The document discusses plans for an indie pop music video featuring the artist Robin. It will tell a narrative of Robin going through a breakup by remembering moments with her ex-boyfriend through locations like a skate park and bowling alley. Cinematography will include a wave projector, mirror shots, and a fig rig. Post-production effects like a photo transition, split screen, and video reversal will enhance the melancholy tone and match the beat of the song "Shark" by Oh Wonder. The target audience is 16-25 year olds who enjoy indie pop's carefree style.

1. Our Artists Image
For our artists image, we will be mostly following the typical conventions of an indie pop
artist in terms of clothing and make up, as we feel this will work well with the
atmosphere and narrative of the music video. This will include fairly casual clothing, and
the typical staples of indie fashion, such as:
• Ripped black skinny jeans
• Graphic tees
• Flannel shirt/checkered shirt
• Beanies
• Patterned t-shirt, block colour t-shirts
• Boots
• Leather/Denim jacket

2. Our Artists Image
• For our artist, we have also developed a stage persona, and
have decided that her name will simply be ‘Robin’.
• We chose this name as it is popular in the indie pop genre for
solo artists to simply use their real full or first name, or to
create a fake alias as their name. Some examples of this
include Vance Joy, who is a indie pop artist whose real name
is James Gabriel Keogh, and Birdy, whose real name is
Jasmine Lucilla Elizabeth Jennifer van den Bogaerde.
• We also feel that the name ‘Robin’ adds to the atmosphere
of freedom and independence that indie pop culture often
promotes, and that the femininity and simplicity of the name
contributes to the modest but unique image we want our
artist to have.

3. Our Artists Image
• Lastly, for our artists performance, we will not be including any dancing, as we feel it
would not be fitting to our narrative.
• In addition to this, it is not always common for there to be dancing in indie pop
music, and it is often dependent on whether or not the song is upbeat.
• As our song, and therefore music video, is quite mellow and melancholy it would be
unfitting to put dancing in the video.
• However, there will be a large amount of lip syncing, both in the narrative and in
performance shots.
• Some examples of indie pop artists who have music videos which do not include
dancing are Bastille’s ‘Fake It’ and Birdy’s ‘Skinny Love’.

4. Why we chose our
song…
• Our song is ‘Shark’ by Oh Wonder an indie pop band.
• This song has a good beat to it which will help when it comes
to editing.
• It fits our criteria of an indie pop song which is slow but also
upbeat in different places, also it doesn’t have a music video.
• The lyrics can have multiple meanings to them.

5. Target Audience…
• Our target audience are young adults ages between 16-25 females and males.
• Teens who enjoy pop music especially the indie pop sub genre.
• A lot of the fans are left wing which is stereotypically very liberal which links in with
the indie pop sub genre as its very care free, independent and more accepting. For
example male indie pop artists paint their nails or wear heavy makeup and that’s
accepted by the fans.

6. Overview of the video…
• Our music video will be filmed in multiple settings such as a skate park, park,
high street, house and a bowling alley.
• It will have a narrative to it of a girl going through a breakup and remembering
different memories of her and her boyfriend.
• Even though it has a narrative it will be vague like a lot of indie pop music
videos and will be up for interpretation by the audience.
• It will be edited to the beat, we will also use superimposition with the couple
fading out of different shots.
• The video will be in colour and black and white. The flashbacks of the girl and
her boyfriend will be in colour and the present day will be in black and white.

7. Production.
• For lighting, we will be using a wave
projector. Robin will standing in a
dark room and we will angle the
machine so it produces waves across
her face and her surroundings. We
have chosen to do this as it links with
the song.
• For one of our shots, we will be
shooting in the mirror from behind.
We will angle the camera so it is
not seen in the mirror. We will also
be using this technique when we
film by the river. Robin will be
staring into the river and she will
be lip synching.

8. Production.
• We’re going to
need to use a fig
rig when shooting
tracking shots.
This will ensure
are shots are not
shaky and are of
the best quality.

9. Post-production
As part of a creative shot and transition, we would
like to have Robin holding a photo of her and Luca
then they start to lip sync in the photo, the camera
will then move in to the photo as transition into the
next shot which will be in the location of the photo.
We will use split screen when both Robin
and Luca are lip synching in similar
locations such as the park, but are not in
the same location to make the illusion they
are with each other but are not.

10. Post-production
We aim to use video reversal in
time with the beat of the song as
we think it would fit in well with
the feel of the song and make it
different.