The document contains the responses from a survey about pop music. When asked if pop music videos are more directed at males or females, most respondents selected "both" as pop music videos aim to appeal to all audiences. To make a pop music video stand out, respondents suggested including conventions like indoor/outdoor scenes, diverse casting, dance moves, telling a story through the video, and making it unique.

1. 16
14
12
10
8 Yes
No
6
4
2
0
Do you listen to pop music?

2. If yes, why does it appeal to you?
Wide variety of artists.
Because its played on the radio
and television all the time so I
have to listen to it.
I play it around my friends
because its a mutual genre of
music.
Because it’s usually upbeat and
good to dance to
It has always been my favourite
genre of music
Because it’s in the charts a lot and I
keep up to date with chart music
Easy to listen to.

3. What do you expect to generally see in
a pop music video?
People dancing to the song.
The singer(s) usually with a partner singing to
them.
Bright party clothes.
A narrative to go with the song.
Party/dance scene, depending on the song.
A memorable dance routine.
Dancing.

4. 14
12
10
8
Males
6 Females
Both
4
2
0
Do you think pop music videos are more directed at males or females, or
both?

5. Explain why..
Both: Because they want to sell the song to
everyone not just one sex. So they have the pretty
girls and dancey beat for boys and they have the
nice outfits and dances for the girls.
Males: Because the females are usually shown in a
sexual way to appeal to males.
Both: Because the music and videos are varied, it
can appeal to anyone.

6. If you were to create a pop music video, what
conventions would you include to make it stand out
as a pop music video?
Indoor/outdoor scenes.
Selection of people from all age groups involved.
Dance moves.
Make a short film for the song.
Make it unique and stand out