Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing Success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/grow-business-with-pinterest-and-instragram/
2. What is the hardest part
about being a small
business owner?
We will use the answers later
3. This workshop will be perfect for you….
• If you currently have a
small business
• If you’re new to social
media
• If you’re looking to
grow your business
4. My Promise to You
1. All about Pinterest & Instagram
2. Loads of ideas to try out
3. There are tools to make your
life easier!
In about 3 hours you’re going
to learn:
7. Meet Molly
Social Media & Marketing
Consultant for San Francisco
Small Business Development
Center
With over a decade of starting new
programs from scratch, speaking, and
most importantly, real-life, in-the-
trenches business experience.
I started helping small business
owners over three years ago deal
with the sometimes overwhelming
marketing, advertising & social media
aspects of starting a new business.
11. • Hashtagify is a hashtag search engine
with data about hashtags. $29/mo
• RiteTag notifies you when new hashtags
emerge for your topic. $49/yr
• Google Trends
• Instagram
• Flick
Review Tools: Hashtag Research
22. 85 percent of women
users use Pinterest to
plan “life moments”
Big ones might include
decorating a new home
(43 percent), or going on
vacation (50 percent).
Small ones are more like
meals (67 percent), gym
routines, and party
planning.
28. • Pick a profile image that
will help people
recognize you (logos
work great).
• Profile images look
their best at 160 x 165
pixels.
• Write a profile
description to introduce
your brand & what
inspires you.
Pinterest - Step 2 Eye Catching Profile
29. • Rotating showcase-it’s the
first thing people see.
• Choose up to five of your
boards to feature.
• If you have any Buyable
Pins to share, highlight
them in the first “Shop”
slot.
• Update your showcase to
highlight what’s new this
season, what’s on sale or
whatever else makes
sense for your business.
Pinterest - Step 3 Create Your Rotating Showcase
30. Pinterest - Where to Find Rotating Featured
boards (old name Showcase)
32. Most popular Pinterest categories USA (February 2017)
https://www.statista.com/statistics/251048/most-popular-categories-browsed-on-pinterest/
33. Create Boards
• Start with about 5-10
boards. Name one with
your business name, or
even something like
“My Designs.” The rest
will be more general —
food, places, fashion,
etc., or you can keep
with a theme. Goal is
20+ Boards
Pinterest - What To Do
36. Boards
• Give your boards clear
names so people can tell
what’s on them
• keep name to 20
characters or less.
• Add a board description,
include keywords
• For each board, choose a
compelling cover Pin that
quickly gives people a
sense for what’s on that
board
Pinterest - Naming Boards
37. Boards
• Use secret boards
as a staging tool to
make sure new
boards are ready for
prime time before
you launch them to
the public.
Pinterest - Boards
38. Boards
Put your most
relevant boards at
the top.
• seasonal boards
• boards with the
most repins.
https://www.pinterest.com/lowes/
Pinterest - Boards
39. Boards
• Try Pinning a handful of
Pins at once that together
tell a story and capture
the imagination.
• For example, a Pin of a
patterned dress next to
the place that inspired it
is more compelling than
just a product photo.
Container Store https://www.pinterest.com/containerstore
Pinterest - Boards
46. • The ideal aspect ratio for a Pin is image
aspect ratio of 2:3 to 1:3.5 (600px wide x
900px high).
• High Quality
• High Resolution
• Consider text overlays for clarity
• Focus on a single product or multiple
products to appeal to different tastes
• Write detailed descriptions
Pinterest - A Pin
47. Be picky with color your choices
Data also shows that images with
dominant colors (such as red, dark
green, pink) are shared 3X more
than images that don’t contain
them.
In addition, red or orange images
are repinned twice as often.
Pinterest - Color
48. • Pin at least once a day so your
followers get fresh content in their
home feeds.
• Don’t just Pin your own stuff.
Idea:Partner with bloggers and
lifestyle websites to Pin their
content.
• Make sure your Pins link back to
somewhere helpful. Get more
referral traffic to the right places.
Pinterest - Pinning How To
50. USE HASHTAGS more search-
friendly.
Promoting a new campaign of some
sort?
1. Create a pinboard around it
2. tag it with a hashtag you’re also
using on Twitter and Facebook
Pinterest - Use Hashtags
51. • Engage with others’ Pins. Start
following users you think
would want to follow you back.
• Follow other peoples boards
• Like and comment on others
pins.
• Helps get you noticed
https://business.pinterest.com/sites/business/files/best-practice-guide-en.pdf
Pinterest - What to Do
52. Create a user generated board:
Customers using product board or
Group Board
1. Enabling other users to
contribute their own pins to your
pin boards, (group Board)
2. Pick out a few of your top
evangelists or customers
3. create a board dedicated to their
pins.
https://www.pinterest.com/stitchfix/ladies-in-stitch-fix/
Pinterest - User Generated Content
53. Contest tips:
•Be Creative. Modcloth wins at contests by keeping them
fun and original.
•Make it Worth it. Forever 21 asks followers to create an
entire board, but puts a $1000 gift card on the table as
incentive.
•Get Inspired. Look to other brands for contest ideas that
might work for you.
•Use an App. Apps like Gleam.io, Wishpond or Woobox
can help organize your contest and host it on your site or
Facebook.
Pinterest - What to Pin
Run a Pinterest Contest
54. Pinterest - What to Pin
• Participate in Group Boards
• Allows you to have another way to be discovered.
• “Going where you customers are already hanging out”
55. AVOID HUMAN FACES IN VISUALS
Data shows that Images with no human
faces are shared 23% more than those
with them.
When selecting photos for your Pinterest
boards, be sure to use a variety of photos
and illustrations
https://cdn2.hubspot.net/hubfs/53/offers/An-Introduction-to-Pinterest-for-Business.pdf?t=1485574486329
Pinterest - Images
56. Buyable Pins let people buy your
products without ever leaving
Pinterest.
Only can do with these
platforms
• BigCommerce:
• Demandware:
• Shopify:
Pinterest - Make Pins Buyable
57. Rich Pins
What is a Rich Pins are Pins that
include extra information right on
the Pin itself.
• app,
• recipe,
• article,
• product
To get started, you'll need to prep
your website with meta tags, test
out your Rich Pins and apply to
get them on Pinterest.
https://business.pinterest.com/en/rich-pins
Pinterest - What to Pin
58. • Click-Through Rate – improvement in CTR for many merchants. Target reported
a 70% increase in traffic from Pinterest when Rich Pins were enabled.
• Discoverability – images become
eligible for Pinterest’s own curated
categories. The “Gifts” feed, for
example, only considers Rich Pins
for inclusion.
• Price Notifications – if you reduce
the price of your product or run a
sale, customers who repinned your
products will receive an email from
Pinterest notifying them of the price
drop and prompting them to buy.
https://business.pinterest.com/en/rich-pins
Pinterest - Rich Pins
65. Get to know your audience better
Pinterest - Analytics
66. Pinterest - Analytics
• Activity From website
• Impressions
• Clicks
• Repins
• Original pins
• Save Button
67. Tips:
• Be authentic
• Promote high
quality content
• Use Vertical Image
• Track Results
Pinterest Tag
Pinterest - Ads
68. Targeting
• Interest targeting
• Keyword targeting-
try to have a focused
and targeted
approach with
Pinterest
keywords. Don’t add
too many
• Customer database
targeting
Pinterest - Ads
69. Some differences with Pinterest ads
• Link to a web page that shares more information
about your value proposition and gives the user the
"choice" to convert.
• Not lead generation landing page
• Subtle or soft CTAs such as
"Sign up today for a free trial,"
"Download this free guide,"
"Here's how to write a compelling blog post" when
promoting a checklist you'll be redirecting them to.
Pinterest - Ads
71. https://business.pinterest.com/en/success-stories/buzzfeed
Pinterest is a huge driver of traffic.
“Pinterest is BuzzFeed’s second largest social
network referrer. It also has a much longer
lifecycle than other social networks, often
driving traffic to posts months after
publication.
In fact, more than half of BuzzFeed's traffic
from Pinterest goes to posts published more
than 2 months ago,” said Dao Nguyen, VP of
Growth and Data at Buzzfeed.
BuzzFeed (online Magazine) 5 Lessons Using Pinterest
1.
72. You might be surprised by how Pins
drive traffic.
Pins that get the most saves aren’t always
the ones that drive the most traffic.
Some Pins (like funny ones) are so
compelling that readers click immediately
to see the rest of the post.
They may save later, or they may not.
Other Pins, like beautiful images of food or
travel, get saved a lot but readers don’t
click through until later.
https://business.pinterest.com/en/success-stories/buzzfeed
BuzzFeed 5 Lessons Using Pinterest
2.
73. It’s smart to experiment.
BuzzFeed posts from classic categories like
Beauty, Home, Crafts, Fitness and Food do well
on Pinterest, but they’ve learned that other
topics like tattoos, books, Disney-inspired posts
and humor do well, too.
In fact, of the top 100 BuzzFeed posts on
Pinterest, over 30% of the traffic are to funny
posts.
https://business.pinterest.com/en/success-stories/buzzfeed
3.
BuzzFeed (online Magazine) 5 Lessons Using Pinterest
74. Make content easy to Pin, especially
from mobile.
• makes it easy for readers to Pin by
integrating Save buttons and “Follow us
on Pinterest” widgets on their site. They
also increased the size of the
Save button on their share bars and on
individual images for readers coming
from Pinterest.
• 77% of visits from Pinterest to BuzzFeed
are on mobile
https://business.pinterest.com/en/success-stories/buzzfeed
4.
BuzzFeed (online Magazine) 5 Lessons Using Pinterest
75. Learn what makes a great Pin for you.
The BuzzFeed team has found that designing
one Pinterest-ready image—like this one of
fruit-infused waters— that lives at the top of a
post encourages more click-throughs,
especially when the image is tall and inspiring.
writing good Pin descriptions is important,
especially if the image isn’t beautiful but is
really interesting or useful.
Positive descriptions are generally more saved
and clicked because they’re easier to discover.
https://business.pinterest.com/en/success-stories/buzzfeed
BuzzFeed (online Magazine) 5 Lessons Using Pinterest
5.
76. SEPHORA (Make Up)
• Use email to encourage Pinterest engagement
• Encourage customers to pin their shopping lists
• Make it easy to save from your website with
the Save button
• 60% growth in traffic from Pinterest
• 15x more average spend from Pinners,
compared to the average Facebook user
https://business.pinterest.com/en/success-stories/sephora
“We realize that clients are
busy and don’t always have
time to immediately purchase
products from our emails. We
wanted to make it easy for
them to save for later if they
saw something they liked, but
weren’t quite ready to buy.”
77. FOREVERMARK (Engagement Rings)
• Get there first: Pinterest lets you connect
with your target customers before they even
know they need you. Use Promoted Pins to
reach them when they’re most receptive.
• Use search targeting: Search is one of the
most common behaviors on Pinterest. Place
your brand in front of your customers as
they are just starting to think about their
engagement or plan their wedding.
• Be helpful: People are more likely to save
Pins they find useful, so focus on educating
your audience before you start selling to
them.
https://business.pinterest.com/en/success-stories/forevermark
Because they were targeting
their audience early in the
consideration cycle,
Forevermark used general
keywords like “engagement
rings,” “diamond jewelry,”
and “wedding ideas.”
78. FOREVERMARK
• Engagement rates were 4x higher than
the vertical average, which means
Forevermark’s audience is getting closer to
action
• 50% higher than average save rate,
generating valuable earned media (free
impressions) for the brand
• 18% of impressions were earned, thanks
to Forevermark’s save rate.
https://business.pinterest.com/en/success-stories/forevermark
79. CARIBOU COFFEE (Coffee
Roaster)
• share memorable quotes,
• inspiring photos,
• their favorite flavor
combinations and coffee drinks
and
• great Pins they curated from
other people.
Launch: Real Inspiration Blend
Pinners added inspiring images
with the hashtag
#InspireCaribou
https://business.pinterest.com/en/success-stories/caribou-coffee
The campaign was a huge success, garnering
more than 11 million media impressions, and
achieving a Facebook clickthrough rate that
was 73% higher than the industry average and
a Twitter engagement rate that was double
the industry average.
80. • Tailwind App A new standard in Visual Marketing, Analytics and Management.
Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions,
and Analyze Results. All in One Platform. Discover Content, Schedule Posts,
Monitor Conversations, Launch Promotions, and Analyze Results. Cost:
$10/month
• Viraltag Social Media Marketing Tool for Sharing Visuals. Manage multiple social
networks, schedule unlimited posts, recycle evergreen content, collaborate with
your team, and analyze performance - all from a single dashboard. $24/mo.
• Follow Liker is an optimized and automated versions of Twitter, Instagram,
Pinterest and Tumblr that you can run 24 hours a day. $97/one time payment for
each media (advanced)
Tools to Use with Pinterest
81. • Archive Boards
• Reorder sections- Add sections & rearrange the boards, making
it easy to organize Pins the way you want to.
• Rearrange Pins
• Sort boards
Pinterest
82. • How to Make Great Pins
https://business.pinterest.com/sites/business/files/how-to-make-
great-pins-guide-en.pdf
• Best Practice Guide for Business
https://business.pinterest.com/sites/business/files/best-practice-
guide-en.pdf
• Success Stories
• https://business.pinterest.com/en/success-stories
Learn More Pinterest
84. Instagram is a fun and quirky way to share your life with
friends through a series of pictures. Snap a photo with
your mobile phone, then choose a filter to transform the
image into a memory to keep around forever.
87. • The average Instagram user spends 25-32
minutes per day on the network,
• Top brands get 58 times higher
engagement than Facebook and 120
times higher than Twitter, says Forrester.
• The visual format offers a natural fit for
promoting branded campaigns, lifestyle
and retail content, and increasing
employee and customer loyalty.
1. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/blog/65939-20-
instagram-stats-marketers-need-toknow/
2. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20-
instagram-stats-marketers-need-toknow/
3. Forrester, “Instagram Is The King Of Social Engagement.” 2014. http://blogs.forrester.com/ nate_elliott/14-04-
29-instagram_is_the_king_of_ social_engagement
Instagram - Why Use
89. Profile Picture
Simple is best.
brand's logo or a
graphic symbol.
Keep in mind it will be
cropped into a circle
and appear as a 150 x
150 pixel image
Instagram - Create Account
91. Best Times to
Post Instagram
• Travel and Tourism: Friday between 9 a.m. and 1 p.m.
• Media and Entertainment: Tuesdays and Thursdays
from 12 p.m. to 3 p.m.
• Food and Beverage: Fridays at 12 p.m.
• Retail: Tuesdays, Thursdays, and Fridays at 12 p.m.
• Professional Services: Friday, Tuesday, and
Wednesday at 9 a.m. or 10 a.m.
• Non-Profit: Tuesday at 4 p.m. or 10 a.m.
• Non-Retail E-commerce: Thursday at 9 p.m. or 4 p.m.
• Pharma and Healthcare: Wednesday and Sunday at 9
a.m.
• Personal Care: Friday and Thursday at 1, 2, or 3 p.m.
• Technology: Monday and Tuesday at 2 p.m.
• Education: Thursday at 4 p.m. or 5 p.m.
https://blog.hootsuite.com/best-time-to-post-on-instagram/
92. • Post Consistently
• High Quality Photos (1080 pixel
width for best quality)
• Think Square
• Have a recognizable face
• Take time to write great descriptions-
People like worldy descriptions
such as “A beautiful day no matter rain or
shine because yoga replenishes your soul.”
Instagram - Posting Tips
93. #Hashtags
• To join in what’s trending –
Trending hashtags are those which
are viral at a given moment.
• To connect with a niche – Finding
related hashtags takes some
digging.
• All of the 30 that you’re allowed
to
Instagram - What to Post
94. Show Your Product Catalogue in
Motion
• This gives your followers an
opportunity to see your products
in a context they can relate to in
their day to day lives.
Instagram - What to Post
96. Products, Paint A Mood
• Keep it casual and give
consumers an emotional
context to identify with.
• Focus on answering
questions such as “What will
I feel if I own this thing?
What will it say about me?”
https://www.instagram.com/benandjerrys/
Instagram - What to Post
98. Run Giveaways and Contests
Like or Follow to win
email gated
User Generated Content
How: Offer a prize people are interested in
winning and ask them to like your profile,
like the post, and @ mention one friend per
entry.
Partner on contests
Instagram - What to Post
99. Behind the Scenes
Nothing says engagement like giving
your followers the ability to see what
happens behind the scenes and giving
them a chance to like and comment.
Show how your product is made
Instagram - What to Post
101. Regram user generated content
User generated content is
content (photos and captions)
that the users of your product
create themselves.
If you setup a branded hashtag
(check nobody else is using it
first and then just start using it)
https://www.instagram.com/p/BGK6Lc0su9j/
Instagram - What to Post
102. Regram How To:
• Ask for permission
• Avoid edits if possible
• Alway, always, always give
proper credit
The best way to provide appropriate attribution is to simply state it outright,
i.e. “Photo Credit: @username,” “Credit: @username,” or “Captured by
@username.”
https://www.instagram.com/p/BC_UEddLd35/
Instagram - What to Post
103. Delight with Flash Sales
Pump up your followers’ feeds with
bonuses, special offers, and insider
announcements.
41% of Instagrammers state that
they follow, or would follow, a
brand to take advantage of perks
and giveaways, give followers that
incentive
Instagram - What to Post
104. Share Event
Promote events and
shows on Instagram.
posts with a geotag
get 79% percent more
engagement!
Instagram - What to Post
105. Inspire People
• share new
perspectives that a
customer wouldn’t see
in their everyday life.
Instagram - What to Post
106. Instagram Stories
• a new feature that lets you share all the moments of your day,
not just the ones you want to keep on your profile.
• As you share multiple photos and videos, they appear together in
a slideshow format: your story.
• The photos and videos will disappear after 24 hours and won’t
appear on your profile grid or in feed.
• Unlike regular posts, there are no likes or public comments.
• Ideas: Deliver Special Offers, Show Off Your Creative Process,
Share a Raw, Informal Glimpse Into Your Business
Instagram - What to Post
109. Instagram Stories
• Give Answers And Keep It Short
• Four crucial questions you have to answer when writing your
Instagram Story headline include:
• Is this useful – do people see the value in it
• Is this unique – does it promise a unique benefit? (Is it differentiated?)
• Is this urgent – does it lead the audience to act now?
• Is this ultra-specific?
Instagram Stories-Dailyharvest
https://www.instagram.com/p/BgEOq1mgwJu/?hl=en&taken-by=cpkfrozen
110. Instagram Stories
• Make Everyday Moments More Exciting
• Adding Boomerang to something as understated as cheese grating
adds a touch of humor, as well, which users will remember.
Instagram Stories-CPK Frozen Pizza
https://www.instagram.com/p/BgEOq1mgwJu/?hl=en&taken-by=cpkfrozen
111. Instagram Stories
• Watchable in silence
• Lead with a question
• a bold and specific CTA “Swipe up to claim,” pointing users in the
direction of an enormous discount.
Instagram Stories-Follain
https://www.instagram.com/p/BgEOq1mgwJu/?hl=en&taken-by=cpkfrozen
112. Instagram Stories
• showcasing a series of products and/or a single product from
multiple angles.
• the Story format moves through a series of images automatically.
Instagram Stories-SheIn
https://www.instagram.com/sheinofficial/
https://www.instagram.com/stories/highlights/17916149191211098/
113. Instagram TV (IGTV)- IGTV App
• IGTV is Instagram's own video content hub, focused on longer-form video content, with
videos of up to a maximum of 10 minutes (most Accounts).
• You can share IGTV videos to Instagram Direct Messages (so much opportunities for
added reach)
• You can link directly to an IGTV video from your Instagram Stories (drive traffic to your
IGTV videos with a swipe up)
• Video uploads must be in vertical format
• Videos need to be between 15 seconds and 10 minutes long. (only larger accts 1hr)
• Ideas: Interviews/Q&A’s, Video greetings/Introductions, Product
Demos/Tutorials/How To’s, Recurring Segments, IGTV Exclusives, Webinars,
Repurpose Content
Instagram - What to Post
116. Engagement is a circle
• more engagement will also lead to
new followers & more engagement.
• You want the engagement in the first
hour or so of posting for it to keep
boosting.
• Engage with your followers in the
comments
Instagram - What to Post
Engagement
comment
converse
engagement
follow
118. Instagram Shopable Posts How to Start
There are a few eligibility requirements you’ll need to check off before you can get
started with Instagram shoppable posts:
1. You must be located in one of these countries: United States, Canada, Brazil, the
United Kingdom, Germany, France, Italy, Spain, or Australia
2. You need an Instagram business account
3. You must be on the latest version of the Instagram app on either iOS or Android.
4. Your business must sell physical goods that comply with Instagram’s merchant
agreement and commerce policies.
5. Your business profile must be connected to a Facebook catalog. This can be created
and managed on Business Manager, directly on your business’s Page on Facebook, or
through Shopify or BigCommerce.
120. • Feature other influencers in your
space and reach through to their
audiences
• One thing that works well on any
social network is getting other
influencers involved in the creation of
your content.
Birchbox teamed with Emily Schuman to curate and promote their May box. The
dual effort resulted in a lot of likes and extensive reach. Birchbox and Emily (who
has more than 260,000 Instagram followers) both promoted this partnership with
five Instagram photos, which received over 18,000 likes and reached more than
550,000 consumers.
http://www.socialmediaexaminer.com/5-brands-on-instagram-that-succeed-with-influencer-marketing/
Instagram - Influencers
121. • From April 19 to April 23, 2017 (the days that the
Unicorn Frappuccino was available for purchase),
90,000 pictures were posted on Instagram using
the hashtag #unicornfrappuccino. Only two of
these photos were organically posted by
Starbucks.
• creating a product that is social media–friendly,
making it available for a short period of time, and
using a hashtag so users can feel like part of a
community makes for a great marketing
campaign.
http://simplymeasured.com/blog/what-your-brand-can-learn-from-the-unicorn-frappuccinos-social-media-impact
Unicorn Frappuccino’s Social Media Impact
122. • Social Media started June
• Party with Bloggers & Media
July 28 2017
• Opened to Public August 1
• $32-$35 tickets 20 tickets
Every ½ Hour
• Releasing a month at a time
• She already had a large
following Oh Happy day
• Now moved to New York
Color Factory
125. PURA VIDA BRACELETS
Ads featured influencers wearing the ring
in different settings: on a beach, in the city,
while enjoying a coffee.
Campaign Results:
• 2X higher return on ad spend compared to
conversion-optimized ads, as well as a 14%
increase in return on ad spend for website
purchases.
• 10% increase in order values for purchases
(from value-optimized ads)
• 6% lower cost per action (compared to
conversion-optimized ads)
https://business.instagram.com/success/pura-vida-bracelets-2/
126. DOBRA (wallets)
Dynamic Carousel
Event: Remarketing
Campaign Results:
• 30X return on its Instagram
investment and a 32% decrease
in its shopping cart recovery
cost. In all, Instagram accounted
for 25% of the total sales of the
company’s remarketing
campaign.
https://business.instagram.com/success/dobra/
127. SAX IN THE BEAT (band)
Video ads-showed the group in action, playing at
parties and other types of events. Four short clips,
showing a version of one of Sax In The Beat’s hit
songs, plus images of highlights from several shows.
Copy: provided contact numbers with a short
presentation of the band.
CTA: Book Now or Find Out More.
Campaign Results:
• price quote requests have gone up 15% and
25% of all customers now come from
Instagram. campaign.
https://business.instagram.com/success/sax-in-the-beat//
128. BEATS BY DRE (Headphones)
Instagram Stories
Tested different stories
Campaign Results:
• 15% higher click-through rate,
compared to other channels
• 29% increase in purchase lift
• 11X lift in traffic to website
• 16X lift in unique user engagement
https://business.instagram.com/success/beats-by-dre/
129. • Image
• Description
• Hashtags (include
location tags)
• Tag People
List 5-10 Posts You would create?
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
Instagram - Your Turn Create Post
130. Change to an Instagram Business Account
Step 1
Step 2
131. Insights for Posts and stories
• Impressions: Total number of times
your post or story was seen
• Reach: Number of unique accounts
who saw your post or story
• Website Clicks: Number of accounts
that have tapped the website link on
your Business Profile
• Follower Activity: Average times
your followers are on Instagram on a
typical day
• Video Views: Number of times your
video was viewed for 3 or more
seconds
• Saves: The number of unique
accounts that saved your post
132. Top Posts
Can filter for:
• Type
• Days
• Reach, Engagement
• Or see data for an individual post
133. • Follower Activity: Average times your
followers are on Instagram on a
typical day
• Gender
• Age
• Location
• Most likely to log in to Instagram
134. New
• Choose who can comment
on their posts
• set comments from just
their followers, or
• people they also follow
135. Pre Post
Questions
What is the purpose of creating this content in
terms of moving my business ahead?
Does it deliver value & respect the viewer’s
time?
Does it move the prospect towards the sale?
(KLT factor- know love trust)
Does it deliver great value & thus give you
permission to make a strong call to action?
Is it worth the 10 minutes to create this
content or would you have been better off
spending time with your spouse/partner,
mediating, reading to your kids, or____?
136. • Boomerang is an app for creating fun, 1-second long videos with no audio. Free
• VSCO has emerged as the reigning champ of creating beautiful photos on-the-go. Free
• Tailwind App a new standard in Visual Marketing, Analytics and Management. Discover
Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. All
in One Platform. Discover Content, Schedule Posts, Monitor Conversations, Launch
Promotions, and Analyze Results. Cost: $10/month
• Like2Have.it is a great tool for creating embeddable Instagram feeds outfitted with links that
drive customers directly to product pages. Cost: $20/month
• Iconosquare Instagram analytics made easy. Measure your performance and optimize your
strategy. Track hashtags. Benchmark against your competitors. $9/mo.
• WEBSTA Get easy-to-understand data and statistics about your Instagram account and make
smart marketing decisions with WEBSTA!
Tools for Instagram
137. • FYI- Because you can’t
click direct on links
except in profile
description, it’s difficult
for small businesses to
track.
• Make sure to ask
customers how they
hear about you.
Instagram - ROI Tracking
138. Sell through hashtags
Uses the profile–link–to–storefront method of selling.
It comes with the added bonus of the Inselly hashtag.
Instagram Tool - Inselly Free
139. Instagram Tool –
Comment Sold
• Convert social media comments into sales,
automatically invoice shoppers, and manage all
aspects of your business with the #1 comment selling
platform and total e-commerce solution.
141. Boomerangs start with your
original clip, take a series of
ten photos, and transform
them into a whimsical short
video.
Instagram Tool - Boomerang
142.
143.
144.
145. • Marketers Guide to Instagram
https://blog.kissmetrics.com/marketers-guide-to-instagram/
• The Beginner's Guide To Influencer Marketing on Instagram
https://www.shopify.com/blog/115935109-the-beginners-guide-to-
influencer-marketing-on-instagram
Instagram Shopping Set Up Guide
https://business.instagram.com/a/shopping-setup-guide
Learn More Instagram
149. • Google Analytics: Google Analytics makes it easy
to track your traffic from social media, create
campaigns and figure out your ROI. It’s also
helpful for tracking metrics for social media sites
that don’t give you a great amount of data like
Snapchat or Instagram.
• Individual social media platforms: Certain
platforms like Facebook, Twitter and Pinterest will
give you further insight and metrics that will be
helpful depending on your goals.
Tracking Social Media Success (ROI)
150. What We Learned Today
• Learned more about
Pinterest & Instagram
• Reviewed assets we need
for social media
• Tools To Save Time
151. If you loved the class, I would love to hear about how
you will use what you learned
Before you leave write a review
@Bloggerithm on Facebook