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Unique Magazine
1. UNIQUE MAGAZINE
Hello my name is Sarah Ingham and I’m here today to convince you that my idea
for a new magazine fit your brief and present the best solution for your
organisations’ needs
2. “You have been commissioned by the northern echo to produce a new magazine or
newspaper product. Your product could be in any style or genre but it must be self
financed through sales or advertising. You must also produce your magazine for a
specified audience segment within the 16-25 age group”
MY BRIEF
3. HOW AM I GOING TO MEET THIS BRIEF?
oThe design of my magazine will have to appeal to the young audience and attract them to
read the magazine.
oThe Northern Echo is part of the community so the magazine will have to be respectful
so it doesn’t offend.
oIt’s a local magazine so it has to support the community in its content – champion
positives of local events, local people and successes within the community.
o High standards of journalism will have to be used, to keep up with the reputation of
The Northern Echo – well researched content to put into the articles to appeal to the
ABC1 audience
oAs its self financing, advertising will have to be included in the content.
4. HOW CAN I MAKE IT SUITABLE FOR THE AUDIENCE?
CONTENT
BE ACCURATE
NO INNAPROPRIATE
CONTENT
USE SIMILAR ELEMENTS FROM
MAGAZINES THAT ARE POPULAR
WITH MY AUDIENCE
TRENDY,
UNIQUE FONTS
INTERESTING,
ORIGINAL CONTENT
MAKE IT
RELATABLE
5. • My magazine is a Womens Lifestyle Magazine called “Unique”
• I chose this genre because I am familiar with it.
• My USP- unlike other womens lifestyle magazine that purely base their content on
fashion and beauty my content focuses on real, important current issues that affect
audience.
• I got my ideas for the content for my magazine from current popular issues that affect
the audience, for example the increase in University fees and the rise in technology.
• I also got an idea from a subject I am taking at A Level, “Do we speak another language”
• Doing genre research has allowed me to learn more about how womens lifestyle
magazine use different elements of the magazine to intrigue and interest their
audience. In particular…
GENRE RESEARCH
7. Company Magazine The collage of images
The way important text is highlightedSlang use
8. Glamour Magazine The topics discussed are more
human interest articles which I
want my magazine to contain
The use of slang
Rhetorical question use
Opinions broadcast
The use of the first
personal plural
pronoun “we”
9. HOW WILL “UNIQUE” BE DIFFERENT? …
H o w w i l l i t b e d i f f e re nt f r o m
G l a mour ?
10. • My audience are 16 to 21 year old females in the tribe
“trendies”.
• I chose this particular tribe because they want to know the
latest trends.
• Their interests help me with advertising
• I have chosen an audience in socioeconomic groups ABC1. This
is because I can use higher end advertisements in the
magazine as these socioeconomic groups will be afford the
products advertised.
THE AUDIENCE
12. All four interviewees said this was their favourite
mock up. This is because they prefer the layout.
They also prefer a large image
in the article to balance out the
text to image ratio
“Change the kicker design”
“Include more images”
13. The most common answer for “What’s your
favourite part of the article?” was the title
design.
They also liked the colour use describing
them as “girly” and they also liked the
fonts as they are “bold”, “eye catching”
and “interesting”
“Use more columns to have
more structure in the article
and space it out to make the
whole layout more clearer”
“Don’t use as much
variety of colour – it
is too distracting”
14. WHICH MOCK UP WILL I USE?
IMPROVEMENTS TO BE MADE…
• Change the pale pink coloured kicker to a different colour because light
pink on a white background is difficult to read
• Include a different texture for the kicker because it will make it stand out
more and will add more creativity to the layout.
• Add another image to make the whole layout look more interesting and
adding just one more won’t distract the reader from the text. More images
= more representation
• I will be using mock up 1 for my magazine
• This is because it received the most positive
feedback
• It is also my personal favourite because
I think it the most creative and appealing
16. Why a profit???
o I havegained so muchof a profit because I decidedto charge 12p per copy sold.
o I decided to charge this because on a Saturday(whenmy magazine will be sold) the
Northern Echocharges more....
o Therefore it I believe that I should receive some
of the profitsas my magazine will be sold
alongside the newspaper.
o This 12p will not be addedto the price the
Northern Echohas, it is includedin the original
price.
17. Distribution method
o Selling it as a supplement but in the design/quality of a free to view
magazine
o Best of both methods =Better quality magazine as its similar to the free to view
magazine “Darlington Together”
Selling it as a supplement will be beneficial because of the
Northern Echo’s high readership.
Cost effective compared to other strategies
18. PRINITNG
o My magazine is 16 pages long
o In total I will be printing 44062 copies
of my magazine to support the
readership The Northern Echo has
o The areas I will be distributing it to are : Darlington
Bishop Auckland
Durham
Crook
Spennymoor
19. The pcc
• The PCC stands for the Press Complaints
Commission
• It’s a commission built up of editors and ex
editors of newspapers
• They deal with the complaints made about
the public about editorial content
• Investigated under the editors code of
practice.
• Set of rules the editors of newspapers and
magazines have to follow
20. The codes
o In order for my magazine to be successful and not offend the public, I must
follow these rules…
• BE ACCURATE
• RESPECT PRIVACY
• DO NOT HARASS
• DO NOT DISCRIMINATE
21. My product
Front Cover
Imagery – Ideal, relatable, positive
Layout – creative but not distracting
Colours – black and white image, pastel pink text colour to stand out. Keeps a
girly brand.
Language - command and question headlines used.
Contents Page
Imagery – Ideal, relatable, positive
Layout – simple, creative background use, imagery
Colours – pastel, girly, bright, subtle, positive connotations
Language - reward, question and command headlines, 2nd person narration
use throughout.
22. My product
ARTICLE ONE – Are You Chained?
This article discusses the rise in technology and the
physical and mental health effects it has on young people
as well as the rise in cyberbullying
Tone – serious, informative
Imagery – symbolic
Layout – 3 columns, break out boxes, different
textures/backgrounds, text ratio heavy
Colours – pastel, girly, subtle
Language - second person, facts and detail given,
informative
23. My product
ARTICLE TWO – Is money affecting your future?
This article focuses on the topic of rising university fees and whether or not
it’s affecting young people’s decision in Darlington whether they want to go
to university or not.
Tone – serious, informative
Imagery – realistic, window to the future self
Layout –more structured, 3 columns, simple, text ratio
heavy, different backgrounds
Colours – pastel, girly, subtle
Language - second person, emotive language
24. My product
ARTICLE THREE – Do we speak another language?
This article focuses on the differences in male and female language and whether or
not theories are supported in Darlington that state men and women have a
difference in their every day language.
Tone – less serious, informative, less formal
Imagery – tells a story, realistic
Layout –creative, unique, image ratio heavy, different
backgrounds used
Colours – pastel, girly, subtle
Language - second and third person, sociolect use
25. Colours and font
o Throughout my magazine, pastel colours will be used…
o I will be using creative fonts In the magazine. Handwriting fonts will be used to
add more creativity to the magazine…
