object Object]
2. Focus on the Big Picture, not the Numbers Visual Communication ,[object Object],[object Object]
3.  Reach Beyond Existing Demand The Three Tier of Non-customers ,[object Object],[object Object],[object Object]
4.  Get The Strategic Sequence Right The Sequence of Blue Ocean Strategy Buyer utility Is there exceptional buyer utility in your business idea? Price Is your price easily accessible to the mass of buyers? Cost Can you attain your cost target to profit at your strategic price? Adoption What are the adoption hurdles in actualizing your business idea? A commercially viable blue ocean idea
Executing Blue Ocean Strategy
5.  Overcome Key Organizational Hurdles Overcome Key Organizational Hurdles Cognitive Hurdle Motivational Hurdle Resource Hurdle Political Hurdle
5.  Overcome Key Organizational Hurdles Cognitive Hurdle (status quo) Resource Hurdle ,[object Object],[object Object],[object Object],[object Object],[object Object]
5.  Overcome Key Organizational Hurdles Motivational Hurdle Political Hurdle ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Build Execution Into Strategy Fair Process of Strategy Strategy Formulation Process Fair Process – Engagement, Explanation, Expectation clarity Attitudes Trust and Commitment – “I feel my opinion counts” Behavior  Voluntary Cooperation – “I’ll go beyond the call of duty” Strategy Execution Exceeds Expectation – self initiated
Source of Reference ,[object Object]
End of Material

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Blue Ocean Strategy

  • 2.
  • 3. www.studyMarketing.org You can download this presentation at: Please visit www.studyMarketing.org for more presentations on strategy, marketing, branding, and innovation
  • 4. Blue Ocean Vs. Red Ocean Strategy
  • 5.
  • 6.
  • 7.
  • 8. Four Action Framework Eliminate Reduce Raise Create
  • 9. Four Action Framework Eliminate Reduce Raise Create Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be created that the industry has never offered? Which factors should be raised well above the industry’s standard?
  • 10.
  • 11.
  • 12. Formulating Blue Ocean Strategy
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. 4. Get The Strategic Sequence Right The Sequence of Blue Ocean Strategy Buyer utility Is there exceptional buyer utility in your business idea? Price Is your price easily accessible to the mass of buyers? Cost Can you attain your cost target to profit at your strategic price? Adoption What are the adoption hurdles in actualizing your business idea? A commercially viable blue ocean idea
  • 23. 5. Overcome Key Organizational Hurdles Overcome Key Organizational Hurdles Cognitive Hurdle Motivational Hurdle Resource Hurdle Political Hurdle
  • 24.
  • 25.
  • 26. 5. Build Execution Into Strategy Fair Process of Strategy Strategy Formulation Process Fair Process – Engagement, Explanation, Expectation clarity Attitudes Trust and Commitment – “I feel my opinion counts” Behavior Voluntary Cooperation – “I’ll go beyond the call of duty” Strategy Execution Exceeds Expectation – self initiated
  • 27.