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Pol Comm 10 Aesthetics & Web 2.0

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Darren Lilleker
Darren Lilleker

This overlaps significantly with Lecture 9 and is a replacement for this - but leave both here for a while.

1 of 23
The aestheticisation of politics and the use of Web 2.0 Lecture 10
Perception Politics ,[object Object],[object Object]
Perception Politics (De Vries) Political Identity Personality Impressions Candidate Image Political Impression Management Perception Emotion Cognition Impression Formation Voter Attitudes
Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Celebrity Politicians ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The challenge for politicians! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media – New Opportunities
Alternative impressions
Jackson & Lilleker, forthcoming (Book to be published 2011)
The Online Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 versus 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comfort Zones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 for political communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The norms of Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
The drive for a digital strategy ,[object Object],[object Object],[object Object]
Politics on the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adventures in Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
SNS & Blog content changing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where conversations take place ,[object Object]
Interactivity in peacetime and elections
The potential for political communication ,[object Object],[object Object]
Web 1.5 – impression management You can ‘meet’ the politician, but You do not get the chance to talk
Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Pol Comm 10 Aesthetics & Web 2.0

Editor's Notes

  1. Perceptions of personality lead to emotional reactions and/or connections and positive or negative thoughts (responses on seeing the individual). These combine to form an impression of the candidate and so inform the overall voter attitudes. However voter’s attitudes do not simply result from the projection of an image. Voters have an ideal candidate image against which they will judge each candidate and they will judge candidates against their opponents. Hence perceptions and impressions are key to understanding voter behaviour. See blog posts under perception politics.