The magazine targets 16-23 year olds interested in rock/alternative music. Photography features young models to relate to the target audience and uses stereotypical rock styles. The house style keeps a consistent black, red, and white color scheme throughout for professionalism. Layout elements like the masthead, columns, and balanced text/images aim to fully inform readers as focus groups wanted. The cover draws readers with its masthead, selling line about festival tickets, and primary optical areas as research showed the target audience enjoys festivals.

1. How did you attract/address your audience?
The main audience for my music magazine is both male and females aged between 16-23,
who enjoy listening to music form the rock/alternative genre of music and are interested
in reading articles and interviews about artists at a reasonable price. I have addressed this
particular target audience in many different ways through the content of my magazine.
Photography
When taking the images for my magazine i kept in mind that
my magazine was aimed at a younger audience than the NME
magazines i looked at in my product research. Therefore in the
within the mise en scene i used young models so that the
audience can relate to them and younger audiences tend to
enjoy reading about artists of a similar age to them rather than
older artists. I also used high key lighting in the photos to
create a fun and energetic atmosphere which will appeal to
this particular target audience which i found through the responses in my focus
group. Also because my magazine is aimed at people who enjoy listening to
rock/alternative music, i used stereotypical costumes within the images such as
the women are wearing leather jackets and the men have long hair, which is
stereotypical of the rock/alternative genre.
House style/ Layout
I stuck to a consistent house style throughout all three pages, i did
this because i in my product research i found that it is important to
keep things consistent to create a professional look and it also
makes the magazine easy recognizable to the audience. In my focus
group people commented on the house style stating that by keeping
the same colour scheme "black,red,white" throughout all pages
makes it look more professional. I also used a consistent simple
font throughout the magazine, because i felt that if i used too many
fonts it would distract the reader. However in my focus group people
did comment stating that if i had used more fonts it would of made the
magazine look more interesting, therefore i will keep this in mind next
time. I chose the colour scheme specifically because i felt the black,
white and red creates a professional and sophisticated look, whilst the
vibrant yellow on the front page creates a fun and energetic
atmosphere which is commonly associated with a younger audience. I
also decided to use a selling line "Leeds festival line up revealed: win VIP tickets"
because when conducting my market research i found that people who read magazines
such as Kerrang which is what my magazine is based on enjoy going to festivals,
therefore this will encourage the target audience for my magazine to buy this magazine.
Also to inform the reader which page was which, i used bold, easy readable masthead.

2. I Also decided to set the text on the contents page and double page spread in columns
because this is an effective way of getting allot of detail on a small page which i felt was
important in my magazine because the target audience want a magazine which is fully
detailed.I equally balanced the contents page and double page spread so that it isn't too
text or image heavy.
Guttenberg Principle
On the front cover like the kerrang magazine i looked at in my product research, the
primary optical area and strong fallow area consists of the masthead and selling line,
therefore this is what the audience will first be drawn to, the selling line will encourage
the target audience to buy the magazine, whilst the masthead will inform the reader what
magazine it is, the weak fallow area and terminal area consists of the footer. On the
contents page the primary optical area consists of the column "on the cover" this is
because these are the most important articles that were on the front cover that encouraged
the reader to buy the magazine. In the strong fallow area there is the masthead to inform
the reader what page it is and the image of the main artist who is featured in my
magazine. The weak fallow area and terminal are consists of the editors note.