This presentation gives insights into the various marketing opportunities available on Facebook. Some very Interesting Case Studies show how Organizations have leveraged Facebook and generated maximum returns out of it.
8. Facebook Pages -Adidas
Brands & Business
Create Engagements Broadcast Brand Updates
Updates through the page
9. The landing page should never be the Wall
Create a compelling Avatar ( Use pictures along with the logo)
Fan Pages –Some Tips
10. Facebook Groups Vs Pages
Groups –Limit number of users to 5000
Pages –No limit on the number of Fans
Groups –Created by individuals
Pages –Created by Businesses
Group –Does not give visitor statistics
Pages –Gives detailed visitor statistics according to demographics, location, etc
12. Add your website / blog URL on the profile page
Talk about the work you do
Integrate Business With Facebook
Can Connect in their Environment
Gain Access to Their Friends
Share Various Types of Content
Stay Front & Center in Their MindBusiness Side of Facebook
13. Feeds to Facebook
Unlimited Reach & Exposure
More Credibility since Facebook is personal in nature
Continual Updates –Viral
14. Finding Fans on FacebookEmail Existing Friends About the PagePost Page Link on Websites, BlogsTweet About the Page
15. Facebook Marketing Strategies
FacebookEngagement Ads
Polls
Videos
Branded gifts
Event Management
Fan Pages
Hybrid Engagement
FacebookPages
FacebookApplications
http://www.youtube.com/watch?v=-wHsfeWkXvM
This video describes the options FacebookOffers Businesses/Brands to promote themselves
16. Polls
Users opinion on any topic
Can reach 100 responses within 30 minutesResults broken down by age group and genderHonest FeedbackReal -time responses
18. BMW Contest
Created a contest for valuable information about demographics
Questions are company and brand specific for die-hard fans
Specialized questions and prizes
Participants are true fans
http://www.youtube.com/watch?v=luZH0kWpCpY
19. Videos
Extended commercials
No limitation on length
Videos go viral
http://www.youtube.com/watch?v=rRcognsyqNY
http://www.youtube.com/watch?v=eLJXNFrnRGE
Adidas
WalmartThese are one of the many ads posted on the Facebookpages of Adidas & Walmart
20. Videos -Pringles
Audience reacts well to comedy
Videos on fan pages have potential to go viral
When fans “Like” the video, the brand gets promoted
The Pringle Ad on Facebook Page can be viewed at :
http://www.facebook.com/?ref=home#!/video/video.php?v=638597528485&ref=mf
28. Adidas Fan Page
Ran a contest on
Facebook
Promoted the contest
not only before it
started, but also after it
ended
Used their page to
share the winner‟s
blogs, photos and
videos from the Adidas
party
29. Adidas “Your Area Tab” -USP
A website like feeling
The user is involved
31. IKEA‟s Facebook Strategy –PhotoTagging Genius
The Swedish furniture company opens new store in Malmo, Sweden
Thousands of users promoted IKEA‟s new store through Facebook
http://www.youtube.com/watch?v=0TYy_3786bo
This video describes IKEA’s Brilliant FacebookStrategy
32. Pizza Hut‟s Facebook Strategy –Place An Order
Place an order while you browse on Facebook
Creates heavy customer engagement
Direct Sales
34. Networked Blogs http://www.facebook.com/apps/application.php?id=9953271133
On profile page or the boxes tab
Displays your blog and any blogs you want to read
Noteshttp://www.facebook.com/apps/application.php?id=2347471856
Default application to the right of the profile
Can add RSS feeds of you and your friends
36. GL Print Business Card http://www.facebook.com/apps/application.php?id=8298513388
Create your digital business card
Professional Profile http://www.facebook.com/apps/application.php?id=2358483321
Creates a tab for your professional activities, contacts and other information
45. The bagel image really stands out on the white background, and the ad copy announces their free offer in a quick, simple way
Ad Copies
46. „Best Buy‟ Promotion Strategy„Best Buy‟ asked Fans about their favorite vampire movies and then put them all on sale
47. Design Ads For Each Stage
EducationEngagement
Action
Awareness
48. CM Photographics –Professional Photographers
Objective
Advertise on Facebookto drive traffic to their site and acquire qualified leads
Solution
CM Photographic could the ability to target their exact demographic which was 24 -30 year old women
Their Relationship status on Facebookindicated that they were engaged
49. Results
Over 12 months, CM Photographicsgenerated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook
60%became qualified leads and actively expressed interest in more informationCM Photographics –Professional Photographers
50. Wisechoice.com
WiseChoice is founded to help high school students make better decisions about choosing a four year college
Objective
With a six month deadline, WiseChoiceset out to get at least 50 recent graduates
from 1,300 4-year colleges in the U.S. to complete a 20 minute survey about
life on campus
Solution
Targeting college, age and year in school, WiseChoicewas able to find the
respondents they needed, even at schools as small as 600 students
51. Results
80%of the students who came to the survey from Facebookwere qualified versus only 46% from other marketing programs
45% of the Facebookusers who started the survey completed it versus only 28% from other marketing channels.
Wisechoice.com