The document summarizes how the media product adheres to and challenges conventions of real indie/rock music magazines. It discusses conventions related to design elements, typical content, portrayal of artists, and ownership models. The product aims to stick closely to conventions like using bright colors and featuring band information prominently while challenging conventions such as having a more minimal front cover and portraying a diverse band. The evaluation identifies some areas that could be improved like centering a title and perfecting layout details.
The document discusses conventions for magazine design based on genre research. It provides guidance on elements like the masthead, cover lines, contents page, focal image, and double page spread. Key points covered include using a memorable masthead in red, multiple cover lines about article contents, a structured contents layout, a focal artist image on the cover, and pull quotes and standouts in double page spreads. Representations of the indie music genre, its artists, audiences, and the challenges of its institutional ownership are also summarized.
Lucy, aged 23, preferred the title "Rift" over "Shuffle" or "IM" as it is less associated with mainstream music. She suggested keeping fonts sophisticated with some edge and using variety in font size and style on the cover. For the contents page, Lucy felt a simple list of bands and page numbers would be best as postmodern audiences value style over substance. She thought one page of the double spread should have only images while the other has writing.
Mark, aged 25, said to use a medium shot for a band on the cover or long shot for a single artist. Expressions should be neutral on images. He wanted the double page interview to focus on a band's story in the music industry
The document discusses conventions of indie/rock music magazines and artists. It notes that the magazine adheres to several conventions, such as using bright colors and featuring reviews and upcoming concert information. However, it also challenges some conventions, such as having a less crowded front cover. Regarding artists, it adheres to conventions like smart/casual clothing and long hair on male artists, but challenges conventions like not featuring tattooed models. Overall, it aims to both follow genre conventions and put its own spin by challenging some expectations.
The document discusses various aspects of sexuality, gender, race, and age as portrayed in the indie rock music genre and related magazines. It notes that indie rock typically does not emphasize sexuality of artists. In creating their own magazine cover, the author deliberately portrayed the male artist wearing a pink hat to blend gender norms. The document also discusses the dominance of white male artists in indie rock and reasons for this, such as relating to the target audience. It explores some examples of non-white artists featured in magazines only when surrounding by controversy. The cover art and topics discussed are aimed at the typical younger demographic of indie rock fans.
The document discusses how the author addressed their niche and sophisticated audience for a music magazine. They analyzed both active and passive audience theories. For active theories, they discussed how opinion leaders in the target audience of young reformers and music journalists could influence others (Two Step Flow Theory). They also discussed how the magazine provides entertainment, information, a way for readers to relate to artists, and topics to discuss with others (Uses and Gratifications Theory). It also allows readers to fulfill their needs like morality and creativity (Hierarchy of Needs Theory). For passive theories, it discusses how the magazine can repeat its ideology over time to influence readers, though the active audience may question ideas (Culmination Theory).
The document summarizes the results of a questionnaire sent to 30 people about their preferences for an independent music magazine. Key findings include:
- Readers preferred an interview about an artist's rise in the industry over other story types.
- They wanted more pictures than text.
- Arctic Monkeys was the most popular artist choice.
- A long shot photo was preferred for the magazine cover over other shot types.
- Pricing between £3.50-3.99 was expected.
- "Rift" was the most appealing title.
- A contents page with a large focal image and band index was most appealing.
This document discusses conventions for magazine design based on genre research. It provides guidance on elements like the masthead, cover lines, contents page, focal image, and double page spread. Key points covered include using a memorable masthead in red, multiple cover lines to showcase content, and pulling important text to specific areas of spreads. Gender, age, race and institutional representations within the indie music genre are also examined.
My media product both challenges and uses conventions of real music magazines. It challenges conventions by only featuring young female artists, who are underrepresented in acoustic guitar magazines that typically feature older male artists. However, it also follows conventions through its layout, use of cover lines, and color scheme similar to other magazines. The media product represents various social groups including young women under 25, those experiencing social mobility, and fans of acoustic music. While it increases representation of women and class mobility, it does not prominently feature racial diversity or certain subcultures.
The document discusses conventions for magazine design based on genre research. It provides guidance on elements like the masthead, cover lines, contents page, focal image, and double page spread. Key points covered include using a memorable masthead in red, multiple cover lines about article contents, a structured contents layout, a focal artist image on the cover, and pull quotes and standouts in double page spreads. Representations of the indie music genre, its artists, audiences, and the challenges of its institutional ownership are also summarized.
Lucy, aged 23, preferred the title "Rift" over "Shuffle" or "IM" as it is less associated with mainstream music. She suggested keeping fonts sophisticated with some edge and using variety in font size and style on the cover. For the contents page, Lucy felt a simple list of bands and page numbers would be best as postmodern audiences value style over substance. She thought one page of the double spread should have only images while the other has writing.
Mark, aged 25, said to use a medium shot for a band on the cover or long shot for a single artist. Expressions should be neutral on images. He wanted the double page interview to focus on a band's story in the music industry
The document discusses conventions of indie/rock music magazines and artists. It notes that the magazine adheres to several conventions, such as using bright colors and featuring reviews and upcoming concert information. However, it also challenges some conventions, such as having a less crowded front cover. Regarding artists, it adheres to conventions like smart/casual clothing and long hair on male artists, but challenges conventions like not featuring tattooed models. Overall, it aims to both follow genre conventions and put its own spin by challenging some expectations.
The document discusses various aspects of sexuality, gender, race, and age as portrayed in the indie rock music genre and related magazines. It notes that indie rock typically does not emphasize sexuality of artists. In creating their own magazine cover, the author deliberately portrayed the male artist wearing a pink hat to blend gender norms. The document also discusses the dominance of white male artists in indie rock and reasons for this, such as relating to the target audience. It explores some examples of non-white artists featured in magazines only when surrounding by controversy. The cover art and topics discussed are aimed at the typical younger demographic of indie rock fans.
The document discusses how the author addressed their niche and sophisticated audience for a music magazine. They analyzed both active and passive audience theories. For active theories, they discussed how opinion leaders in the target audience of young reformers and music journalists could influence others (Two Step Flow Theory). They also discussed how the magazine provides entertainment, information, a way for readers to relate to artists, and topics to discuss with others (Uses and Gratifications Theory). It also allows readers to fulfill their needs like morality and creativity (Hierarchy of Needs Theory). For passive theories, it discusses how the magazine can repeat its ideology over time to influence readers, though the active audience may question ideas (Culmination Theory).
The document summarizes the results of a questionnaire sent to 30 people about their preferences for an independent music magazine. Key findings include:
- Readers preferred an interview about an artist's rise in the industry over other story types.
- They wanted more pictures than text.
- Arctic Monkeys was the most popular artist choice.
- A long shot photo was preferred for the magazine cover over other shot types.
- Pricing between £3.50-3.99 was expected.
- "Rift" was the most appealing title.
- A contents page with a large focal image and band index was most appealing.
This document discusses conventions for magazine design based on genre research. It provides guidance on elements like the masthead, cover lines, contents page, focal image, and double page spread. Key points covered include using a memorable masthead in red, multiple cover lines to showcase content, and pulling important text to specific areas of spreads. Gender, age, race and institutional representations within the indie music genre are also examined.
My media product both challenges and uses conventions of real music magazines. It challenges conventions by only featuring young female artists, who are underrepresented in acoustic guitar magazines that typically feature older male artists. However, it also follows conventions through its layout, use of cover lines, and color scheme similar to other magazines. The media product represents various social groups including young women under 25, those experiencing social mobility, and fans of acoustic music. While it increases representation of women and class mobility, it does not prominently feature racial diversity or certain subcultures.
The media production challenges conventions by targeting female audiences for a rock music magazine, whereas typical rock magazines target male audiences. Pink is used in the magazine to highlight femininity, though it also represents the rock genre through artists like Avril Lavigne who are associated with the color. The skull logo represents death typically linked to rock while still following conventions of using uncomfortable imagery. Overall the production aims to make female audiences feel as dominant and empowered as male audiences of traditional rock magazines.
The document analyzes the target audience and design elements of an indie music magazine called NME. It finds that the magazine targets 16-25 year olds from working to middle class backgrounds who enjoy exploring new music. Design elements like the vibrant red masthead and images of musicians in indie clothing styles help attract this target audience by appearing bold and representing the rebellious nature of indie music. The clean layout and articles discussing musicians' non-conformist attitudes further appeal to the target audience's interest in independence from mainstream music.
The document analyzes the target audience and design elements of an indie music magazine. It finds that the magazine targets 16-25 year old explorers from working to middle class backgrounds. Visual elements like vibrant colors, bold text and images of musicians in indie clothing styles help attract this audience by appearing rebellious or unconventional as preferred in indie culture. The clean and organized layout also suggests a professionally high standard consistent with the genre.
Thomas Ngai discusses conventions of pop magazines and how their magazine will meet or challenge conventions. They explain that pop magazines typically feature positive ideologies to inspire youth, colorful designs and styles to attract attention, and portrayals of artists stereotypically masculine/feminine or challenging stereotypes. Their magazine front cover includes the masthead, colorful background, main focal image of artist Alina Tebbutt, and cover lines of different sizes about stories. The content page also includes images and the repeated masthead to remind audiences of the brand.
The document describes the results of a focus group conducted to inform the development of a new music magazine targeting 16-25 year olds interested in indie pop/rock music. The focus group of 4 individuals provided feedback on elements like front cover images and language, contents page structure and articles, and double page spread layout and article topics. Their input highlighted preferences like a mix of male and female artists to appeal to both genders, informal yet sophisticated language, and a variety of music news, reviews and artist features. The document concludes the focus group provided useful guidance on how to design the magazine to engage the target readership.
1. The document describes a student's music magazine project and how it both develops conventions of real music magazines and challenges some conventions.
2. Conventions that were developed include using a studio photograph for the cover shot, a close-up shot looking at the camera for the cover model, and classic magazine layout elements.
3. Some conventions were challenged, such as editing the cover photo in a "vintage" style and having an unconventional magazine logo.
The document discusses how the media product, a punk music magazine called REBEL, uses and develops conventions of real magazines while also challenging conventions. It incorporates typical magazine layouts and color schemes but focuses on a niche punk genre. The magazine mixes styles from other magazines like Ray Gun and NME to appeal to its target punk audience. Photos were edited to replicate street art styles to match the magazine's art-focused tone.
The magazine product uses conventions of real magazines like layout and color palette while challenging conventions through its punk music genre focus and street art style. It incorporates styles from Ray Gun magazine and mainstream music magazines to appeal to its target audience of older teens, young adults, and original punk fans. The magazine addresses this audience through its mix of established and upcoming punk artists, male and female models, and unique selling point of an upcoming all-female punk band feature.
- The document discusses how the student's magazine "Indie-vidual" uses conventions of real music magazines and fits within the indie/alternative genre. It features well-known bands like Red Hot Chili Peppers as well as up-and-coming fictional bands.
- The simplistic black and white front cover design with a band photo reflects the genre's emphasis on raw, unprocessed music. Article content includes informal tone, dry humor, captions/bylines.
- Photographs in the main article mostly feature band members working hard, reflecting the determination of indie bands. Including a free poster also follows magazine conventions of offering gifts to readers.
The document describes how the first draft of a magazine cover and layout represents a target audience of "niche alts" or alternative music fans. Specifically:
- The cover features an artist wearing a t-shirt of an underground icon to appeal to indie fans who value connections to lesser-known artists.
- A black, white, and red color scheme matches the grunge/rock genre. Limited text avoids overwhelming readers from the younger generation.
- Photos give an impression of live performances and "festival vibes" that appeal to fans of the alternative music scene.
- Consistent bold colors and imagery portray the rebelliousness valued by the target group, while still looking relatable
This document summarizes how the media product uses and develops conventions of real music magazines while also challenging some conventions. Specifically:
1) The magazine uses models dressed in different styles representing different genres of indie music on the cover, contrasting from magazines that focus on a single genre.
2) The color scheme and fonts draw from indie music's free spirit while incorporating influences from rock magazines.
3) Photos include both professional studio shots and street photos from various locations, mimicking techniques used in established magazines to suggest worldwide appeal.
4) While the genre may not be immediately apparent, the magazine captures indie music's blending of different styles.
The document provides a textual analysis of the front pages of an indie music magazine. It analyzes various elements of the magazine including the masthead, images, titles, text styles and layouts. The analysis concludes the target audience is likely 16-25 year old explorers who appreciate the magazine's professional design and coverage of musicians that showcase a non-conformist attitude through their style of dress, musical genres and articles that critique more mainstream popular artists. The document examines how different elements appeal to this target audience and their interests in indie music.
Evaluation 2 : How does your media product represent particular social groups?Rebekahhooper16
My media magazine represents particular social groups through its content and imagery. It targets youth ages 16-24 who are interested in urban culture and the rap/R&B genre. It portrays this demographic through images of artists that conform to genre stereotypes, using a mix of English and slang. Both male and female genders are represented equally. The magazine challenges some stereotypes by featuring a Black male artist dressed professionally in a suit, showing the progression one can make in the industry. Overall it aims to appeal to its lower-middle class target audience interested in this music style and lifestyle.
Lauren Homer is developing ideas for her indie music magazine. She plans to feature photography of local indie bands performing taken with close-up, mid, and low angle shots. For photos, she wants a contrast of dark lighting for band performances and brighter lighting so the magazine does not seem dull. Photos will be set in venues or of bands outside holding instruments. Costumes will reflect typical indie styles like flannel and skinny jeans. The target audience is ages 11-20, most respondents were female, and featured bands will be primarily British indie acts. Main stories will cover fashion, new bands, bands touring in 2016, and the appeal of indie music.
The document provides an evaluation of the student's media magazine project. It summarizes how the front cover, contents page, and double page spread use conventions from real magazines like Kerrang and NME while also attempting to challenge conventions. For the front cover, the student emulated Kerrang's layout but used unconventional colors. For the contents page, the student combined conventions from Q and a skateboarding magazine. The double page spread followed NME's format but with unusual colors representing the punk genre. Overall, the student aimed to both follow and push boundaries of typical magazine design.
This document provides information and guidance for planning a music magazine aimed at an indie rock audience. It discusses several key elements:
1) The target audience for indie rock magazines includes men and women interested in independent artists. Successful magazines attract this audience through professional yet simple designs and a focus on new and established indie bands.
2) Recommendations are provided for cover design, including using bold imagery and text to stand out. Contents pages should highlight featured articles through images and page references.
3) Articles typically include in-depth band profiles, interviews, photography, and tour/festival schedules. Both popular and lesser-known indie acts should be covered to engage readers.
The document provides an evaluation of the student's media product, which is a magazine focused on punk rock music. The student summarizes how different elements of the magazine use, develop, or challenge conventions of real music magazines. For the front cover, the student followed conventions from Kerrang magazine but challenged conventions through an unusual color scheme and font. The contents page was inspired by both music and non-music magazines to have a unique look. Double page spreads were similarly inspired by conventions from NME but challenged through color scheme and graphic elements. The magazine represents working class backgrounds and young adults interested in punk rock music. It could be distributed by IPC Media to compete with magazines from Bauer Media. The target audience is described as well.
The document provides an evaluation of the student's media magazine project. It summarizes how each component (front cover, contents page, double page spread) draws from conventions of real magazines like Kerrang and NME while also attempting to challenge conventions. For example, the front cover takes its layout from Kerrang but uses unusual colors. The student learned Photoshop and design skills through constructing the project and improving their skills from a preliminary task. Overall, the evaluation reflects on how the project both followed and pushed boundaries of typical magazine design.
The document discusses how the media product, a music magazine, represents various social groups. It notes that the three models featured were white male teenagers, representing the intended male audience. It acknowledges that the music industry and survey respondents were primarily male. It also notes the lack of diversity in gender, ethnicity, age and social class represented in the small sample of models, but aims to feature a broader range of groups throughout the magazine, limited by the demographics of the location. The document discusses challenges in representing various groups and how stereotypes were considered in the representation.
The student presented 3 initial ideas for a new music magazine covering different genres. Based on feedback, they chose to develop the third idea for a gothic/dark metal magazine further as it was unique and covered an untapped market. However, they will ensure the magazine remains suitable for mainstream retailers and focuses primarily on the music rather than related fashion/culture. Moving forward, the student plans to expand the magazine's scope to include related subgenres like bubble goth, steampunk and cyber to appeal to a specialist audience.
First production final production changesrebeccaastill
The document provides corrections made between the first production draft and final production of a magazine spread about the band The Cloaks. Changes included modifying fonts, sizes, and positioning of elements on the cover, contents page, and double page article spread to improve readability, focus attention on key information, and make the design more conventional and sophisticated for the intended audience. Elements were reorganized and additional content was included. The changes enhanced cohesion between pages and drew readers to stories of interest through techniques like pull quotes and captions.
This document outlines conventions for magazine design based on genre research. It discusses conventions for the masthead, cover lines, contents page, focal image, and double page spread. The masthead should be short, memorable, and consistent in style. Cover lines provide information on magazine contents. The contents page lists articles and uses images and structured layout. The focal image is usually a medium or long shot of the featured artist(s). The double page spread relates to the cover image and includes text, images, and design elements to engage the target audience.
The media production challenges conventions by targeting female audiences for a rock music magazine, whereas typical rock magazines target male audiences. Pink is used in the magazine to highlight femininity, though it also represents the rock genre through artists like Avril Lavigne who are associated with the color. The skull logo represents death typically linked to rock while still following conventions of using uncomfortable imagery. Overall the production aims to make female audiences feel as dominant and empowered as male audiences of traditional rock magazines.
The document analyzes the target audience and design elements of an indie music magazine called NME. It finds that the magazine targets 16-25 year olds from working to middle class backgrounds who enjoy exploring new music. Design elements like the vibrant red masthead and images of musicians in indie clothing styles help attract this target audience by appearing bold and representing the rebellious nature of indie music. The clean layout and articles discussing musicians' non-conformist attitudes further appeal to the target audience's interest in independence from mainstream music.
The document analyzes the target audience and design elements of an indie music magazine. It finds that the magazine targets 16-25 year old explorers from working to middle class backgrounds. Visual elements like vibrant colors, bold text and images of musicians in indie clothing styles help attract this audience by appearing rebellious or unconventional as preferred in indie culture. The clean and organized layout also suggests a professionally high standard consistent with the genre.
Thomas Ngai discusses conventions of pop magazines and how their magazine will meet or challenge conventions. They explain that pop magazines typically feature positive ideologies to inspire youth, colorful designs and styles to attract attention, and portrayals of artists stereotypically masculine/feminine or challenging stereotypes. Their magazine front cover includes the masthead, colorful background, main focal image of artist Alina Tebbutt, and cover lines of different sizes about stories. The content page also includes images and the repeated masthead to remind audiences of the brand.
The document describes the results of a focus group conducted to inform the development of a new music magazine targeting 16-25 year olds interested in indie pop/rock music. The focus group of 4 individuals provided feedback on elements like front cover images and language, contents page structure and articles, and double page spread layout and article topics. Their input highlighted preferences like a mix of male and female artists to appeal to both genders, informal yet sophisticated language, and a variety of music news, reviews and artist features. The document concludes the focus group provided useful guidance on how to design the magazine to engage the target readership.
1. The document describes a student's music magazine project and how it both develops conventions of real music magazines and challenges some conventions.
2. Conventions that were developed include using a studio photograph for the cover shot, a close-up shot looking at the camera for the cover model, and classic magazine layout elements.
3. Some conventions were challenged, such as editing the cover photo in a "vintage" style and having an unconventional magazine logo.
The document discusses how the media product, a punk music magazine called REBEL, uses and develops conventions of real magazines while also challenging conventions. It incorporates typical magazine layouts and color schemes but focuses on a niche punk genre. The magazine mixes styles from other magazines like Ray Gun and NME to appeal to its target punk audience. Photos were edited to replicate street art styles to match the magazine's art-focused tone.
The magazine product uses conventions of real magazines like layout and color palette while challenging conventions through its punk music genre focus and street art style. It incorporates styles from Ray Gun magazine and mainstream music magazines to appeal to its target audience of older teens, young adults, and original punk fans. The magazine addresses this audience through its mix of established and upcoming punk artists, male and female models, and unique selling point of an upcoming all-female punk band feature.
- The document discusses how the student's magazine "Indie-vidual" uses conventions of real music magazines and fits within the indie/alternative genre. It features well-known bands like Red Hot Chili Peppers as well as up-and-coming fictional bands.
- The simplistic black and white front cover design with a band photo reflects the genre's emphasis on raw, unprocessed music. Article content includes informal tone, dry humor, captions/bylines.
- Photographs in the main article mostly feature band members working hard, reflecting the determination of indie bands. Including a free poster also follows magazine conventions of offering gifts to readers.
The document describes how the first draft of a magazine cover and layout represents a target audience of "niche alts" or alternative music fans. Specifically:
- The cover features an artist wearing a t-shirt of an underground icon to appeal to indie fans who value connections to lesser-known artists.
- A black, white, and red color scheme matches the grunge/rock genre. Limited text avoids overwhelming readers from the younger generation.
- Photos give an impression of live performances and "festival vibes" that appeal to fans of the alternative music scene.
- Consistent bold colors and imagery portray the rebelliousness valued by the target group, while still looking relatable
This document summarizes how the media product uses and develops conventions of real music magazines while also challenging some conventions. Specifically:
1) The magazine uses models dressed in different styles representing different genres of indie music on the cover, contrasting from magazines that focus on a single genre.
2) The color scheme and fonts draw from indie music's free spirit while incorporating influences from rock magazines.
3) Photos include both professional studio shots and street photos from various locations, mimicking techniques used in established magazines to suggest worldwide appeal.
4) While the genre may not be immediately apparent, the magazine captures indie music's blending of different styles.
The document provides a textual analysis of the front pages of an indie music magazine. It analyzes various elements of the magazine including the masthead, images, titles, text styles and layouts. The analysis concludes the target audience is likely 16-25 year old explorers who appreciate the magazine's professional design and coverage of musicians that showcase a non-conformist attitude through their style of dress, musical genres and articles that critique more mainstream popular artists. The document examines how different elements appeal to this target audience and their interests in indie music.
Evaluation 2 : How does your media product represent particular social groups?Rebekahhooper16
My media magazine represents particular social groups through its content and imagery. It targets youth ages 16-24 who are interested in urban culture and the rap/R&B genre. It portrays this demographic through images of artists that conform to genre stereotypes, using a mix of English and slang. Both male and female genders are represented equally. The magazine challenges some stereotypes by featuring a Black male artist dressed professionally in a suit, showing the progression one can make in the industry. Overall it aims to appeal to its lower-middle class target audience interested in this music style and lifestyle.
Lauren Homer is developing ideas for her indie music magazine. She plans to feature photography of local indie bands performing taken with close-up, mid, and low angle shots. For photos, she wants a contrast of dark lighting for band performances and brighter lighting so the magazine does not seem dull. Photos will be set in venues or of bands outside holding instruments. Costumes will reflect typical indie styles like flannel and skinny jeans. The target audience is ages 11-20, most respondents were female, and featured bands will be primarily British indie acts. Main stories will cover fashion, new bands, bands touring in 2016, and the appeal of indie music.
The document provides an evaluation of the student's media magazine project. It summarizes how the front cover, contents page, and double page spread use conventions from real magazines like Kerrang and NME while also attempting to challenge conventions. For the front cover, the student emulated Kerrang's layout but used unconventional colors. For the contents page, the student combined conventions from Q and a skateboarding magazine. The double page spread followed NME's format but with unusual colors representing the punk genre. Overall, the student aimed to both follow and push boundaries of typical magazine design.
This document provides information and guidance for planning a music magazine aimed at an indie rock audience. It discusses several key elements:
1) The target audience for indie rock magazines includes men and women interested in independent artists. Successful magazines attract this audience through professional yet simple designs and a focus on new and established indie bands.
2) Recommendations are provided for cover design, including using bold imagery and text to stand out. Contents pages should highlight featured articles through images and page references.
3) Articles typically include in-depth band profiles, interviews, photography, and tour/festival schedules. Both popular and lesser-known indie acts should be covered to engage readers.
The document provides an evaluation of the student's media product, which is a magazine focused on punk rock music. The student summarizes how different elements of the magazine use, develop, or challenge conventions of real music magazines. For the front cover, the student followed conventions from Kerrang magazine but challenged conventions through an unusual color scheme and font. The contents page was inspired by both music and non-music magazines to have a unique look. Double page spreads were similarly inspired by conventions from NME but challenged through color scheme and graphic elements. The magazine represents working class backgrounds and young adults interested in punk rock music. It could be distributed by IPC Media to compete with magazines from Bauer Media. The target audience is described as well.
The document provides an evaluation of the student's media magazine project. It summarizes how each component (front cover, contents page, double page spread) draws from conventions of real magazines like Kerrang and NME while also attempting to challenge conventions. For example, the front cover takes its layout from Kerrang but uses unusual colors. The student learned Photoshop and design skills through constructing the project and improving their skills from a preliminary task. Overall, the evaluation reflects on how the project both followed and pushed boundaries of typical magazine design.
The document discusses how the media product, a music magazine, represents various social groups. It notes that the three models featured were white male teenagers, representing the intended male audience. It acknowledges that the music industry and survey respondents were primarily male. It also notes the lack of diversity in gender, ethnicity, age and social class represented in the small sample of models, but aims to feature a broader range of groups throughout the magazine, limited by the demographics of the location. The document discusses challenges in representing various groups and how stereotypes were considered in the representation.
The student presented 3 initial ideas for a new music magazine covering different genres. Based on feedback, they chose to develop the third idea for a gothic/dark metal magazine further as it was unique and covered an untapped market. However, they will ensure the magazine remains suitable for mainstream retailers and focuses primarily on the music rather than related fashion/culture. Moving forward, the student plans to expand the magazine's scope to include related subgenres like bubble goth, steampunk and cyber to appeal to a specialist audience.
First production final production changesrebeccaastill
The document provides corrections made between the first production draft and final production of a magazine spread about the band The Cloaks. Changes included modifying fonts, sizes, and positioning of elements on the cover, contents page, and double page article spread to improve readability, focus attention on key information, and make the design more conventional and sophisticated for the intended audience. Elements were reorganized and additional content was included. The changes enhanced cohesion between pages and drew readers to stories of interest through techniques like pull quotes and captions.
This document outlines conventions for magazine design based on genre research. It discusses conventions for the masthead, cover lines, contents page, focal image, and double page spread. The masthead should be short, memorable, and consistent in style. Cover lines provide information on magazine contents. The contents page lists articles and uses images and structured layout. The focal image is usually a medium or long shot of the featured artist(s). The double page spread relates to the cover image and includes text, images, and design elements to engage the target audience.
First production final production changesrebeccaastill
The document provides corrections made between the first production draft and final production of a magazine spread about the band The Cloaks. Changes included modifying fonts, sizes, and alignments of elements on the cover, contents page, and double page article spread for improved readability, visual appeal, and magazine convention. Elements were refined for better focus on the band through enlarged text, additional content was added, and layouts were adjusted to make more efficient use of space.
місце і роль соціального супроводу в організації навчальногоlyubasik
Соціальний супровід різних груп дітей здійснюється по-різному. Як зазначав Р. Штайнер, перш за все, людину слід готувати до того, аби вона приєдналась до людей. Особлива увага має приділятися перехідному етапу розвитку дитини - підлітковому віці
The document summarizes the results of a questionnaire sent to 30 people about their preferences for a music magazine. Key findings include that respondents preferred articles about an artist's rise rather than a concert tour, and more pictures than text. They most wanted to see Arctic Monkeys featured. For the magazine design, respondents preferred a long shot for the cover image, an expected price of £3.50-£3.99, the title "Rift", a contents page with one large image and band index, and the color scheme of red, yellow, blue and white. They also preferred double page spreads and one pull quote in articles.
Marexon Alvin R. Cruz has over 10 years of experience as an Area Manager for various restaurant brands in the United Arab Emirates. He has a proven track record of achieving sales targets and improving the performance of underperforming restaurants. Cruz holds a Bachelor's degree in Business Administration and is proficient in Microsoft Office applications. He is seeking a challenging leadership role in a fast-paced, competitive industry.
This document provides casting information for 5 people - Katie Winston, Billy Kaul, Harry Chaloner, Tom Ngai, and Josh Macqueen - who will be featured in photos for a school project on the Indie/Rock music genre. Katie will be the only woman featured prominently. Billy, Katie, and Harry will be in group shots as members of the band "The Cloaks". Harry challenges gender stereotypes with his long hair. Tom will be featured holding a guitar to represent his hard work and playing his own music. Josh's photos will be less serious than the others to show the carefree side of the genre.
The document discusses several audience theories that can be applied to analyzing the effectiveness of a music magazine, including identification, uses and gratifications, two-step flow, and Maslow's hierarchy of needs. Identification theory suggests media can provide stress relief. Uses and gratifications theory proposes media satisfies needs for entertainment, information, identity, and social interaction. Two-step flow theory involves opinion leaders influencing passive audiences. Maslow's hierarchy prioritizes self-actualization and creativity fitting the intended audience of the magazine.
This document summarizes the changes made between drafts and the first production of the front cover, contents page, and double page spread for a magazine. Key changes included adding a tagline to the masthead on the front cover, changing fonts for clarity and consistency, adjusting images and captions for layout, and aligning elements more conventionally for spreads. The goal was to improve readability, balance white space, and create a polished final product from the initial drafts.
This document discusses various representation theories that will be applied in a magazine, including hegemony, stereotypes, and theories of gender and female representation. Hegemony refers to how dominant groups use institutions like media to maintain power by spreading ideologies. Stereotypes are social constructs that are often subverted in indie/rock music. Theories of empowered female representation and gender performance will also be applied to portray independent, active women and a subversion of traditional gender roles in the magazine's representations.
The document discusses conventions of indie/rock music magazines and artists. It notes that the author's media product adheres to many conventions such as using bright colors, including content on upcoming gigs and reviews, and portraying artists in neutral facial expressions. However, it also challenges some conventions such as having a sporadic front cover font and not including excessive information on the front cover. The author aims to portray authenticity among the artists while acknowledging the mainstreaming of the genre.
This document provides an overview of WXFN AM 1340 radio station in Muncie, Indiana, which has a long history in the community dating back to 1926. It is now owned by Jay Chapman's WOOF BOOM Radio group and operates as a 24/7 sports radio station affiliated with Fox Sports Radio. The station broadcasts local high school, college, and professional sports coverage including the Cincinnati Reds, Indianapolis Colts, Indiana Pacers, and Ball State University teams. It aims to serve sports fans across central Indiana with play-by-play, news, and discussion programming throughout the year.
Vidya Raghavan is seeking a job that utilizes her 3.8 years of experience in finance, accounting, and project management. She has extensive experience in accounts receivable, invoice management, account reconciliation, and financial administration. She is proficient in MS Office, Tally, SAP FI, CO, and MM modules. Vidya has a PG Diploma in Business Administration from Symbiosis Centre for Distance Learning and a Bachelor's degree in Commerce. She is seeking a challenging role where she can contribute to team goals and add value to an organization.
The chief engineer of the yacht M/Y Callista wrote a letter of recommendation for Andries Leonard. The engineer states that Andries demonstrated a strong aptitude for operating machinery in the engine room and readily learned new information. Andries often took on routine engineering tasks in the chief's absence and proved to be a valuable asset. The chief engineer fully recommends Andries for any future opportunities.
Flash es un programa que permite crear animaciones mediante la organización de imágenes (fotogramas) en una línea de tiempo. Ofrece herramientas como capas, símbolos y tipos de interpolación que facilitan la creación de animaciones reutilizables. Las animaciones en Flash funcionan de manera similar a los GIF animados o la técnica de stop motion.
O documento descreve a Lavadora e secadora de piso Karcher da marca Karcher, oferecida pela empresa Multitec, que tem ampla experiência em equipamentos de limpeza e disponibiliza a lavadora e secadora para atender clientes com resultados profissionais e eficiência.
The document outlines a pitch for a new indie/rock music magazine called "Oblivion". It will feature the latest music and celebrity news, information on tours and gigs, and advertisements from brands that appeal to the target demographic. The magazine will have a website, Twitter, and Facebook pages to encourage social interaction and promote the magazine's content online. Draft designs are presented for the front cover, contents page, and a double page article spread following conventions of existing indie magazines with minimalist layouts and colors like blue and purple that the target readers will like.
The document discusses how a music magazine represents certain social groups. The magazine is aimed at older teenagers and females who enjoy retro music. To represent these groups, the creator decided to feature a female model on the cover wearing a red floral dress and bright red lipstick, capturing the stereotypical interests of females in hair and makeup. The creator took inspiration from Billboard magazine and Lana Del Rey's retro style to portray the vintage theme through the model's hairstyle, makeup, posing, and photography angles used.
The document discusses conventions of rap/R&B magazines and how the media product Kulture magazine meets and challenges some of these conventions. It explains that due to the target audience, artists are dressed simply without flashy jewelry. The logo uses a Japanese font and purple color to attract different cultures and represent sophistication. Close-up photos and lighting are used intentionally. Locations include a studio and library to be conventional but also challenge expectations. Overall, the magazine challenges stereotypes about rappers and aims to attract a wider audience.
The document discusses the genre of indie rock music. It provides details on what defines the genre, noting that indie rock originated in the UK in the 1980s and is now used to describe alternative rock music and independent record labels. Examples are given of magazine covers promoting indie rock that use similar conventions, including a color palette of black, white and red and portrayals of artists wearing black and white casual clothing. The summary concludes that when creating their own indie rock magazine cover, they should aim to include these common conventions to properly represent the genre.
The document discusses how the media product, a magazine called UMD, uses and develops conventions of real music magazines. It examines elements like the title, images, costumes, people featured, and written content. For the title, UMD uses a shortened acronym like other magazines. Photos are taken in typical studio or on-location settings. Costumes and poses feature conventions of indie music. Young male artists are used to match the target audience. The language is informal to seem friendly. Colors and content also position it as an indie music magazine.
The document discusses a media studies foundation portfolio project where the student created a print music magazine. It evaluates how the magazine uses conventions of real music magazines while also putting a unique spin. Specifically, it combines conventions of indie/rock magazines with women's celebrity and fashion magazines to appeal to female audiences. Feedback from the target audience was positive, indicating the magazine successfully appealed to them.
The document describes the creation of a classic rock magazine, taking inspiration from Mojo magazine in particular. Key details include using a black and white image on the front cover to resemble other magazines, and placing a single dominant image in the center. The contents page includes subheadings from other magazines and a single dominant image. The four-column article layout also draws from Rolling Stone magazine. Overall the magazine aims to resemble real publications through its design conventions and targeting of an older male audience interested in classic rock bands.
Sam Jones evaluated their magazine concept focused on alternative rock music. They noticed three key magazines in the genre - NME, Kerrang, and Q - and decided to take most inspiration from Q due to its clean layout and limited number of articles. Sam structured their magazine to both follow and challenge conventions, using familiar elements like a masthead but also unconventional designs. They aimed to represent struggling artists who achieved success through their music. Sam chose Bauer Media as the distributor to target their key 15-24 year old, UK-based audience interested in alternative rock and relatable artists.
1. The magazine was designed to represent the indie rock music genre which the target audience of 16-17 year olds indicated they were interested in.
2. Professional photography, journalism, and design elements were used to create a magazine that was serious about music while still appealing to teenagers.
3. Technological aspects like website and social media addresses were included to appeal to the technologically savvy target audience.
4. A serious journalistic tone was used in articles rather than informal language to match the target audience's serious interest in music.
5. Questionnaires were used to learn directly from the target audience
The document discusses the development and challenges made to conventions of real music magazines in the author's media product of a magazine called "Pierced". Research was conducted on conventions of rock and indie magazines regarding layout, design elements like colors, and content types. The front cover, contents page, and double page spread aim to follow conventions like use of reds, images, and pull quotes, while also challenging conventions such as not including eye contact or full names. In conclusion, the media product conveys real magazine conventions through consistent colors and images while also developing conventions in challenged elements.
This document discusses how a media product represents particular social groups. It analyzes the demographics of Rolling Stone magazine, noting it attracts a young, predominantly male and white audience. To represent this group, the magazine features smashed glass imagery and red/black colors, which appeal to masculine tastes. However, it also includes two female models and a black female main model to diversify the audience. Features like bold makeup and hairstyles follow rock music conventions while the clean language keeps the magazine accessible to women. Overall the magazine aims to represent young males but also stand out by incorporating underrepresented groups.
The document discusses the author's media studies foundation portfolio evaluation. It summarizes how the author's music magazine uses conventions from real music magazines in its design elements like the front cover, contents page, and double page spread. It discusses the use of masthead, headlines, images, page numbers, and more and how they conform to magazine conventions. It also discusses how the magazine represents its target audience of 16-25 year olds through the model, language, topics covered, and more.
The document discusses the student's media magazine project. It covers various aspects of the magazine's design and construction, including the masthead, layout, target audience, and technologies used. The student aimed to challenge conventions by positioning cover lines on the right side. Photoshop was used to edit images and give them a "reactive metal" effect in line with the magazine's name, Lithium. The target audience is described as primarily females aged 16-25 interested in alternative rock/grunge music. Learning from their preliminary task, the student improved at using Photoshop to edit images and reduce distractions on the front cover.
The document discusses key concepts in magazine design including covers, spreads, and contents pages. It then examines how music magazines represent their audience and genres like indie/alternative music. The document notes magazines make money through advertising and readership while retaining audiences through attractive design, free gifts, offers, and famous artists. Business models like TV channels, radio, and festival stages help ensure sustained audiences and develop the magazine brand.
Evaluation question 2 – how does your media product represent particular soci...Et_phonehome97
The document discusses how a media product represents a particular social group. It aims to appeal to a rock audience aged 16-25. The front cover features a model with black clothing, a guitar, and brooding look to capture the rocker aesthetic. Band names and article titles keep the magazine interesting for the target demographic. Color scheme and design aim to attract a youth audience. Photos in the magazine further demonstrate the rock feel. Social media links are included because young people frequently use social platforms. The article uses informal language and slang to seem relatable to the target rock audience.
The document analyzes genre conventions in indie music magazines. It finds that they generally have consistent black and white color schemes with some red, representing professionalism but also rebellion. They also feature bold titles and rebellious quotes that appeal to audiences who value independence from mainstream ideas. Contents pages follow the traditional red and black colors and promote many indie artists. Double page spreads also use moody images, aligning with how indie musicians are portrayed as rebellious or moody. These visual conventions attract target audiences by feeling familiar to the indie genre.
The document analyzes genre conventions in indie music magazines. It finds that they generally have consistent black and white color schemes with some red, representing professionalism but also rebellion. They also feature bold titles and rebellious quotes that appeal to audiences who value independence from mainstream ideas. Contents pages follow the traditional red and black colors and promote many indie artists. Double page spreads also use moody images, aligning with how indie musicians are portrayed as rebellious or moody. These visual conventions attract target audiences by feeling familiar to the indie genre.
My magazine uses and challenges conventions of real rock music magazines. It follows conventions like having the magazine name in the top left corner and using overlapping images and text. However, it also challenges conventions by using different fonts, writing styles, and representing various rock styles and social groups through the people featured.
The document discusses how the author designed a magazine to attract their target audience of young female indie music fans aged 17-21. They followed conventions of existing indie magazines but also made some developments, such as using a mirrored central image on the cover. To attract the audience, the cover features a close-up photo of a model with a rebellious expression, and uses bold colors and fonts. The contents also feature obscure local indie musicians to appeal to the community-focused interests of the target readership. Overall, the author aimed to create a magazine that related to and represented the lifestyle, fashion, and music tastes of their target demographic.
This document analyzes the postmodern elements of a student documentary project on obesity. The documentary is a construction rather than an objective reality, as evidenced by edited footage, manipulated lighting and audio, and interviews that push subjects in a certain direction. While this approach confirms a postmodern reading, it also reduces the legitimacy of the information presented. The film poster represents reality through constructed imagery and subverts newspaper conventions. The radio ad further presents a constructed reality through edited clips and accents that detach from the everyday.
The documentary is a construction rather than an objective reality. Interviews were edited and lit unnaturally to serve the filmmakers' agenda of challenging accepted dietary advice. The poster and radio ad also present stylized, edited realities rather than true representations to encourage postmodern readings of the work as constructed rather than capturing reality.
The document discusses how documentaries, while aiming to record reality, inherently construct subjective representations influenced by directors' choices. It notes that excluding the interviewer and questions from shots gives interviews an appearance of naturalness but the questions still guide responses in certain directions, making an objective portrayal of reality impossible.
The document discusses how documentaries, while aiming to record reality, inherently construct subjective representations influenced by directors' choices. It notes that excluding the interviewer and questions from shots gives interviews an appearance of natural freedom but the questions still push interviewees' answers in certain directions chosen by the filmmakers. Ultimately, the document argues that documentaries cannot objectively capture everyday life due to the subjective influences of those producing the film.
While the documentary aims to challenge institutions by questioning government health advice, a closer analysis reveals it confirms Marxist readings. Interviews featured mostly white, middle-class subjects, reinforcing power structures. Renata's story of using commercial weight-loss schemes to feel empowered actually distracts from true needs. The documentary ultimately relies on privileged voices to relay its message, not challenging power dynamics as intended.
Our documentary appears to initially challenge Marxist readings but upon deeper analysis confirms such readings in several ways: (1) It interviews an educated male doctor who reinforces privileged groups feeding information to maintain power; (2) It depicts a woman choosing a commercial weight-loss scheme, reaffirming capitalist ideologies; (3) Its vox pops primarily feature white, middle-class Londoners, reaffirming traditional power structures.
The document outlines various filming locations for a documentary project, including:
1) Dr. Aseem Malhotra's residence in London for an interview, with convenient public transport access.
2) Shoreditch in London for general shots at food establishments near the target audience.
3) New Change in London for vox pops due to its popularity with the target demographic and controlled audio environment.
4) Quorn in Leicestershire for an interview with a nutritionist in a comfortable home setting.
This document profiles the target audience for a documentary about fat and health. The primary audience is 24-35 year olds in income bracket B of any race, gender or sexuality who have liberal opinions. The secondary audience is 16-19 year olds in income bracket E. Both audiences are innovators, strivers, experiencers and thinkers. The documentary aims to target reformers, explorers and succeeders. It will provide information to fulfill the audience's need for self-actualization by contradicting established advice on fat consumption. The target audience watches documentaries online and shares them through reviews, social media and word of mouth. They are highly educated early adopters seeking new ideas and experiences.
This document outlines various filming locations for a documentary project, including:
- Dr. Aseem Malhotra's residence in London for an interview
- Shoreditch in London for general shots and food places near their target audience
- New Change in London for vox pops with their target audience and quality indoor audio
- Quorn in Leicestershire for an interview with Nutritionist Dympna Pearson locally
- Capital FM studio in Birmingham to record a high quality radio advert
- Ratcliffe College for additional filming of an interview, poster, and exercise shots
- Dr. Malcolm Kendrick's residence in Macclesfield, which will be difficult to access.
The document discusses potential filming locations in London for interviews and b-roll footage. It notes that an interview with Dr. Aseem Malhotra will take place in a small room in an unspecified London location, preferably with light walls for easy lighting adjustments. Additional shots for a montage will be filmed in Shoreditch, London due to its food establishments and relevance to the target urban audience. Shoreditch also provides easy access to audience members for vox pop interviews to help viewers relate to the documentary.
The document outlines various filming locations for a documentary project, including in London, Shoreditch, New Change shopping center, Quorn, Leicestershire, Capital FM radio studio in Birmingham, and the media classroom at Ratcliffe College. Interview subjects include Dr. Aseem Malhotra in London, general shots of food places in Shoreditch, vox pops with target audience members at New Change shopping center, and a nutritionist interview in Quorn. The final radio advert will be recorded at the professional Capital FM studio, and the poster image will be filmed at the media classroom at Ratcliffe College.
The document summarizes the results of a questionnaire about formatting and content preferences for a documentary, poster, and radio advertisement. Key findings include that most respondents preferred a voiceover narration for the documentary, a medium close-up shot for interviewees, including B-roll footage, and using bright colors and photography for the poster. For the radio advertisement, respondents felt ambient music and quotes from the documentary should be included and that the advertisement should be 30-40 seconds long. The questionnaire provided useful guidance for finalizing the creative elements.
This document profiles the target audience for a documentary. The primary audience is people aged 24-35 in income bracket B of any race, gender or sexuality who have liberal opinions. The secondary audience is students aged 16-19 in income bracket E. These audiences are targeted because they are curious, educated individuals interested in new ideas who discover and share documentaries through social media and word of mouth.
Textual analysis of radio advert (we buy any car)rebeccaastill
This radio advert uses persuasive language and an entertaining voiceover to target an unsophisticated audience and reassure them that Anycar.com will give them a quick and easy car selling experience. The voiceover impersonates the company as helpful yet comical, and emphasizes that Anycar.com will buy any car, making it the best and obvious choice. Rhythmic music and sound effects build the hype throughout the advert until its climax, aiming to convince listeners to use Anycar.com's services.
This document discusses conventions for radio advertisements. It notes that radio ads are typically 30 seconds, inform listeners about product qualities and include slogans. The language and address are tailored to the target audience. Too much information causes overload. Successful ads have an upbeat jingle and voiceover that do not overpower each other. The voiceover guides listeners and sets the tone. Details of broadcasts are stated at the end. Sound effects and facts provide context without overwhelming listeners. The document also discusses sticking to these conventions and targeting institutions for their radio advertisement.
First production - final production changesrebeccaastill
The document outlines corrections made between the first production draft and final production of a magazine spread about the band The Cloaks. Changes included modifying fonts, sizes, and positioning of elements on the cover, contents page, and double page article spread to improve readability, balance, and visual appeal. Elements were standardized across pages and additional context or stories were included. Photos and captions were altered to better suit the stories and enhance audience engagement. The revisions aimed to achieve a more polished, sophisticated look befitting the intended audience.
Institutions that could potentially publish and distribute a new music magazine include IPC Media/TimeInc, Bauer Media, Wenner Media, and Freeway Press Inc. IPC Media/TimeInc is an international publisher distributing over 350 million copies annually across 80+ countries. Bauer Media publishes over 80 brands including music magazines like Kerrang! and Q that target audiences similar to the proposed magazine. Wenner Media founded Rolling Stone and focuses on music and related social issues. Freeway Press targets more underground audiences as a smaller, independent publisher.
This document provides casting information for 5 people - Katie Winston, Billy Kaul, Harry Chaloner, Tom Ngai, and Josh Macqueen - who will be featured in photos for a magazine spread. Katie will be the only woman featured prominently. Billy and Harry will be in group shots as part of "The Cloaks" band. Tom will be featured holding a guitar to represent his hard work and music. Josh's photos will be less serious shots from social media to add variety.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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3. • Red masthead at the top left of the page with a tagline below – red connotes danger which
connotes the convention of rebelling against society’s expectations and will stand out to the
reader. It is also always short and catchy.
• I stuck to the idea of having a red masthead, but I challenged this
slightly by making the red my background and the title in white which I
found made it stand out more brightly, and I also placed the tagline
within the masthead which is conventional. In addition, RIFT is short and
catchy which sticks to that convention.
• Bright colours are used on the whole to create a statement which connotes the Indie
convention of standing out. Some Indie magazines such as Indie and Clash use more
understated, pastel colours with contrasting bolder colours for the
masthead which depicts the modern interest in the vintage and retro
style, and looks back to the 1980s when the term ‘Indie’ first became a
term used to describe music.
• I stuck to the convention of bright colours for the masthead, footer,
splash and house style, but challenged this convention in terms of the
editing of the photo. In hindsight I could have had Katie wearing a
bright item of clothing to make the image stand out more, however
then it would have clashed with the splash. The shades of blue and red
which I chose for the cover lines have a vintage edge to them, as does
the glow on the splash, so I adhered to this convention in some terms.
Conventions of an
Indie/Rock magazine
4. • Contents usually include information about upcoming gigs and critical reviews, because in
this genre there is not the pretence that there is in more mainstream genres like pop, and
autonomy is prioritised so the music critics do not hold back of what they really think. An
example of this is Steven Wells who once said that NIN managed to make the Adam and
the Ants song Physical ‘sound even crapper and even more ridiculous
than the original’.
• My magazine stuck to the convention of featuring a variety of album
reviews, and although I did not produce any of the pages with these reviews on, they
would have been based on the writing styles of critics such as Robert Christgau and
Steven Wells, neither of whom were bothered about who they were offending.
Furthermore, on my flat plan there were 2 double page spreads dedicated to
upcoming gigs, which show the importance of raw, live music in this genre.
• For the double page spread, the picture often
covers both pages, with the article layered on top,
often in a box.
• I stuck to this convention with my magazine, adding
shadow to the text and boxes to make them
stand out more.
Conventions of an
Indie/Rock magazine
5. Conventions of an
Indie/Rock magazine
• The facial expressions of the artists in any photo-shoot photos featured tend to be neutral
to convey their indifference to the fame which is a convention.
• I stuck to this on all of my photos which I
used, as there is no sign of any emotion
on the faces of any of them.
• Instruments are very important in this genre
to convey the rawness of their music and
lack of manufacturing. The instruments
tend to feature more on the contents page and
double page spread than the front cover.
• I stuck to this convention by featuring the main cover image
on my contents page as a picture of Tom playing guitar.
The image is very stripped back which depicts the rawness.
To improve it, I could have added in a location background.
• Cover lines on a magazine tend to list some of the bands
which will be featured within the magazine, as this genre is very band orientated, and
readers will be interested in what content they are paying for.
• I stuck to this convention by making the top cover line on my magazine a list of
bands, and also having a band index on the contents page which is also very
conventional of magazines of this genre.
6. • The layout of an Indie/Rock magazine is usually quite sophisticated as it
targets a sophisticated audience.
• I feel like I adhered to this convention mostly, because
the layout of my contents page especially is quite
regimented. However I challenged this convention by
making the front cover splash to be in a sporadic font,
which makes it in a more scrapbook style which is
another way in which magazines which lend themselves
more closely to the rock side of the spectrum use.
• The front cover of Indie magazines are packed with information about featured
stories.
• I challenged this convention as I felt that the more
sophisticated audience which I am aiming my
product to would appreciate quality over quantity;
something which I discovered in my focus group, and I
also found that a lot of NME magazine covers did not
feature a huge amount of content, which my magazine
was based on.
Conventions of an
Indie/Rock magazine
7. Conventions of
Indie/Rock artists…
• Clothing worn by the featured artists is usually smart-casual,
although often crosses over gender roles which adheres to
Judith Butler’s Gender Performance, for instance a male
artists might wear a low cut top or they often wear jewellery,
which again connotes their refusal to follow expectations
set by social constructs.
• I stuck to this convention, as my artists are wearing smart/
casual clothes without losing the slight edginess which comes from being part of the
genre created in opposition to mainstream culture and music, hence challenging
hegemonic ideologies.
• Another way in which many artists of this genre adhere to Butler’s Gender Performance
is how many male artists have long hair.
• One of my male artists has long hair so I have adhered to this convention.
• The genre is a white dominated race, conventionally featuring artists in their 20s.
• I mostly adhered to this convention; all of the artists featured, although the models
were teenagers, were supposed to represent artists in their 20s. All except one of my
artists were white. I challenged this idea with one artist because I felt that a key fact
about Indie music is that it is about challenging stereotypes and hegemony, and the
audience are socially aware, hence why I felt it important to feature this other
audience as ‘Louis Del Grido’ on the contents page.
8. Conventions of
Indie/Rock artists…
• Many artists of this genre have tattoos which act as a form of
expressing themselves, and link to the conventional creativity
which is present among artists of this genre, as the music
prioritises Maslow’s highest need which features
creativity.
• I have challenged this convention because the
models which I used did not have tattoos themselves
as I used teenage models who are too young legally
to have their own tattoos. However had I had more time and access to a wider range
of people to use, I would have picked a couple of models with tattoos.
• There is an intense concern for authenticity surrounding this genre and so it is difficult to
place the artists into boxes and call them ‘conventions’ – each artist is very different,
contrasting pop in which many artists look and sound similar, as Adorno, the Marxist
theorist said that repetition distracts from true creativity, leading them to reproduce the
ideologies of pop as part of a homogenous group.
• In my article on the double page spread, I have tried to portray
each member of the group to have a different personality to depict
this authenticity through what they say in the article, aswell as how
they are dressed in the images on the front cover and double page
spread.
9. Conventions of
Indie/Rock artists
• Indie artists are often portrayed as the rebels of the music industry,
and they do not succumb to the monopolisation of this industry –
there is a focus on the ‘do-it-yourself’ attitude which was so
influential in the initial coining of the phrase ‘Indie-Rock’.
• While I adhered to this convention in some terms, I also steered
away from it and challenged it by mentioning that my band
played to a sold out Wembley crowd, which would earn them a lot of
money, and getting to the point that they have to be able to do that
clearly means that they have earned a lot of money. I did this to show the
disappearance of the true underground roots of the genre due to the evolution of the
internet, in particular Web 2.0; that it is impossible to stay hidden with everything
now available at the press of a button, showing the newly mainstream element to the
Indie/Rock genre.
• Indie artists are completely separate from pop ideologies as the audience is more
sophisticated, and there is minimal repetition in the industry despite the amount of
bands which have been influenced by others, and each have their own style due to their
autonomy which is a primary concern of these artists.
• I tried to retain the convention through the quote in the article; ‘we have a lot more
awareness of who we are as a band now and what our sound is’ as this portrays the
band to have their own individual sound. I also incorporate the convention of the
band being influenced by other bands as so many Indie bands are through
mentioning The White Stripes, The Strokes and The Black Keys in the article.
10. Conventions of
Indie/Rock artists
• Many artists of the Indie/Rock genre smoke/drink excessively
/do drugs, contrasting artists of the pop genre because they
have retained their autonomy and own image, and therefore
are not expected to retain a squeaky clean image by their
management.
• I have tried to portray this in the article inn the quote when
asked what their music is about; ‘money, relationships,
drinking’ which shows the fact that they do drink however also challenges the
assumption that indie artists are always on drugs/smoke a lot/drink excessively as
there is no mention of this. I did this to make the band seem more likeable and
relatable to the sophisticated audience, who are either still in school or have a good
job and a good income, so therefore are unlikely to want to ruin their opportunities
with these things.
• Despite the artists and audience of indie/rock music often being socially aware, it is still
male dominated. I challenged this stereotype by using Katie as part of the band to
show Gauntlett’s Empowered female. To improve the magazine and reinforce this
notion, I would have used more females as models, however at the time I was limited
to time and who could make the shoots. I would have kept the band as 2
males and a female, because I think depicted Katie as the
lead singer reinforces her Empowered Female status, but I
might have changed Josh for a female. Despite this, using
a female fronted band was conventional as in Wolf Alice,
Paramore etc.
11. Institutional conventions
of Indie/Rock Magazines
• Indie magazines often take on a scrapbook theme which embraces
their independent roots but contrasts their conglomerate ownership.
• I challenged this theme by using a more sophisticated layout for my
front cover and contents page in particular, although it could be said
that the use of the two boxes on my double page spread represent the
scrapbook style, but I did this because I found it conventional to have
an image covering both pages of the double page spread, with text
over the top, and because of the nature of the brick background, it was
hard to make the text stand out otherwise.
• Indie artists and magazines were traditionally owned by independent institutions, but with the
evolution of Indie into the more mainstream market due to the extinction of underground
music and the progression of the internet, they are now more conglomerate owned.
• I have adhered to the convention that Indie magazines are now more conglomerate
owned, because the institution which I chose in my research which I thought would be
best to own my magazine was IPC Media which has now disappeared
under TimeWarner, because they publish NME, which is the magazine most alike mine
and therefore I feel it would best cope with any issues and marketing necessary.
12. Evaluation of my Product
I think that this part is a
strength – it is conventional to
list bands featured inside of the
magazine, and I have done so in
a sophisticated way which
appeals to my target audience.
If I had had more time, I would
have fine tuned my photoshop
skills and tried to make Billy’s
hair better cut out. I also think
this was down to the lighting
which I used as the right of
Billy has a glare on him. While
this looks effective, it made it
difficult to distinguish between
Billy and the background at
times, therefore meaning that
some of his hair has not been
cut out as well as it might
have.
I think the way that this text is
wrapped around the picture is
effective and more conventional
than if it was just in a straight
line. It also allowed me to make
the main focal image bigger,
removing some of the blank
space.
Despite dedicating a large
amount of time to working on
this part of the splash, I am still
not entirely happy with it. I feel
like it doesn’t really fit into the
rest of the cover. To improve it, I
could have changed the font, or
made the whole splash bigger
meaning that the ‘How three…
Wembley’ part could also be
bigger.
I probably could still have
done with more content on this
page as parts of it still look
quite empty. My reasoning for
not was because a focus group
member said that they
preferred quality over quantity,
although the content on
Indie/Rock magazines varies
on whether they are going for
the more rocky edge or more
understated, reflecting
different artists.
13. Evaluation of my Product
The band index title is not
completely centred which could
be disorientating to the reader and
is not sophisticated enough for my
target audience, who prioritise
quality.
I think the boarder around the
page is quite effective as it
adds a sophisticated edge
which appeals to my audience.
However this part of the
boarder is not even as I had
some technical difficulties with
layers joining together and
therefore not being able to edit
individual lines – if I had had
more time to perfect my
product I would have
hopefully been able to change
this.
Although not visible here, the
lines around the social media sites
don’t quite match up and overlap
– this should have been perfected
as it is unconventional to have
simple mistakes.
In hindsight, I would make this
title smaller and add more content
to the contents page, as a
convention of Indie magazines is
the amount of content within the
magazine.
Some of these rectangles for
the titles are slightly different
sizes, and again it is
unconventional to have simple
mistakes, and does not appeal
to a sophisticated target
audience. It also undermines
the regimental layout of the
rest of the magazine.
14. Evaluation of my Product
I still think that
this pull quote
could take
more work as I
am not sure
that it quite fits
in with the
spread – I
could have
perhaps
incorporated
the pull quote
into one of the
boxes.
Were I to redo
this spread, I
would stretch
this font, as I
think that it
needs more
precedence on
the page.
Although I
edited the
picture to
make it less
exposed, the
lighting still
seems quite
unnatural, in
particular
Katie’s face,
which makes
me think
that I could
have added
more yellow
into the
photo.
Billy’s phone
was still in
his pocket
for the shoot
which is
unconventio
nal, and I
should have
made sure
he had
removed this
before.