This document discusses link building strategies for search engine optimization. It notes that while external backlinks were once very important for ranking websites, Google no longer requires a great deal of them. Instead, the document suggests spying on competitors' link profiles and obtaining both internal and external links, with an emphasis on external links.

1. Step 10: Link Building
The most important thing to rank your site
Google does not accept automatic link building
 You don’t need a great deal of backlinks anymore
 I’m not going to waste your time

2. Step 10: Link Building
SPY YOUR COMPETITORS

3. Step 10: Link Building
Hyperlink that points to a website
 Internal or External
 External links are the most important

4. Why SEO?
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