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10 Crossmediale politiek
- 4. Crossmedia http://vodpod.com/watch/3782549-mark-rutte-over-twitter-innovatie-en-social-media Mark Rutte zet 22.000 Hyves-vrienden aan de kant
- 10. Oude situatie: politici bereiken de mensen via de media, Die bepalen (toon, lengte, vorm)
- 11. Nieuwe situatie: politici bereiken de mensen ook via de social media, En bepalen zelf (toon, lengte, vorm) – oude media deels buitenspel
- 13. Society.org
- 14. Society.org
- 15. Society.org
- 16. Society.org
- 17. The Future of Public Debate Online – Politics Online, 20 April 2009 Debategraph – collaborative thinking Link: Debategraph
- 18. Why this matters… There are always more smart people outside government than within it… … and engaging this intelligence transparently is efficient and effective and strengthens public trust.
- 19. But how do you make sense of this?
- 20. … and what if many speak at the same time?
- 21. Focus on the underlying ideas (1) Gather the set of ideas distributed in the community Gordon Brown Kevin Rudd Barack Obama (2) Represent each idea just once
- 22. Listen to everything the community has to offer New Ideas Contributed Contributors
- 23. Question? Suggestion Reason Think openly in simple, provisional building blocks on which others can build too
- 24. In as much depth as you need
- 25. Enable everyone to build and rate maps — collaboratively, iteratively and comprehensively
- 26. Make maps easy to find, explore and extend. Embed around the web. Updates visible across all sites. Link: The Independent
- 28. Dr David Price, Co-founder, Debategraph, email: david AT debategraph DOT org, http://debategraph.org, tel +44 (0) 20 8144 2860 Debategraph – thank you
- 31. By the Numbers*
- 34. The Social Pulpit Barack Obama’s Social Media Toolkit www.edelman.com
- 36. E-mail is still king…
- 37. …but mobile is HOT
- 43. “ We believed in human being to human being communication.” – David Plouffe, Campaign Manager MarketingProfs Digital Marketing World Spring 2009 Art of the Possible: Online Branding Strategies and Tactics David Plouffe, Barack Obama's 2008 Presidential Campaign Manager
- 44. Integrate, integrate, integrate Presidential Inauguration, January 20 th 2009
- 51. Calls to action: Be specific
- 53. Obama & his Blackberry, life line to the people
Editor's Notes
- How familiar is this scene at your campus?
- The message comes first, the tools second Never under estimate your content strategy
- Old strategy: one-way, top-down New social strategy: Cross-influence, two-way Deliver a message designed to be taken up and spread by others.
- SocNets 15 different social networks Remember, the message comes first, tools come second. Enrich the conversation, don’t take away. How much can you (realistically) support? Plan for what to say AND what to DO. If people find you interesting, what will they find when they visit your Web site? (more on that later)
- … for mass communications 7,000 unique messages, 1 billion e-mails sent Frequency dictated by level of engagement Volunteers received “insider” tips and constant feedback about their efforts Remember: Regulate your message frequency Don’t ONLY ask for money Whenever possible, tie a fund raising request to a specific action Plan for list exhaustion, keep building your list Consider insider info for volunteer staff
- SMS is the first personal mass media channel
- 90% of mobile phones are within 3 feet of its owner 24/7 (Edelman) People still read more than 90% of their text messages (Edelman)
- Cell phones are there when the impulse strikes
- Kottle.org/when-obama-wins Impulses can be infectious
- Use every tool at your disposal Consistency is important People working offline was the key to success
- Consistent messaging across all platforms (print, Web, social media, video, phone) It’s no longer about your Web site, but about your Web presence. Ask yourself, how can we bring in the human element? ActionScript 3.0 Client Library for Facebook Platform API Twitter API YouTube API
- The team’s motto: “Message, Money, and Mobilization”
- Text message (SMS) Phone numbers
- After the sign-up, encourage new members to take action. A lesson learned from successful e-commerce sites (Facebook, LinkedIn, Vimeo)
- Resources for self-starts Posters Graphics Wall paper Ring tones Call lists Talking points David Plouffe encouraged artistic creativity and freedom of delivery, but kept control of the message.
- Tie calls to action to a specific outcome or benefit for the reader Buttons and text links Think beyond dollars Obama tapped soft skills and talent What can we ask our alumni and prospective student to do in 5 minutes?
- When it comes to empowerment, remember….
- When it comes to empowerment, remember….