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Unique magazine
- 1. UNIQUE MAGAZINE Hello myname is Sarah Ingham and I’m here today to convince you that my idea for a new magazine fit your brief and present the best solution for your organisations’ needs
- 2. MY BRIEF “You havebeen commissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment ” within the 16-25 age group
- 3. HOW AM IGOING TO MEET THIS BRIEF? oThe design of my magazine will have to appeal to the young audience and attract them to read the magazine. oThe Northern Echo is part of the community so the magazine w so it doesn’t offend. oIt’s a local magazine so it has to support the community in its positives of local events, local people and successes within the c o High standards of journalism will have to be used, to keep up The Northern Echo – well researched content to put into the arti ABC1 audience oAs its self financing, advertising will have to be included in the
- 4. HOW CAN IMAKE IT SUITABLE FOR THE AUDIENCE? CONTENT BE ACCURATE INTERESTING, ORIGINAL CONTENT MAKE IT RELATABL E NO INNAPROPRIATE CONTENT USE SIMILAR ELEMENTS FROM MAGAZINES THAT ARE POPULAR WITH MY AUDIENCE TRENDY, UNIQUE FONTS
- 5. GENRE RESEARCH • My magazineis a Womens Lifestyle Magazine called “Unique” • I chose this genre because I am familiar with it. • My USP- unlike other womens lifestyle magazine that purely base their content on fashion and beauty my content focuses on real, important current issues that affect audience. • I got my ideas for the content for my magazine from current popular issues that affect the audience, for example the increase in University fees and the rise in technology. • I also got an idea from a subject I am taking at A Level, “Do we speak another language” • Doing genre research has allowed me to learn more about how womens lifestyle magazine use different elements of the magazine to intrigue and interest their audience. In particular…
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- 7. Company Magazine Slang The collageof images The way important text is
- 8. Glamour Magazine Rhetorical question use Thetopics discussed are more human interest articles which I want my magazine to contain The use of the first personal plural pronoun “we” Opinions The use of
- 9. HOW WILL “UNIQUE”BE DIFFERENT? … How will it be different from Glamour?
- 10. THE AUDIENCE • Myaudience are 16 to 21 year old females in the tribe “trendies”. • I chose this particular tribe because they want to know the latest trends. • Their interests help me with advertising • I have chosen an audience in socioeconomic groups ABC1. This is because I can use higher end advertisements in the magazine as these socioeconomic groups will be afford the products advertised.
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- 12. All four intervieweessaid this was their favourite mock up. This is because they prefer the layout. “Include more “Change the kicker design” images” They also prefer a large image in the article to balance out
- 13. “Don’t use as Themost common answer for much variety “What’s your favourite part of the of colour – it article?” was the title design. is too “Use more columns They also liked the colour distracting” to have more use describing them as structure in the “girly” and they also liked article and space it the fonts as they are “bold”,
- 14. WHICH MOCK UPWILL I USE? • I will be using mock up 1 for my magazine • This is because it received the most positive feedback • It is also my personal favourite IMPROVEMENTS TO BE because MADE…it the most creative and I think appealing the pale pink coloured kicker to a different • Change colour because light pink on a white background is difficult to read • Include a different texture for the kicker because it will make it stand out more and will add more creativity to the layout. • Add another image to make the whole layout look more interesting and adding just one more won’t
- 15. COMMERCIAL VIABILITY TOTAL EXPENDITURE TOTALPROFIT £1,560.00 Editorial Personnel Equipment £932.00 £4,374.40 £4,230.00 £5,287.44 Advertising Income Sales Income Printing £ 9517.44 £ 6866.40 = £2651.04 PROFIT
- 16. Why a profit??? oI have gained so much of a profit because I decided to charge 12p per copy sold. o I decided to charge this because on a Saturday (when my magazine will be sold) the Northern Echo charges o more.... it I believe that I Therefore should receive some of the profits as my magazine will be sold alongside the o This 12p will not be added to newspaper. the price the Northern Echo has, it is included in the original price.
- 17. Distribution method o Sellingit as a supplement but in the design/quality of a free to view magazine o Best of both methods = Better quality magazine as its similar to the free to view magazine “Darlington Together” Selling it as a supplement will be beneficial because of the Northern Echo’s high readership. Cost effective compared to other strategies
- 18. PRINITNG o My magazineis 16 pages long o In total I will be printing 44062 copies of my magazine to support the readership The Northern Echo has o The areas I will be distributing it to are : Darlington Bishop Auckland Durham Crook
- 19. The pcc • ThePCC stands for the • • • • Press Complaints Comission It’s a commission built up of editors and ex editors of newspapers They deal with the complaints made about the public about editorial content Investigated under the editors code of practice. Set of rules the editors of newspapers and magazines have to follow
- 20. The codes o Inorder for my magazine to be successful and not offend the public, I must follow these rules… • BE ACCURATE • RESPECT PRIVACY • DO NOT HARASS • DO NOT DISCRIMINATE
- 21. My product Front Cover Imagery –Ideal, relatable, positive Layout – creative but not distracting Colours – black and white image, pastel pink text colour to stand out. Keeps a girly brand. Language - command and question headlines used. Contents Page Imagery – Ideal, relatable, positive Layout – simple, creative background use, imagery Colours – pastel, girly, bright, subtle, positive connotations Language - reward, question and command headlines, 2nd person narration use throughout.
- 22. My product ARTICLE ONE– Are You Chained? This article discusses the rise in technology and the physical and mental health effects it has on young people as well as the rise in cyberbullying Tone – serious, informative Imagery – symbolic Layout – 3 columns, break out boxes, different textures/backgrounds, text ratio heavy Colours – pastel, girly, subtle Language - second person, facts and detail given, informative
- 23. My product ARTICLE TWO– Is money affecting your future? rising university This article focuses on the topic of fees and whether or not it’s affecting young people’s decision in Darlington whether they want to go to university or not. Tone – serious, informative Imagery – realistic, window to the future self Layout –more structured, 3 columns, simple, text ratio heavy, different backgrounds Colours – pastel, girly, subtle Language - second person, emotive
- 24. My product ARTICLE THREE– Do we speak anotherfocuses on the differences in male and female This article language? language and whether or not theories are supported in Darlington that state men and women have a difference in their every day language. Tone – less serious, informative, less formal Imagery – tells a story, realistic Layout –creative, unique, image ratio heavy, different backgrounds used Colours – pastel, girly, subtle Language - second and third person, sociolect use
- 25. Colours and font oThroughout my magazine, pastel colours will be used… o I will be using creative fonts In the magazine. Handwriting fonts will be used to add more creativity to the magazine…
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Editor's Notes
- #3 This is my brief…To summarise I need to produce a magazine or newspaper product for a certain genre for a particular audience between the ages of 16 and 25.
- #5 local issues mentioned dont get into trouble
- #6 I read lots of womens lifestyle magazines so I know more about what makes it successful compared to other genres. I chose to pick these topics because as they are current issues the audience will want to read more about the topics as they are affected by them.I got this idea from taking English language. This article will contain information about gender theories that I have learn about in the subject)
- #7 (These two magazines, Glamour and Company are the magazines that I have been researching in detail to find out more about layout and content use that’s effective.)
- #8 Company magazine is the magazine that has given me the most inspiration regarding layout. This is because I like the different backgrounds/textures the magazine uses that makes the article more interesting to look at. These textures make the article look more unique which is what I want my magazine to be like. Aswell as this, I also like… The collage of imagesThe way the important text is highlighted Slang use, more relatable to the audience
- #9 Glamour magazine is the magazine that has given me a lot of inspiration about the topics addressed and the language use in the article… The topics discussed are more human interest articles which I want my magazine to containThe use of slangRhetorical question use – engage the audienceOpinions broadcastThe use of the first personal plural pronoun “we” – inclusive to the audience, more engaging.
- #11 2.)My magazine addresses and informs the audience about the latest issues they face in todays society which will interest them 3.) This is because their interests include fashion so this helps me use advertising that will appeal to them
- #12 The mock up stage involved me making two different versions of one of my magazine articles on InDesign and then I interviewed four people that fit into the target audience about my mock ups and their opinions on them.
- #13 One negative was the kicker. Two of the interviewees found it difficult to read due to it being light pink text on a white backgroundEven though they said the larger image is more effective, the interviewees said that including another image would be even more effective to make it more interesting and get a bigger representation.
- #14 Creative and it is effective due to the symbol of chains in “chained”
- #18 Because it comes with the northern echo there is guaranteed readership because of the high readership the northern echo has. Doing it this way is also not too cost effective compared doing it to other strategies- Retail distribution and quality
- #19 This is because this leaves room for plenty of advertising = profit. And allows me to include good quality articles in my magazine as these topics I’m addressing inform the audience so a lot needs to be discussed) Because these are the top 5 locations by readership so in order for my magazine to be successful I must distribute to these areas.
- #21 Be accurate – I must take care not to publish inaccurate misleading or dosorted information including pictures/Respect privacy - It is unacceptable to photograph individuals in private places without their consent.Do not harass - must not engage in intimidation, harassment or persistent pursuit.Do not discriminate - Details of an individual's race, colour, religion, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.There are also rules regarding children – a child under 16 must not interviewed or photographed unless a custodial parent has given consent