The document discusses how the author addressed their target audience for their music magazine "Embrace". They conducted questionnaires to understand what music genres interested people. Based on the results, the magazine contents different genres to appeal to a wide audience. The author also describes design elements like the cover image, colors, and language used to attract readers while avoiding offense. In conclusion, the author believes the magazine caters well to its target audience based on feedback, but will make minor improvements.

1. Audience
Charlie Vanhoa

2. Introduction
• Target audience
• Example music fan – (type of person who would be interested
in my magazine).
• Questionnaires
• Results
• Attraction
• Colour Scheme
• Language
• Conclusion

3. Who are your target audience
and how did you address
them?
In reference to my target audience I have stated throughout my previous
planning and evaluation questions that I will cater for a large audience,
including content which will attract all types of music fans. And in conclusion
from my planning to my actual creation of my front cover, contents and
double page spread each section of my magazine does in fact meet my target
audience aims.
Due to such a large audience the purchase rate will be relatively high
mimicking numbers on the high end similar to the annual purchase rate of
world renowned Q magazine – ‘a hugely ambitious but a profitably and
realistic aim’. In addition on safety note to such an ambitious target due to
the target audience being large even with a drop in interest from one or two
musical fan- groups there should still be a continued and consistent amount
of profitable enthusiasts/ fans of my magazine ‘Embrace’.
To further ensure my opinion on the subject is as accurate as possible and un
bias I have created a questionnaire sent to a number of colleagues who have
separate musical interests. A few of these are summarized and commented
on below;

4. Example of magazine fan.
The type of music fan –most commonly
who’d be interested in my magazine
‘Embrace’ could be either of the two
described below;
- Firstly as it aims to cater for such a large –
the majority of music fans with ‘common’
music, music genres enjoyed by the
masses. I think anyone who enjoys
listening to the most popular artists in
the Top 40 shown below, and specifically
- Hyperlinks in reference to the above
slide;
- http://www.bbc.co.uk/radio1/chart/singl
es

5. ‘Joe’s comment on embrace
magazine as an Enthusiast
An example Embrace magazine reader example could be described
similarly as below, in the format of a reader writing a small but
relevant readers column;
My name is Joe I’m 14 years of age and I’ve been experimenting with
tons of different music genres, types, artists and sounds I just love
anything with a free easy flowing and catchy tune. My favourite’s
always change and are usually based around the top 40 charts around
the top ten. This magazine really provides me with a magazine
providing not only the latest, most popular and most successful artists
in list form with brief descriptions, it also provides background
information and up to date personal information which I find very
intriguing as a music enthusiast and someone who is striving to go to a
college which specializes in music.
This magazine is well rounded and provides tons of en capturing
information for in my opinion any enthusiast.

6. Questionnaires
• And feedback.

7. Firstly from the content gathered from the answers in my
questionnaires I have received back, the types of people who I
expect to purchase my magazine and my opinion is based on the
results. One of the questions I had included in my questionnaire
as shown in the previous slide is ‘tick at least two of the boxes –
maximum of 4’ to illustrate which music genre – fans the
magazines content would cater for best’.
Questionnaire Results

8. Attraction
• Attract them = what have you done on the cover to get their
attention?
Both attention and attraction are vitally important aspects of my
magazine and any product which requires consuming and
without it you’d struggle not to reach any profit or success.
Specifically in consideration to my magazine two factors which I
have found to be especially strong and weak in doing so are
included below;
Firstly the cover image (facial expressions, head angle,
Hair and the posture of my model – Paula).
Secondly the house style and fonts used throughout the
Magazine.

9. • In addition the colour scheme – the colour’s I have chosen to
include and present within my magazine are generically red,
black, white and grey. Doing so consistently allows for a house
style effect which enables the audience to identify my
magazine on almost every page as one from ‘Embrace’. The
colour’s used throughout my magazine have been picked with
special consideration to being bright, bold and eye catching to
readers and by passers which in turn attracts and maintains
readers attention.
Colour Scheme

10. Language
Talking to them how and why?..
Following on from the attraction slide language is an important aspect of presenting
information and by doing so it must be done in an attractive attention gaining
manner. For example within my front cover I have ensured that the wording is
suited to the audience in terms of being relative and appropriate. Therefore
prohibiting words and phrases which could cause any type of offense like rude slang
words ‘slag’ or general swear words and any other word or phrase which could be
taken as an offense.
The language used in my magazine is all relative to keeping my target audience’s in
mind, for example there is no explicit language (which could potentially offend
readers or by passers).

11. Conclusion
• In conclusion from my own opinion, external feedback
(questionnaire) and on the basis on a common reader I have
come to understand that my magazine has it’s strengths and
weaknesses. Predominantly it’s strengths have been in the
conventions and the weaknesses have been in a few forms
and some of the wording. However I will improve on these in
simple yet conventional ways to provide a better and more
efficient presentation.