This document provides an overview of how to use Pinterest for business purposes. It discusses what Pinterest is, why businesses should use it, and how to get started with creating business accounts and boards. It also offers best practices for pinning, engaging with other users, and driving traffic and sales. Specific tactics covered include using hashtags, contests, analytics, and other tools to promote content and measure success on Pinterest.

1. Exploring Pinterest
for Business
Photo credit: http://pinterest.com/pin/231724343297302313/

2. Who we are
Hall Internet Marketing
Portland, Maine
In business over 12 years
@hall_web
Amanda O’Brien
VP of Marketing
@amanda_pants

3. Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email amanda@hallme.com

4. What is Pinterest?!
• Relatively new
• Online image collections ‘pinboards’
• Beautiful interface
• HUGE with women
Photo credit: http://pinterest.com/pin/231724343297302313/

5. Why should you care?
In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus,
Reddit, and Youtube — combined.
Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/
http://youtu.be/AfyByLwiIe8

6. How do I use pinterest for my business?
Photo credit: http://pinterest.com/pin/133911788890523054/
• Participate
• Find new potential customers
• Generate interest
• Drive traffic
• Generate sales and leads
• aka – Social Media
10 Commandments
Pinterest for Business

7. Who is on Pinterest?
11+ Million users
Women
Average age 32
Married or in a relationship
Long time on site – 2nd only to FB
Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/

8. Create a business account
“Invitation Only”
Fill out your About section, logo and website
Connect to FB and Twitter accounts
Should you post to Facebook?

9. Start Pinning, Repinning and Liking
Add a description
Create Boards
Photos, videos, blog posts…
more on that later

10. Pinterest and your website
Bookmarklet, social sharing icons
Pinterest button to your site
Add an image to all blog posts from now on!
Watermark your original images to protect them

11. Making Money
• Add prices and link to purchase
• Affiliate links

12. Business Best Practices
Pin regularly and not in bursts
Label your pin board categories
Engage with other pinners – like and comment on other pins
Clear, colorful photos
Read this: http://pinterest.com/about/copyright/
Check the source of the pin before you repin

13. Promote from other sources,
not just your own work.
Photo credit: http://www.flickr.com/photos/mhauri/4450804162/

14. Pinterest search
pins, boards, people

15. More advanced
Tag other pinners with @
Collaboration boards with staff or top clients
Event boards – invite attendees to post on that board
Links in your pin descriptions
Use hashtags
Watermark your original content
WP Pinterest widget

16. Who is pinning your stuff?
http://pinterest.com/source/yoursitehere
Photo credit: http://pinterest.com/pin/74872412525500748/

17. What to pin
• Items around your industry
• Infographics
• Products
• Boards that show your values
• Thanks yous
• Clients
• Local content
• How to videos
• eBook covers
• Team members
• Highlight old content
• Coupons
• Be a thought leader
• Video gallery
• Case studies
• Testimonials
• What is your ideal client pinning?
How do your products and
services fit into your customers
lifestyles? How does it help them?

18. Persona driven boards
• Content for specific client types
• What are their interests, needs
• How does your business help?

19. Take all the fun out of it
• When do you get the most repins, likes and referrals?
• Analytics and test different posting times
•View pinboards of your customers to understand them better
•What is driving traffic and leads?
•Clicks per pin, repins per pin, time spent on your site by Pinterest users

20. Promote
• Cross promote
• Add popular pins to newsletter

21. Contests
• Read this https://pinterest.com/about/terms/
• Look at these http://pinterest.com/pinterestbiz/pinterest-contests/
• Kraft Pin & Win contest

22. Examples
• Cabot Cheese
• Chobani
• GE
• Whole Foods
• Marketo
• Scholastic
• Mashable
• 5 Interesting Pinterest Marketing Campaigns

23. B2B? Infographics
Putting your prettiest foot forward
Pinterest search is about the descriptions
Fresh content is rewarded
Follow companies and boards – not necessarily people

24. • Do visuals play a role in your business?
• Is your demographic there?
• Do you have the time and content?
• Test, test, test
Photo credit: https://pinterest.com/pin/5488830766206663/
Should you be on pinterest?

25. • Pinerly – content management dashboard. Track pins via campaigns,
stats. Suggests people to follow and best TODs.
• Pinstamatic – Create original pins
• 7 Useful Pinterest Tools to Supercharge Your Pinfluence
Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
Other Tools

26. Need to know more?
• This Is Everything You Need To Know About Pinterest (Techcrunch)
• 26 Tips for Using Pinterest for Business (Social Media Examiner)
• Pinterest Help and Resources
• Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land)
• 103 Resources For Becoming a Pinterest Expert (KISSmetrics)
http://pinterest.com/pin/51228514481435341/ http://pinterest.com/pin/178384835210681441/

27. Learn More
Twitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/
• Webinars – http://www.hallme.com/webinars
• 7/10 - Creating a User-Centric Website
• 7/24 - 6 Common SEO Mistakes on Business Websites
• Archived webinars - http://www.hallme.com/archived-webinars
1-877-425-5932 (HALL-WEB)
amanda@hallme.com
Download our new eBook: http://bit.ly/hall-ebook