Presentation by Hanneke Verhelst, public affairs consultant at Fleishman-Hillard on Digital Public Affairs at the Hanze University in Groningen (April 2012).
This document discusses how digital tools can support public affairs activities. It begins by noting that digital allows public affairs practitioners to reach audiences beyond just policymakers. It then outlines traditional public affairs activities like communicating with influencers, building relationships, and monitoring debates. Next, it argues that public affairs is becoming more proactive, long-term, and focused on influencing public opinion in addition to policymakers. It notes that digital tools can help with intelligence gathering, narrative development, and message delivery. Finally, it addresses potential stumbling blocks to using digital tools like resources, control, and privacy concerns.
Digital advocacy is increasingly important for influencing policymakers in Brussels. Over 80% of MEPs regularly visit interest group websites and use search engines. Content must match the values of constituents and be presented emotionally, as political debates have become more diffuse and value-based. Digital tools allow organizations to gather intelligence, deliver narratives to supporters, and build alliances. However, some organizations doubt resources or support for digital efforts or fear potential backlash. Examples show how crowdsourcing, crisis mitigation, and mobilizing support can work.
What if you could really have your say on EU policies... and be heard by politicians? We believe you can! We created Politix EU (eu.politix.io), a one-stop shop platform that makes citizens aware of the EU policies shaping their everyday lives. The main goal is to close the feedback loop between politicians and citizens, by showing the latter what an abstract legislative proposal could mean for their lives and to give them the chance to share their opinion on a given proposal with policy-makers and the community around them. Representative democracy is supposed to be based on interactions between citizens and decision makers. In the digital age, an absence of interaction between these players appears outdated and unnecessary.
TCS Digital World offers expertise in marketing technology, including analytical consultancy, creative services, production, integration, consolidation, management support, and a network of partners. They have a team in Brussels and work to deliver solutions that meet clients' key performance indicators through experience and innovative ideas. Their approach combines marketing and technology expertise to create compelling visual stories and interactive content for engaging audiences and explaining complex issues simply.
The document traces the evolution of military public affairs from the Revolutionary War to modern conflicts. It discusses how the military's relationship with the media and public has changed over time, from directly communicating with citizens to tighter control of information to the current environment of embedded journalists. It emphasizes the importance of keeping the public informed to maintain support for military operations.
The document discusses plans by the State of Maryland to build a new 800-bed women's detention facility in Baltimore City despite declining numbers of women in the existing jail. The $181 million construction project will not improve public safety and will disproportionately impact communities of color. Research shows that increased incarceration does not reduce crime and many of the women in the existing jail have not been convicted of their alleged offenses. The document argues that alternatives to incarceration and reducing the pretrial jail population through supervision and diversion programs would save money and better invest in the community.
Augments crisis communication case study of Air Force's reaction to having lost six nuclear missiles in 2007. Find the presentation at http://storify.com/higginbomb/lost-missiles-and-lost-messages
This document provides an introduction to military public affairs. It discusses the four main reasons for military public affairs which are to evaluate public opinion, evaluate policies and actions, make recommendations to improve public understanding, and keep the public informed. It also outlines the three main public affairs functions of public information, community relations, and internal information. The document then discusses the proactive and reactive approaches to public affairs and the four-step process of research, planning, implementation, and evaluation. It provides references for public affairs regulations and guidance. Finally, it covers professional ethics and perceptions in public affairs including avoiding conflicts of interest and proper use of gifts.
This document discusses how digital tools can support public affairs activities. It begins by noting that digital allows public affairs practitioners to reach audiences beyond just policymakers. It then outlines traditional public affairs activities like communicating with influencers, building relationships, and monitoring debates. Next, it argues that public affairs is becoming more proactive, long-term, and focused on influencing public opinion in addition to policymakers. It notes that digital tools can help with intelligence gathering, narrative development, and message delivery. Finally, it addresses potential stumbling blocks to using digital tools like resources, control, and privacy concerns.
Digital advocacy is increasingly important for influencing policymakers in Brussels. Over 80% of MEPs regularly visit interest group websites and use search engines. Content must match the values of constituents and be presented emotionally, as political debates have become more diffuse and value-based. Digital tools allow organizations to gather intelligence, deliver narratives to supporters, and build alliances. However, some organizations doubt resources or support for digital efforts or fear potential backlash. Examples show how crowdsourcing, crisis mitigation, and mobilizing support can work.
What if you could really have your say on EU policies... and be heard by politicians? We believe you can! We created Politix EU (eu.politix.io), a one-stop shop platform that makes citizens aware of the EU policies shaping their everyday lives. The main goal is to close the feedback loop between politicians and citizens, by showing the latter what an abstract legislative proposal could mean for their lives and to give them the chance to share their opinion on a given proposal with policy-makers and the community around them. Representative democracy is supposed to be based on interactions between citizens and decision makers. In the digital age, an absence of interaction between these players appears outdated and unnecessary.
TCS Digital World offers expertise in marketing technology, including analytical consultancy, creative services, production, integration, consolidation, management support, and a network of partners. They have a team in Brussels and work to deliver solutions that meet clients' key performance indicators through experience and innovative ideas. Their approach combines marketing and technology expertise to create compelling visual stories and interactive content for engaging audiences and explaining complex issues simply.
The document traces the evolution of military public affairs from the Revolutionary War to modern conflicts. It discusses how the military's relationship with the media and public has changed over time, from directly communicating with citizens to tighter control of information to the current environment of embedded journalists. It emphasizes the importance of keeping the public informed to maintain support for military operations.
The document discusses plans by the State of Maryland to build a new 800-bed women's detention facility in Baltimore City despite declining numbers of women in the existing jail. The $181 million construction project will not improve public safety and will disproportionately impact communities of color. Research shows that increased incarceration does not reduce crime and many of the women in the existing jail have not been convicted of their alleged offenses. The document argues that alternatives to incarceration and reducing the pretrial jail population through supervision and diversion programs would save money and better invest in the community.
Augments crisis communication case study of Air Force's reaction to having lost six nuclear missiles in 2007. Find the presentation at http://storify.com/higginbomb/lost-missiles-and-lost-messages
This document provides an introduction to military public affairs. It discusses the four main reasons for military public affairs which are to evaluate public opinion, evaluate policies and actions, make recommendations to improve public understanding, and keep the public informed. It also outlines the three main public affairs functions of public information, community relations, and internal information. The document then discusses the proactive and reactive approaches to public affairs and the four-step process of research, planning, implementation, and evaluation. It provides references for public affairs regulations and guidance. Finally, it covers professional ethics and perceptions in public affairs including avoiding conflicts of interest and proper use of gifts.
Presentation the Hague University on Digital Public Affairs, 14 october 2012Hanneke Verhelst
On Monday 14 October I gave lecture on Digital Public Affairs to students of The Hague University. The presentation is updated with figures from a research on the usage of digital information sources by Dutch MPs. For more details on this research please check: http://fleishman.nl/2012/08/online-communication-important-for-mps-points-of-view/?lang=en
Digital and social media in Public AffairsSteffen Moller
Digital and social media can support traditional public affairs activities in several ways:
1) By establishing online presences and distributing content that policymakers and other stakeholders access regularly, such as websites, blogs, and Wikipedia pages.
2) By using social media like Twitter and LinkedIn to potentially connect with targets and build professional relationships and alliances.
3) By monitoring digital channels like blogs, tweets, and online communities to gather intelligence on issues.
Public affairs is also expanding to engage a wider range of political actors and appeal to values as well as facts. Digital tools are well-suited for storytelling, mobilization, and grassroots engagement activities. However, resources, attitudes, and policies
It's 2015 and MEPs use social media. Is that news? Probably not. But how do MEPs use online tools and more generally, how do they consume information and prefer to interact with stakeholders? Follow #MEPDigital and @FleishmanEU for a steady stream of insights on what these results mean for public affairs professionals.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
This document provides guidance on using social media for EU-funded projects. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how they can be used. The document emphasizes the importance of defining goals, choosing the right tools, and producing engaging content tailored for specific social media. It also provides best practices and examples from the EU Neighbourhood Info Centre's use of social media.
This document introduces the concept of Web 2.0 and social media, outlining how people now actively engage with and participate in the internet rather than just using it as a tool. It notes that over half of Americans now research products online and that people trust recommendations from others over traditional advertising. The document then defines social media as any website that invites interaction between users. It argues that businesses should use social media to attract and engage with customers, build loyalty, and differentiate their brand, and debunks common myths about social media, such as the ideas that target customers are not online or that engagement will only lead to negative comments.
The document discusses strategies and best practices for using social media in government communications. It notes that while 50% of cities have no official Facebook presence, social media can increase transparency, accountability and citizen participation when used correctly. The document outlines developing goals and measurable objectives, researching audience needs, creating engaging content, integrating online and offline efforts, and measuring return on engagement and insight. It emphasizes the importance of strategic planning, active listening, and establishing social media policies and moderation guidelines.
The document discusses strategies and best practices for using social media in government communications. It notes that while 50% of cities have no official Facebook presence, social media can increase transparency, accountability and citizen participation when used correctly. The document outlines developing goals and measurable objectives, researching audience needs, creating engaging content, integrating online and offline efforts, and measuring return on engagement and insight. It emphasizes the importance of strategic planning, active listening, and establishing social media policies and moderation guidelines.
The document discusses strategic use of social media. It notes that social media allows for conversations between friends, customers, employees, and investors about themselves, culture, music, videos, pictures, products and travels. It emphasizes that all these conversations are connected. It outlines that Generation Y leads the way in social computing activities and will represent a large portion of online households. It provides an overview of how social media relates to and can enhance traditional web, internet marketing, and social media strategies. It lists some strategic values of social media like checking online rumors, having direct conversations with customers, aiding recruitment and product innovation. Finally, it provides a 5 step plan for an effective social media strategy.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Susi O'Neill presents on using social media tools for research. She discusses how social media has transformed communication from one-to-one to one-to-many. Popular tools for research include surveys, alerts, search, social bookmarking, and passive/active listening on platforms like Twitter, LinkedIn, and blogs. Academic tools include Google Scholar and Mendeley for paper sharing. Sentiment analysis and crowd-sourcing can provide quantitative data. O'Neill conducted qualitative interviews and an online survey for her Masters research on independent music entrepreneurs' online marketing.
This document provides an overview of social media and strategies for nonprofits to leverage social media. It discusses how social media enables two-way conversations between an organization and its supporters/audiences. It also outlines some key benefits of social media for nonprofits, such as growing awareness and engagement through sharing stories and content. Additionally, the document provides guidance on developing a social media strategy by defining objectives, audiences, content, tools, and metrics.
Italian Politics and Society - The politician as a corporation, as a startup ...Giorgio Marandola
Italian Politics and Society, a course of the University of Pavia designed principally for foreign students, but it is also open to Italian students.
I analyzed the digital side of an electoral campaign describing a politician as a corporation or a startup.
Lecture by Giorgio Marandola with prof. Marco Camisani Calzolari.
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
Tools and tactics - audience receptivity to social mediaJess Day
The document discusses the receptivity of different audiences to new and social media used by interest groups. It presents information on the types of audiences that interest groups aim to influence, including decision-makers, the public, and businesses. It also outlines the traditional, new, and social media tools that can be used to target different audiences, such as paper, email, social media, and semantic web tools. The document hypothesizes that new media represents an incremental change rather than a paradigm shift for interest groups, and that using the right mix of tools for each audience leads to greater influence. It finds that interest groups widely adopt new media but have diverging views on its importance, and that social media is best for mobilizing non-
Political communication trends: What can we learn from Greece and elsewhere Alexandros Melidis
The document discusses political communication trends in Europe, including:
1) Political institutions and media have become increasingly interdependent, with politicians and media negotiating coverage in exchange for access and publicity.
2) Citizens have become more disengaged from traditional politics and more likely to engage in protest or online political communities.
3) European politicians have started adopting social media, particularly Twitter and Facebook, to build communities and engage citizens, though individual strategies vary.
4) Case studies show that while some politicians have effectively used social media to engage supporters and spread their message, others have taken a more top-down approach without integrating social media into their campaigns. Overall adoption of new communication tools is still experimental.
Truth, Trust and Technology: an agenda for the countering misinformationPOLIS LSE
A lecture setting out the problems being addressed the LSE Truth Trust and Technology Commission of 2018. It sets out the problem, the possible solutions in a conceptual framework.
1) Mary Beth Kemp from Forrester Research presented on how European consumers are adopting social computing and social networks.
2) She discussed how over half of European online users engage in social computing and major brands are using social media.
3) Kemp also analyzed data on how Europeans participate in social media activities like blogging, reviews, social networking, and content creation/consumption across different age groups and countries.
4) She shared best practices for companies to facilitate online communities and engage consumers through social listening, speaking, supporting, and embracing.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
More Related Content
Similar to Digital Public Affairs by Fleishman-Hillard
Presentation the Hague University on Digital Public Affairs, 14 october 2012Hanneke Verhelst
On Monday 14 October I gave lecture on Digital Public Affairs to students of The Hague University. The presentation is updated with figures from a research on the usage of digital information sources by Dutch MPs. For more details on this research please check: http://fleishman.nl/2012/08/online-communication-important-for-mps-points-of-view/?lang=en
Digital and social media in Public AffairsSteffen Moller
Digital and social media can support traditional public affairs activities in several ways:
1) By establishing online presences and distributing content that policymakers and other stakeholders access regularly, such as websites, blogs, and Wikipedia pages.
2) By using social media like Twitter and LinkedIn to potentially connect with targets and build professional relationships and alliances.
3) By monitoring digital channels like blogs, tweets, and online communities to gather intelligence on issues.
Public affairs is also expanding to engage a wider range of political actors and appeal to values as well as facts. Digital tools are well-suited for storytelling, mobilization, and grassroots engagement activities. However, resources, attitudes, and policies
It's 2015 and MEPs use social media. Is that news? Probably not. But how do MEPs use online tools and more generally, how do they consume information and prefer to interact with stakeholders? Follow #MEPDigital and @FleishmanEU for a steady stream of insights on what these results mean for public affairs professionals.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
This document provides guidance on using social media for EU-funded projects. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how they can be used. The document emphasizes the importance of defining goals, choosing the right tools, and producing engaging content tailored for specific social media. It also provides best practices and examples from the EU Neighbourhood Info Centre's use of social media.
This document introduces the concept of Web 2.0 and social media, outlining how people now actively engage with and participate in the internet rather than just using it as a tool. It notes that over half of Americans now research products online and that people trust recommendations from others over traditional advertising. The document then defines social media as any website that invites interaction between users. It argues that businesses should use social media to attract and engage with customers, build loyalty, and differentiate their brand, and debunks common myths about social media, such as the ideas that target customers are not online or that engagement will only lead to negative comments.
The document discusses strategies and best practices for using social media in government communications. It notes that while 50% of cities have no official Facebook presence, social media can increase transparency, accountability and citizen participation when used correctly. The document outlines developing goals and measurable objectives, researching audience needs, creating engaging content, integrating online and offline efforts, and measuring return on engagement and insight. It emphasizes the importance of strategic planning, active listening, and establishing social media policies and moderation guidelines.
The document discusses strategies and best practices for using social media in government communications. It notes that while 50% of cities have no official Facebook presence, social media can increase transparency, accountability and citizen participation when used correctly. The document outlines developing goals and measurable objectives, researching audience needs, creating engaging content, integrating online and offline efforts, and measuring return on engagement and insight. It emphasizes the importance of strategic planning, active listening, and establishing social media policies and moderation guidelines.
The document discusses strategic use of social media. It notes that social media allows for conversations between friends, customers, employees, and investors about themselves, culture, music, videos, pictures, products and travels. It emphasizes that all these conversations are connected. It outlines that Generation Y leads the way in social computing activities and will represent a large portion of online households. It provides an overview of how social media relates to and can enhance traditional web, internet marketing, and social media strategies. It lists some strategic values of social media like checking online rumors, having direct conversations with customers, aiding recruitment and product innovation. Finally, it provides a 5 step plan for an effective social media strategy.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Susi O'Neill presents on using social media tools for research. She discusses how social media has transformed communication from one-to-one to one-to-many. Popular tools for research include surveys, alerts, search, social bookmarking, and passive/active listening on platforms like Twitter, LinkedIn, and blogs. Academic tools include Google Scholar and Mendeley for paper sharing. Sentiment analysis and crowd-sourcing can provide quantitative data. O'Neill conducted qualitative interviews and an online survey for her Masters research on independent music entrepreneurs' online marketing.
This document provides an overview of social media and strategies for nonprofits to leverage social media. It discusses how social media enables two-way conversations between an organization and its supporters/audiences. It also outlines some key benefits of social media for nonprofits, such as growing awareness and engagement through sharing stories and content. Additionally, the document provides guidance on developing a social media strategy by defining objectives, audiences, content, tools, and metrics.
Italian Politics and Society - The politician as a corporation, as a startup ...Giorgio Marandola
Italian Politics and Society, a course of the University of Pavia designed principally for foreign students, but it is also open to Italian students.
I analyzed the digital side of an electoral campaign describing a politician as a corporation or a startup.
Lecture by Giorgio Marandola with prof. Marco Camisani Calzolari.
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
Tools and tactics - audience receptivity to social mediaJess Day
The document discusses the receptivity of different audiences to new and social media used by interest groups. It presents information on the types of audiences that interest groups aim to influence, including decision-makers, the public, and businesses. It also outlines the traditional, new, and social media tools that can be used to target different audiences, such as paper, email, social media, and semantic web tools. The document hypothesizes that new media represents an incremental change rather than a paradigm shift for interest groups, and that using the right mix of tools for each audience leads to greater influence. It finds that interest groups widely adopt new media but have diverging views on its importance, and that social media is best for mobilizing non-
Political communication trends: What can we learn from Greece and elsewhere Alexandros Melidis
The document discusses political communication trends in Europe, including:
1) Political institutions and media have become increasingly interdependent, with politicians and media negotiating coverage in exchange for access and publicity.
2) Citizens have become more disengaged from traditional politics and more likely to engage in protest or online political communities.
3) European politicians have started adopting social media, particularly Twitter and Facebook, to build communities and engage citizens, though individual strategies vary.
4) Case studies show that while some politicians have effectively used social media to engage supporters and spread their message, others have taken a more top-down approach without integrating social media into their campaigns. Overall adoption of new communication tools is still experimental.
Truth, Trust and Technology: an agenda for the countering misinformationPOLIS LSE
A lecture setting out the problems being addressed the LSE Truth Trust and Technology Commission of 2018. It sets out the problem, the possible solutions in a conceptual framework.
1) Mary Beth Kemp from Forrester Research presented on how European consumers are adopting social computing and social networks.
2) She discussed how over half of European online users engage in social computing and major brands are using social media.
3) Kemp also analyzed data on how Europeans participate in social media activities like blogging, reviews, social networking, and content creation/consumption across different age groups and countries.
4) She shared best practices for companies to facilitate online communities and engage consumers through social listening, speaking, supporting, and embracing.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
The Biggest Threat to Western Civilization _ Andy Blumenthal _ The Blogs.pdfAndy (Avraham) Blumenthal
Article in The Times of Israel by Andy Blumenthal: China and Russia are commonly considered the biggest military threats to Western civilization, but I believe that is incorrect. The biggest strategic threat is a terrorist Jihadi Caliphate.
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
Your Go-To Press Release Newswire for Maximum Visibility and Impact.pdfPressReleasePower4
This downloadable guide explains why press releases are still important for businesses today and the challenges you might face with traditional distribution methods. Learn how [Your Website Name] offers a comprehensive solution for crafting compelling press releases, targeting the right media outlets, and maximizing visibility.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
6. What type of issue?
“We’ve only got an audience of 1,000”
“Only some policy-makers and a few of
other stakeholders care about this issue”
“This issue isn’t on the public radar and
frankly we don’t want it to get there”
7.
8. MEP survey 2011
www.epdigitaltrends.eu
80% of MEPs visit
YOUR CONTENT 92% of MEPs use a
interest group sites search engine every
every week day
10. Scope of traditional advocacy
ii. Establishing
i. Communicating
relationships with
message to policy
policy makers +
makers and
influencers and
influencers
building alliances
iii. Monitoring to
identify engagement
opportunities & keep
track of debate
13. MEP survey 2011
80%www.epdigitaltrends.eu
of MEPs 63% of MEPs 78% of MEPs
YOUR CONTENT
visit interest read blogs visit Wikipedia
group sites every week every week
every week
14. MEP survey 2011
www.epdigitaltrends.eu
YOUR CONTENT
92% of MEPs use a
search engine every day
17. Online advertising
Legislative Office, Work in the European Anyone in Brussels and major
International Affairs, Commission, European capitals who search for:
Government Administration, Parliament and Council of Energy efficiency, eu energy
Executive Office, Political Ministers OR live in Brussels policy, renovate europe,
Organization, Government are above the age of 22 and guenter oettinger, hedegaard
Relations, Public Policy, have interests in the European
Non-Profit Organization Union, politics and energy Total clicks: 515
Management Total cost: 393 Euro
Total clicks: 234
Total clicks: 199 Total cost: 23 Euro
Total cost: 248 Euro
19. MEP survey 2011
www.epdigitaltrends.eu
69% of MEPs use social 34% of MEPs are on
ENGAGEMENT
networks (primarily Twitter (15% growth
Facebook) per year)
www.epdigitaltrends.eu
30. A new model of influence
Centralised power
Few political actors
Technical arguments
Rational Emotional
Many political actors
Value-based arguments
Diffuse power
Source: Simon Titley
31. Heard at the EP:
“I’m on your side, but
my constituents are not”
(nor are the papers and blogs they read)
32. The disciplines…
Reputation
Government management
relations
Marketing
33. … are converging
Reputation
Government management
relations
Marketing
34. A broadening scope of Public Affairs
Communications
Public Affairs
Government
relations
44. Digital checklist
Where do you appear in Google (you and your issue(s))
To what key-words is your issue linked to?
Is your company/issue(s) Wikipedia page appropriate?
How many people are visiting your issue Wikipedia page
Do you appear elsewhere i.e. 3rd party content?
Are people tweeting about you/your issue?
For your issue, do you know the top 5 best blogs & Twitter feeds