Web 2.0 An Introduction
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The document provides an overview of Web 2.0 and social media. It discusses the evolution from Web 1.0 to Web 2.0, how users have shifted from passive consumers to active participants and creators of content. It also analyzes different types of social media users and their level of participation, from creators and critics to collectors, joiners and spectators. Additionally, it questions whether Microsoft can be considered Web 2.0 based on some of their strategies and services.
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- 1. Web 2.0 – An introduction Vincenzo Cosenza [email_address] Blog: www.vincos.it Skype: vincos73
- 6. 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media . 9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. 10. As a result, markets are getting smarter, more informed, more organized . Participation in a networked market changes people fundamentally. 25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. 75. If you want us to talk to you, tell us something . Make it something interesting for a change. 95 Theses of the Cluetrain Manifesto The Cluetrain Manifesto: The End of Business as Usual : Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000
- 7. The Long Tail theory – Chris Anderson Online services carry far more inventory than traditional retailers. Rhapsody offers 19 times as many songs as Wal-Mart’s stock of 39,000 tunes. The appetite for Rhapsody’s more obscure tunes (charted in red) makes up the so-called Long Tail. Meanwhile, even as consumers flock to mainstream books, music, and films (bottom), there is real demand for niche fare found only online
- 8. We are the Social Media Social Media are online tools and practices aimed to share experiences , opinions , creations .
- 10. … hundreds of web services
- 11. Media by type of interaction Many to Many Many to One One to Many One to One
- 14. Social Network in the world Every country has it’s own Social Network. Culture is the connection between Country and Social Network
- 18. The New Power of the Consumer 2.0