1. Social Media for Social Good: Fundraising in a Modern World Image: Brandon Christopher Warren - Flickr
2. Mobile giving was introduced in America in 2008 where $500,000.00 was raised, growing to $2 million in 2009 and over $30 million in 2010 Source: Michael Stein, Mobile Fundraising Reaches New Heights Image: dawkeye - Flickr
3. Image: Mr. T in DC - Flickr Tapping into the mobile network allows easy and quick involvement in the philanthropic sector.
4. With access to each organization’s assigned code, the potential impact is huge. Image: Christian H. - Flickr
5. Mobile giving allows people to donate on the spot while the cause and need is on their minds. This instant donation method helps charities from missing out on funds Image: Mo Riza - Flickr
6. Smartphone owners are able to access the internet at all times, increasing the outlets available for charitable involvement Image: crest_of_the_wave - Flickr
7. Social good through social media reaches a younger demographic who are very active on their phones, and willing to be involved this way
8. Since people are so attached to their phones, mobile fundraising has the potential to be a beneficial fundraising method in a multi-channel campaign. Image: Cia de Foto - Flickr
9. Mobile giving is seen as best for one-time-giving situations, such as disaster relief, as the amount of donor information the charity can receive is limited. This restricts the organizations’ ability to receive repeat gifts. Image: Gunni Cool - Flickr
10. Image: Christian Holmer - Flickr For successful mobile campaigns, organizations must have access to large groups of people to get the word out. Radio shows and concerts are prime examples
11. It may not succeed on its own, but by giving donors the option to donate over their phone through a simple text, organizations can appeal to a younger, more tech-oriented demographic, and offer options that suit a variety of different paced lifestyles.
12. The mobile giving trend will see more gifts of smaller amounts… Every bit counts Image: Tom Small - Flickr
13. Mobile fundraising history was made during the response to the Haitian earthquake relief – over $30 million (out of $774 million) was given by Americans through text-to-give techniques Image: SeyedMostafaZamani - Flickr Source: Michael Stein, Mobile Fundraising Reaches New Heights
14. Charitable organizations were more willing to invest in this method when mobile carrier fees dropped from 50% to 10%, allowing organizations to make a reasonable and beneficial profit. Source: Michael Stein, Mobile Fundraising Reaches New Heights Image: Francesco Pappalardo - Flickr
15. Tweet4good is another emerging online method of donating money. This service allows donations through twitter Image: Dustin Diaz - Flickr
16. Twestival is an organization that uses the power of social media for social good by bringing together global twitter communities to support a local community Image: Kevin Dooley - Flickr
17. Image: Sprengben - Flickr Twestival has raised close to $1.2 million since 2009 as one of the largest social media fundraising initiatives
18. Twitter provides the opportunity for people who have large numbers of followers to promote a personal cause and encourage others to support it. Image: AnirudhKoul - Flickr
19. Social media allows for bigger networks and bigger impact Image: Cayusa - Flickr
