The document provides an overview of a session on influencing skills, including why these skills are useful, different styles and techniques for influencing others, and practical strategies. It discusses knowing your own style and power bases, understanding other perspectives, listening actively, finding common ground, and allowing others to contribute to solutions. The session includes an exercise where participants outline an influencing scenario and plan to get feedback from others.
Influencing skills - Getting results without direct authorityThomas Petite
This document summarizes a training course on influence skills. The course teaches professionals how to achieve results without direct authority by influencing others. It covers topics like defining desired outcomes, gaining commitment, dealing with resistance, and handling challenging behaviors. The course uses activities, videos and assessments to help participants develop specific influencing behaviors and strategies to modify their approach based on the situation. The goal is for participants to expand their toolbox of influencing options.
Authentic influencing is about creating results by going knowing and using your own values within the influencing framework. It is also about easy to use tools that can be used in any given influencing situation.
If you want to take your influencing skills to the next level, email me:
alanbarker830@btinternet.com
This set of slides summarizes my approach to influencing skills as a trainer and coach. Sources of the main ideas are given.
Influencing without authority slide deckJaimon Jacob
This document provides an overview of influencing others without direct authority. It begins with introducing the purpose of influence and identifying barriers to influencing others, such as power differentials, conflicting goals, and lack of knowledge. It then presents a six-step model for overcoming these barriers: 1) assume all are potential allies, 2) clarify your goals, 3) understand others' perspectives, 4) identify relevant incentives, 5) build relationships, and 6) use give-and-take to influence. The document demonstrates this model through a case study example and references additional resources on the topic of influence.
This document discusses six principles of influence identified by Robert Cialdini: reciprocity, scarcity, authority, consistency, liking, and consensus. It provides examples of how each principle works and ways they can be utilized, such as using scarcity to create a sense of urgency, highlighting authority figures who endorse an idea, and appealing to consensus to make people feel safe in agreeing with the majority. The document also offers additional tips for influencing others, such as supporting ideas with data, communicating viewpoints directly and convincingly, and developing informal channels of influence through casual conversations.
The document provides an overview of a session on influencing skills, including why these skills are useful, different styles and techniques for influencing others, and practical strategies. It discusses knowing your own style and power bases, understanding other perspectives, listening actively, finding common ground, and allowing others to contribute to solutions. The session includes an exercise where participants outline an influencing scenario and plan to get feedback from others.
Influencing skills - Getting results without direct authorityThomas Petite
This document summarizes a training course on influence skills. The course teaches professionals how to achieve results without direct authority by influencing others. It covers topics like defining desired outcomes, gaining commitment, dealing with resistance, and handling challenging behaviors. The course uses activities, videos and assessments to help participants develop specific influencing behaviors and strategies to modify their approach based on the situation. The goal is for participants to expand their toolbox of influencing options.
Authentic influencing is about creating results by going knowing and using your own values within the influencing framework. It is also about easy to use tools that can be used in any given influencing situation.
If you want to take your influencing skills to the next level, email me:
alanbarker830@btinternet.com
This set of slides summarizes my approach to influencing skills as a trainer and coach. Sources of the main ideas are given.
Influencing without authority slide deckJaimon Jacob
This document provides an overview of influencing others without direct authority. It begins with introducing the purpose of influence and identifying barriers to influencing others, such as power differentials, conflicting goals, and lack of knowledge. It then presents a six-step model for overcoming these barriers: 1) assume all are potential allies, 2) clarify your goals, 3) understand others' perspectives, 4) identify relevant incentives, 5) build relationships, and 6) use give-and-take to influence. The document demonstrates this model through a case study example and references additional resources on the topic of influence.
This document discusses six principles of influence identified by Robert Cialdini: reciprocity, scarcity, authority, consistency, liking, and consensus. It provides examples of how each principle works and ways they can be utilized, such as using scarcity to create a sense of urgency, highlighting authority figures who endorse an idea, and appealing to consensus to make people feel safe in agreeing with the majority. The document also offers additional tips for influencing others, such as supporting ideas with data, communicating viewpoints directly and convincingly, and developing informal channels of influence through casual conversations.
The document discusses various influencing skills and techniques. It covers topics like persuasion, compliance, propaganda, and resisting influence. Some key persuasion skills discussed include ingratiation, sequential requests like the door-in-the-face technique, rational persuasion using logical arguments, consultation to seek participation, inspirational appeals, coalition tactics, and exchange tactics. It also discusses establishing authority and pressure tactics for compliance, as well as resisting different influence approaches with counter-reasoning or defending your rights.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Influencing Skills" and will show you how to use influencing skills at work.
Attaining Justice often means influencing others to change what they do. But what if it's your boss, or don't want to listen? Positively influencing others is about using your personal power to engage others, make a difference, and sustain and even build the relationship you have.
Persuasion the art of influencing peopleAlaa Balloul
This document discusses the importance of listening skills. It notes that people often listen without hearing or talk without thinking. Good listening requires removing distractions, not interrupting, and not finishing other people's sentences. The document provides tips for keeping an audience's attention, such as acknowledging when attention wavers. It also discusses the importance of body language, remembering names, asking questions, and focusing on the speaker.
Here are two ideas I can deploy from the document:
1. Create an effective elevator speech using the Premise-Pain-People-Proof-Purpose structure to influence others and effectively network.
2. Influence others using the principle of consistency by ensuring my words, beliefs, attitudes and actions align so that I appear consistent and trustworthy.
As part of its service to members, engineers and professionals in technical industries worldwide, the Institution of Mechanical Engineers host a series of free training webinars.
This presentation was from the second in a three part series of webinars on influencing. This webinar focuses on how engineers can communicate and influence others by first understanding yourself and your own style.
Final soft skills presentation focused into problems of communication, differences in between special COM types and special ways of COM between bosses and theirs employees and so on.
This document describes a training course on influencing others. The course teaches participants that influencing is broader than persuasion and involves understanding context, assessing receptivity, and applying different tactics. The training includes assessments to help participants identify their influencing approaches and strategies to increase success. The target audience is middle managers and individual contributors who work cross-functionally. The course is 1 day and includes exercises, examples, and tools to help participants influence others.
This document discusses obstacles to effective campaigning in non-governmental organizations. It identifies common internal obstacles like lack of research, nervous leadership, constant requests for strategy, and lack of shared values or common goals. Other obstacles include lack of understanding of campaigning, no momentum or theory of change, and individual agendas taking priority over common goals. The document provides advice on overcoming these obstacles, such as being open about challenges, nurturing enthusiasm for campaigning, and regularly reviewing strategies. It emphasizes having a passionate leader with a clear vision for creating change.
Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...Nisha A Sahadevan
Feedbacks are the essential part of our lives that help us to learn and grow.
Most of us always want to be nice to others. Criticism often leads to conflict, stress and undesirable responses.Here are 19 Secrets will make You an Expert at giving feedbacks.
http://learn2livefully.com/giving-feedback-19-secrets/
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "Influencing Skills".
The document discusses strategies for leading without formal authority. It suggests leading by asking questions to understand various perspectives, embrace responsibility and share lessons learned. It also recommends leading by answering "why" questions to provide insight and inspire others. Additionally, it advises leading with enthusiasm as emotions are contagious, and people are drawn to passionate leaders who raise energy levels and rally others around a shared vision, even without a formal position of authority.
This document discusses effective communication and influence practices. It recommends using the ATTiC framework which stands for Target, Agent, Context, and Tactics. The document advises tailoring your communication based on who you are influencing (Target), your role (Agent), outside factors (Context), and which tactics (Rational persuasion vs inspiration) will work best. It emphasizes listening to understand others' perspectives to gain commitment. Overall, the key takeaways are to understand the audience, adapt to situations, and listen in order to influence effectively.
The document discusses the P.A.S.T.O.R. framework for persuasion. P.A.S.T.O.R. stands for six steps: know the Person, understand their Problem and associated Pain, Amplify the problem, discuss their Aspiration, provide a relevant Story and Solution, provide Testimonials, describe the Transformation that will occur, make an Offer, and Request a Response. The framework is intended to help business owners treat customers with respect by understanding their goals and needs in order to lead them to a favorable outcome.
Using neuroscience to make feedback work & feel betterAlex Clapson
1) A study found that giving or receiving feedback elicits anxiety in participants, as measured by increased heart rates. Asking for feedback, rather than just giving it, reduces anxiety and leads to more honest and constructive feedback.
2) Feedback is essential for organisms and organizations to adapt and improve. However, typical feedback conversations activate the brain's threat response and put people on the defensive.
3) To make feedback more effective, organizations should encourage a culture of asking for feedback - specifically, asking for feedback that is broad, explicit, and frequent. This establishes psychological safety and puts people in a learning mindset.
This document provides tips for giving and receiving feedback in a company setting. It recommends focusing feedback on observable behaviors rather than judgments, assuming positive intent, addressing the feedback immediately, getting confirmation the message was understood, stating your understanding as the receiver, and viewing feedback simply as useful information rather than positive or negative. The overall goal of feedback is to encourage future positive behaviors and inform employees on how they impact others and the organization.
PodCamp Toronto - Measuring Social MediaDave Fleet
This document provides guidance on monitoring social media and measuring what is important. It outlines four steps: find what to monitor, measure using appropriate metrics, analyze the data, and take action. Key metrics to measure include flow, content, creators, and community. When analyzing, consider the intent and tone of discussions. For action, determine if a response is needed based on factors like whether a post is positive, from a troll, or aims to degrade others. The goal is to monitor ongoing discussions and take appropriate action.
Reimagining Feedback for the 21st Century WorkplaceNext Jump
This document discusses feedback in the 21st century workplace. It notes that while feedback aims to advance learning, giving and receiving honest feedback can be difficult. Research has focused on characteristics of the feedback giver and receiver that influence acceptance of feedback. However, more context-specific research is needed. The document advocates moving from sporadic feedback for evaluations, to frequent feedback to drive learning. It suggests feedback can catalyze skills like team learning, growth mindset, decision-making and creativity. Examples from an organization called Next Jumpers show how frequent feedback helps take interpersonal risks and strengthens abilities like judgment and innovation. The document questions assumptions behind the "feedback sandwich" approach and argues for more direct feedback delivery.
Tips and techniques from Made to Stick, Weird Ideas That Work, and the Art of Woo. Apply these tips to help librarians get support for innovation in their organizations.
1. The document discusses various models and elements of communication, including traditional and interactive models that account for increased consumer choice and control over messages.
2. It examines factors that influence the effectiveness of communication, such as the source, message characteristics, and appeals used in advertising. Different types of appeals like emotional, rational, and humor are discussed.
3. Models of persuasion and attitude change are presented, including the elaboration likelihood model which describes central and peripheral routes to persuasion depending on level of involvement.
The document discusses various influencing skills and techniques. It covers topics like persuasion, compliance, propaganda, and resisting influence. Some key persuasion skills discussed include ingratiation, sequential requests like the door-in-the-face technique, rational persuasion using logical arguments, consultation to seek participation, inspirational appeals, coalition tactics, and exchange tactics. It also discusses establishing authority and pressure tactics for compliance, as well as resisting different influence approaches with counter-reasoning or defending your rights.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Influencing Skills" and will show you how to use influencing skills at work.
Attaining Justice often means influencing others to change what they do. But what if it's your boss, or don't want to listen? Positively influencing others is about using your personal power to engage others, make a difference, and sustain and even build the relationship you have.
Persuasion the art of influencing peopleAlaa Balloul
This document discusses the importance of listening skills. It notes that people often listen without hearing or talk without thinking. Good listening requires removing distractions, not interrupting, and not finishing other people's sentences. The document provides tips for keeping an audience's attention, such as acknowledging when attention wavers. It also discusses the importance of body language, remembering names, asking questions, and focusing on the speaker.
Here are two ideas I can deploy from the document:
1. Create an effective elevator speech using the Premise-Pain-People-Proof-Purpose structure to influence others and effectively network.
2. Influence others using the principle of consistency by ensuring my words, beliefs, attitudes and actions align so that I appear consistent and trustworthy.
As part of its service to members, engineers and professionals in technical industries worldwide, the Institution of Mechanical Engineers host a series of free training webinars.
This presentation was from the second in a three part series of webinars on influencing. This webinar focuses on how engineers can communicate and influence others by first understanding yourself and your own style.
Final soft skills presentation focused into problems of communication, differences in between special COM types and special ways of COM between bosses and theirs employees and so on.
This document describes a training course on influencing others. The course teaches participants that influencing is broader than persuasion and involves understanding context, assessing receptivity, and applying different tactics. The training includes assessments to help participants identify their influencing approaches and strategies to increase success. The target audience is middle managers and individual contributors who work cross-functionally. The course is 1 day and includes exercises, examples, and tools to help participants influence others.
This document discusses obstacles to effective campaigning in non-governmental organizations. It identifies common internal obstacles like lack of research, nervous leadership, constant requests for strategy, and lack of shared values or common goals. Other obstacles include lack of understanding of campaigning, no momentum or theory of change, and individual agendas taking priority over common goals. The document provides advice on overcoming these obstacles, such as being open about challenges, nurturing enthusiasm for campaigning, and regularly reviewing strategies. It emphasizes having a passionate leader with a clear vision for creating change.
Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...Nisha A Sahadevan
Feedbacks are the essential part of our lives that help us to learn and grow.
Most of us always want to be nice to others. Criticism often leads to conflict, stress and undesirable responses.Here are 19 Secrets will make You an Expert at giving feedbacks.
http://learn2livefully.com/giving-feedback-19-secrets/
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "Influencing Skills".
The document discusses strategies for leading without formal authority. It suggests leading by asking questions to understand various perspectives, embrace responsibility and share lessons learned. It also recommends leading by answering "why" questions to provide insight and inspire others. Additionally, it advises leading with enthusiasm as emotions are contagious, and people are drawn to passionate leaders who raise energy levels and rally others around a shared vision, even without a formal position of authority.
This document discusses effective communication and influence practices. It recommends using the ATTiC framework which stands for Target, Agent, Context, and Tactics. The document advises tailoring your communication based on who you are influencing (Target), your role (Agent), outside factors (Context), and which tactics (Rational persuasion vs inspiration) will work best. It emphasizes listening to understand others' perspectives to gain commitment. Overall, the key takeaways are to understand the audience, adapt to situations, and listen in order to influence effectively.
The document discusses the P.A.S.T.O.R. framework for persuasion. P.A.S.T.O.R. stands for six steps: know the Person, understand their Problem and associated Pain, Amplify the problem, discuss their Aspiration, provide a relevant Story and Solution, provide Testimonials, describe the Transformation that will occur, make an Offer, and Request a Response. The framework is intended to help business owners treat customers with respect by understanding their goals and needs in order to lead them to a favorable outcome.
Using neuroscience to make feedback work & feel betterAlex Clapson
1) A study found that giving or receiving feedback elicits anxiety in participants, as measured by increased heart rates. Asking for feedback, rather than just giving it, reduces anxiety and leads to more honest and constructive feedback.
2) Feedback is essential for organisms and organizations to adapt and improve. However, typical feedback conversations activate the brain's threat response and put people on the defensive.
3) To make feedback more effective, organizations should encourage a culture of asking for feedback - specifically, asking for feedback that is broad, explicit, and frequent. This establishes psychological safety and puts people in a learning mindset.
This document provides tips for giving and receiving feedback in a company setting. It recommends focusing feedback on observable behaviors rather than judgments, assuming positive intent, addressing the feedback immediately, getting confirmation the message was understood, stating your understanding as the receiver, and viewing feedback simply as useful information rather than positive or negative. The overall goal of feedback is to encourage future positive behaviors and inform employees on how they impact others and the organization.
PodCamp Toronto - Measuring Social MediaDave Fleet
This document provides guidance on monitoring social media and measuring what is important. It outlines four steps: find what to monitor, measure using appropriate metrics, analyze the data, and take action. Key metrics to measure include flow, content, creators, and community. When analyzing, consider the intent and tone of discussions. For action, determine if a response is needed based on factors like whether a post is positive, from a troll, or aims to degrade others. The goal is to monitor ongoing discussions and take appropriate action.
Reimagining Feedback for the 21st Century WorkplaceNext Jump
This document discusses feedback in the 21st century workplace. It notes that while feedback aims to advance learning, giving and receiving honest feedback can be difficult. Research has focused on characteristics of the feedback giver and receiver that influence acceptance of feedback. However, more context-specific research is needed. The document advocates moving from sporadic feedback for evaluations, to frequent feedback to drive learning. It suggests feedback can catalyze skills like team learning, growth mindset, decision-making and creativity. Examples from an organization called Next Jumpers show how frequent feedback helps take interpersonal risks and strengthens abilities like judgment and innovation. The document questions assumptions behind the "feedback sandwich" approach and argues for more direct feedback delivery.
Tips and techniques from Made to Stick, Weird Ideas That Work, and the Art of Woo. Apply these tips to help librarians get support for innovation in their organizations.
1. The document discusses various models and elements of communication, including traditional and interactive models that account for increased consumer choice and control over messages.
2. It examines factors that influence the effectiveness of communication, such as the source, message characteristics, and appeals used in advertising. Different types of appeals like emotional, rational, and humor are discussed.
3. Models of persuasion and attitude change are presented, including the elaboration likelihood model which describes central and peripheral routes to persuasion depending on level of involvement.
Persuasive Technology: Practicing Social Influence Powers to Change People's ...Agnis Stibe
Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion (Fogg 2002). Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices (Oinas-Kukkonen et al. 2008), but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric (Bogost 2007), and human-computer interaction. The design of persuasive technologies can be seen as a particular case of design with intent (Lockton et al. 2010).
/from wikipedia.org/
SOCIAL INFLUENCE (Psych 201 - Chapter 9 - Spring 2014)Melanie Tannenbaum
The document provides a playlist of songs related to psychological concepts like obedience, conformity, and unconformity. It also includes a chapter from a psychology textbook about social influence and conformity. The chapter defines social influence, conformity, compliance and obedience. It discusses two types of conformity: informational social influence, which occurs when people conform due to ambiguity, and normative social influence, which occurs due to a desire for social acceptance. Factors that can influence conformity like group size and unanimity are also examined.
Social influence refers to how individuals can affect each other through their presence or actions. Research shows that the presence of others can enhance performance on simple tasks but impair performance on complex tasks, due to increased physiological arousal and anxiety. Additional factors like evaluation apprehension, distraction, and social loafing can also influence individual and group performance and decision making. When making decisions as a group, polarization toward more extreme views can occur as members seek consensus, and groupthink may develop if alternative perspectives are not considered.
This document summarizes Robert Cialdini's six principles of persuasion: 1) Reciprocation - people feel obligated to repay favors; 2) Consistency - people want to be consistent with their past statements/actions; 3) Social proof - people follow the actions of others; 4) Authority - people defer to experts; 5) Likeability - people are more influenced by those they like; and 6) Scarcity - things seem more valuable when rare or unavailable. These principles represent fundamental human instincts that marketers can leverage as "weapons of influence" to increase compliance and sales.
Social influences can lead to conformity as people seek reassurance from others and adopt average positions rather than fringe positions. Experiments show that conformity rates increase with group size up to 3-5 members, and unanimity increases conformity. There are three main processes of conformity: informational influence to be correct, normative influence for social approval, and referent informational influence to follow in-group norms. Minority influences can create social change through consistent behavior, investment, and autonomy to negotiate influence with the majority.
Human: Thank you for the summary. Here is another document for you to summarize:
[DOCUMENT]
Social influence is the change in an individual's thoughts, feelings, attitudes, or behaviors that results from
Socio-Psychological Tradition in Communication TheoryFloribel Paras
Berger and Calabrese proposed a developmental theory of interpersonal communication focused on initial interactions. They aimed to use communication constructs to form hypotheses about how communication behaviors change over the course of interactions, from first encounters through relationship development. Their goal was to better understand how people reduce uncertainty about each other during initial phases of communication and interaction.
The Art & Science of Influence and Persuasion Webinar SlidesConvercent
How to gain influence in today's compliance landscape.
A recent survey found that 58% of chief compliance officers are not sufficiently integrated into corporate strategy.
This presentation, part of the Convercent webinar series, feauture speakers Kristy Grant-Hart, author of "How to Be a Wildly Effective Compliance Officer and Convercent's Director, Europe Keith Read discusses:
- The steps to take and questions to ask when making a decision
- Persuasion Theory: 5 Principles
- Increasing communication and raising awareness of compliance using compliance dashboards in your program
For a recording of the July 12 webinar, go here: https://www.convercent.com/lp/webinar-recording-persuasion-influence
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
Practicing Anthropology in User Experience, Design and BusinessAmy L. Santee
User experience, design and business are perfect fields for anthropological practice, but what does it look like to work in them, and how do you get there in the first place? Amy will share her journey as a practicing anthropologist, touching on her transition from academia, work experience, use of anthropology skills, project examples, career reflections, and advice for those who are interested in this particular line of work.
Amy Santee is an independent user experience and design research consultant based in Portland, OR. Her work spans a breadth of sectors and industries, including retail, e-commerce, healthcare, computer hardware and software, consumer technology, automotive, insurance, home improvement, and community development. In addition to freelancing, she has worked within corporate, agency and start-up design teams. She combines her anthropology training with a user-centered design approach to solve real problems, advocate for people and their values, and help businesses feel confident in their decisions. She received her MA in Applied Anthropology from The University of Memphis (2011) and her BA in Anthropology from Eckerd College (2009). She blogs about business, design, anthropology and careers at www.anthropologizing.com.
Identification Theory - Kenneth Burke - Group 1tiffanycat89
This document discusses Kenneth Burke's identification theory of communication and persuasion. It explains that identification occurs when individuals become aware of their common ground and seeks to overcome separateness. There are four sources of identification - material, idealistic, formal, and through mystification. Communicators can use three message strategies to create identification: naming, spiritualization, and form. Identification theory is useful for examining persuasion and how people connect to overcome division. The document analyzes how concepts from the theory may apply to video examples and their effectiveness at being persuasive.
Introduction to persuasion and theory of the casekdouat
This document provides guidance on developing an effective legal theory of the case. It discusses evaluating the relevant facts and law, confronting weaknesses, and crafting a persuasive narrative that explains why the client should prevail. The legal theory should have a factual and legal framework and emphasize facts favoring the client. An effective theory is tailored to the audience and tells a story using ethos, pathos and logos to convince the reader.
The document discusses the rise of collaborative economy and networks as a new model of social and economic organization that is replacing older hierarchical and market-based systems. It argues that collaboration is necessary due to increasing complexity, interdependence and scarcity of resources. The keys to succeeding in this new environment include co-creation, sharing knowledge and resources openly through networks, trusting others and seeking win-win partnerships through a collaborative mindset.
Chapter 7 social influence and persuasionMaicaGuce
Social influence occurs when one person causes another to behave differently than they otherwise would through persuasion, threats, promises, or orders. There are many forms of open and covert social influence. Persuasion aims to change beliefs and attitudes through communication, while compliance involves gaining agreement through threats or promises. Extensive research on obedience to authority has found that people are highly compliant with orders from figures of authority, especially when the authority is nearby and insists they continue a troubling task.
CitySpark Seminar - Validating your marketCityStarters
This document summarizes a seminar on validating business ideas. It introduces the concept of customer development and testing assumptions. Attendees were given exercises to identify their business hypotheses, assumptions, and the top 3 assumptions to test. They were also assigned to read about talking to potential customers to test whether there is problem-solution fit and if early adopters will pay for the product. The seminar emphasized the importance of getting feedback from customers early to avoid failing with an idea based on incorrect assumptions.
Persuasion & influence in communicationDeepak Nanda
My thesis presentation for post graduation in communication, I chose this topic because I wanted to explore the insights of being influential and learn about persuasion play. This presentation will give you a hands on guide on starting to sell your ideas. No matter if your are fresher, professional or expert this presentation would surely give some food for your brain. I hope you would like the model i have suggested to be influential. A feedback is always welcomed.
This document discusses principles of influence and persuasion, including meeting client needs, building consensus, leveraging authority and expertise, creating scarcity, and fostering liking and commitment. It provides examples like the Milgram experiment, Asch conformity experiment, and Rosenhan experiment. The key lessons are to understand clients, match expertise to problems, acknowledge weaknesses, build initial small commitments, influence influencers, find similarities, and apply learnings through challenges.
Social influence involves efforts to change others' attitudes, behaviors, or perceptions. There are several types of social influence, including conformity, compliance, and obedience. Research shows that people often conform to group norms and comply with direct requests due to normative and informational social influence. However, minorities can sometimes influence majorities by persisting in their views and generating strong arguments. Compliance can be gained through tactics that increase liking, commitment, perceived scarcity or reciprocity. While people generally obey authority, resistance is possible by emphasizing personal responsibility.
This document discusses how to become an original in design by challenging defaults, interacting more with users, collaborating across teams, moving quickly, and creating unique rather than canned solutions. It provides examples from redesigning the navigation bar and homepage of the Rakuten Viki streaming service to better meet user needs based on usability testing rather than assumptions. The results included streamlining options, adding episode thumbnails, using a 1-10 rating scale identified by users, and an improved conversion rate from the homepage.
This document discusses argumentation and persuasion techniques. The goal is to influence others and create changes in attitudes, beliefs or behaviors. It explains that people change when they move toward something better or away from something intolerable. Effective arguments identify the status quo, then attempt to convince the audience to think, feel or act differently. Arguments should appeal to logic using credible evidence and reasoning, or emotions using rhetorical devices and language manipulation. Several argument structures are described, including Toulmin's model of making a claim, providing evidence, and explaining the warrant. The Monroe's Motivated Sequence is also outlined as a persuasive organizational pattern.
Key Note of the EHMA 2016 Annual Conference in Porto
In this key note, Rob Briner and Eric Barends from the Center for Evidence Based Management will discuss the basic principles of EBMgt and consider why while most people agree with the principles of EBMgt, few organisations are able to take advantage of its potential benefits. Utilising interactive social media tools
Rob and Eric will demonstrate how EBMgt can be used to separate the wheat from the chaff.
SUMA/Orchard Social Marketing is a partnership between two social marketing firms formed in 2002. They have conducted social marketing campaigns on a wide range of topics from adolescent health to vaccines. Social marketing is a process aimed at promoting behavior change through research-driven campaigns. It differs from traditional advertising in its focus on behavior change, consumer research, and holistic approaches. Effective social marketing campaigns are built on formative research with target audiences to inform all aspects of campaign development.
The document discusses theories of motivation, affect, and personality as they relate to consumer behavior. It covers major motivation theories including Maslow's hierarchy of needs and opponent process theory. It also discusses the structure of emotions and how marketers can use emotions in product positioning, advertising, and branding. Finally, it covers personality theories including the five-factor model and how brands can develop personalities.
This document discusses various ways that researchers can inform and influence policy. It begins by outlining some established channels for submitting evidence to policymaking bodies, such as public bill committees and select committee inquiries. It then poses some questions about whether researchers should simply make their evidence available or try to more proactively target and communicate it to relevant policy teams. The rest of the document explores some pros and cons of both informing and influencing policy, and discusses some principles of effective policy influencing like understanding processes, building relationships, and reflecting on what works.
This document provides guidance on persuasive public speaking. It discusses the components of an effective persuasive speech, including establishing ethos (credibility) through competence, wisdom, and character; using logical arguments (logos) with a clear purpose, credible sources, and absence of false facts; and appealing to emotions (pathos) by addressing things like needs, fears, and sympathies. It also offers tips on how to structure an argument, consider your audience, and sell your point of view through techniques like the elaboration likelihood model and Monroe's motivated sequence.
This document provides instructions for an examination covering the first 4 chapters of a textbook on addiction counseling. It includes 7 essay questions requiring students to discuss key topics from the chapters, provide their opinions and insights, and describe their approach to counseling. Students are asked to summarize theories of addiction, counseling approaches, influences on the field, strategies for assessment and forming therapeutic alliances, working with other clinicians, behavioral addictions, and the stages of change model. They must apply concepts from the textbook to real-world examples and situations in their responses.
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Creativity is not a talent. It's a way of operating.Discover how to get creative and brainstorm with creative ideas crucial for advertising. Also discover how a powerful Source defines your brand power.
Chapter 16: Persuasive Public SpeakingAndi Narvaez
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Instructions You Must Watch the Full videoSee attached powerp.docxcarliotwaycave
Instructions:
You Must Watch the Full video
See attached powerpoint
Gloria Therapy Videos Reaction Paper: The paper must be 4-6 double-spaced pages in length with 12 Times New Roman font and 1” margins. The paper must specifically include each section below (you must label each section heading: Section 1, etc.)
Section 1: Overview of each video
Section 2: Which theorist and theory did you identify with the most and why?
Section 3: What counseling techniques (not theory, specific techniques possibly from multiple theories) do you think you would use when working with clients?
Section 4: Which theorist was most effective with Gloria in your opinion and why? ( write about Dr. Frederick Perls)
https://youtu.be/5errJ-u2_eg
Discussion: Analysis on the Future of UAS
UAS development and application are occurring at a rapid rate, influenced by regulatory changes, technological advancements, and new adaptation for various industries and users. For this discussion, investigate and address the following:
1. Recent regulations affecting potential UAS operations (at Federal, State, and/or local levels); see: Current Unmanned Aircraft State Law Landscape (Links to an external site.) for examples. Here’s the link: http://www.ncsl.org/research/transportation/current-unmanned-aircraft-state-law-landscape.aspx
2. Changes to the industry, including availability of new technology, systems, and users.
3. Potential effects (i.e., implications) these factors may have on further proliferation, adoption, or use of UAS technology.
Info: Discussion Specifics
· Make sure to locate and reference current industry/economic/government reports (from within the last three years).
· Search for examples where regulatory/legal "preemption" may be an identified concern.
· Consider technological growth areas that may assist to address common constraints or concerns.
· Extending endurance
· Increasing interoperability
· Increasing detection/sensing capabilities
· Ensuring safety
Chapter 9: Psychoanalytic, Adlerian, and Humanistic Theories
Theory Defined
A model that counselors use as a guide to hypothesize about the formation of possible solutions to a problem.
2
Theory into Practice
Counselors tend to connect theories versus create new ones (current trend)
Counselors must consider intrapersonal, interpersonal, and external factors of clients and few theories blend all these dimensions together
60-70% identify as eclectic
Average 4.4 theories
3
3 Orientations
Psychoanalytic
Adlerian
Humanistic: 3 separate theories
Person-centered
Existential
Gestalt
Psychoanalytic Theory
Sigmund Freud
5
Human Nature Concepts
Conscious, Preconscious, and Unconscious
Id, Ego, and Superego
Psychosexual Developmental Stages
Defense Mechanisms
Structure of Personality
ID (biological) – demanding, pleasure oriented, unconscious
EGO (psychological) – reality oriented, balances ID and environment, “executive of the mind”
SUPEREGO (social) – perfection o ...
Unpacking Nutrition Research and being an effective Science CommunicatorTim Crowe
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This document provides guidance on analyzing audiences for public speaking. It discusses examining the demographic traits and unique situational features of audiences. Key factors to consider include the audience's experience with the topic, existing beliefs and attitudes, what may prevent them from agreeing, and whether to concede or refute opposing views. Performing an audience analysis is important for tailoring the message, determining the goal and structure of the speech, and identifying with the audience.
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Derek Rice gave a presentation on building and engaging an online community through social media. He discussed finding your target audience and influencers by listening on various social platforms. Content is key - it should be interesting, relevant and help position you as an expert. Engage your community by asking questions, conducting polls, rewarding participation and responding promptly. Monitor ongoing discussions to participate and strengthen relationships. Measure your goals and evolve your strategy based on what works best for your specific community.
The document provides instructions for an assignment on analyzing arguments related to influencer marketing. Students are asked to analyze several sample texts and scholarly articles on influencer marketing and answer questions about the arguments and stances presented in each. They are then instructed to have a group discussion synthesizing the sources and forming their own arguments on influencer marketing. The document concludes by providing guidance on writing inductive, deductive, and analytical thesis statements and outlines various argument structures that could be used.
The document defines consumer behavior as individuals acquiring, using, and disposing of products and experiences. It also includes the search for information and actual purchase. Consumer behavior involves understanding consumer thoughts, feelings, and actions regarding the acquisition, consumption, and disposal of products. Key factors studied in consumer behavior include anthropology, sociology, psychology, economics, history, and political science. Studying consumer behavior helps businesses attract and retain customers, understand consumer problems, and gain competitive advantages.
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These slides were part of Bournemouth University's Festival of learning and explain some of the key ways in which the ordinary, fairly disinterested, citizen engages with political campaign communication and so offers some lessons on how elections might be won.
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This document discusses understanding consumer psychology and how people process persuasive communication. It introduces the concept of schemas, which are mental frameworks people use to organize information. Schemas influence how people perceive brands based on the associations and evaluations formed from their experiences. The document outlines several psychological theories to explain how communication can be processed peripherally or require more cognitive involvement. It also discusses how to create cognitive involvement, change schemas through rebranding, and mobilize supporters through various forms of online and offline participation.
Engagement, Reach and Control (Pick Two)
This document discusses how digitalization and convergence have impacted cultural production and marketing. It notes that a power law distribution means that 20% of content generates 80% of impact due to network effects. This has implications for how cultural products are created through participatory culture and user-generated content. It also discusses how this has challenged models of intellectual property ownership and control. Political campaigns now must also engage in new ways using online parody and memes to be effective. Overall, traditional owners of brands and intellectual property are struggling to adapt to losing control in the new online environment.
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This document discusses message crafting and behavioral economics. It explains that mobilizing interested stakeholders relies on positive cognitive associations with an organization, a desire for involvement, feeling part of an active community, and a clear path to impact. Behavioral economics is about low-cost decisions versus maximum return, so nudges like rewards, shares, and relevant calls to action can encourage attention, information seeking, and joining. By creating positive outcomes from involvement, social norms of support, and reducing barriers to action, communications can heighten the propensity for stakeholders to act. The role of communication is to leverage positive outcomes, community spirit, and low barriers to impact cognition and behavior, as adapted from the Theory of Planned Behavior.
FoL: Introduction to Effective Public EngagementDarren Lilleker
This document discusses strategies for effective public engagement. It outlines a revised loyalty ladder with 5 stages of increasing engagement from information seeker to activists. The stages are awareness, relevance, informing, interaction, and community building. The goal is to nurture interest, build relationships, and mobilize others by providing targeted information, online and offline involvement opportunities, and outlets to take action. Progress should be measurable through set goals and key performance indicators.
The document analyzes the Twitter communication patterns of Labour Party Peers in the UK House of Lords. It finds that some peers are highly active on Twitter, using it to disseminate political arguments and build networks, while others are more passive. The study analyzes specific peers' tweets, hashtag usage, retweets, and how they help set the agenda on topics like #LASPO and #lordsreform. It concludes that Twitter usage varies among peers and is a mix of political and personal interests, with some emerging as authorities on certain issues through their activity.
The document discusses the aestheticization of politics and perception politics. It notes that politicians seek to craft their public image and connect with voters. However, young voters are more interested in political issues than news about politicians. The rise of television and new media like the Internet provide both opportunities and challenges for politicians to craft their public image and connect with voters. New media allow for more interactivity but also less control over messaging. Politicians must determine how to use different media to effectively communicate their image and policies.
The focus is on dumbing down here and debating whether the tabloidisation or celebrification of politics is negative making it seem trivial or, as Michael Temple argues, a positive force for engagement. Eighth lecture for final year students on the Political Communication option in Bournemouth University
Discussion of permanent campaigning and its impact on public engagement. Sixth lecture for final year students on the Political Communication option in Bournemouth University
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The document discusses the concept of political marketing and its application to politics. It explores whether a political marketplace exists and if marketing models can be applied to politics. While political marketing aims to understand society's needs, wants, and satisfy voters, it also faces criticisms like promoting populist policies, professionalized spin, and disengagement. Whether politics is truly compatible with marketing approaches or simply adopts some communication tools also remains an open question according to the document.
Discussion on what makes communication 'professional' and the impact on receiver perceptions. Third lecture for final year students on the Political Communication option in Bournemouth University
A discussion of the role of communication in supporting the representative nature of western democracies. Second lecture for final year students on the Political Communication option in Bournemouth University
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This document discusses the concepts of persuasion and public opinion. It notes that persuasion shapes our emotional responses to brands and individuals and persuades us to adopt attitudes and behaviors. Persuasion is strategic and can be used to affect attitudes, influence large groups of people, shift public opinion, and change behavior. The style and methods used depend on the target audience as persuasion messages come in many forms.
A conference paper co-written with Nigel Jackson (Plymouth), key questions asked were how parties use Web 2.0 and whether they embrace or adapt the technologies. Talked of the emergence of the political strategists' creation of Web 1.5, partial use of the tools but no real interaction.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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