This document provides instructions for businesses on how to set up and use Instagram. It discusses why Instagram is important for businesses, how to create an account and get familiar with the platform's features. It also offers tips on posting, including uploading photos, adding hashtags and sharing to other networks. Examples are given of top brands and successful small businesses that utilize Instagram well. The document encourages businesses to have fun with the app and engage with customers through their Instagram presence.

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HOW TO SETUP
Instagram
FOR YOUR BUSINESS
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2. TABLE OF CONTENTS
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Introduction
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Getting Started: First things First
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Getting Familiar: What to Expect
13
What Now? Posting & Sharing
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Take a Look: Top 5 Brands on Instagram
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Take a Look: Successful Small Businesses on Instagram
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3. INTRODUCTION
Why do you need Instagram?
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4. Why do you need an Instagram?
As an Instagram user, you can edit and share photos that represent your business with more than 80 million users and counting. Instagram is a great way to humanize your brand and cross- promote your products or services. Now that images have become a key part of a company's marketing strategy, Instagram is a must-have social platform for your business.
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5. “It's thesocial networkthat has seen the fastest growth, most engagement, and highest conversion from browser to shopper.”
-Alice Truong
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Source: Neilson, January 2014
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6. GETTING STARTED
First things First
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7. Getting Started
To get started, you first need to download the app onto your smartphone. Depending on the type of device you have, you can search for 'Instagram' in the App Store or in the Google Play Store.
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8. Getting Started
Once the app has been downloaded and installed on your smartphone, you'll need to open it and click on “register” to create a new account.
After you click on “register”, you'll be asked to create a username and password for your profile as well as entering your email address and business name.
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9. Getting Started
You will then be prompted to connect with people you know on Facebook and people listed in your phone contacts. You can choose to add people from either step or skip them and add them later. Instagram will then suggest profiles for you to follow to get started. We suggest following a few of these initially to start growing your following.
Once you've followed a few profiles, you're ready to get started creating images on your own!
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10. GETTING FAMILIAR
What to Expect
Before we show you how to create your first image, we want to walk you around the platform a bit.
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11. Getting Familiar
First, view your newsfeed from the "Home" button. From here, you can scroll through images that people you're following have recently posted as well as like and comment on images. Below each image you'll be able to see a likes count followed by an image description with hashtags created by the user and finally the comments. Just like Twitter, you can tag people in a post by using the @ symbol followed by their name. When you tag one of your followers, they will get a notification and be able to respond directly from their app.
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12. Getting Familiar
Second, you can explore "popular" photos chosen by Instagram based on other photos you've liked and search for users or images by hashtag and username. If you choose to search by hashtag, start by typing the # symbol followed by the phrase you want to search for. Instagram will also save your most recent and most used hashtags if you'd like to search those too.
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13. Getting Familiar
Third, you can view all of your notifications under the heart icon. From here you can see which users liked your photos as well as new followers and new friends who have joined Instagram under the "News" tab. You can follow them directly from this tab by clicking on the +person icon. This tab also allows you to explore which images your friends have liked and commented on. To access that info, simply click on the "Following" tab at the top of the screen.
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14. Getting Familiar
Finally, you can view and edit your own profile. From here you can change key information such as your profile description, profile image, name and email address. You can also view all the photos you've posted, re-share them via email or social media and tag your friends if you forgot when you initially posted it.
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15. WHAT NOW?
Posting & Sharing
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16. What Now?
Once you've familiarized yourself with the app, you're ready to start posting. Instagram allows you to snap a photo directly from the app or you can choose to upload one from your photo album. Once you've chosen a photo, Instagram provides you with various filters to change the look and feel of your image. You can choose varying levels of brightness, contrast and even blur to create the perfect sharable image.
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17. What Now?
After you're done editing, it's time to share your image across social media! Instagram allows you to hook up your Facebook, Twitter, Tumblr, Foursquare and Flickr accounts. All that's left is to write a catchy description, choose which media to distribute on and click share!
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18. TAKE A LOOK
Top 5 Brands on Instagram
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19. What Makes These Work?
These Successful Brands Follow These Tips:
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Feature customers using their products
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Take fans behind the scenes
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Hosts contests and projects
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Mimic their fans
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Promote new products
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Use hashtags
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Images are visually pleasing and eye-catching
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Showcase products in creative ways
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20. Starbucks
http://instagram.com/starbucks
2,794,737 followers
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21. Sharpie
http://instagram.com/sharpie
117,389 followers
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22. Red Bull
http://instagram.com/redbull
1,523,440 followers
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23. Puma
http://instagram.com/puma
474,042 followers
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24. Ben & Jerry’s
http://instagram.com/benandjerrys
408,681 followers
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25. TAKE A LOOK
Successful Small Businesses
on Instagram
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26. What Makes These Work?
These Successful Small Businesses Follow These Tips:
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Balance fun images with pictures from your business
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Use Instagram videos
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Cultivate a strong following
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Use a variety of filters
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Promote contests, deals, and specials
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Showcase employees and staff
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Images are visually pleasing and eye-catching
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Use industry-related hashtags
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Stay relatable and connected with followers
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27. Pacific Plastic Surgery
http://instagram.com/pacificplasticsurgery
108 followers
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28. Davis Plastic Surgery
http://instagram.com/davisplasticsurgery
876 followers
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29. Law Offices of Jack J. Kramer
http://instagram.com/jstandsforjustice
2,195 followers
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30. Gary Login, DMD
http://instagram.com/garyrlogindmd
133 followers
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31. Amy Vermillion Interiors
http://instagram.com/amyvermillioninteriors
2,430 followers
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32. Maria’s Cupcakes
http://instagram.com/mariascupcakes
12,360 followers
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33. Surf Organic
http://instagram.com/surforganic
2,176 followers
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34. Ibis Cycles
http://instagram.com/ibiscycles
4,549 followers
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35. Slingshot, LLC
http://instagram.com/slingshot
576 followers
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36. Take it From Here
We encourage you to have fun with the app and try out the different filters and features. As a business, you can post images of your staff hard at work, new products you're offering, products you support and even a few selfies. Thank you for viewing this EBook, we hope it was helpful in getting you started. If you have any further questions or comments, contact
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37. THANK YOU
Enjoy Your New Instagram!
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