1. FLIRT MAGAZINE
By Kay Li

2. MY MAGAZINE BRIEF
• “You have been commissioned by the Northern
Echo to produce a new magazine or newspaper
product. Your product can be in any style or genre
but it must be self financed through sales or
advertising. You must also produce your magazine
for a specified audience segment within the 16 to 25
age group.”

3. HOW I INTEND TO MEET THIS BRIEF
• In order for me to meet this brief, my magazine will need to include content
that is suitable for my target audience of females between the ages of 16-24
years of age in the socioeconomic group ABC1.
• The quality of the magazine needs to fit with those who read the Northern
Echo, which means my product needs to be high/premium quality.
• My magazine is a hybrid which means it includes content typical of women’s
lifestyle magazines but also content from fashion magazines.
• I chose hybrid as there is a gap in the market for this specific genre as it is
typical to see various women’s lifestyle and fashion magazines but not the
two combined
• This magazine will be self financed from selling advertisement space and
through sales of the magazine itself.

4. WHY HAVE I CHOSEN HYBRID?
•
I noticed a gap in the market for a magazine
that combined fashion/beauty specific content
with women’s lifestyle content in one product.
•
Using hybrid as a genre meant that I could
include a mixture of content such as
interviews, beauty reviews, fashion related
articles as well as including different types of
photography and as well as experimenting with
different types of magazine layouts that would
suit both Women’s lifestyle and a Fashion
magazine.

5. AUDIENCE PROFILE
•
In a socioeconomic group that falls in ABC1
•
Females between the ages of 16-24 years
old
•
The tribes that this magazine is aimed at
could vary from trendies, hipsters, indies.
•
It will not be aimed for those under ABC1
because of the high quality content inside
and the products that I may include inside
(clothes to buy that could be deemed too
expensive for them)
•
Educational status could be from those
who are still at school, college or at
university.

6. HOW THE NORTHERN ECHO WILL
LIMIT MY MAGAZINE
• My magazine will have to be suitable for both my target
audience and also those who read the Northern Echo.
This means that there can be
1. No nudity in my images
2. Taboo language and swear words will not be included
3. No inappropriate content

7. SECONDARY AUDIENCE
• My secondary audience will be anyone who would also
read the Northern Echo newspaper. This means that
the content in my magazine will have to suit my target
audience as well as readers of the newspaper.
• My secondary target audience could be anyone such
as a parent/guardian, teenagers, siblings etc…

8. THINGS TO CONSIDER….
THE PRESS COMPLAINTS
COMMISSION
• The Press Complaints Commission is an individual
body which deals with any complaints made from the
public about a specific area of content in a magazine
publication or newspaper. Any complaints made are
investigated under the Editors Code of Practice, which
binds all national newspapers and magazines. This is
funded by the publishing industry and is a voluntary
regulating body.

9. HOW MY MAGAZINE WILL SUIT MY
TARGET AUDIENCE
• The price of the magazine will be £2.
• I will be using localized news/information as well as using people that are from the
local area for e.g. their fashion style
• The models I will be using are young which will be relatable for the readers.
• The colours of the magazine will mimic magazines that are also very popular to
young readers from both Women’s lifestyle and Fashion magazines.
• The pictures, colours and font will stand out and be eye catching as I will be
contrasting the colour of the background with the text and images on each page to
make it stand out as much as possible.
• The content will be practical, neat and look professional as much as possible.

10. THINGS TO CONSIDER…
THROUGHOUT MY MAGAZINE
•
All information that I will include in my magazine
will be as accurate as possible
•
Anyone under the age of 16 will have parent or
guardians permission to have their photograph
taken or to be interviewed
•
Any material that I print will not be taken from
another person’s right therefore I will ask
permission if that information/picture is either
copyrighted or that I do not own.
•
Before any material is published, I will show the
content to those who have been involved in the
magazine to make sure that they are happy with
the content and there is nothing that offends or
that is incorrect.

11. GENRE RESEARCH

12. GENRE RESEARCH DPS:
DAZED & CONFUSED

13. GENRE RESEARCH DPS:
GLAMOUR

14. GENRE RESEARCH DPS:
VOGUE

15. GENRE RESEARCH DPS
NYLON

16. GENRE RESEARCH SPECIFICS
Red contrasts
with the
background to
make it stand out.

17. GENRE RESEARCH SPECIFICS

18. GENRE RESEARCH SPECIFICS

19. GENRE RESEARCH SPECIFICS

20. FLIRT MAGAZINES AIMS:
• A magazine to entertain those who are interested in
women’s lifestyle and fashion
• It is aimed at a young audience as I can cover a variety
of topics that a lot of young females are interested n
such as music, fashion, beauty, gossip.
• My magazine is not only to entertain but to also inform
important situations in the world such as my article;
My Anxiety & Me.

21. CONTENTS PAGE
Feature Article:
Regular Articles:
• My Anxiety & Me
 Catwalk, Ready? Go!
• Who Really Made
Your Highstreet
Clothes
• British Fashion Highs
 3 Fashion Outfits, 3
Different Styles, One
Outfit
 What Men Really Think
When It Comes To Love

22. IDEAS
•
The idea behind my magazine is
to create a women’s lifestyle
magazine but also with a mixture
of fashion and beauty, a hybrid.
•
Content inside the magazine will
be localized, using people in the
area to interview, photographs
etc.
•
Using people from the local area
could be deemed popular as the
magazine content can be more
relatable compared to magazines
such as Glamour as they use
models and products and clothing
from expensive designer stores.

23. MOCK UP 1
• Stylistics: 2 colour palette with 3 images in total all placed on
the first page of the DPS, whilst the second page included the
article. Appears slightly more text heavy because of this layout.
Quote inserts included with the images.
Imagery: Used young model who was 17 years of age, making
it more relatable to the reader. No models or heavy editing is
used as needs to look natural as possible. Do not want to make
it appear like I am glamourizing an important and serious topic –
avoid offending readers.

26. FOCUS GROUP FEEDBACK:
•
Mock up 2 was preferred because of the overall layout.
•
Focus group said that it was much more readable, less cluttered and more
noticeable to the audience.
•
The background of Mock up 2 seemed more appropriate because of the use of white
text on a black background
•
However, the imagery on Mock up 2 was preferred as it emphasized the eyes and
emotions of the model.
•
Mock up 1 seemed more cluttered and tight because of the whole article placed on
one page.
•
My focus group like what I did with the title in Mock 2; placing the title over the image
of my model, makes it look different.

27. ARTICLE LANGUAGE & FONT.
•
Article is written in an integrated interview form,
meaning that each paragraph differed from the other.
•
The article was written both in 1 st person (when the
interviewee was speaking) and 3 rd person (when the
writer was explaining)
•
Article was written to help inform readers about the
topic as well as help those who need it and where
they could get help.
•
Text to image ratio is 80:20
•
Paragraph lengths vary between 6 sentences long to
15.
•
Altogether there are 15 paragraphs in this article.

28. STYLISTICS OF THE MAGAZINE
•
The colour scheme for my first DPS will be black for the background, white text with at
least 4/5 photographs for both pages altogether.
•
The content page will have a white background, with at least 3 images scattered almost
as if it is a preview of the content inside if the customers buy the magazine. The text will
be black and red (for the beauty title as I want I to resemble lipstick)

29. ARTICLE LANGUAGE
•
Colloquial
•
First person
•
Integrated interview
•
1st and second person –
Addresses the reader as well as allowing the interviewee to speak
•
Short to mid length paragraphs
•
1:3 Text to image ratio

30. EXPENSES FOR MY MAGAZINE
Expenditure
0%
Other
0%
Total personnel expenditure
0%
Make up
assistants
10%
£135
£160
Lighting assistant
11%
Journalists
13%
£264
£375 Photographers
18%
£210
Researchers
17%
£375
£187
Subeditors
13%
Models
18%

31. PERSONNELL COSTS
Equipment costs
Props:
0%
Travel: Total Expenditure
0% 0%
0%
£233
QE indemnity insurance:
25%
£120
Studio space rental:
25%
Additional lens hire:
0%
£136
Camera:
25%
Flash lighting studio kit:
25%
£70

32. INCOMES
• Selling advertisement placements in the magazine
• Sponsorships
• Allowing inserts to be sold in the magazine
• Total Income from selling advertisement slots: £9650

33. CONCLUSION
• There is a gap in the market for hybrid and women’s
lifestyle magazines that are quite cheap as a lot of
hybrid magazines are quite expensive
• Only £2
• Monthly magazine that contains a mixture of
gossip, interviews, beauty and fashion dedicated
content.