Pinterest is a social media platform focused on visual images and products. It can be used for marketing by creating boards around customer interests, running contests to increase engagement, and sharing user-generated content. Key tactics include using interests and rich pins to drive traffic, sending messages to connect with followers, and promoting pins through paid advertising. Success can be measured through Pinterest analytics on profiles, audiences, and website activity.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
Pro tips for successful LinkedIn marketing. Learn how to define your marketing message, provide value for your connections and optimise your profile. Also free LinkedIn webinar available on demand - check www.lexisclick.com for more. Flick through the slides and let us know if you have any questions.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
Pro tips for successful LinkedIn marketing. Learn how to define your marketing message, provide value for your connections and optimise your profile. Also free LinkedIn webinar available on demand - check www.lexisclick.com for more. Flick through the slides and let us know if you have any questions.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
Presentation to the UC Merced SBDC Network for their Monterey Conference. It covers guiding clients through marketing partner selection and navigating social media.
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Gain 25% More Customers. Utilize Mobile MarketingChristi Tasker
Interested in FREE ways to use Mobile Marketing and still increasing sales by 25%? Don’t let another customer pass you by. Learn how to get in front of them for little or no cost in just minutes. Links to show how to claim your Facebook and Google places are included. We even show you how to claim your business on Yelp. Post a comment, let us know what you learned. Don't forget to subscribe to our channel for updates and online meetings where you can come to ask our Social Saviors questions.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
Presentation to the UC Merced SBDC Network for their Monterey Conference. It covers guiding clients through marketing partner selection and navigating social media.
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Gain 25% More Customers. Utilize Mobile MarketingChristi Tasker
Interested in FREE ways to use Mobile Marketing and still increasing sales by 25%? Don’t let another customer pass you by. Learn how to get in front of them for little or no cost in just minutes. Links to show how to claim your Facebook and Google places are included. We even show you how to claim your business on Yelp. Post a comment, let us know what you learned. Don't forget to subscribe to our channel for updates and online meetings where you can come to ask our Social Saviors questions.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Pinterest Marketing | how to use pinterest for marketingsocialahsan
Pinterest Marketing | Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn). https://blog.socialchamp.io/how-to-use-pinterest-in-marketing/
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
How to Grow Your Business with Pinterest & Instagram (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/grow-business-with-pinterest-and-instragram/
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
2. What is Pinterest? How do I use it?
• Pinterest is a free, social media platform
• Pinterest includes mainly pictures and videos, frequently providing links to outside
websites
• It serves as a reference for many different interests/ideas
• Can include prices/websites on pins (rich pins)
• Very focused around visual images and products
3. Basic Marketing Tactics
• Know your customers
• Provide helpful, valuable information for your customers
• Create multiple boards to cover all interests of your audience
• Run contests to increase engagement and visibility
• Create loyal customers by sharing personal accomplishments along side business content
• Be creative, use humor, share user generated content, DIY pins related to your topic
• Encouraging people to pin articles and images from your website is key
• By doing all these things, you build an online image of your business which is very important
93% of pinners
have the intent to
purchase
4. Demographics
• Much more popular among women than
men
• Pinterest is most popular among the
wealthiest users
• Since Pinterest is mainly used by women,
generally the decision makers, this
platform is ideal for retailers
5. Marketing on Pinterest
• Using Interests
• If you use the proper keywords in your pins’
descriptions, they could become part
of multiple interest groups
• Your content will be seen by more
users who are likely to follow you
• You can then within these interest
groups connect with a new potential
client who’s followed an interest related to your business
• You can see what your current followers interests are within their ‘following’ tab on their page and
this
can give you a better idea of the interests they currently and where to go from there
6. Marketing on Pinterest
• Messages
• Marketers used to engage with users via comments
or individual pins, now they can interact directly
with them through messages
*You can only contact pinners if they are following at least one of your
boards, so it’s important to have interesting boards your potential
clients want to see and engage with
• When you send your message, include a call to action
• Invite pinners to visit one of your other boards to find
content similar to the pin(s) you sent them, or invite them to visit
the page where the content originated (website would be ideal)
• Create group conversations: group of at least 4 pinners
who follow your pages—share content based pins, encouraging discussion and engagement
• Encourage collaboration and partnership—inviting someone to partner
7. Marketing on Pinterest
• ‘Rich Pins’
• These pins include product price and direct
link to the product place
-SocialMediaExaminer: “Pins with prices were also 16%
more likely to get likes than those without”
–study done before rich pins were introduced
• The pinners don’t need to go in and click 3 times
to find out more about a certain product
• Makes for easy access to purchase and easy
engagement if the information is available to you
• If your business is food related, sharing recipes or
cooking tips with food picture serves as a great way to drive traffic to your page/business
• You can ever see movie reviews or ratings in the same Rich Pin format
8. Marketing on Pinterest
• ‘Place Pins’
• Introduced in November 2013
• Place pins use Foursquare’s location API combined with
Mapbox’s map technology, if a location you want to pin
doesn’t show up, you can add it
• For businesses in the travel industry, this is a great tool
• Creating boards designated to certain areas on the country
or globally, this is a simple and easy way to encourage UGC
• Users can find you if you’re a business with multiple locations
• Allows you to connect with your audience by talking about
local things near your business or your favorite ‘spots in town’
• Can do competitions to show the reach of your product
9. Promoted Pins
• A promoted pin is a paid ad on Pinterest
• They run on a CPC (cost-per-click) basis
• Select a past pin to promote, it will then lead you to set the criteria of where you want the pin to
be promoted to (demographics, audience, language, device)
• Right now Promoted Pins are only available to certain businesses in the United States, but you
can sign up on a waitlist
• There is a tracking function build into Pinterest to track your promoted pin(s)
• Since this feature is so new, there is potential for more exposure and less competition
10. Guided search
• Pinterest already will suggest new pins based
on the things you’ve liked before
• But now they’re taking this to a new level
• Now they’ve introduced a visual search tool that
allows used to select a portion of an image
• This could become a huge thing for brands
11. Buy It buttons
• ‘Buyable Pins’
• Added over the summer of 2015
• Only currently available in the U.S.
• Using Apple Pay or a major credit card
• Pinterest does not take a portion of sales
• Must be eligible and get your pins approved
before the go live
• Must connect Pinterest business account to your Shopify site
12. Contests on pinterest
• Earned content
• Increases sharing and attracts new potential customers
• Give reward for people who participate in contests to create interest
• This user-generated content is important for a brand
• Create a unique hashtag/phrase for participant to use
• Build a landing page to avoid ‘spam’ on Pinterest itself
• ‘Spam’ on Pinterest = asking for comments
• ShortStack can be used here, or even your unique website (which drives page traffic)
• “Launch a contest that encourages users to create a board featuring your product
or service. It’s a great way to encourage sharing, which may lead to new customers.”
–Social Media Examiner
13. Measuring Success on Pinterest
• Pinterest Analytics
• You must have a Business Account on Pinterest in order to have access to the analytics
available
• On the analytics dashboard, you can see 3 main things:
1. Your Profile
2. Your Audience
3. Activity from your Website
• Through these different analytics you can see if your success is measuring up with your goals,
what actually interests your audience versus what isn’t of very much interest, and then how to
act to further your success based on these statistics
• Pinterest allows us to filter where content is going (Android, iPhone) based on where people
are accessing Pinterest most frequently
• Pinterest will also gives you customized tips on what actions to take next based on the
evaluation of your stats—for FREE!
14. Most Successful
brands on Pinterest
• Based on 2014 data,
most successful retail
brands and products based
on engagement
15. Most popular Pinterest users
#1. Joy Cho / Oh Joy!
• designer, blogger, food enthusiast
• Followers: 13,060,495
• Following: 219
• Boards: 84
• Pins: 13,046
• #2. Maryann Rizzo
• Interior designer with a great eye
for all things beautiful. I hope these
images inspire YOUR style!
• Followers: 9,295,295
• Following: 2,039
• Boards: 275
• Pins: 104,047
#3. Bekka Palmer
• Bekka is a photographer and
adventurer living in Brooklyn.
• Followers: 8,774,850
• Following: 220
• Boards: 57
• Pins: 10,978
#4. Poppytalk
• DIYs, Entertaining, Decor -
Founders of Poppytalk.com (design
blog)
• Followers: 8,390,695
• Following: 1,522
• Boards: 128
• Pins: 18,758