The document outlines a brief to create a new magazine or newspaper product for the 16-25 age group that is self-financed through sales or advertising. It describes plans for "Alternative Lifestyle Magazine" targeting that demographic segment. The magazine will take a unique approach of covering the entire alternative lifestyle and culture rather than focusing on individual aspects. Considerations around secondary audiences, regulations, branding, and finances are also addressed.

1. Alternative Lifestyle Magazine
ALT MAGAZINE

2. MY BRIEF…
You have been commissioned by the Northern
Echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through sales
or advertising. You must also produce your
magazine for a specified audience segment within
the 16 to 25 age group.
”
“

3. HOW I WILL MEET MY BRIEF…
To ensure that I am able to meet the brief given to me from the northern echo, I must make
sure I have done the
following:
• C1C2DE Groups
• Ensure my product is produced to a high professional quality
• “Alternative Lifestyle magazine” for 16-25 year olds
• I have made sure there is a gap in the market and I have a USP I
feel makes my magazine unique
• It is completely financed through sales and advertising.
• My magazine is completely commercially viable

4. MY USP…
Unlike other magazines on the market, I am looking
at the whole lifestyle of the alternative tribe, Most
magazines take out small parts of the alternative
style and look at key features, or many different
parts of it. I will be attempt to cover most aspects of
the tribes lifestyle: Music, tattoo’s, hobbies etc.
”
“

6. EXTRA THINGS TO CONSIDER…
Secondary Audience
The secondary audience for my magazine will
include:
• Northern echo readers
• Parents
• Siblings
• Etc.
In order to avoid offence and ensure my secondary
audience and happy I will make sure I don’t…
• Use taboo Lexis
• Use inappropriate pictures or
content.
• No nudity or drug use in my
pictures.

7. EXTRA THINGS TO CONSIDER…
The Press Complaints Commission
The PCC is an independent body that deals with complaints about
newspaper and the press from members of the public. They deal with all
of the editorial content from the newspaper and magazines (and their
websites) and the conduct of their journalists against their 16 sections
and policies. They can also assist individuals by representing their
editors in advance of an article being published about them. They are a
voluntary regulating body and is funded by the publishing and the press
industries.
To ensure I don’t break any of the 16 codes the PCC
Issues I have created 5 golden rules I must follow…

8. MY 5 GOLDEN RULES…
I will not discriminate against people or single people out in my
magazine. This means I cannot use offensive language that could be
seen as offensive to people.
I will not slander or defame against anyone in my magazine. This means
I cannot publish something that will easily be seen as damaging an
individuals reputation.
I will make sure I ask the appropriate body’s permission before I start
working on their land. This means I must contact the owners of certain
land before I can perform photo-shoot's on their land.
I will not harass my desired models and interviewee’s. This means if the
people I want to model for me or I wish to interview decline, I must
respect that and not harass them until they agree.
I will make sure I perform risk assessments and make sure I’m safe
wherever I take my models and interviewee’s.

9. BRIEFING MY IDEA…
• I brief my initial ideas to a small group of people and I got the following feedback:
“Unique idea”
• “range of articles to direct and keep target audience happy”
• “Some articles hit a niche range of audience and some are very inderect and could be for
anyone”

10. GENRE RESEARCH…

11. GENRE RESEARCH…
• Lightly coloured
fonts
• Active imagery
• Good use of page
space
• Not too busy
• Short easy to read
words
• Easy on the eyes
• Models are
representative of
the readers.
How this has affected
my Final product:
• Vibrant colours
• Over exaggerative
sell lines
• Easy to read fonts
• Models reflective of
the TA
• Layout usage
• Rule of 3 for
colours

12. GENRE RESEARCH…

13. GENRE RESEARCH…
• Q & A Interview
style
• 2 font colour
styles
• Easy to read
fonts
• Vibrant colours
• Celebrity model
• Active layout
How this will
affect my final
product:
• Active layouts
• Young attractive
models
• Q& A Style
interviews
• Active imagery

14. MOCK UPS…
1

15. MOCK UPS…
2

16. MOCK UPS…
The Goods
The Bads
“Nicely Spaced out”
“Too empty”
“Sans serif is easy to read”
“Colour scheme sticks
with the album cover”
“Brief”
“Suitable language use
for Unisex Teen
audience”
“Can get a little too formal
and butch in some
places”
“Too much space in top
right hand corner”

17. MOCK UPS…
The Goods
The Bads
“Sans serif is easy to read”
“I don’t understand the
image”
“The shade of green is not
aesthetically pleasing”
“Confusing layout, unsure
of where to start”
“Good effective layout to
describe songs”“Easy to read and nicely
broken up into
paragraphs.”
“Irregular and erratic
layout”

18. THE NAME…

19. MY AIMS…
Inform my audience on all
of the latest alternative
news and events
Show off some great ideas
and the work of the famous
people in the alternative
tribes.
Ensure no stereotypes are created within the
alternative tribe, to encourage equality throughout
the tribe and their different views and interests.

20. FONTS…

21. COLOURS…

22. OVERALL PRODUCT…
Front Cover
Contents
Article 1 – You Me at Six Album Review
Article 2 – To Ink or Not to Ink?
Article 3 – 10 Tips for Feeling Fresh at
Festivals

23. FRONT COVER
• Red accent colour
• Tattooed model
• Picture preview for the Main
article inside
• Logo in the top left hand
corner
• Geo sans light
• Serif fonts
• Skyline & lowline use
• Passive and sparse layout

24. CONTENTS

25. ARTICLE 1
• Times new roman
for the header of
this article
• Geo sans light for
the article
• Again using a
sparse and
passive layout
• Staying true to
the album cover
with colours and
image

26. ARTICLE 2
• Serval font for the
header
• Using local
tattooed people
for my images
• Geo sans light for
the font
• Black background
with white text

27. ARTICLE 3

28. PRINTING COSTS
Estimated sales only 2500
£1635.00 for 10,000
£408.75 for 2,500

29. HIRE RATES
Studio space rental: £100.00
Flash lighting studio kit: £90.00
Camera: £40.00
Additional lens hire: £20.00
QE indemnity insurance: £100.00
Travel: £0.00
Props: £10.00
Journalists £25.00
Photographers £35.00
Models £10.00
Subeditors £8.00
Researchers £20.00
Lighting assistant £45.00
Make up assistants £30.00
Other £9.00
Personnel Equipment

30. EXPENDITURE
Journalists
Photographers
Models
Subeditors
Researchers
Lighting assistant
Make up assistants
Other
Studio space rental:
Flash lighting studio
kit:
Camera:
Additional lens hire:
QE indemnity
insurance:
Travel:
Personnel Hours needed
Studio space rental: 17
Flash lighting studio kit: 20
Camera: 20
Additional lens hire: 0
QE indemnity insurance: 4
Travel: 0
Props: 5
Personnel Hours needed
Journalists 26
Photographers 14
Models 13
Subeditors 17
Researchers 10
Lighting assistant 6
Make up assistants 8
Other 7
Total:
£2,179
Total:
£4,750

31. TOTAL EXPENDITURE

32. Advert Type Rate
Back cover £2,000.00
Inside front £1,800.00
Inside back £1,500.00
Double page spread £3,000.00
Full page £1,800.00
Half page £950.00
Quarter page £350.00
Eighth Page £200.00
ADVERTISING RATES

33. ADVERTING INCOME
Back cover
Inside front
Inside back
Double page spread
Full page
Half page
Quarter page
Eighth Page

34. TOTAL SALES ESTIMATE
£2.00
2,500
------------
5,000
x Cover Price (£)
Estimated Sales
Sales Income (£)

35. TOTAL INCOME

36. NET PROFIT
TOTAL PROFIT = NET PROFIT – 50% FOR THE
DISTRIBUTION AND
WHOLESALERS

37. MY BRIEF…
You have been commissioned by the Northern
Echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through sales
or advertising. You must also produce your
magazine for a specified audience segment within
the 16 to 25 age group.
”
“

38. THANK YOU