This flipbook illustrates the topic of Digital Campaigning. Throughout, it shows the evolution of this newfound marketing technique and the steps required to be successful in prolonging user engagement.

1. The Age of Digital Campaigning
“Social media as a medium for connecting,
organizing and communicating is powering and
spreading democracy far better than billions of
dollars” (7)
Photo source: Pixabay “Keyboard” by ataata

2. Social media provides a medium for
people to express themselves
independently, and yet find community
who share their thoughts.
Social media provides a platform for people to express
themselves independently, and yet find a community in which
to connect with. (7)
Photo source: Pixabay “Fists” by ClkerFreeVectorImages

3. “that can educate, heal and provoke change
by sheer strength of vocal numbers”(7)
Photo source: Pixabay “Hashtag” by irfanahmad_1989

4. Millennial’s engagement
and acceptance of digital
media has created a
generation of
the use of digital media for
facilitating social change and
activism (6)
Photo source: Pixabay “Office Keyboard” by Unsplash

5. “Some have argued this minimizes people's perception of
activism to a mere click, giving people a shallow sense of
participation with no incentive to take further action”.(8)
Photo source: Flickr “Women’s Liberation” by Leffler

6. “The lazy web eco-system makes it easy to
support a cause without being productive”(4)
Photo source: Pixabay “Female typing” by Stokpic

7. This behavior has created a culture filled with
Which describe the Millennials’ preference towards
digital advocacy rather than “hitting the pavement”. (4)
Photo source: Pixabay “Digital Tree” by geralt

8. Photo source: Pixabay “Iphones” by zulubo and Pixabay “Person Silhouettes” by geralt

9. “Most social media campaigns
fail because fundraising
committees do not realize that
social media is simply a
communication channel, not
the content of the
communication itself” (9)
Photo source: Pixabay “computer” by FirmBee

10. Photo source: Pixabay “Entrepreneur” by geralt

11. Photo source: Pixabay “Plan and Execute” by geralt

12. Photo source: Pixabay “organization” by geratl

13. Photo source: Pixabay “Building” by Unsplah

14. Photo source: Pixabay “Speakers” by geralt

15. Photo source: Pixabay “Wordpress” by pixelcreatures

16. Photo source: Pixabay “Webdesign” by FrimBee

17. Photo source: Pixabay “Startup” by StartupStockphotos

18. Photo source: Pixabay “Donate” by angiechaoticcrooks0

19. Photo source: Pixabay “Female Computer” by PublicDomainPictures

20. Photo source: Pixabay “Executive Connection” by geralt

21. Photo source: Pixabay “Social Media via Mobile” by FirmBee

22. Work Cited
1. Adhikari, Abhay. April 5, 2012. “How charities can use social media for digital campaigning.”
The Guardian.
2. Keilberger, Craig and Mark. April 10, 2012. “A click is not enough to have impact on world.”
Canoe.com.
3. Stern, Caryl. March 31, 2015. “In Praise of Clicktivism.” Huffington Post.
4. Faw, Larissa. October 23, 2012. “Are Millennials Lazy or Avant-Garde Social Activist?” Forbes.
5. Castillo, Marc. Petrie, Ragan. Wardell, Clarence. March 11, 2013. “Fundraising through online
social networks: A field experiment on peer-to-peer solicitation.” Journal of Public Economics.
6. Swallow, Erica. March 23, 2013. “How Social Games are Changing the World.” Forbes.
7. Shurma, Ritu. November 12, 2014. “Social Media as a Formidable Force for Change.”
Huffington Post.
8. Flaim, Javier. November 26, 2013. “The Grey Area of Clicktivism.” Huffington Post.
9. Dearborn, Edwin. November 12, 2013. “How to Create An Effective Social Media Campaign
For a Non-profit Organization.” Nonprofit Information.
10. Rampton, John. June 6, 2014. “How Image Tagging Can Help Your Brand’s social Media
Marketing.” Forbes.
11. Gilpin, Lyndsey. June 24, 2014. “Photos: 12 empowering apps to help you do social good.”
Tech Republic.