You can watch a recording of this webinar here: http://bit.ly/KKqVvz
Pinterest, the photo sharing site, is getting a lot of attention this year. The addicting social network is reaching a demographic that means a lot to many businesses – women. In this webinar we will take a look at the pin board style site and explore opportunities for businesses. We will discuss some new case studies, take a look at some of the data and try to determine if this new social media site is an opportunity waiting to happen for your company.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers.
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
How to Make Your Business Irresistible Online and Offline (Part 1)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
21 days to a rockin' social media presence as seen at blog her '13Jen Phillips April
You know you need a strong social media presence but you don't know where to start. Follow these steps and in 21 days, you can have a solid foundation and start building your momentum.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers.
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
How to Make Your Business Irresistible Online and Offline (Part 1)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
21 days to a rockin' social media presence as seen at blog her '13Jen Phillips April
You know you need a strong social media presence but you don't know where to start. Follow these steps and in 21 days, you can have a solid foundation and start building your momentum.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
This presentation introduces inbound marketing - what it is, what it isn't, why you want to use it, and how you do it. It also shows a solid example that I currently use to get business.
Watch the webinar recording: http://thenonmarketer.com/introduction-to-inbound-marketing-video-and-slides/
My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
You may have heard that having a blog can benefit your business, but what if no-one reads it. This helpful slide deck will explain why having a blog is important along with giving you some ideas on how to find interesting topics to write about and tips on how to get people reading it.
A Picture is Worth 1,000 Words: Marketing with Instagram & PinterestAtlantic Webworks
Are you using Pinterest and Instagram to market your business? If not, you should be! Adrienne Cregar Jandler shares her popular presentation from the 2013 ConvergeSouth conference.
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your OrganizationLaurie Meisel
You don't need to have deep advertising dollars in order to take advantage of today's visual social networks. Here are some basic tips, and advanced ones to get the most out of Instagram and Pinterest for your business or organization.
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. This webinar shows you what you need to know to get started with an effective email campaign today!
Pinterest for Business - Making the most of your Business Pinterest AccountVirtual Desk Support
You've Heard of Pinterest, Correct?
Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business?
In many cases, Pinterest is driving more traffic to websites than any other social network
More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network
69% of Pinterest users found the item they eventually purchased on Pinterest
Pinterest users use it to keep up with latest trends and interests
The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button.
Convinced?
You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
This presentation introduces inbound marketing - what it is, what it isn't, why you want to use it, and how you do it. It also shows a solid example that I currently use to get business.
Watch the webinar recording: http://thenonmarketer.com/introduction-to-inbound-marketing-video-and-slides/
My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
You may have heard that having a blog can benefit your business, but what if no-one reads it. This helpful slide deck will explain why having a blog is important along with giving you some ideas on how to find interesting topics to write about and tips on how to get people reading it.
A Picture is Worth 1,000 Words: Marketing with Instagram & PinterestAtlantic Webworks
Are you using Pinterest and Instagram to market your business? If not, you should be! Adrienne Cregar Jandler shares her popular presentation from the 2013 ConvergeSouth conference.
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your OrganizationLaurie Meisel
You don't need to have deep advertising dollars in order to take advantage of today's visual social networks. Here are some basic tips, and advanced ones to get the most out of Instagram and Pinterest for your business or organization.
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. This webinar shows you what you need to know to get started with an effective email campaign today!
Pinterest for Business - Making the most of your Business Pinterest AccountVirtual Desk Support
You've Heard of Pinterest, Correct?
Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business?
In many cases, Pinterest is driving more traffic to websites than any other social network
More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network
69% of Pinterest users found the item they eventually purchased on Pinterest
Pinterest users use it to keep up with latest trends and interests
The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button.
Convinced?
You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
How brands are using Pinterest to drive traffic, sell goods, improve blogger relations and how you can measure ROI of your pinterest program. featuring case studies from Sony Electronics, Chicquita Banana and Hass Avocados
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
HOW TO GROW YOUR BUSINESS WITH PINTEREST & INSTAGRAMMolly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing Success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/grow-business-with-pinterest-and-instragram/
Pinterest for Business - For Placer School for Adults Fall 2014 Coryon Redd
This class is designed for beginners who are figuring out how to make Pinterest work for their marketing. We cover who's on Pinterest and why? Discover how to get active and show your personality and visual sense. Pinterest contests are a great way to build an audience. All that and it plays nice with Facebook.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Social media is a great tool to add to your marketing arsenal. One of its most powerful uses is to get traction for your online and in-person events. Join us for this webinar to talk about using free and paid social media tools to reach your future attendees AND make sure they show up! Targeting people by likes, interests, and geographic location has never been easier.
Blog comments are a big part of your blogging and Inbound Marketing strategy. In this webinar we will look at what blog comments can mean on your blog, how to increase comments on your blog and look at some case studies of websites where blog comments are really working. We will also look at the other side and look at how leaving blog comments can help your own blog, build you as an authority and how to see if those comments are doing anything to help your search ranking.
With the recent revision of Facebook Pages, you may be missing out on new opportunities. In this webinar we will discuss the recent Facebook upgrades, walk through Facebook pages features and talk about other opportunities in and around the Facebook space. We will discuss setting goals for your Facebook page, creating landing tabs and driving traffic to your site.
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
Websites, enewsletters, blogs, social media, traditional media... how do they all fit together? In this webinar we will discuss creating a content strategy and how to start organizing your content. As we approach the end of the year, it is a time to get organized and make sure your marketing efforts are complimenting - not competing, with each other.
We all know that blogs are important. In this webinar we will discuss how you can step up your blogging initiatives by learning how to blog better. We will look at how to optimize your blog posts so that you rank for terms and keywords people are searching for. We will also talk about optimizing your blog to integrate with your social media and email marketing efforts. You can easily see more return from your blog just by blogging better.
In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. We will look into what companies are a good fit for social media, the resources you should have available in-house and what your expectations should be. We will also briefly discuss if you are going to participate, what elements you must include in a social media strategy.
Learn how to take your Twitter account to the next level with this webinar focusing on the more advanced techniques and strategies used by successful Tweeps. Learn how to use hashtags, Twitter search, and popular desktop applications. Learn the lingo, and learn how knowing all of this will help you generate a following for your personality on Twitter that will ultimately mean sales. Hold on a second! This webinar that talks about Twittering for Business and how you can use this service to keep in touch with what your customers are saying and create valuable discussions.
In this intermediate level blogging webinar, we'll discuss some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics, built-in SEO optimization, a full editorial calendar, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. Who we are
Hall Internet Marketing
Portland, Maine
In business over 12 years
@hall_web
Amanda O’Brien
VP of Marketing
@amanda_pants
3. Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email amanda@hallme.com
4. What is Pinterest?!
• Relatively new
• Online image collections ‘pinboards’
• Beautiful interface
• HUGE with women
Photo credit: http://pinterest.com/pin/231724343297302313/
5. Why should you care?
In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus,
Reddit, and Youtube — combined.
http://youtu.be/AfyByLwiIe8
Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/
6. How do I use pinterest for my business?
• Participate
• Find new potential customers
• Generate interest
• Drive traffic
• Generate sales and leads
• aka – Social Media
10 Commandments
Pinterest for Business
Photo credit: http://pinterest.com/pin/133911788890523054/
7. Who is on Pinterest?
11+ Million users
Women
Average age 32
Married or in a relationship
Long time on site – 2nd only to FB
Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
8. Create a business account
“Invitation Only”
Fill out your About section, logo and website
Connect to FB and Twitter accounts
Should you post to Facebook?
9. Start Pinning, Repinning and Liking
Add a description
Create Boards
Photos, videos, blog posts…
more on that later
10. Pinterest and your website
Bookmarklet, social sharing icons
Pinterest button to your site
Add an image to all blog posts from now on!
Watermark your original images to protect them
11. Making Money
• Add prices and link to purchase
• Affiliate links
12. Business Best Practices
Pin regularly and not in bursts
Label your pin board categories
Engage with other pinners – like and comment on other pins
Clear, colorful photos
Read this: http://pinterest.com/about/copyright/
Check the source of the pin before you repin
13. Promote from other sources,
not just your own work.
Photo credit: http://www.flickr.com/photos/mhauri/4450804162/
15. More advanced
Tag other pinners with @
Collaboration boards with staff or top clients
Event boards – invite attendees to post on that board
Links in your pin descriptions
Use hashtags
Watermark your original content
WP Pinterest widget
16. Who is pinning your stuff?
http://pinterest.com/source/yoursitehere
Photo credit: http://pinterest.com/pin/74872412525500748/
17. What to pin
• Items around your industry
• Infographics
• Products
• Boards that show your values
• Team members
• Thanks yous
• Highlight old content
• Clients
• Local content • Coupons
• How to videos • Be a thought leader
• eBook covers • Video gallery
• Case studies
How do your products and • Testimonials
services fit into your customers
• What is your ideal client pinning?
lifestyles? How does it help them?
18. Persona driven boards
• Content for specific client types
• What are their interests, needs
• How does your business help?
19. Take all the fun out of it
• When do you get the most repins, likes and referrals?
• Analytics and test different posting times
•View pinboards of your customers to understand them better
•What is driving traffic and leads?
•Clicks per pin, repins per pin, time spent on your site by Pinterest users
23. Infographics
B2B?
Putting your prettiest foot forward
Pinterest search is about the descriptions
Fresh content is rewarded
Follow companies and boards – not necessarily people
24. Should you be on pinterest?
• Do visuals play a role in your business?
• Is your demographic there?
• Do you have the time and content?
• Test, test, test
Photo credit: https://pinterest.com/pin/5488830766206663/
25. Other Tools
• Pinerly – content management dashboard. Track pins via campaigns,
stats. Suggests people to follow and best TODs.
• Pinstamatic – Create original pins
• 7 Useful Pinterest Tools to Supercharge Your Pinfluence
Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
26. Need to know more?
• This Is Everything You Need To Know About Pinterest (Techcrunch)
• 26 Tips for Using Pinterest for Business (Social Media Examiner)
• Pinterest Help and Resources
• Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land)
• 103 Resources For Becoming a Pinterest Expert (KISSmetrics)
http://pinterest.com/pin/51228514481435341/ http://pinterest.com/pin/178384835210681441/
27. Learn More
Twitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/
• Webinars – http://www.hallme.com/webinars
• 7/10 - Creating a User-Centric Website
• 7/24 - 6 Common SEO Mistakes on Business Websites
• Archived webinars - http://www.hallme.com/archived-webinars
1
1-877-425-5932 (HALL-WEB)
amanda@hallme.com
Download our new eBook: http://bit.ly/hall-ebook