This document provides tips and guidance for using Pinterest for business purposes. It outlines key facts about Pinterest demographics and functionality. It recommends creating boards with different types of visual content to engage customers and drive traffic. It also suggests monitoring analytics to understand what content performs best and find potential customers on Pinterest.

1. Photo credit: http://pinterest.com/pin/231724343297302313/

2. Photo credit: http://pinterest.com/pin/231724343297302313/

3. • Participate
• Find new potential customers
• Generate interest
• Drive traffic
• Generate sales and leads
• aka – Social Media

4. 11+ Million users
80% Women 20% Men
Average age 28
Married or in a relationship
Long time on site – 2nd only to FB

5. http://business.pinterest.com/
Fill out your About section, logo and website
Connect to FB and Twitter accounts…but
Should you post to Facebook?

6. Create Boards
Photos, videos, blog posts…
more on that later

7. Pinterest button to your site
Bookmarklet, social sharing icons
Add an image to all blog posts from now on!
Watermark your original images to protect them.

8. • Add prices and link to purchase

9. • Pin regularly and not in bursts
• Label your pin board categories
• Engage with other pinners – like and comment on other pins
• Clear, colorful photos
• Read this: http://pinterest.com/about/copyright/
• Check the source of the pin before you repin

10. Photo credit: http://www.flickr.com/photos/mhauri/44508041
Promote from other sources,
not just your own work.

11. Pinterest search
pins, boards, people

12. • Tag other pinners with @
• Collaboration boards with staff or top clients
• Event boards – invite attendees to post on that board
• Links in your pin descriptions
• Use hashtags
• Watermark your original content
• WP Pinterest widget
More Advanced

14. • Items around your industry
• Infographics
• Products
• Boards that show your values
• Thanks You
• Clients
• Local content
• How to videos
• eBook covers
• Team members
• Highlight old content
• Coupons
• Be a thought leader
• Video gallery
• Case studies
• Testimonials
• What is your ideal client pinning?
How do your products and
services fit into your customers
lifestyles? How does it help
them?

15. • Content for specific client types
• What are their interests, needs
• How does your business help?

16. • When do you get the most repins, likes and referrals?
• Analytics and test different posting times
• View pinboards of your customers to understand them better
• What is driving traffic and leads?
• Clicks per pin, repins per pin, time spent on your site by Pinterest users
Take all the fun out of it

17. • Cross promote
• Add popular pins to newsletter

19. • Cabot Cheese
• Chobani
• GE
• Whole Foods
• Marketo
• Scholastic
• Mashable

20. • Infographics
• Putting your prettiest foot forward
• Pinterest search is about the descriptions
• Fresh content is rewarded
• Follow companies and boards – not necessarily people

21. • Do visuals play a role in your business?
• Is your demographic there?
• Do you have the time and content?
• Test, test, test
Should you be on pinterest?

22. • Pinerly – content management dashboard. Track pins
via campaigns, stats. Suggests people to follow and best
TODs.
• Pinstamatic – Create original pins
• 7 Useful Pinterest Tools to Supercharge Your Pinfluence
Other Tools

23. Need to know more?
• This Is Everything You Need To Know About Pinterest (Techcrunch)
• 26 Tips for Using Pinterest for Business (Social Media Examiner)
• Pinterest Help and Resources
• Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land)
• 103 Resources For Becoming a Pinterest Expert (KISSmetrics)