One of the biggest benefits I see with Google Plus is the ability t segment your brand posts to make sure that the right post goes to the right people. This helps stop brand fatigue and helps you deliver the right message to the right people at the right time.

1. 5 Essential Google Plus Circles For Business

2. In 2014 it s no longer the about “if” you will use Google Plus……

3. Its about HOW

4. SocialSearch

5. Google Plus affects search rankings. Authoritativeaccounts get preferentialranking. Simple.

6. StopBrand Fatigue

7. Most social networks only allow for mass communication. Google Plus allows segmentation through circles.

8. 5 EssentialCircles

9. Customers

10. You may wish to split into further circlesdepending on: Location / product preference

11. Advocates

12. This helps you to track your advocates and build better relationships. You should hold hangouts with these people.

13. BrandMentions

14. Use searchto find people to a circle that mention your brand or keywords. Interact with them appropriately to make them aware of your business

15. TeamMembers

16. This will help you enforce any social media policy you have. You could hold brainstorming hangouts.

17. News / Influencers

18. You can aggregate relevant news. Build relationshipswith influential people in your sector.

19. Steve Colewww.stevecole.info@schtevey+StevenCole