Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.
This presentation provides an overview and a few key concepts from The Networked Nonprofit, a book co-authored by Beth Kanter and Allison Fine (Wiley & Sons, 2010)
Social Media Marketing Strategies for Social Ventures
The session, presented by Cheryl Contee, reviewed core principals and strategies for successful social media marketing campaigns, customer outreach, and follow through.
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Anna Vollmer
In 2018 the now defunct big data analytics and political consulting firm Cambridge Analytica – which had been involved in the Trump presidential as well as the Brexit campaign – rose to international prominence after it was revealed that they had harvested millions of Facebook users’ data without their consent to subsequently target voters with highly personalized ads. As more and more political parties across the globe are employing big data tools to reach and influence potential or undecided voters, it is crucial that citizens are made aware of the practices of mass data collection and online political microtargeting, and how these two phenomena can render them vulnerable to manipulation. By taking a closer look at the key figures behind the Cambridge Analytica scandal and the company’s strategies, this presentation aims to illustrate how the combined misuse of big data and big money could be threatening democracy. Lastly, it proposes ideas as to how democracy can be safeguarded in the Digital Age from the governmental to the individual level.
This presentation provides an overview and a few key concepts from The Networked Nonprofit, a book co-authored by Beth Kanter and Allison Fine (Wiley & Sons, 2010)
Social Media Marketing Strategies for Social Ventures
The session, presented by Cheryl Contee, reviewed core principals and strategies for successful social media marketing campaigns, customer outreach, and follow through.
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Anna Vollmer
In 2018 the now defunct big data analytics and political consulting firm Cambridge Analytica – which had been involved in the Trump presidential as well as the Brexit campaign – rose to international prominence after it was revealed that they had harvested millions of Facebook users’ data without their consent to subsequently target voters with highly personalized ads. As more and more political parties across the globe are employing big data tools to reach and influence potential or undecided voters, it is crucial that citizens are made aware of the practices of mass data collection and online political microtargeting, and how these two phenomena can render them vulnerable to manipulation. By taking a closer look at the key figures behind the Cambridge Analytica scandal and the company’s strategies, this presentation aims to illustrate how the combined misuse of big data and big money could be threatening democracy. Lastly, it proposes ideas as to how democracy can be safeguarded in the Digital Age from the governmental to the individual level.
The project captured a total of 19 million tweets from the US and the UK over the span of four years, to better understand progress and challenges across the key areas.
The aim of this research is to provide supportive data and practical advice for campaigns hoping to change bullying and discrimination across the social web.
Key findings from this report are;
- Politics is the topic most likely to receive bullying remarks, followed by topics relating to sport and food.
- 7.7m Tweets featured racially insensitive language, men sent 59% of these.
- You are most likely to experience cyberbullying on Twitter between 5pm-8pm on a Sunday.
Full blog post at http://tinyurl.com/3yc8q5. Presented at Graphing Social Patterns, March 3, 2008 in San Diego. Theme: "Social networks will be like air".
An introductory session on social media for business professionals facilitated by Cheryl Smith, CultureSmith Consulting. Presentation given on Wednesday, February 11, 2009 at Lynchburg Regional Chamber of Commerce Business at Breakfast event.
Client Case Study: Ditch The Label - Doing More With Social Brandwatch
Ditch the Label is one of the largest anti-bullying charities in the world. Each month, thousands of young people are supported by the charity online through pioneering support programs. The charity recently collaborated with Brandwatch to conduct a piece of research to better understand the landscape of abusive language and discourse around prejudice and bullying on social media, in addition to developing a greater understanding of masculinity constructs. In this talk, DTL's CEO Liam Hackett and Brandwatch Research Manager Ed Crook will discuss their approach to the research, share some key findings and talk about the impact they had on the important work done by the charity.
This is a PPT I used when speaking about what women want from the Internet and how to effectively reach them online. This was a presentation at the ETC conference in Baltimore, Feb 2008.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
The project captured a total of 19 million tweets from the US and the UK over the span of four years, to better understand progress and challenges across the key areas.
The aim of this research is to provide supportive data and practical advice for campaigns hoping to change bullying and discrimination across the social web.
Key findings from this report are;
- Politics is the topic most likely to receive bullying remarks, followed by topics relating to sport and food.
- 7.7m Tweets featured racially insensitive language, men sent 59% of these.
- You are most likely to experience cyberbullying on Twitter between 5pm-8pm on a Sunday.
Full blog post at http://tinyurl.com/3yc8q5. Presented at Graphing Social Patterns, March 3, 2008 in San Diego. Theme: "Social networks will be like air".
An introductory session on social media for business professionals facilitated by Cheryl Smith, CultureSmith Consulting. Presentation given on Wednesday, February 11, 2009 at Lynchburg Regional Chamber of Commerce Business at Breakfast event.
Client Case Study: Ditch The Label - Doing More With Social Brandwatch
Ditch the Label is one of the largest anti-bullying charities in the world. Each month, thousands of young people are supported by the charity online through pioneering support programs. The charity recently collaborated with Brandwatch to conduct a piece of research to better understand the landscape of abusive language and discourse around prejudice and bullying on social media, in addition to developing a greater understanding of masculinity constructs. In this talk, DTL's CEO Liam Hackett and Brandwatch Research Manager Ed Crook will discuss their approach to the research, share some key findings and talk about the impact they had on the important work done by the charity.
This is a PPT I used when speaking about what women want from the Internet and how to effectively reach them online. This was a presentation at the ETC conference in Baltimore, Feb 2008.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Social Media and Your Communication StrategyDPCdigital
DPC and Mitchell & Partners presented the eighth Digital Communication in Government Seminar on 27 June 2014.
Joined by communication practitioners from across the Victorian Government, Marcus Betschel and Trent Light from Mitchell & Partners shared their experiences about how to best use social media as part of a broader communication strategy.
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
How social media is bridging the gap between local government and citizens in...Cyber Mum
In each of the last three years, BDO’s Local Government Social Media Survey has explored social media within local government to understand how councils are using social media as a tool to improve services.
See the PDF of the report here http://www.bdo.co.uk/__data/assets/pdf_file/0010/978949/BDO-Social-Media-Report-2014.pdf
It is being posted here for easy access to the data
Sparking the debate: The new role of PR pros in government relationsMike Kennerknecht
Presentation at the Public Relations Society of America (PRSA) Northeast District Conference on Sept. 19, 2014. Trends, best practices and examples of working with elected officials to achieve PR and public affairs objectives for your organization or clients.
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
En su conferencia, "Government 2.0.: Opportunities and challenges", Jane Fountain enseña las consecuencias del uso de herramientas tecnológicas de comunicación en la campaña y la administración de Barack Obama. 12-02-2010
Vídeo relacionado:
http://bit.ly/dp0bvx
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
ITESO Social Media in Government PresentationBrian Purchia
Here is the social media in government presentation I gave in Guadalajara, Mexico on May 17, 2010 for the ITESO conference (http://www.sicp.iteso.mx/) sponsored by CNN en Español.
Video from the conference: http://bit.ly/biDVtW
This presentation was delivered in February at aTechMAP Calgary event. Market researcher and social media evangelist Brian F. Singh connects the dots - social media and the expression of democratic will - based on many years of research along with hands-on experience in using and applying social media resources.
It’s no longer a question of if you should measure the business results of your social media interactions, but what to measure and how. Social media measurement is more than followers and fans. When done right it can give you the business intelligence you need to succeed. During this fast-paced session we will look at a practical framework to build a social media measurement strategy and plan, keep it interesting with some case studies, and dig into some of your hardest measurement questions.
•Discover five ways to approach social media measurement
•Learn how to calculate results from social media, including ROI
•Get a handle on how to pick the right tools to measure business results
•Learn why ROI is not the only thing you should measure
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Social media campaigns are often heavy on tactics, like Facebook and Twitter, and light on strategic framework. Discover how organizations are applying the discipline of public relations to social media campaigns and how you can become adept at doing the same. Learn how to measure the results of online campaigns, including three ways to start measuring immediately. Look at real-world case studies with applicable strategies and techniques that can be adopted for your own online campaigns.
How can companies design Corporate Social Responsibility and Cause Marketing programs that are closely aligned with the fundamental mission and values of the business, the interests of stakeholders or mitigates against potential negative impact to society and leads to better results.
With the exploding growth of social media, the need to apply strategic thinking to your public relations and communications campaigns has never been more critical.
* A clear cultural understanding is needed to communicate with social media tools.
* A framework for using social media in business continuity planning.
* An overview of how to choose the right social media tools to meet your objectives.
* A plan of attack to start incorporating social media in your campaigns.
* Knowledge on how to transition your communications experience and know-how to social media.
* How to manage a successful social media campaign.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
18. Technographics: Women 25-34 Data from Forrester Research Technographics ® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com., http://tinyurl.com/2vv3dv