Whitepaper I developed while working at CitizenNet. Covers strategy for audience discovery and programmatic optimization of targeting using Facebook's interest categories
Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
Whitepaper I developed while working at CitizenNet. Covers strategy for audience discovery and programmatic optimization of targeting using Facebook's interest categories
Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. This paper aims to measure the effectiveness of optimizing audience buying to deliver value to brand advertisers.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook marketing for business - 10 tips for better engagement
We believe this article helped you with the benefits of Facebook marketing for business. Are you Looking Social Marketing Company for your Business? Smarther is expertise in Search engine optimization (SEO), Search Engine Marketing (SEM) and Digital Marketing. Get a free quote now by click here or contact us smarther@outlook.com.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
101 facebook-marketing-tips-and-strategies-for-small-businesses-by-rouhiainen...Marketing College Forum
If you want to engage more professionally and powerfully with your clients and followers, this book is an essential read. You will be able to build credibility and the trust of your clients so making it easier to do business with you.
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2.Comparison of Oracle Apps with other ERP’S
3.Types of Roles
4.Types of Projects
5.AIM documentation standards
6.Oracle Application Architecture.
7.Database structure of OA
8.Using TOAD
Application Object Library
1.Creating Users
2.WHO columns
3.Creating Responsibilities
4.Menu construction
5.Request group construction
Application development
1.Defining concurrent program
2.Concurrent programs with parameters
3.Working with multiple concurrent programs
4.Scheduling the Concurrent Program
5.Concurrent Program incompatibilities
6.Creating Request Set
7.Procedure registration
8.Value sets
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. This paper aims to measure the effectiveness of optimizing audience buying to deliver value to brand advertisers.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook marketing for business - 10 tips for better engagement
We believe this article helped you with the benefits of Facebook marketing for business. Are you Looking Social Marketing Company for your Business? Smarther is expertise in Search engine optimization (SEO), Search Engine Marketing (SEM) and Digital Marketing. Get a free quote now by click here or contact us smarther@outlook.com.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
101 facebook-marketing-tips-and-strategies-for-small-businesses-by-rouhiainen...Marketing College Forum
If you want to engage more professionally and powerfully with your clients and followers, this book is an essential read. You will be able to build credibility and the trust of your clients so making it easier to do business with you.
www.Magnifictraining.com-oracle apps r12 scm fuctional online training.
contact us: info@magnifictraining.com or
call us: +919052666559
oracle apps technologies like oracle discrete manufacturing, oracle apps purchasing training,
oracle apps order management training,oracle apps r12 functional training.
real time Oracle scm online training by industrail experts
for details call:+919052666559 hands on training on oracle online TRAINING.
Oracle Apps Technical Online Training Concepts :
Introduction to ERP
1.Definition of ERP, Overview of popular ERP’S
2.Comparison of Oracle Apps with other ERP’S
3.Types of Roles
4.Types of Projects
5.AIM documentation standards
6.Oracle Application Architecture.
7.Database structure of OA
8.Using TOAD
Application Object Library
1.Creating Users
2.WHO columns
3.Creating Responsibilities
4.Menu construction
5.Request group construction
Application development
1.Defining concurrent program
2.Concurrent programs with parameters
3.Working with multiple concurrent programs
4.Scheduling the Concurrent Program
5.Concurrent Program incompatibilities
6.Creating Request Set
7.Procedure registration
8.Value sets
Sap hcm online and remote based training in usa,uk,indiamagnificsmile
www.Magnifictraining.com-sap hcm ONLINE TRAINING. contact us: info@magnifictraining.com
or call us: +919052666559,919052666558 sap technologies like sap hcm,sap ewm,sap hcm,sap hcm ,sap basis,
sap hcm ,sap bi/bw, sap is banking,sap srm,
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SAP HCM Online Training Course Contents :
Introduction to SAP
Introduction to ERP
Overview of SAP
SAP-HCM Module at a glance
Organizational Management
Organizational Structure (Simple Maintenance & Expert Mode)
Objects, Additional Object Types ,Task Description/Department/Staff
Plan Versions ,Org Management Infotypes
Account assignment features, Structure Maintenance
Configure Positions, Jobs, Cost Center Assignment, Reporting Relationships
Personnel Administration
Enterprise Structure & Personnel Structure
Personnel Area, Personnel Sub Area, Employee Group, Employee Sub Group
Assignment of ES & PS
Personnel Action , Hiring , Employee Master Data
PA Infotypes Maintenance , Dynamic Actions
Recruitment
Recruitment Medium & Instruments, Applicant Master Data
Applicant Actions, Applicant Activity
Transfer Applicant Data to Employee Master Data
Report Generation, Recruitment Infotype Maintenance
Time Management
Pinterest for Business - Making the most of your Business Pinterest AccountVirtual Desk Support
You've Heard of Pinterest, Correct?
Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business?
In many cases, Pinterest is driving more traffic to websites than any other social network
More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network
69% of Pinterest users found the item they eventually purchased on Pinterest
Pinterest users use it to keep up with latest trends and interests
The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button.
Convinced?
You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
This presentation gives insights into the various marketing opportunities available on Facebook. Some very Interesting Case Studies show how Organizations have leveraged Facebook and generated maximum returns out of it.
One of the biggest benefits I see with Google Plus is the ability t segment your brand posts to make sure that the right post goes to the right people. This helps stop brand fatigue and helps you deliver the right message to the right people at the right time.
Facebook is very largest marketing sector at this era. You have to know perfect technique for facebook marketing. Follow this slide to achieve a good result for your brand.
Advertisers are looking to reach many different audiences with their message. Many of these endeavors focus on leasing audiences as is the case with TV. In Facebook, we have the ability to purchase media which drives users to Like your brand. This represents an owned audience. Once this action occurs, you as a marketer now have the ability to talk to your audience on a regular basis, extracting incremental media value each time. It also opens up secondary re-engagement opportunities that you can’t get anywhere else. Our solution only charges you when a user “Likes” your brand so we take all the guess work out of the initial audience acquisition process.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
5 Facebook post Traffic Boost - Presentation.pdfFatih Agri
Create an engaging post about the product or service you're promoting, including a link to your affiliate page. Make sure the post is visually appealing and contains a clear call to action.
Leverage existing audiences on Facebook. If you have existing groups or pages, you can use them to promote your affiliate link.
Utilize Facebook Ads. You can create targeted ads to reach potential customers who are likely to be interested in the product or service that you are promoting.
Use retargeting. Retargeting allows you to track visitors to your website and show them ads on Facebook. This is a great way to remind customers of your product and encourage them to purchase.
Engage with your audience. Make sure to respond to comments and questions that people post on your page. This will create an engaged community and can even lead to more clicks on your affiliate link.
Share a relevant article, blog post, or story that you think your followers would be interested in.
Use hashtags in your posts to help reach a wider audience.
You can encourage followers to comment, like, and share your posts.
Ask your followers to tag their friends in the comments of your posts.
Create a contest or giveaway and post it on your social media channels.
what is the best way to make money facebook?
The best way to make money on Facebook is to leverage the reach and power of the platform to promote products or services. You can create ads to target specific audiences and promote your products or services. You can also utilize Facebook groups and pages to engage with users and build relationships. Additionally, you can use social media influencers to help increase your visibility and reach. Lastly, you can use your own profile to build a personal brand and share content that will draw attention to your products or services.
how do I get traffic to my Facebook group?
There are several ways to get more traffic to your Facebook group, which will depend on the type of group you have and the goals you want to achieve. Here are a few ideas to get you started:
Create content that’s relevant to your group’s topic and share it regularly. This will help attract people who are interested in the topic.
Ask questions and engage with members to keep the conversation going.
Invite people who might be interested in the group to join.
Leverage other social media platforms by sharing your group on them and encouraging people to join.
Advertise your group on Facebook.
Optimize the group’s settings so that it’s easy to find and join.
Run contests or giveaways to generate more interest in the group.
I hope these tips help you get more traffic to your Facebook group! Good luck!
what is the best facebook tactic to get more clicks on my affiliate link?
A great tactic to get more clicks on your affiliate link through Facebook is to focus on creating engaging content that will drive organic traffic to your website. You can utilize Facebook Ads to target specific audiences and incorporate your link
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
Get to know the reasons why your business needs to be on facebook. What are the benefits your brand stands to gain when you create a business page for your business, facebook marketing
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Similar to Bestpracticeguide04281110 110513032618-phpapp02 (20)
These Instagram for business tips will help companies get ideas for how they can post engaging photos on the platform, as well as how to interact with eager fans.
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
Share your brand's unique point of view with the popular app know for the cool pictures you can take with it. With millions of active users, Instagram can very well be your next great marketing tool!
Facebook is great, but 2014 is the year to diversify your brand's social media presence onto other social networks. And Instagram is prime: It's mobile, it's fun, and it is not yet overly populated with social noise.
Learn 7 Ways To Ignite Instagram For Your Brand in 2014, and develop and nurture social relationships not necessarily possible on other social platforms at this time!
By Keri Jaehnig of Idea Girl Media
http://ideagirlmedia.com
http://instagram.com/ideagirlmedia
http://facebook.com/ideagirlmedia
http://twitter.com/ideagirlmedia
http://pinterest.com/ideagirlmedia
http://google.com/+IdeaGirlMedia
http://www.youtube.com/user/ideagirlmedia
Google Plus and hangouts are a great way for businesses to raise their visibility, build relationships with their potential and current clients and customers and attract more leads, sales and profits, yet many small businesses have not yet created a strong presence on G+ and are missing out on the potential benefits that this can bring. In this presentation Carol Dodsley - The How2GIrl shares why you cannot afford to ignore GPlus, Google local and Google Hangout on air any longer ..
In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers.
Facebook for Business 101: Cost Effective Marketing Using FacebookVirtual Desk Support
Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
2. 2
Introduction
The Facebook ecosystem
Five guiding principles
· Build a strategy that is social by design
· Create an authentic brand voice
· Make it interactive
· Nurture your relationships
· Keep learning
Facebook by objective
· Foster product development and innovation
· Generate awareness
· Drive preference and differentiation
· Increase traffic and sales
· Build loyalty and deepen relationships
· Amplify recommendation and word of mouth
· Gain insights
Helpful Resources
3. Best Practice Guide
3
At Facebook, everything we do is about making the world
more open and connected. This has a profound impact on the
way people communicate and interact. We are continually
developing authentic ways for people to connect with one
another as well as with the businesses, brands and institutions
they care about, both on Facebook and across the web.
Facebook allows marketers to stay connected with people
throughout their day whether they are on their computers or
mobile devices, at home or at work, watching TV or shopping
with friends. This allows businesses to create rich social
experiences, build lasting relationships and amplify the most
powerful type of marketing – word of mouth.
Connecting with people is just the beginning. In the pages
that follow, you will find best practices for reaching your
businesses objectives on Facebook.
Introduction
4. Best Practice Guide
4
The Facebook ecosystem
Build
The first step is building your presence with a Facebook
Page. Pages allow you to create an identity for your business in
the social graph - the map of the connections among
people and the things they care about. If you
have physical store locations, link your Page
with a Place.
You can use Social Plugins, the
Graph API and Apps on Facebook
to create social experiences involving
your products and online properties
that are engaging and personalized.
Engage
Creating these Facebook touch points
allows you to start building your fan base
and engaging with your customers.
Facebook Like Ads are the quickest way to
acquire fans. Publishing and engaging in conversations
with your fans will allow you to deepen relationships and gain
valuable insights.
Amplify
Every time someone interacts with your business, that action
gets published into the News Feed, creating word of mouth.
These organic stories are extremely effective at getting
others to engage and take action, and can be
shared with a much larger number of potential
and current customers by using
Facebook Ads and Sponsored
Stories. Facebook Ads include the names
of friends who have already connected to
your business. Sponsored Stories enable
you to increase the distribution of News
Feed stories about your business.
Together, these tools give you the
effectiveness of earned media, at the
scale and predictability of paid media. Every
campaign you run has a lasting impact via the
relationships you build along the way. This is the new
word of mouth and research has shown it’s twice as effective
at driving results.
INSIGHTS
INSIGHTS
BUILD
AMPLIFY
ENGAGE
1
2
3
1
2
3
5. Best Practice Guide
5
Five guiding principles
• Social should be baked into everything you do,
not added at the end of a campaign or done on
the side
• Facebook should be integrated with your
broader marketing efforts and part of how you
reach your business objectives
Build a strategy that
is social by design
1
• People on Facebook are clear and open about
who they are - be the same by providing
straightforward information about your business
• Facebook is an ideal place to bring your brand
personality to life through an authentic and
consistent voice
Create an authentic
brand voice
2
• People spend time on Facebook communicating
and sharing with others, so always engage in
two-way conversations
• Think about the aspects of your brand that are
inherently social and create content that people
will be excited to pass along
Make it interactive
3
• Just like in the real world, building relationships
with people on Facebook takes time and
requires a long-term investment
• Keep content fresh and easy to consume, use
ads to stay in touch, and reward people for their
loyalty through Deals and promotions
Nurture your
relationships
4
Keep learning • Facebook allows you to get feedback from
people in real time, giving you the ability to
iterate on the fly
• Use reporting tools to learn about your fans
and the content and products they find most
interesting
5
6. Best Practice Guide
6
Facebook by Objective
Foster product development and innovation
Generate awareness
Drive preference and differentiation
Increase traffic and sales
Build loyalty and deepen relationships
Amplify recommendation and word of mouth
Gain insights
7. Best Practice Guide > Facebook by Objective
7
By combining OnStar’s virtual
advisor in-car telematics
service with Facebook’s
Graph’s API at the end of 2010,
General Motors was the first
car manufacturer to offer
drivers the opportunity to
post and listen to audio status
updates from the car through
a simple push of a button.
Chevrolet promoted the
innovative service in its “Best
First Date” 2011 Super Bowl
television commercial. OnStar
is rolling out the product by
inviting customers to sign up
for the public beta test of the
service on its Facebook Page.
RBS Insurance enlisted its
Facebook community to
determine the features that
should be included in a new
iPhone app for its Direct Line
insurance product. It drove
people to a custom application
on its Facebook Page, where it
could present new concepts to
existing and new customers.
The result was over 600 unique
comments on app features
and product names.
1
Run a creative
campaign to solicit
input for your
new product
a. Run a contest or event to
gather input on Facebook
by building an application
to gather submissions
b. Have the community vote
and provide incentives for
participation
2
Drive awareness of and
participation in the
campaign by promoting
it across your marketing
channels
a. Run a Facebook Ads
campaign that includes
Sponsored Stories for
App Used
b. Promote the campaign
in your other marketing
channels such as TV, email,
print or on your website
3
Identify and refine your
target audience with
Campaign Reporting
and Page Insights
a. Optimize your Facebook
campaigns by testing
which audiences are more
responsive to different
creative
b. Use this information to
direct future marketing
efforts
4
Build a social product
experience by using
the Graph API and
Social Plugins
a. Enable people to like
individual products and
content across the web
with the Graph API
b. Use Social Plugins
like the Activity Feed,
Recommendations,
Comments and Live Stream
to make experiences off of
Facebook social
5
Be present and active
on your Facebook Page
throughout the product
development cycle
a. Use publishing and
Facebook Questions to
get feedback, iterate and
generate future product
and marketing ideas
Foster product development
and innovation
Facebook allows you to learn about your target audience and to understand their interests and
friends. For this reason, Facebook can be used to generate new product ideas and innovations. Our
platform tools allow you to build entirely new social product experiences like an online store that
displays only your friends’ favorite products, or a car in which you can access your News Feed. You
can also enlist your Facebook community to help crowd-source your next product idea.
5 steps to foster product development and innovation
Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Sponsored Stories
Sponsored Stories
Questions
Facebook Ads Pages Places Events Deals
Premium
Sampling Ads
Facebook Ads Pages Places Events
Apps on Facebook
Apps on Facebook
Pages Facebook Ads Events Graph API Social Plugins
Graph API
Graph API
Social Plugins Graph API
Pages Facebook Ads
Facebook Ads
Questions
Social Plugins
Deals
Apps on Facebook
Social Plugins Apps on Facebook
Pages
generate awareness
product development & innovation
build loyalty and deepen relationships
amplify recommendation and word of mouth
drive preference and differentiation
increase traffic and sales
Apps on Facebook
Questions
8. Best Practice Guide > Facebook by Objective
8
Generate awareness
Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate awareness of your Page, latest product, or current marketing effort. To do this, you can leverage Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. These products offer the benefits of earned at the scale and predictability of paid. That’s because they are shown with stories about friends who have already engaged with your business on Facebook. This is the new word of mouth and it’s twice as effective at driving awareness.
To build brand awareness of its relatively new Green Works cleaning products line, Clorox ran a Facebook Ads campaign to grow its fan base and drive traffic to its website. The ads offered coupons and allowed people to vote on “Green Heroes” in their community. The effort resulted in about 30,000 fans on the Green Works Page and a 12 percent increase in awareness of the Green Works brand, according to a Nielsen study.
1
Create a Facebook Ads campaign that encourages people to take an action that will be seen by their friends
a. Keep ad destinations
on Facebook
b. Encourage liking to build connections and make future campaigns more effective
c. Keep text simple, highlight special offers, tell users what to expect, have a strong call to action
2
Integrate Social Plugins and the Graph API, such as the Like Button, into your website and mobile experiences
a. This allows the actions people take off of Facebook to show up in the News Feed and be amplified through Sponsored Stories
3
Post interesting content with clear calls to action that encourage interaction and sharing
a. Applications on Facebook can be used to build viral awareness campaigns
b. Promote launches or promotions with Deals or Events on Facebook
4
Run Sponsored Stories to promote people’s actions from the News Feed to the right column of their friends’ screen
a. Sponsored Stories for App Used allow you to amplify every time someone interacts with your app
b. Sponsored Stories for Page Posts can be used
to ensure your fans see
your posts
5
Use Facebook’s unique reach and targeting capabilities to optimize and iterate on your campaigns
a. Try different targeting techniques: Likes and Interests, Friends of Connections and standard demographic
b. To maximize message recall, test different creative for each target group
5 steps to generate awareness
In the Spring of 2010, Mars Chocolate North America launched M&M’S Pretzel. Mars used Facebook to seed awareness and demand for the new product by developing a custom Facebook application called the M&M’s Pretzel Vending Machine. The application enabled 40,000 of the brands fans to get a free sample delivered to them and allowed them to invite two friends to also receive a free sample. As a result, Mars distributed 120,000 samples to its customers within 48 hours.
Introductory tools
Advanced tools
Sponsored StoriesSponsored StoriesSponsored StoriesSponsored AdsPlacesDealsEventsPagesPremium Sampling AdsFacebook AdsPlacesEventsPagesApps on FacebookApps on FacebookCampaign AdsSocial PluginsEventsPagesGraph APIGraph APIGraph APISocial PluginsGraph APIApps AdsQuestionsSocial PluginsDealsSponsored on FacebookSocial awarenessproduct development & innovationbuild loyalty and deepen relationshipsgain preference and differentiationincrease traffic and salesApps on FacebookQuestions
9. Best Practice Guide > Facebook by Objective
9
When adidas Originals launched its global, cross- media campaign in early 2010, the leading apparel and footwear brand decided to use its Facebook Page as a home base from which it could display and distribute all of its exciting new audio- visual content and product information. By creating highly relevant content, the company built a community of advocates who supported the brand and has seen a steady increase in Originals store traffic.
Facebook is a great place to build preference and differentiation for your brand over competitors.
On Facebook, people discover your brand through trusted referrals from their friends. Then drive preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch point that you can leverage to bring your brand to life for your customers in real time.
1
Understand what people currently think of your business and why they think it is unique and relevant
a. Listen to what people are saying about your business on your Page and use Questions to survey them
b. Use Page Insights to understand what they are interested in
2
Define the gap between your current perception and your brand’s desired perception or point of differentiation
3
Launch an integrated brand-building campaign to drive preference and differentiation
a. Create a campaign that supports your desired perception across your typical channels (TV, print, radio, Facebook, etc.)
b. Create Facebook Ads and Sponsored Stories with Friends of Connections targeting to show people how their friends have already interacted with
your brand
4
Think about how to integrate Facebook into your products, website or mobile apps to make them more personal and unique
a. Use the Graph API to enable people to shop based on what their friends like
b. Use Social Plugins to create a social experience for people engaging with
your brand
c. Use Apps on Facebook to bring your brand to life on your Page
5
Check in with your customers to understand what
is resonating and whether you have
been successful
a. Monitor your Wall and
use Page Insights to see
what’s working
b. Run a Nielsen Brand Effects study (where available) to ask questions or run polls to understand how perceptions changed
post-campaign
c. Use your own brand tracking measurement tools
Drive preference and differentiation
5 steps to drive preference and differentiation
In an effort to reinvigorate its brand among the 18- to 34-year- old audience, Shane Company launched a Facebook campaign to re-engage with them and become more relevant. It used Premium Poll Ads to invite people to nominate their favorite diamond shapes and vote for their favorite marriage proposal scenario. Shane also invited fans to tell their own stories on its Page. This stimulated discussion and interaction between the audience and the brand in a fun way that reinforced the brand as “your friend in the diamond business.” Over 20,000 people responded to the polling Ads, reinvigorating the brand.
Introductory tools
Advanced tools
Sponsored StoriesSponsored StoriesSponsored StoriesSponsored StoriesQuestionsQuestionsFacebook AdsPlacesDealsEventsPagesPremium Sampling AdsFacebook AdsPlacesEventsPagesApps on FacebookApps on FacebookCampaign AdsSocial PluginsEventsPagesGraph APIGraph APIGraph APISocial PluginsGraph APIApps on FacebookApps PluginsGraph APIFacebook AdsPagesAPI AdsQuestionsSocial PluginsDealsSponsored StoriesFacebook AdsEventsPagesDealsApps on FacebookSocial PluginsApps on FacebookPagesgenerate awarenessproduct development & innovationbuild loyalty and deepen relationshipsgain insightsamplify recommendation and word of mouthdrive preference and differentiationincrease traffic and salesApps on FacebookQuestions
10. Best Practice Guide > Facebook by Objective
10
1
Decide on a sales goal and the promotional activities that will help you get there
2
Run a creative campaign to share that promotion through Facebook Ads and Page publishing
a. Consider using an application or exclusive tab to create a promotion that requires people to like your Page or share the content
b. Use Sponsored Stories to ensure the friends of someone who interacts
with your campaign, see that action
3
Create a social experience at the point of purchase
a. Use the Graph API to allow people to like specific products
b. Integrate post purchase sharing so that once a user has checked out, they have the option to publish to their Wall
c. Create Deals to drive people in store and have them check in so the action gets published back to their friends
4
Drive people to point
of purchase online
a. Use Facebook Ads with offers that take people to the point of purchase – be transparent that clicking the ad will take you off Facebook
b. Every time someone likes a product on your website, boost the story with Sponsored Stories for Domains
5
Drive people to point
of purchase off-line
a. Make sure your Page
is connected to a geographic Place
b. Use Deals and Premium Event Ads to drive people
in store
c. Run Sponsored Stories for Place Check-ins to amplify word of mouth
In the summer of 2010, Levi Strauss & Co. began a cross- media campaign to launch its Fall 2010 Workwear Collection. As part of the campaign, a 40 percent-off offer on Facebook for one Work Wear item drove a two-fold increase in traffic to levi’s.com within 15 minutes of being posted on the Facebook Page. For an in-store discount offer, Levi’s clocked about 400 interactions with an Event Ad, but it got 1,600 people showing up in its stores with RSVPs, showing there was a four-times viral multiplier of what the brand was able to do with its ad spend.
Alamo Drafthouse Cinema created a Deal that incentivized its customers to check in on their mobile device, while at the cinema, to receive a free pint glass and the chance to see a free movie screening. Every time someone checked in, that story got published to all of his or her friends, creating a powerful word-of-mouth effect. The offer successfully drove people into the cinema, with over 5,100 people checking in. Through this Deal, the company distributed nearly 10,000 pint glasses and saw a much higher level of engagement on its Page.
Facebook turns purchasing into a social decision by enabling people to show what they like and have purchased, both online and in the physical world. On Facebook, you can create viral promotional events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action gets shared with all of their friends. This combination of word of mouth and your ability to deepen engagement with your customers at the point of purchase (either on your website or in store) is incredibly powerful at driving traffic and sales.
Increase traffic and sales
5 steps to increase traffic and sales
Introductory tools
Advanced tools
Sponsored StoriesSponsored StoriesSponsored StoriesSponsored StoriesQuestionsQuestionsFacebook AdsPlacesDealsEventsPagesPremium Sampling AdsFacebook AdsPlacesEventsPagesApps on FacebookApps on FacebookCampaign ReportingPage InsightsFacebook AdsSocial PluginsEventsPagesGraph APIGraph APIGraph APISocial PluginsGraph APIApps on FacebookApps on FacebookSocial PluginsGraph APIFacebook AdsPagesAPI data canbe integrated with internalmeasurement systemsBrand Effects andChatter Studies(not widely available) PagesFacebook AdsQuestionsSocial PluginsDealsSponsored StoriesFacebook AdsEventsPagesDealsApps on FacebookSocial PluginsApps on FacebookPagesgenerate development & innovationbuild loyalty and deepen relationshipsgain insightsamplify recommendation and word of mouthdrive preference and differentiationincrease traffic and salesApps on FacebookQuestions
11. Best Practice Guide > Facebook by Objective
11
Since research showed that
many of its customers were
already on Facebook, Sub-Zero
and Wolf Appliance, decided
to establish a brand presence
with a Facebook Page. There,
people can read content on
kitchen designs, recipes and
related topics. The company
has created an ecosystem
of customers and prospects,
kitchen designers and Sub-Zero
and Wolf dealers who are all
participating in discussions and
sharing content on its Page.
Build loyalty and deepen relationships
Facebook is fundamentally about relationships. The people who like your Page are saying that they
want a relationship with you. This connection allows you to build and deepen relationships with your
most loyal customers and allows them to spread the word about your brand to their friends. Because
of the information people share about themselves on Facebook, you can create highly custom and
personalized experiences to drive engagement and loyalty over time.
1
Remind people that you
are on Facebook and
there to communicate
with them
a. Promote your Facebook
Page in offline marketing
collateral
b. Integrate Facebook into
your website with Graph
API to make sure your
customers are part of your
Facebook community
c. Use Facebook Ads
and Sponsored Stories
to stay top of mind
2
Develop an authentic
personality and voice
a. Create a publishing calendar
b. Post stories that people care
about, ask questions and
encourage participation
c. Publish in the early
morning or late evening
3
Ask questions, listen
and be responsive,
take part in a two-way
conversation
a. Use Facebook Questions to
drive engagement and learn
b. Appoint someone on your
team to monitor your Page
daily and interact with
people in an authentic way
4
Use the Graph API and
Social Plugins to create
more personalized
and relevant online
experiences to build
loyalty
5
Let your fans know
they are special and
reward them for their
relationship
a. Thank them for their
engagement
b. Run Deals and special
promotions to your
Facebook community
c. Provide them with exclusive
information, updates, and
events
5 steps to build loyalty and deepen relationships
Sephora uses the publishing
feature on its Facebook
Page extensively to foster
conversations with its clients.
The company has created
an Offers tab on its Page
where fans get information
on special deals. Sephora
uses the Graph API on its site
to allow customers to like
and recommend individual
products to their friends.
Sephora has created a highly
engaged community that
discusses and shares products
Introductory tools on its own. Advanced tools
Sponsored Stories
Sponsored Stories
Sponsored Stories
Questions
Questions
Premium
Sampling Ads
Facebook Ads Pages Places Events
Apps on Facebook
Apps on Facebook
Campaign Reporting Page Insights
Pages Facebook Ads Events Graph API Social Plugins
Graph API
Graph API
Apps on Facebook
Apps on Facebook
Social Plugins Graph API
Pages Facebook Ads
API data can
be integrated
with internal
measurement systems
Brand Effects and
Chatter Studies
(not widely available)
Pages
Facebook Ads
Questions
Social Plugins
Deals
Sponsored Stories Facebook Ads Pages Events Deals
Apps on Facebook
Social Plugins Apps on Facebook
Pages
build loyalty and deepen relationships
gain insights
amplify recommendation and word of mouth
drive preference and differentiation
increase traffic and sales
Questions
12. Best Practice Guide > Facebook by Objective
12
Silly Bandz wanted to attain 1 million fans and to allow its customers to interact with its products. In order to do this, it used a combination of Facebook Ads and integrated the Graph API into its website with product Like Buttons. Every time someone clicked on one of the ads or liked one of its products, a story was published back to all of his or her friends, creating a powerful viral effect. As a result, Silly Bandz was able to surpass its 1 million fan goal and learned a lot about the products its consumers are most excited about.
Healthy Choice wanted to grow its Facebook community and get more people to try its frozen foods. It launched an innovative progressive coupon campaign. The value of the discount increased with the number of people who liked Healthy Choice’s Facebook Page and signed up for the coupon, creating a viral multiplier effect. By incentivizing people to share the offer Healthy Choice was able to get almost 60,000 people to connect to its Facebook Page – a 900 percent increase over its original fan base, and was able to distribute 50,000 coupons.
1
Encourage people
to like your Page
a. This opens the communication
channels between you and your customers
b. It also creates an association between
your brand and that individual
2
Create great content that encourages sharing and keep it fresh
a. Post video content to stimulate sharing
b. Use a publishing calendar that includes exciting product announcements and promotions
c. Be active in two-way conversations
3
Integrate Social Plugins and the Graph API
with the Like Button
on all of your online properties and at any point of purchase
a. This creates more opportunities for actions that will be published
into the News Feed and content that can be used
in Sponsored Stories
4
Use Facebook Ads and Sponsored Stories to create word of mouth at scale
a. These products allow you to show your brand’s message to your target audience with stories about their friends who have already engaged with your business
5
Learn and iterate
a. Use Page Insights to determine the content people are most excited about engaging with
and sharing
b. Use Campaign Reporting to determine what type of creative and targeting gives you the best results
Everything you do on Facebook is viral because all actions are published into the News Feed and are lasting. People expect to discover things on Facebook through their friends. Rather than thinking of driving recommendation as an independent objective, sharing should be built into all of your Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of mouth and recommendation.
Amplify recommendation
and word of mouth
5 steps to amplify recommendation and word of mouth
Introductory tools
Advanced tools
StoriesSponsored StoriesQuestionsQuestionsFacebook Sampling AdsFacebook AdsPlacesEventsPagesApps on FacebookCampaign ReportingPage InsightsFacebook APIGraph APISocial on FacebookApps on FacebookSocial PluginsGraph APIFacebook AdsPagesAPI data canbe integrated with internalmeasurement systemsBrand Effects andChatter Studies(not widely available) PagesFacebook AdsQuestionsSocial PluginsDealsSponsored StoriesFacebook AdsEventsPagesDealsApps on FacebookSocial PluginsApps on FacebookPagesgenerate loyalty and deepen relationshipsgain insightsamplify recommendation and word of mouthdrive traffic and salesApps
13. Best Practice Guide > Facebook by Objective
13
In March 2010, VisitBritain,
began a Facebook Ads
campaign to raise brand
awareness and attract
potential visitors to the UK. The
campaign drove customers to
the Love UK Facebook group
on VisitBritain’s Facebook
Page, where it posts something
related to the UK to discuss
every day. It has learned
about its customers, as well
as generated a groundswell of
opinion and debate about the
UK. Unlike billboards where you
have no idea whether people
like them or not, VisitBritain
appreciates the fact that
without a massive spend, it
can write a post and know
within 10 minutes whether it is
resonating with people or not.
1-800-Flowers.com uses the
Graph API to integrate the Like
Button throughout products
on its website. It has used the
popularity of items to make
merchandising and product
development decisions. In
addition, the company is
frequently asking its Facebook
community what it would
like to see from the brand and
using ad optimization models
to determine the best creative,
targeting and mix of Facebook
Ads and Sponsored Stories for
the brand.
Gain insights
Facebook allows you to learn about your customers both by observing their actions and by engaging
with them directly. It is a great place to learn who your customers are and what they think about
you. Facebook makes it easy to incorporate your customers into your product development cycle
and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used
actively, these insights can help improve your business by helping you stay aligned with the people
you serve.
1
Use Campaign Reports
for your advertising
campaigns and
Sponsored Stories
a. By testing different
targeting options, you
can learn more about
your audience
2
Learn from
Page Insights
a. See the demographic
breakdown of who is
interacting with your
Page and what they are
interested in
3
Learn from the two-way
conversations that
occur on your Page
a. Watch, listen and respond
when you use Facebook
Questions, Apps on
Facebook or publish
4
Learn by integrating
Facebook login and
API with your online
measurement tools
a. Track individual behavior,
engagement and
purchasing
5
Use advanced
campaign metrics
a. When you run large
advertising campaigns,
use Nielsen Brand
Effects studies (where
available) to track
the effectiveness of
your campaign on brand
building objectives
5 steps to gain insights
Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Questions
Premium
Sampling Ads
Facebook Ads Pages Places Events
Apps on Facebook
Campaign Reporting Page Insights
Graph API
Apps on Facebook
Apps on Facebook
Social Plugins Graph API
Pages Facebook Ads
API data can
be integrated
with internal
measurement systems
Brand Effects and
Chatter Studies
(not widely available)
Pages
Questions
Deals
Sponsored Stories Facebook Ads Pages Events Deals
Social Plugins Apps on Facebook
build loyalty and deepen relationships
gain insights
amplify recommendation and word of mouth
14. Best Practice Guide
14
About Facebook
Facebook Stats www.facebook.com/press/info.php?statistics
Press Room www.facebook.com/press.php
Helpful Facebook Destinations
Facebook www.facebook.com/facebook
Marketing Solutions www.facebook.com/marketing
Facebook Studio www.facebook-studio.com
Facebook Ads www.facebook.com/facebookads
Facebook Pages www.facebook.com/facebookpages
Facebook Platform www.facebook.com/platform
Applications on Facebook
www.facebook.com/applicationsonfacebook
Facebook Live www.facebook.com/FacebookLive
Webinar Center
www.facebook.com/adsmarketing/index.php?sk=webinarcenter
Popular Facebook Blogs
The Facebook Blog (official blog) www.blog.facebook.com/
Inside Facebook www.insidefacebook.com/
All Facebook www.allfacebook.com/
Advertising & Sponsored Stories
Create Facebook Ads www.facebook.com/ads/create/
Guide to Facebook Ads www.facebook.com/adsmarketing/
Ads Page www.facebook.com/FacebookAds
Sponsored Stories www.facebook.com/sponsoredstories
External Ad Policy guidelines
www.facebook.com/ad_guidelines.php
Help Center for Ads www.facebook.com/adshelp
Helpful Facebook Resources
Pages
Create a Page www.facebook.com/pages/create.php
Pages Page www.facebook.com/FacebookPages
Pages Best Practices
www.facebook.com/FacebookPages?v=app_7146470109
Most Popular Facebook Pages pagedata.insidefacebook.com/
Vertical Directory of Pages www.facebook.com/pages/
Alphabetical Directory of Pages
www.facebook.com/directory/pages
FAQ for Facebook Pages
https://www.facebook.com/help/?topic=pages
Terms and Guidelines www.facebook.com/terms_pages.php
Usernames for Facebook Pages www.facebook.com/username
Usernames for Facebook Pages FAQ
https://www.facebook.com/help/?page=900
Reporting IP Infringement on Pages
www.facebook.com/copyright.php
General Legal and Permissions
Facebook Brand Permissions
www.facebook.com/brandpermissions
Promotions Guidelines
www.facebook.com/promotions_guidelines.php
Statement of Rights and Responsibilities
www.facebook.com/terms.php
Copyright Infringement
www.facebook.com/legal/copyright.php?howto_report
Recommended Facebook Providers
Preferred Developer Program
developers.facebook.com/preferreddevelopers
Ads API Tool Providers
developers.facebook.com/adsapivendors
Developer & Platform Resources
General Resources www.developers.facebook.com
Examples of Site Integrations
developers.facebook.com/showcase/
Facebook Platform Page www.facebook.com/platform
Developer Blog developers.facebook.com/blog/
Facebook Application Directory
www.facebook.com/apps/directory.php
Social Plugins developers.facebook.com/plugins
Graph API developers.facebook.com/docs/reference/api/
Open Graph developers.facebook.com/docs/opengraph/
Authentication developers.facebook.com/docs/authentication/
Post Purchase Sharing
developers.facebook.com/docs/reference/dialogs/
Facebook Credits developers.facebook.com/credits/
SDKs and Tools developers.facebook.com/docs/sdks/
Developer Roadmap developers.facebook.com/roadmap
Live Status of Platform developers.facebook.com/live_status
Developer Discussion Forum forum.developers.facebook.net/
Developer’s Policy Wiki developers.facebook.com/policy/
Permissions
developers.facebook.com/docs/authentication/permissions
Local
Places Information www.facebook.com/places
Facebook Places Page www.facebook.com/facebookplaces
Facebook Places Help Center
www.facebook.com/help/?topic=places
Find Deals on Facebook www.facebook.com/deals
Deals Info for businesses
www.facebook.com/deals#!/deals/business
Deals Help Center www.facebook.com/help/?page=18844