FoL: Message crafting and behavioural economics
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This document discusses message crafting and behavioral economics. It explains that mobilizing interested stakeholders relies on positive cognitive associations with an organization, a desire for involvement, feeling part of an active community, and a clear path to impact. Behavioral economics is about low-cost decisions versus maximum return, so nudges like rewards, shares, and relevant calls to action can encourage attention, information seeking, and joining. By creating positive outcomes from involvement, social norms of support, and reducing barriers to action, communications can heighten the propensity for stakeholders to act. The role of communication is to leverage positive outcomes, community spirit, and low barriers to impact cognition and behavior, as adapted from the Theory of Planned Behavior.
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This document provides an overview of a executive masterclass bootcamp on impact measurement hosted by the CSR Training Institute. It introduces the faculty team who will be teaching sessions on impact measurement frameworks, applying frameworks to case studies, SDGs and impact measurement, and emerging trends. It provides backgrounds on each faculty member and their relevant experience. The agenda and objectives of the bootcamp are outlined, focusing on developing an understanding of impact measurement and applying the framework to real projects. Guiding principles for the sessions are discussed and a caution is given around evolving terminology in the field.
Workplace Mediation: What it is and how it works
Workplace mediation is a process that uses a neutral third party to help resolve conflicts in the workplace. The mediator facilitates open dialogue between the parties to help them identify issues, increase understanding, and jointly agree on outcomes. Mediation can benefit organizations by reducing costs associated with conflicts, improving relationships, and allowing staff to focus on productive work. It also benefits employees by giving them a voice and sense of control in resolving issues. The mediation process involves understanding each side's perspective on the content, interactions, and expectations related to the conflict before helping the parties compromise and find an acceptable resolution.
Cappca On Power Point
Public policy advocacy aims to create social change by influencing policymakers and legislation. Effective advocacy requires understanding how policies are made, building coalitions, mobilizing grassroots supporters, and using strategic communications. It is most powerful when advocates represent the voices of affected communities and work respectfully with decision-makers to find equitable solutions to problems. While challenging, advocacy is essential for democracy.
Public Policy Advocacy For Social Change[1]
Public policy advocacy aims to create social change by demanding changes that benefit many people. Effective advocacy involves citizens speaking out and organizing tactics to achieve policy goals. It asks something of others and puts people's demands into systems to find solutions and facilitate discussion. Successful advocacy requires vision, strategic planning, building coalitions, mobilizing grassroots support, and persistence over multiple stages of change.
Journalism 472 april 18
The document discusses establishing goals and objectives for public relations strategies. It defines different types of goals such as reputation, relationship, and task management goals. It also outlines how to write measurable and effective objectives that are rooted in goals and oriented towards achieving a measurable impact.
Understanding consumer and audience psychology
This document discusses understanding consumer psychology and how people process persuasive communication. It introduces the concept of schemas, which are mental frameworks people use to organize information. Schemas influence how people perceive brands based on the associations and evaluations formed from their experiences. The document outlines several psychological theories to explain how communication can be processed peripherally or require more cognitive involvement. It also discusses how to create cognitive involvement, change schemas through rebranding, and mobilize supporters through various forms of online and offline participation.
Social marketing
A presentation that walks a participant through the principles of marketing, the implementation of a social marketing campaign while gaining a better understanding.
H. daniels duncan consulting abcd and community partnerships 08 06 2013
This document outlines an asset-based community development workshop. It discusses using community members' skills and passions, rather than focusing only on needs, to create change. The workshop covers collective impact initiatives, asset mapping residents' gifts to identify existing community strengths, and engaging residents in building a stronger community through collaboration. Effective partnerships are built on shared purpose, relationships and trust between organizations and community members.
Policy oriented solutions
This session seeks to instruct and train students who want to further engage their service with policy-oriented solutions. This session will cover the ways students can begin to seek impactful evidence-based practices to inform the policies that lead to social change.
Integration afternoon 1 intro 6 july 2010
This document discusses integrating fundraising and campaigning efforts at an organization to better engage supporters. It outlines the motivations for integration like brand focus, supporter retention and leveraging people power for advocacy. Integration provides supporters involvement, connection and meaningful experiences. The document also discusses what integration looks like through coherence, integrity, alignment and coordination. Challenges of integration include defining value, managing data and changing organizational mindsets. Research shows supporters who take online actions through integrated efforts are more likely to donate than those only receiving emails.
Business Ethics_Chapter 5 slides
The document outlines a framework for ethical decision making in business that includes 4 pillars: ethical issue intensity, individual factors, organizational factors, and opportunity. Ethical issue intensity refers to how important an ethical issue is perceived. Individual factors relate to a person's characteristics. Organizational factors involve workplace culture, peers, and authority. Opportunity concerns conditions that allow or prevent ethical/unethical behavior.
Stakeholder Engagement in the Context of Conflict Analysis and Intervention
This document discusses stakeholder engagement in the context of conflict analysis and intervention. It defines stakeholders as any person, group, or organization that can impact or be impacted by an action. The document outlines different types of stakeholders and explains engagement as understanding stakeholders' views and being accountable to them. It also presents models for analyzing stakeholders, including identifying their interests and levels of influence. Finally, it discusses best practices for stakeholder engagement strategies and international standards for reporting on such activities.
RoyalRoads
This document discusses stakeholder engagement in the context of conflict analysis and intervention. It defines stakeholders as any person, group, or organization impacted by a proposed action. The key aspects of stakeholder engagement discussed are: identifying primary and secondary stakeholders; understanding stakeholders' views; developing relationships through a continuum of engagement from informing to empowering stakeholders; and analyzing stakeholders' interests and power dynamics. The document also outlines best practices for stakeholder identification, analysis, and developing an engagement strategy.
Networking your institution dc june 2013
The document discusses how digital technologies and networks have changed advocacy and nonprofit work. It presents four models of digital team development - from foundation teams with a reactive, tactical approach, to integrated teams where digital is strategically integrated across the organization. It also discusses how "networked nonprofits" operate differently than traditional nonprofits by engaging people beyond their walls, focusing on relationships, and co-creating solutions through partnerships. The document advocates for a people-centered approach that leverages networks and enables meaningful participation.
Thinking About CSR in Practice: learnings from decades in the trenches
Lecture delivered to the McGill Institute for the Study of International Development’s Executive Program on Corporate Social Responsibility Strategy and Management, Accra, Ghana, Nov 6, 2013
ENT.pptx
Business ethics refers to principles that govern conduct in business and help guide decision making. It is important for companies to have strong ethics and social responsibility in order to build trust with stakeholders, gain a good reputation, and promote integrity among employees. Some common ethical issues that companies face include conflicts of interest, discrimination, whistleblowing, and corporate espionage. To avoid ethical lapses, companies should emphasize ethics, uphold commitments, hold leaders accountable, and build a culture of integrity.
Organizational Change and Development - Module 2 - MG University - Manu Melwi...
Organizational development –Concept and evolution-nature and characteristics.
First order and second order Change.
Foundations of Organizational Development.
Conceptual frame work of OD –Action Research Model-Positive Model-John Kotter’s eight-stage process Model.
Parallel learning structures.
Process of organizational development – Organizational Diagnosis .
Jessalynn Strauss. Exceeding Expectation: Social Responsibility in Gaming
Jessalynn Strauss. Exceeding Expectation: Social Responsibility in Gaming
Session 6B
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Human Resources and Social Networks: The Future Has Arrived12
Describes how human resources could shift from an administrative function that manages staff transactions to the center of an organization's business by managing communities and social networks.
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H. daniels duncan consulting abcd and community partnerships 08 06 2013
H. daniels duncan consulting abcd and community partnerships 08 06 2013
Stakeholder Engagement in the Context of Conflict Analysis and Intervention
Stakeholder Engagement in the Context of Conflict Analysis and Intervention
Thinking About CSR in Practice: learnings from decades in the trenches
Thinking About CSR in Practice: learnings from decades in the trenches
Organizational Change and Development - Module 2 - MG University - Manu Melwi...
Organizational Change and Development - Module 2 - MG University - Manu Melwi...
Jessalynn Strauss. Exceeding Expectation: Social Responsibility in Gaming
Jessalynn Strauss. Exceeding Expectation: Social Responsibility in Gaming
Human Resources and Social Networks: The Future Has Arrived12
Human Resources and Social Networks: The Future Has Arrived12
More from Darren Lilleker
How to win Elections: A Psychological Approach
These slides were part of Bournemouth University's Festival of learning and explain some of the key ways in which the ordinary, fairly disinterested, citizen engages with political campaign communication and so offers some lessons on how elections might be won.
FoL: Media Monitoring and Measurement
Presentation by Ana Adi and Einar Thorsen from BU's Festival of Learning event on Effective Public Engagementt
FoL: Engagement, Reach and Control
Engagement, Reach and Control (Pick Two)
This document discusses how digitalization and convergence have impacted cultural production and marketing. It notes that a power law distribution means that 20% of content generates 80% of impact due to network effects. This has implications for how cultural products are created through participatory culture and user-generated content. It also discusses how this has challenged models of intellectual property ownership and control. Political campaigns now must also engage in new ways using online parody and memes to be effective. Overall, traditional owners of brands and intellectual property are struggling to adapt to losing control in the new online environment.
FoL: Introduction to Effective Public Engagement
This document discusses strategies for effective public engagement. It outlines a revised loyalty ladder with 5 stages of increasing engagement from information seeker to activists. The stages are awareness, relevance, informing, interaction, and community building. The goal is to nurture interest, build relationships, and mobilize others by providing targeted information, online and offline involvement opportunities, and outlets to take action. Progress should be measurable through set goals and key performance indicators.
Elite tweets
The document analyzes the Twitter communication patterns of Labour Party Peers in the UK House of Lords. It finds that some peers are highly active on Twitter, using it to disseminate political arguments and build networks, while others are more passive. The study analyzes specific peers' tweets, hashtag usage, retweets, and how they help set the agenda on topics like #LASPO and #lordsreform. It concludes that Twitter usage varies among peers and is a mix of political and personal interests, with some emerging as authorities on certain issues through their activity.
Pol Comm 10 Aesthetics & Web 2.0
This overlaps significantly with Lecture 9 and is a replacement for this - but leave both here for a while.
Pol Comm 9 Aesthetics
The document discusses the aestheticization of politics and perception politics. It notes that politicians seek to craft their public image and connect with voters. However, young voters are more interested in political issues than news about politicians. The rise of television and new media like the Internet provide both opportunities and challenges for politicians to craft their public image and connect with voters. New media allow for more interactivity but also less control over messaging. Politicians must determine how to use different media to effectively communicate their image and policies.
Pol Comm 8 Tabloid Politics
The focus is on dumbing down here and debating whether the tabloidisation or celebrification of politics is negative making it seem trivial or, as Michael Temple argues, a positive force for engagement. Eighth lecture for final year students on the Political Communication option in Bournemouth University
Pol Comm 6 Permanent Campaigning
Discussion of permanent campaigning and its impact on public engagement. Sixth lecture for final year students on the Political Communication option in Bournemouth University
Pol Comm 7 Mediated Society
Discussion of the role of the media on democracy, examples pertain to the UK. Seventh lecture for final year students on the Political Communication option in Bournemouth University
Pol Comm 5 Big Sell Us2008
Lecture on election campaigning underpinned by the AIDA model (Attention, Interest, Desire, Action) and using the 2008 US Presidential election as a case study. Fifth lecture for final year students on the Political Communication option in Bournemouth University
Pol Comm 4 Marketing
The document discusses the concept of political marketing and its application to politics. It explores whether a political marketplace exists and if marketing models can be applied to politics. While political marketing aims to understand society's needs, wants, and satisfy voters, it also faces criticisms like promoting populist policies, professionalized spin, and disengagement. Whether politics is truly compatible with marketing approaches or simply adopts some communication tools also remains an open question according to the document.
Pol Comm 3 Professionalisation
Discussion on what makes communication 'professional' and the impact on receiver perceptions. Third lecture for final year students on the Political Communication option in Bournemouth University
Pol Comm 2 Rep
A discussion of the role of communication in supporting the representative nature of western democracies. Second lecture for final year students on the Political Communication option in Bournemouth University
Persuasion & Influence: Session 1
Introductory presentation for the Persuasion and Influence optional unit for final year Public Relations and Marketing students
Political Communication: Introduction
Political communication is crucial for building a society where the state and people feel connected. It helps political actors gain legitimacy and compliance from citizens. Political communication is a highly complex environment involving many actors and audiences. It mirrors aspects of corporate communication but also differs in its context and purposes related to democracy. Effective political communication models include two-way feedback between representatives and citizens to facilitate decision making that serves societal interests.
Public Opinion and Persuasion: Lecture 1
This document discusses the concepts of persuasion and public opinion. It notes that persuasion shapes our emotional responses to brands and individuals and persuades us to adopt attitudes and behaviors. Persuasion is strategic and can be used to affect attitudes, influence large groups of people, shift public opinion, and change behavior. The style and methods used depend on the target audience as persuasion messages come in many forms.
Political Parties on Web 2.0
A conference paper co-written with Nigel Jackson (Plymouth), key questions asked were how parties use Web 2.0 and whether they embrace or adapt the technologies. Talked of the emergence of the political strategists' creation of Web 1.5, partial use of the tools but no real interaction.
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Topics covered:
CI/CD with in UiPath
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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
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UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
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What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
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This case study covers various aspects, including:
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Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
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Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
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GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
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Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
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PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
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FoL: Message crafting and behavioural economics
- 1. Message crafting and behavioural economics Dr Darren G. Lilleker
- 5. Making your stakeholders care
- 6. The power of relevance Cognitive Involvement Positive Associations with an organisation Personal Attachment Consideration of future communication
- 7. Mobilisation Mobilisation of those interested relies on a number of pre-conditions • Positive cognitive associations • A desire for physical involvement • Being part of an active community • A clear route to impact (personal, political, social, economic)
- 8. Behavioural Economics Low cost decision making or action versus maximum return • Rewards, POS, special offers all nudges • Shares and Likes act as nudges within social networks • Relevant calls to action nudge people into paying attention, seeking info, joining…. • Within this context a nudge is part of a relationship management process – quid pro quo
- 9. Understanding Behavioural Decisions Creation of Positive Outcomes from Involvement (Expectancy Value) Creation of Social Norms around support and alliance (Group Think) Demonstrate value of action and reduce barriers (Foot-in-the-door) The Role of Communication Positive Outcomes + Community Spirit + Low Barrier to success Heightened Propensity to act = The Impact on Cognition and Behaviour Adapted from Azjen’s Theory of Planned Behaviour
- 10. Any Questions? If not now, lets chat in small groups or one to one later